Expand email-sequence with comprehensive email types reference
Added detailed guidance for 20+ email types organized by category:
Onboarding:
- New users series, new customers series
- Key onboarding step reminders, new user invites
Retention:
- Upgrade to paid/higher plan, ask for review
- Proactive support, usage reports, NPS, referral program
Billing:
- Switch to annual, failed payment recovery
- Cancellation survey, renewal reminders
Usage:
- Daily/weekly/monthly summaries
- Key event and milestone notifications
Win-Back:
- Expired trials, cancelled customers
Campaigns:
- Monthly roundup, seasonal promotions
- Product updates, industry news, pricing updates
Also added email audit checklist for program review.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Corey Haines
48f9f9ce79