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Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Contributing
Thanks for your interest in contributing to Marketing Skills! This guide will help you add new skills or improve existing ones.
Requesting a Skill
You can also suggest new skills by opening a skill request.
Adding a New Skill
1. Create the skill directory
mkdir -p skills/your-skill-name
2. Create the SKILL.md file
Every skill needs a SKILL.md file with YAML frontmatter:
---
name: your-skill-name
description: When to use this skill. Include trigger phrases and keywords that help agents identify relevant tasks.
---
# Your Skill Name
Instructions for the agent go here...
Optional frontmatter fields: license (default: MIT), metadata (author, version, etc.)
3. Follow the naming conventions
- Directory name: lowercase, hyphens only (e.g.,
emails) - Name field: must match directory name exactly
- Description: 1-1024 characters, include trigger phrases
4. Structure your skill
skills/your-skill-name/
├── SKILL.md # Required - main instructions
├── references/ # Optional - additional documentation
│ └── guide.md
├── scripts/ # Optional - executable code
│ └── helper.py
└── assets/ # Optional - templates, images, data
└── template.json
5. Write effective instructions
- Keep
SKILL.mdunder 500 lines - Move detailed reference material to
references/ - Include step-by-step instructions
- Add examples of inputs and outputs
- Cover common edge cases
Improving Existing Skills
- Read the existing skill thoroughly
- Test your changes locally
- Keep changes focused and minimal
- Update the version in metadata if making significant changes
Submitting Your Contribution
- Fork the repository
- Create a feature branch (
git checkout -b feature/new-skill-name) - Make your changes
- Test locally with an AI agent
- Submit a pull request using the appropriate template:
Skill Quality Checklist
namematches directory namedescriptionclearly explains when to use the skill- Instructions are clear and actionable
- No sensitive data or credentials
- Follows existing skill patterns in the repo
Questions?
Open an issue if you have questions or need help with your contribution.