Corey Haines
d10c161c04
RB2B for B2B website visitor identification (person-level de-anonymization, intent signals, outreach routing). Gong for revenue intelligence (call transcripts, competitive intel, deal insights, rep coaching). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
3.1 KiB
3.1 KiB
RB2B
Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
Capabilities
| Integration | Available | Notes |
|---|---|---|
| API | ✓ | Pro plan and above |
| MCP | - | Not available |
| CLI | - | Not available |
| SDK | - | REST API only |
Authentication
- Type: API Key (Pro plan required for API access)
- Get key: Settings > API at https://app.rb2b.com
- Free tier: 150 credits/month with Slack alerts only
Pricing Tiers
| Plan | Price | Credits/Month | Key Features |
|---|---|---|---|
| Free | $0 | 150 | Slack alerts, LinkedIn profiles |
| Pro | $129/mo (annual) | 300 | CSV export, CRM push, validated emails |
| Pro+ | $299/mo (annual) | 1,000 | All integrations, priority support |
| Scale | $849/mo | 12,500 | High-volume identification |
Key Integrations
RB2B pushes identified visitor data to 50+ tools:
- CRM: Salesforce, HubSpot
- Outreach: Instantly, HeyReach, Lemlist
- Enrichment: Clay, Apollo, Clearbit
- Automation: Zapier, Make
- Alerts: Slack (real-time notifications)
What RB2B Reveals Per Visitor
- Full name and LinkedIn profile URL
- Job title and company
- Validated business email (Pro+)
- Pages visited and visit duration
- Number of visits and return frequency
- Company data (size, industry, location)
Common Agent Operations
Real-Time Visitor Alerts
Configure Slack alerts for high-intent visitors:
- Visitors who hit pricing page
- Visitors who return 3+ times
- Visitors from target account list
- Visitors matching ICP job titles
Visitor-to-Outreach Pipeline
- RB2B identifies visitor with LinkedIn + email
- Filter by ICP criteria (title, company size, pages visited)
- Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
- Trigger personalized cold email referencing pages they visited
Intent Scoring
Score visitors by behavior signals:
- High intent: Pricing page, demo page, comparison pages, 3+ visits
- Medium intent: Feature pages, case studies, 2 visits
- Low intent: Blog only, single visit, bounced quickly
Suppression Lists
Prevent outreach to:
- Existing customers (match against CRM)
- Active deals in pipeline
- Competitors and agencies
- Recently contacted prospects
When to Use
- Identifying anonymous website visitors for sales outreach
- Building ABM (account-based marketing) target lists from site traffic
- Understanding which companies are researching your product
- Triggering personalized outreach based on page-level intent signals
- Feeding enrichment tools (Clay, Apollo) with warm visitor data
Limitations
- Person-level identification works best for US B2B traffic
- Not all visitors can be identified (typical match rates: 15-30%)
- Requires sufficient website traffic to be cost-effective
- Privacy considerations — ensure compliance with applicable regulations
- Free tier limited to Slack alerts (no CRM push or email export)
Relevant Skills
- cold-email
- revops
- customer-research
- paid-ads