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feat: rename 15 skills for shorter, cleaner names

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Renames:
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

Updates all cross-references in skills, references, tools,
marketplace.json, README, AGENTS.md, and CONTRIBUTING.md.

BREAKING: Users with installed skills will need to reinstall.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-04-03 16:21:22 -07:00
parent 28e8684fdd
commit 83150fdc08
133 changed files with 266 additions and 265 deletions
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README.md
+36 -36
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@@ -34,17 +34,17 @@ Skills reference each other and build on shared context. The `product-marketing-
│ai-seo │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
│site-arch │ │onboard │ │cold-email│ │ab-test │ │churn- │ │launch │ │customer- │
│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │research │
│schema │ │popup-cro │ │social │ │ │ │ │ │competitor │ │ │
│schema │ │popups │ │social │ │ │ │ │ │competitor │ │ │
│content │ │paywall │ │ │ │ │ │ │ │ │ │ │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
│ │ │ │ │ │ │
└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
│
Skills cross-reference each other:
copywriting ↔ page-cro ↔ ab-test-setup
copywriting ↔ page-cro ↔ ab-testing
revops ↔ sales-enablement ↔ cold-email
seo-audit ↔ schema-markup ↔ ai-seo
customer-research → copywriting, page-cro, competitor-alternatives
seo-audit ↔ schema ↔ ai-seo
customer-research → copywriting, page-cro, competitors
```
See each skill's **Related Skills** section for the full dependency map.
@@ -54,40 +54,40 @@ See each skill's **Related Skills** section for the full dependency map.
<!-- SKILLS:START -->
| Skill | Description |
|-------|-------------|
| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
| [ab-testing](skills/ab-testing/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
| [ad-creative](skills/ad-creative/) | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
| [ai-seo](skills/ai-seo/) | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
| [analytics-tracking](skills/analytics-tracking/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| [analytics](skills/analytics/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
| [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
| [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| [competitors](skills/competitors/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... |
| [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research — including interview transcripts, surveys, support tickets, review mining, Reddit/G2/forum research, persona generation, and voice of customer (VOC)... |
| [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| [emails](skills/emails/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
| [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| [free-tools](skills/free-tools/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| [launch](skills/launch/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| [onboarding](skills/onboarding/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| [page-cro](skills/page-cro/) | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
| [paid-ads](skills/paid-ads/) | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
| [paywall-upgrade-cro](skills/paywall-upgrade-cro/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| [popup-cro](skills/popup-cro/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| [pricing-strategy](skills/pricing-strategy/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| [paywalls](skills/paywalls/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| [popups](skills/popups/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| [pricing](skills/pricing/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| [product-marketing-context](skills/product-marketing-context/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
| [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| [referrals](skills/referrals/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
| [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| [schema](skills/schema/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| [signup](skills/signup/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
| [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
| [social](skills/social/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
<!-- SKILLS:END -->
## Installation
@@ -184,17 +184,17 @@ Once installed, just ask your agent to help with marketing tasks:
→ Uses copywriting skill
"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill
→ Uses analytics skill
"Create a 5-email welcome sequence"
→ Uses email-sequence skill
→ Uses emails skill
```
You can also invoke skills directly:
```
/page-cro
/email-sequence
/emails
/seo-audit
```
@@ -202,48 +202,48 @@ You can also invoke skills directly:
### Conversion Optimization
- `page-cro` - Any marketing page
- `signup-flow-cro` - Registration flows
- `onboarding-cro` - Post-signup activation
- `signup` - Registration flows
- `onboarding` - Post-signup activation
- `form-cro` - Lead capture forms
- `popup-cro` - Modals and overlays
- `paywall-upgrade-cro` - In-app upgrade moments
- `popups` - Modals and overlays
- `paywalls` - In-app upgrade moments
### Content & Copy
- `copywriting` - Marketing page copy
- `copy-editing` - Edit and polish existing copy
- `cold-email` - B2B cold outreach emails and sequences
- `email-sequence` - Automated email flows
- `social-content` - Social media content
- `emails` - Automated email flows
- `social` - Social media content
### SEO & Discovery
- `seo-audit` - Technical and on-page SEO
- `ai-seo` - AI search optimization (AEO, GEO, LLMO)
- `programmatic-seo` - Scaled page generation
- `site-architecture` - Page hierarchy, navigation, URL structure
- `competitor-alternatives` - Comparison and alternative pages
- `schema-markup` - Structured data
- `competitors` - Comparison and alternative pages
- `schema` - Structured data
### Paid & Distribution
- `paid-ads` - Google, Meta, LinkedIn ad campaigns
- `ad-creative` - Bulk ad creative generation and iteration
- `social-content` - Social media scheduling and strategy
- `social` - Social media scheduling and strategy
### Measurement & Testing
- `analytics-tracking` - Event tracking setup
- `ab-test-setup` - Experiment design
- `analytics` - Event tracking setup
- `ab-testing` - Experiment design
### Retention
- `churn-prevention` - Cancel flows, save offers, dunning, payment recovery
### Growth Engineering
- `free-tool-strategy` - Marketing tools and calculators
- `referral-program` - Referral and affiliate programs
- `free-tools` - Marketing tools and calculators
- `referrals` - Referral and affiliate programs
### Strategy & Monetization
- `marketing-ideas` - 140 SaaS marketing ideas
- `marketing-psychology` - Mental models and psychology
- `launch-strategy` - Product launches and announcements
- `pricing-strategy` - Pricing, packaging, and monetization
- `launch` - Product launches and announcements
- `pricing` - Pricing, packaging, and monetization
### Sales & RevOps
- `revops` - Lead lifecycle, scoring, routing, pipeline management