Merge pull request #210 from coreyhaines31/feature/add-rb2b-tool

feat: add RB2B and Gong to tools registry

tools/integrations/rb2b.md

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+# RB2B
+
+Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | Limited | API Partner Program (separate from standard app) |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | Not available |
+
+Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate [API Partner Program](https://www.rb2b.com/apis) exists for programmatic access.
+
+## Authentication
+
+- **Type**: Native integrations (no API key needed for standard use)
+- **API Partner Program**: Separate credentials via https://www.rb2b.com/apis
+- **Free tier**: Limited credits/month with Slack alerts
+
+## Pricing Tiers
+
+Pricing changes frequently — verify at https://www.rb2b.com/pricing.
+
+| Plan | Approx. Price | Key Features |
+|------|--------------|-------------|
+| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
+| Starter | ~$79/mo | Person-level ID, basic integrations |
+| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
+| Pro+ | ~$299+/mo | All integrations, higher credit volume |
+
+## Key Integrations
+
+RB2B pushes identified visitor data to 50+ tools:
+- **CRM**: Salesforce, HubSpot
+- **Outreach**: Instantly, HeyReach, Lemlist
+- **Enrichment**: Clay, Apollo, Clearbit
+- **Automation**: Zapier, Make
+- **Alerts**: Slack (real-time notifications)
+
+## What RB2B Reveals Per Visitor
+
+- Full name and LinkedIn profile URL
+- Job title and company
+- Validated business email (Pro+)
+- Pages visited and visit duration
+- Number of visits and return frequency
+- Company data (size, industry, location)
+
+## Common Agent Operations
+
+### Real-Time Visitor Alerts
+
+Configure Slack alerts for high-intent visitors:
+- Visitors who hit pricing page
+- Visitors who return 3+ times
+- Visitors from target account list
+- Visitors matching ICP job titles
+
+### Visitor-to-Outreach Pipeline
+
+1. RB2B identifies visitor with LinkedIn + email
+2. Filter by ICP criteria (title, company size, pages visited)
+3. Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
+4. Trigger personalized cold email referencing pages they visited
+
+### Intent Scoring
+
+Score visitors by behavior signals:
+- **High intent**: Pricing page, demo page, comparison pages, 3+ visits
+- **Medium intent**: Feature pages, case studies, 2 visits
+- **Low intent**: Blog only, single visit, bounced quickly
+
+### Suppression Lists
+
+Prevent outreach to:
+- Existing customers (match against CRM)
+- Active deals in pipeline
+- Competitors and agencies
+- Recently contacted prospects
+
+## When to Use
+
+- Identifying anonymous website visitors for sales outreach
+- Building ABM (account-based marketing) target lists from site traffic
+- Understanding which companies are researching your product
+- Triggering personalized outreach based on page-level intent signals
+- Feeding enrichment tools (Clay, Apollo) with warm visitor data
+
+## Limitations
+
+- Person-level identification works best for US B2B traffic
+- Not all visitors can be identified (typical match rates: 15-30%)
+- Requires sufficient website traffic to be cost-effective
+- Privacy considerations — ensure compliance with applicable regulations
+- Free tier limited to Slack alerts (no CRM push or email export)
+
+## Relevant Skills
+
+- cold-email
+- revops
+- customer-research
+- paid-ads
+
+## Sources
+
+- [RB2B pricing](https://www.rb2b.com/pricing)
+- [RB2B plans comparison](https://support.rb2b.com/en/articles/9173659-rb2b-plans-side-by-side-comparisons)
+- [RB2B API Partner Program](https://support.rb2b.com/en/articles/12579420-rb2b-apis-rb2b-s-api-partner-program)