Corey Haines
83150fdc08
Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
3.1 KiB
3.1 KiB
LinkedIn Ads
B2B advertising platform with professional targeting.
Capabilities
| Integration | Available | Notes |
|---|---|---|
| API | ✓ | Marketing API for campaigns, audiences, analytics |
| MCP | - | Not available |
| CLI | - | Not available |
| SDK | - | API-only (community libraries available) |
Authentication
- Type: OAuth 2.0
- Header:
Authorization: Bearer {access_token} - Scopes:
r_ads,r_ads_reporting,rw_ads
Common Agent Operations
Get ad accounts
GET https://api.linkedin.com/v2/adAccountsV2?q=search
Authorization: Bearer {access_token}
Get campaigns
GET https://api.linkedin.com/v2/adCampaignsV2?q=search&search.account.values[0]=urn:li:sponsoredAccount:{account_id}
Authorization: Bearer {access_token}
Get campaign analytics
GET https://api.linkedin.com/v2/adAnalyticsV2?q=analytics&pivot=CAMPAIGN&dateRange.start.year=2024&dateRange.start.month=1&dateRange.start.day=1&dateRange.end.year=2024&dateRange.end.month=1&dateRange.end.day=31&campaigns=urn:li:sponsoredCampaign:{campaign_id}&fields=impressions,clicks,costInLocalCurrency,conversions
Authorization: Bearer {access_token}
Create campaign
POST https://api.linkedin.com/v2/adCampaignsV2
Authorization: Bearer {access_token}
{
"account": "urn:li:sponsoredAccount:{account_id}",
"name": "Campaign Name",
"type": "SPONSORED_UPDATES",
"costType": "CPC",
"unitCost": {
"amount": "5.00",
"currencyCode": "USD"
},
"dailyBudget": {
"amount": "100.00",
"currencyCode": "USD"
},
"status": "PAUSED"
}
Update campaign status
POST https://api.linkedin.com/v2/adCampaignsV2/{campaign_id}
Authorization: Bearer {access_token}
{
"patch": {
"$set": {
"status": "ACTIVE"
}
}
}
Get creatives
GET https://api.linkedin.com/v2/adCreativesV2?q=search&search.campaign.values[0]=urn:li:sponsoredCampaign:{campaign_id}
Authorization: Bearer {access_token}
Get audience counts
POST https://api.linkedin.com/v2/audienceCountsV2
{
"audienceCriteria": {
"include": {
"and": [{
"or": {
"urn:li:adTargetingFacet:titles": ["urn:li:title:123"]
}
}]
}
}
}
Key Metrics
| Metric | Description |
|---|---|
impressions |
Ad impressions |
clicks |
Total clicks |
costInLocalCurrency |
Spend |
conversions |
Conversion count |
leadGenerationMailContactInfoShares |
Lead form submissions |
Campaign Types
SPONSORED_UPDATES- Sponsored contentTEXT_AD- Text adsSPONSORED_INMAILS- Message adsDYNAMIC- Dynamic ads
Targeting Options
Job-Based
- Job titles
- Job functions
- Seniority levels
- Years of experience
Company-Based
- Company names
- Industries
- Company size
- Company followers
Professional
- Skills
- Groups
- Schools
- Degrees
When to Use
- B2B advertising
- Job title targeting
- Account-based marketing
- Lead generation campaigns
Rate Limits
- 100 requests/day (basic)
- 10,000 requests/day (Marketing Developer Platform)
Relevant Skills
- paid-ads
- analytics