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marketingskills/VERSIONS.md
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Corey Haines f86637eace feat: add prospecting skill + truelist integration (#308) 
* feat: add prospecting skill + truelist integration

New skill: skills/prospecting/
- SKILL.md (251 lines, well under 500 limit): branch picker for SaaS / B2B /
  Local SMB, shared 5-phase framework (ICP -> discovery -> qualify -> score ->
  output), compliance guardrails, tool selection quick-picks, output formats
- references/saas-prospecting.md: tech stack signals, funding/hiring triggers,
  SaaS-specific sources and qualification
- references/b2b-prospecting.md: industry/firmographic signals, trigger events,
  decision-maker mapping, B2B-specific sources
- references/local-prospecting.md: 4-tier website status classification,
  browser-assisted research workflow (generalized from the local-client-
  prospector pattern), proximity scoring
- references/data-sources.md: deep dives on Apollo, Clay, ZoomInfo, Clearbit,
  Hunter, Snov, Truelist, LinkedIn Sales Nav, BuiltWith, Crunchbase, RB2B,
  with sequencing recommendations across the three branches
- references/compliance.md: CAN-SPAM, GDPR, CASL, platform ToS (LinkedIn,
  Google Maps, Apollo/ZI/Clearbit), anti-patterns, audit checklist
- evals/evals.json: 6 evals (2 SaaS, 2 B2B, 1 Local SMB, 1 deliverability)

New integration:
- tools/integrations/truelist.md: email deliverability validation
  (Deliverable / Risky / Undeliverable / Unknown classification)

Registry + marketplace wiring:
- tools/REGISTRY.md: truelist row + new Email Verification category section
- .claude-plugin/marketplace.json: bumped to 2.1.0, prospecting added to
  plugin description
- VERSIONS.md: prospecting 1.0.0 + 2.1.0 changelog entry
- README.md: skill table re-synced, prospecting added to ASCII flow under
  Sales & GTM column

All 41 skills pass validation. sync-skills.js is idempotent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* feat(prospecting): add GitHub stargazers/forks/watchers as discovery channel

Net-new in this commit:
- tools/clis/github-prospects.js: zero-dep Node CLI with commands
  stargazers / forks / watchers / user / rate-limit. Pagination via Link header,
  optional --enrich for full profile data, --with-email / --with-company /
  --with-blog filters, --format csv|json output, --dry-run preview. Uses
  GITHUB_TOKEN for 5000/hr rate limit (vs 60/hr unauthenticated).
- tools/integrations/github.md: integration guide covering auth, rate limits,
  endpoints, workflows for SaaS prospecting, compliance notes (public API, not
  scraping), CLI reference.

Skill updates:
- skills/prospecting/SKILL.md: added GitHub to the tool selection quick picks
  and to the tool integrations table.
- skills/prospecting/references/saas-prospecting.md: added GitHub to Tier 3
  buying signals plus a dedicated "GitHub prospecting pattern (when audience
  is developers)" subsection with end-to-end workflow.
- skills/prospecting/references/data-sources.md: added GitHub deep-dive
  section between RB2B and Free fallbacks.

Registry:
- tools/REGISTRY.md: github row in Tool Index, new Developer Intent / GitHub
  category section.

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* refactor(prospecting): apply review suggestions

CLI hardening + optimization:
- github-prospects.js: encodeURIComponent on username path interpolation
  (defense in depth; GitHub usernames are restricted enough that this is safe
  in practice, but good hygiene).
- github-prospects.js: refactored enrichUsers to filter inline and support
  --target N early termination. Previously, --with-email on a 1000-star repo
  would enrich all 1000 users before filtering down to the ~50 that match.
  Now you can pass --target 25 to stop as soon as 25 matches are found,
  saving API quota on restrictive filters.
- github.md: documented the new --target flag.

Reverse cross-references (so prospecting is discoverable from sibling skills):
- cold-email: added prospecting as the natural upstream skill
- customer-research: added "Translating customer research into an ICP for
  outbound" hand-off to prospecting
- competitor-profiling: distinguished from prospecting ("this skill does deep
  research on specific accounts; prospecting builds the initial list")

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(truelist): align integration doc with actual OpenAPI spec

Source of truth: Truelist-Labs/truelist-openapi (OpenAPI 3.1).

