Corey Haines
30f9b9a729
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
3.7 KiB
3.7 KiB
RB2B
Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
Capabilities
| Integration | Available | Notes |
|---|---|---|
| API | Limited | API Partner Program (separate from standard app) |
| MCP | - | Not available |
| CLI | - | Not available |
| SDK | - | Not available |
Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate API Partner Program exists for programmatic access.
Authentication
- Type: Native integrations (no API key needed for standard use)
- API Partner Program: Separate credentials via https://www.rb2b.com/apis
- Free tier: Limited credits/month with Slack alerts
Pricing Tiers
Pricing changes frequently — verify at https://www.rb2b.com/pricing.
| Plan | Approx. Price | Key Features |
|---|---|---|
| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
| Starter | ~$79/mo | Person-level ID, basic integrations |
| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
| Pro+ | ~$299+/mo | All integrations, higher credit volume |
Key Integrations
RB2B pushes identified visitor data to 50+ tools:
- CRM: Salesforce, HubSpot
- Outreach: Instantly, HeyReach, Lemlist
- Enrichment: Clay, Apollo, Clearbit
- Automation: Zapier, Make
- Alerts: Slack (real-time notifications)
What RB2B Reveals Per Visitor
- Full name and LinkedIn profile URL
- Job title and company
- Validated business email (Pro+)
- Pages visited and visit duration
- Number of visits and return frequency
- Company data (size, industry, location)
Common Agent Operations
Real-Time Visitor Alerts
Configure Slack alerts for high-intent visitors:
- Visitors who hit pricing page
- Visitors who return 3+ times
- Visitors from target account list
- Visitors matching ICP job titles
Visitor-to-Outreach Pipeline
- RB2B identifies visitor with LinkedIn + email
- Filter by ICP criteria (title, company size, pages visited)
- Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
- Trigger personalized cold email referencing pages they visited
Intent Scoring
Score visitors by behavior signals:
- High intent: Pricing page, demo page, comparison pages, 3+ visits
- Medium intent: Feature pages, case studies, 2 visits
- Low intent: Blog only, single visit, bounced quickly
Suppression Lists
Prevent outreach to:
- Existing customers (match against CRM)
- Active deals in pipeline
- Competitors and agencies
- Recently contacted prospects
When to Use
- Identifying anonymous website visitors for sales outreach
- Building ABM (account-based marketing) target lists from site traffic
- Understanding which companies are researching your product
- Triggering personalized outreach based on page-level intent signals
- Feeding enrichment tools (Clay, Apollo) with warm visitor data
Limitations
- Person-level identification works best for US B2B traffic
- Not all visitors can be identified (typical match rates: 15-30%)
- Requires sufficient website traffic to be cost-effective
- Privacy considerations — ensure compliance with applicable regulations
- Free tier limited to Slack alerts (no CRM push or email export)
Relevant Skills
- cold-email
- revops
- customer-research
- ads