Corey Haines
83150fdc08
Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
3.2 KiB
3.2 KiB
TikTok Ads
Advertising platform for TikTok's short-form video audience.
Capabilities
| Integration | Available | Notes |
|---|---|---|
| API | ✓ | Marketing API for campaigns, audiences, reporting |
| MCP | - | Not available |
| CLI | - | Not available |
| SDK | ✓ | Python SDK available |
Authentication
- Type: Access Token
- Header:
Access-Token: {access_token} - Setup: Create app in TikTok for Business, get access token
Common Agent Operations
Get advertiser info
GET https://business-api.tiktok.com/open_api/v1.3/advertiser/info/?advertiser_ids=["{advertiser_id}"]
Access-Token: {access_token}
Get campaigns
GET https://business-api.tiktok.com/open_api/v1.3/campaign/get/?advertiser_id={advertiser_id}&page=1&page_size=20
Access-Token: {access_token}
Get campaign report
POST https://business-api.tiktok.com/open_api/v1.3/report/integrated/get/
Access-Token: {access_token}
{
"advertiser_id": "{advertiser_id}",
"report_type": "BASIC",
"dimensions": ["campaign_id"],
"metrics": ["spend", "impressions", "clicks", "conversion"],
"data_level": "AUCTION_CAMPAIGN",
"start_date": "2024-01-01",
"end_date": "2024-01-31"
}
Create campaign
POST https://business-api.tiktok.com/open_api/v1.3/campaign/create/
Access-Token: {access_token}
{
"advertiser_id": "{advertiser_id}",
"campaign_name": "Campaign Name",
"objective_type": "CONVERSIONS",
"budget_mode": "BUDGET_MODE_DAY",
"budget": 100
}
Update campaign status
POST https://business-api.tiktok.com/open_api/v1.3/campaign/status/update/
Access-Token: {access_token}
{
"advertiser_id": "{advertiser_id}",
"campaign_ids": ["{campaign_id}"],
"opt_status": "ENABLE"
}
Get ad groups
GET https://business-api.tiktok.com/open_api/v1.3/adgroup/get/?advertiser_id={advertiser_id}&campaign_ids=["{campaign_id}"]
Access-Token: {access_token}
Get audiences
GET https://business-api.tiktok.com/open_api/v1.3/dmp/custom_audience/list/?advertiser_id={advertiser_id}
Access-Token: {access_token}
Key Metrics
| Metric | Description |
|---|---|
spend |
Amount spent |
impressions |
Ad impressions |
clicks |
Clicks |
ctr |
Click-through rate |
cpc |
Cost per click |
cpm |
Cost per 1000 impressions |
conversion |
Conversions |
cost_per_conversion |
CPA |
video_play_actions |
Video views |
video_watched_6s |
6s views |
Campaign Objectives
REACH- Brand awarenessTRAFFIC- Website trafficVIDEO_VIEWS- Video viewsLEAD_GENERATION- Lead formsCONVERSIONS- Website conversionsAPP_PROMOTION- App installs
Targeting Options
Demographics
- Age ranges
- Gender
- Languages
- Locations
Interests & Behavior
- Interest categories
- Video interactions
- Creator interactions
- Hashtag interactions
Custom Audiences
- Customer file uploads
- Website visitors (pixel)
- App activity
- Engagement audiences
When to Use
- Reaching younger demographics (18-34)
- Video-first advertising
- Viral/creative campaigns
- App promotion
Rate Limits
- 10 requests/second
- 100,000 requests/day
Relevant Skills
- paid-ads
- analytics