The earlier integration doc had inferred (and wrong) endpoint paths, request
shapes, and status enum values. Corrected against the published spec:

Base URL: https://api.truelist.io
Endpoints (real):
- POST /api/v1/verify_inline?email=... (sync single, email is query param)
- POST /api/v1/verify (async bulk, body: {emails: [...]})
- GET /me (account info)

Real email_state enum:
- ok, email_invalid, risky, unknown, accept_all
(not the inferred "Deliverable / Risky / Undeliverable / Unknown")

Real email_sub_state enum:
- email_ok, is_disposable, is_role, unknown_error, failed_smtp_check

Also corrected:
- Truelist has an official MCP server (Truelist-Labs/truelist-mcp) — was
  marked as MCP unavailable
- Truelist has 7 official SDKs (Node, Python, Ruby, PHP, Go, Java, .NET) +
  framework integrations (Django, Laravel, Next.js, Rails, React, Svelte,
  Vue, WordPress) — was marked as SDK unavailable
- Native integrations with Mailchimp, Klaviyo, HubSpot, Zapier, Make, n8n,
  Clay, Salesforce, ActiveCampaign, Brevo, ConvertKit, Drip, BigCommerce,
  Go High Level — was unlisted
- Rate limits: 10 req/s per endpoint (was unspecified)

Files updated:
- tools/integrations/truelist.md: full rewrite against spec
- tools/REGISTRY.md: MCP and SDK columns now show ✓ for truelist; classifier
  note in the Email Verification section reflects real enum values
- skills/prospecting/evals/evals.json: eval #6 expected_output and assertions
  use real email_state values and mention the MCP server
- skills/prospecting/references/data-sources.md: Truelist deep-dive uses real
  endpoint paths, real enum values, and lists the MCP/SDK ecosystem

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* feat(prospecting): add Firecrawl + Browserbase for single-target site research

Both tools are programmatic scrapers, but their use in prospecting is
strictly bounded: extract content from individual public business sites
(the prospect's own website URL), never from the platforms hosting them
(Google Maps, LinkedIn, Yelp, Apollo, etc.). This matches the line drawn
by the original local-client-prospector reference skill and our own
compliance section.

New integration docs:
- tools/integrations/firecrawl.md: REST + MCP + SDKs (Node/Python/Go/Rust);
  scrape / map / crawl / extract / search endpoints; explicit "when NOT to
  use" section listing the prohibited platforms.
- tools/integrations/browserbase.md: real Chromium via Playwright/Puppeteer
  or Stagehand (AI-friendly natural-language extraction); session
  recordings; useful when rendering or interaction is required.

Prospecting skill updates:
- SKILL.md: added Firecrawl + Browserbase to tool selection quick picks
  and tool integrations table.
- references/data-sources.md: new "Firecrawl / Browserbase (single-target
  site research)" section between RB2B and Free fallbacks. Includes the
  compliance line inline so the framing isn't lost.
- references/local-prospecting.md: optional "programmatic verification"
  paragraph in the browser research workflow — once you have a candidate's
  URL from manual Maps discovery, you can hit it programmatically.
- references/compliance.md: anti-pattern #1 now explicitly clarifies that
  Firecrawl/Browserbase are fine for the prospect's own website but not
  for the platforms hosting prospects.

Registry:
- tools/REGISTRY.md: firecrawl + browserbase rows in Tool Index, new "Site
  Scraping (single-target only)" category section with the compliance
  framing in the agent recommendation.

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-26 11:20:26 -07:00

9.8 KiB
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Marketing Skills Versions

Current versions of all skills. Agents can compare against local versions to check for updates.

