feat: rename 15 skills for shorter, cleaner names

Renames:
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

Updates all cross-references in skills, references, tools,
marketplace.json, README, AGENTS.md, and CONTRIBUTING.md.

BREAKING: Users with installed skills will need to reinstall.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

skills/marketing-psychology/SKILL.md

@@ -450,6 +450,6 @@ When facing a marketing challenge, consider:
 
 - **page-cro**: Apply psychology to page optimization
 - **copywriting**: Write copy using psychological principles
-- **popup-cro**: Use triggers and psychology in popups
+- **popups**: Use triggers and psychology in popups
 - **pricing-page optimization**: See page-cro for pricing psychology
-- **ab-test-setup**: Test psychological hypotheses
+- **ab-testing**: Test psychological hypotheses