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Corey Haines 30f9b9a729 feat: v2.0 skill renames and CRO consolidation (#291 )

* feat: v2.0 skill renames and CRO consolidation

BREAKING CHANGE: Users must reinstall skills after this update.

## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)

## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files

Total skills: 40

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings

- Update 32 evals.json files to reference new skill names (page-cro → cro,
  product-marketing-context → product-marketing, etc.) — these were missed
  in the initial v2.0 rename pass since only SKILL.md and marketplace.json
  were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
  so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
  bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
  discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).

All 40 skills now pass validation with zero warnings.

* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md

Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).

Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): rename paid-ads → ads

One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills

VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.

Caught by codex review (P1).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): add legacy product-marketing-context.md filename fallback

Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.

Caught by codex review (P1 + P2).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): re-sort README skills table alphabetically, fix ads box width

The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array

README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
  users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)

sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>

2026-05-13 22:05:15 -07:00

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Similarweb

Competitive traffic intelligence platform providing website analytics, traffic sources, keyword data, and competitor insights.

Capabilities

Integration	Available	Notes
API	✓	Traffic, Search, Referrals, Competitors, Geography
MCP	-	Not available
CLI	✓	similarweb.js
SDK	-	REST API only

Authentication

Type: API Key
Query param: ?api_key={key}
Get key: Account Settings > API at https://account.similarweb.com

Common Agent Operations

Total Visits

GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/visits?api_key={key}&start_date=2024-01&end_date=2024-03&country=us&granularity=monthly

Pages Per Visit

GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/pages-per-visit?api_key={key}&start_date=2024-01&end_date=2024-03

Average Visit Duration

GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/average-visit-duration?api_key={key}&start_date=2024-01&end_date=2024-03

Bounce Rate

GET https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/bounce-rate?api_key={key}&start_date=2024-01&end_date=2024-03

Traffic Sources Breakdown

GET https://api.similarweb.com/v1/website/example.com/traffic-sources/overview?api_key={key}&start_date=2024-01&end_date=2024-03

Top Referral Sites

GET https://api.similarweb.com/v1/website/example.com/traffic-sources/referrals?api_key={key}&start_date=2024-01&end_date=2024-03

Organic Keywords

GET https://api.similarweb.com/v1/website/example.com/search/organic-search-keywords?api_key={key}&start_date=2024-01&end_date=2024-03

Paid Keywords

GET https://api.similarweb.com/v1/website/example.com/search/paid-search-keywords?api_key={key}&start_date=2024-01&end_date=2024-03

Similar Sites / Competitors

GET https://api.similarweb.com/v1/website/example.com/similar-sites/similarsites?api_key={key}

Category Ranking

GET https://api.similarweb.com/v1/website/example.com/category-rank/category-rank?api_key={key}

Traffic by Country

GET https://api.similarweb.com/v1/website/example.com/geo/traffic-by-country?api_key={key}&start_date=2024-01&end_date=2024-03

Key Metrics

Traffic & Engagement

visits - Total visits for the period
pages_per_visit - Average pages viewed per visit
average_visit_duration - Average session duration in seconds
bounce_rate - Percentage of single-page visits

Traffic Sources

search - Organic + paid search percentage
social - Social media traffic percentage
direct - Direct traffic percentage
referrals - Referral traffic percentage
mail - Email traffic percentage
display_ads - Display advertising percentage

Search Keywords

search_term - Keyword text
share - Traffic share percentage
volume - Search volume
cpc - Cost per click
position - Average ranking position

Geography

country - Country code
share - Traffic share from that country

Parameters

Common Parameters

start_date - Start month (YYYY-MM format)
end_date - End month (YYYY-MM format)
country - Two-letter country code (e.g., us, gb, de)
granularity - Data granularity: monthly, weekly, daily

Search Parameters

limit - Number of keywords to return
country - Filter by country

When to Use

Analyzing competitor website traffic and engagement metrics
Benchmarking your site against competitors
Identifying top traffic sources for any website
Discovering competitor organic and paid keywords
Finding similar sites and competitive landscape
Understanding geographic traffic distribution
Auditing SEO performance relative to competitors
Researching market share by traffic volume

Rate Limits

Rate limits vary by plan tier
Standard: 10 requests/second
Data availability depends on plan (3 months to 36 months historical)
Some endpoints require Premium or Enterprise plans

Relevant Skills

seo-audit
competitors
ads
content-strategy

4.2 KiB Raw Blame History

Similarweb

Capabilities

Authentication

Common Agent Operations

Total Visits

Pages Per Visit

Average Visit Duration

Bounce Rate

Traffic Sources Breakdown

Top Referral Sites

Organic Keywords

Paid Keywords

Similar Sites / Competitors

Category Ranking

Traffic by Country

Key Metrics

Traffic & Engagement

Traffic Sources

Search Keywords

Geography

Parameters

Common Parameters

Search Parameters

When to Use

Rate Limits

Relevant Skills

4.2 KiB

Raw Blame History