Skill Version Last Updated
ab-testing 2.0.0 2026-05-05
ad-creative 2.0.0 2026-05-05
ai-seo 2.0.1 2026-05-18
analytics 2.0.0 2026-05-05
aso 2.0.0 2026-05-05
churn-prevention 2.0.0 2026-05-05
co-marketing 2.0.0 2026-05-05
cold-email 2.0.0 2026-05-05
community-marketing 2.0.0 2026-05-05
competitor-profiling 2.0.0 2026-05-05
competitors 2.0.0 2026-05-05
content-strategy 2.0.0 2026-05-05
copy-editing 2.0.0 2026-05-05
copywriting 2.0.0 2026-05-05
cro 2.0.0 2026-05-05
customer-research 2.0.0 2026-05-05
directory-submissions 2.0.0 2026-05-05
emails 2.0.0 2026-05-05
free-tools 2.0.0 2026-05-05
image 2.0.1 2026-05-18
launch 2.0.0 2026-05-05
lead-magnets 2.0.0 2026-05-05
marketing-ideas 2.0.0 2026-05-05
marketing-psychology 2.0.0 2026-05-05
onboarding 2.0.0 2026-05-05
ads 2.0.1 2026-05-26
paywalls 2.0.0 2026-05-05
popups 2.0.0 2026-05-05
pricing 2.0.0 2026-05-05
product-marketing 2.0.0 2026-05-05
programmatic-seo 2.0.0 2026-05-05
prospecting 1.0.0 2026-05-26
referrals 2.0.0 2026-05-05
revops 2.0.0 2026-05-05
sales-enablement 2.0.0 2026-05-05
schema 2.0.0 2026-05-05
seo-audit 2.0.0 2026-05-05
signup 2.0.0 2026-05-05
site-architecture 2.0.0 2026-05-05
sms 1.0.0 2026-05-21
social 2.0.0 2026-05-05
video 2.0.1 2026-05-18

Recent Changes

2.2.0 (2026-05-26)

  • Added prospecting skill for building qualified prospect lists across SaaS, B2B, and local SMB motions. Includes shared 5-phase framework (ICP → discovery → qualify → score → output) plus branch-specific references (saas-prospecting, b2b-prospecting, local-prospecting), data-sources guide covering Apollo / Clay / ZoomInfo / Clearbit / Hunter / Snov / Truelist / RB2B / Sales Nav / BuiltWith / Crunchbase / GitHub, and compliance reference (CAN-SPAM, GDPR, CASL, platform ToS).
  • Added tools/clis/github-prospects.js CLI for pulling GitHub stargazers, forkers, and watchers as a developer-intent signal — with pagination, enrichment, filter-based early termination, and CSV output.
  • Added new tool integration docs: truelist (email deliverability validation, OpenAPI-aligned), github (REST API for prospecting), firecrawl (single-target page scraping), browserbase (real Chromium for JS-heavy pages or interaction).
  • ads (2.0.0 → 2.0.1): added Google RSA Output Spec section enforcing 15 headlines × 30 chars, 4 descriptions × 90 chars, ad group structure labels, ≥8 negative keywords, ≥4 sitelinks/callouts, output ordering to avoid truncation, and a self-check before responding. Includes optional Brazilian medical (CFM) compliance rules when product context indicates that vertical.
  • Added sequenzy tool integration (email marketing platform with MCP support).
  • Fixed plugin.json version drift (was stuck at 1.9.0 across three releases) — sync-skills.js now auto-syncs plugin.json version to marketplace.json on every change. Closes #323.
  • Added skill install artifacts (.agents/, .claude/, skills-lock.json) to .gitignore.
  • Total skills: 42.

2.1.0 (2026-05-21)

  • Added sms skill for SMS/MMS marketing — welcome flows, abandoned cart, post-purchase, win-back, promotional sends, and transactional/auth. Includes compliance reference (TCPA, A2P 10DLC, GDPR, CASL), sequence templates with character counts, and platform comparison (Klaviyo, Postscript, Attentive, Twilio, Brevo, SimpleTexting, Customer.io).
  • Total skills: 41

2.0.1 (2026-05-18)

Content patch — no breaking changes, no new skills.

  • ai-seo (2.0.0 → 2.0.1): aligned with Google's official AI features optimization guide. Added sections for Google's stance on AI optimization, query fan-out, agentic experiences (including UCP), explicit "what NOT to do" (scaled content abuse, etc.), and Search Console expectations. Reframed llms.txt / pricing.md / schema markup recommendations as "Google says not required, helpful for non-Google AI engines." Moved content-type tactics to references/content-types.md (added local/ecom Merchant Center + Business Profile guidance per Google).
  • image (2.0.0 → 2.0.1): refreshed model lineup to current May 2026 releases — Nano Banana / Nano Banana Pro family naming, Flux Pro 1.1 + Kontext + Dev + Schnell variants, Ideogram 3.0, ChatGPT Images 2.0 / GPT Image, Midjourney v7, Recraft V3, SD 3.5 / SDXL. Updated decision tree and trigger phrases.
  • video (2.0.0 → 2.0.1): refreshed model lineup — Sora 2 promoted from limited-availability caveat, Kling 2.5/3.0, added Seedance (ByteDance), Hailuo / MiniMax (character consistency), Hunyuan Video / Wan 2 (open-weight self-hosted), Pika 2.x. New "Quick picks" guide.

Total skills: 40 (unchanged).

2.0.0 (2026-05-05)

Breaking changes — Users must reinstall skills after this update.

Skill Renames (17)

Old Name New Name
ab-test-setup ab-testing
analytics-tracking analytics
aso-audit aso
competitor-alternatives competitors
email-sequence emails
free-tool-strategy free-tools
launch-strategy launch
onboarding-cro onboarding
paid-ads ads
paywall-upgrade-cro paywalls
popup-cro popups
pricing-strategy pricing
product-marketing-context product-marketing
referral-program referrals
schema-markup schema
signup-flow-cro signup
social-content social

Consolidations (1)

  • page-cro + form-cro → cro (form content moved to references/form.md)

Why 2.0?

  • Shorter, cleaner skill names
  • Consistent naming conventions (no more -strategy, -setup, -cro suffixes)
  • Consolidated CRO into single skill with references
  • All cross-references updated across 100+ files

Total skills: 40

1.10.0 (2026-05-04)

  • Added co-marketing skill for partner identification, joint campaigns, and co-marketing strategy
  • Total skills: 41

2026-04-24

  • Added image skill for AI image generation, design tools, profile/listing banners, and optimization
  • Added video skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling)
  • Added short-form video section to social (1.3.0) — TikTok, Reels, Shorts frameworks
  • Added HeyGen and Hyperframes tool integration guides
  • Fixed plugin marketplace: source field now passes Claude Code schema validation (#270)
  • Added proper plugin.json manifest with "skills": "./skills"
  • Total skills: 40

2026-04-21

  • Added directory-submissions skill for Product Hunt, G2, AI directories, and backlink strategy
  • Added competitor-profiling skill for competitive intelligence research
  • Added international SEO & localization section to seo-audit (1.2.0)
  • Added conversion tracking reference to ads (cross-platform pixel setup)
  • Added Zapier SDK integration for 8,000+ app access
  • Fixed plugin loading: removed ./ prefix from marketplace.json skill paths (#243)
  • Hardened CLI tools: Supermetrics API key moved to header, ZoomInfo JWT masked by default
  • Fixed community-marketing YAML frontmatter (#240)
  • Fixed Zapier webhook URL validation (#247)
  • Added missing skills to VERSIONS.md (aso, community-marketing, customer-research — shipped in prior releases)
  • Total skills: 38

2026-03-14

  • Added lead-magnets skill for lead magnet strategy, format selection, and conversion optimization
  • Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
  • Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
  • Added 197 evals across all 33 skills for automated quality testing
  • Optimized all 32 skill descriptions for better trigger phrase matching
  • Replaced rigid imperatives with reasoning-based guidance across all skills
  • Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
  • Added 13 new integration guides
  • Bumped all 32 existing skills from 1.1.0 → 1.2.0

2026-02-27

  • Migrated context path from .claude/ to .agents/ for agent-agnostic compatibility
  • All skills now check .agents/product-marketing.md first, with .claude/ fallback for older setups
  • Updated install paths in README to reference .agents/skills/
  • Bumped all 32 skills from 1.0.0 → 1.1.0

2026-02-22

  • Added revops skill for revenue operations, lead lifecycle, scoring, routing, pipeline management, and CRM automation
  • Added sales-enablement skill for sales decks, one-pagers, objection handling, demo scripts, and sales playbooks

2026-02-21

  • Added site-architecture skill for website structure planning, page hierarchy, navigation design, URL structure, and internal linking strategy

2026-02-18

  • Added ai-seo skill for AI search optimization (AEO, GEO, LLMO, AI Overviews)
  • Moved AEO/GEO content patterns from seo-audit references to ai-seo skill
  • Added churn-prevention skill for cancel flows, save offers, dunning, and payment recovery

2026-02-17

  • Added ad-creative skill for bulk ad creative generation and performance-based iteration
  • Added 51 zero-dependency CLI tools for marketing platforms (tools/clis/)
  • Added 31 new integration guides (tools/integrations/)
  • Added 4 email outreach CLIs: hunter, snov, lemlist, instantly
  • Security hardening: header auth for meta-ads, URL encoding, input validation
  • All CLIs reviewed via independent codex audit (auth, security, error handling, consistency)

2026-01-27

  • Initial version tracking added
  • Added tools registry with 29 integration guides
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