feat: rename 15 skills for shorter, cleaner names

Renames:
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

Updates all cross-references in skills, references, tools,
marketplace.json, README, AGENTS.md, and CONTRIBUTING.md.

BREAKING: Users with installed skills will need to reinstall.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

tools/integrations/activecampaign.md

@@ -330,7 +330,7 @@ ActiveCampaign uses REST with resource wrapping (e.g., `{ "contact": {...} }`).
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - lifecycle-marketing
 - crm-integration
 - sales-pipeline

tools/integrations/adobe-analytics.md

@@ -151,6 +151,6 @@ s.tl(this, 'o', 'Button Click');
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
+- analytics
+- ab-testing
 - paid-ads

tools/integrations/ahrefs.md

@@ -139,4 +139,4 @@ Authorization: Bearer {api_token}
 
 - seo-audit
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/amplitude.md

@@ -130,6 +130,6 @@ amplitude.track('Feature Used', {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/apollo.md

@@ -145,4 +145,4 @@ POST https://api.apollo.io/api/v1/organizations/enrich
 - lead-enrichment
 - lead-scoring
 - cold-email
-- competitor-alternatives
+- competitors

tools/integrations/beehiiv.md

@@ -151,7 +151,7 @@ All endpoints are scoped to a publication. The publication ID is a required path
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - newsletter-growth
-- referral-program
+- referrals
 - content-strategy

tools/integrations/brevo.md

@@ -261,7 +261,7 @@ Brevo uses standard REST with offset-based pagination (`limit` and `offset` para
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - sms-marketing
 - transactional-email
 - lifecycle-marketing

tools/integrations/clay.md

@@ -146,4 +146,4 @@ POST https://api.clay.com/v3/companies/enrich
 - cold-email
 - revops
 - sales-enablement
-- competitor-alternatives
+- competitors

tools/integrations/clearbit.md

@@ -139,4 +139,4 @@ Standard endpoints return `202 Accepted` if data is being processed (use webhook
 - personalization
 - abm-strategy
 - lead-enrichment
-- competitor-alternatives
+- competitors

tools/integrations/composio.md

@@ -184,7 +184,7 @@ Agent uses `SALESFORCE` to read leads and `SLACK` to post messages.
 
 ## Relevant Skills
 
-- analytics-tracking (cross-platform data via Composio connectors)
-- email-sequence (ActiveCampaign, Klaviyo access)
+- analytics (cross-platform data via Composio connectors)
+- emails (ActiveCampaign, Klaviyo access)
 - paid-ads (Meta Ads, LinkedIn Ads MCP access)
-- referral-program (Shopify integration)
+- referrals (Shopify integration)

tools/integrations/coupler.md

@@ -137,6 +137,6 @@ GET https://api.coupler.io/v1/destinations
 
 ## Relevant Skills
 
-- analytics-tracking
+- analytics
 - paid-ads
 - revops

tools/integrations/crossbeam.md

@@ -133,5 +133,5 @@ Authorization: Bearer {api_key}
 
 - revops
 - sales-enablement
-- referral-program
-- competitor-alternatives
+- referrals
+- competitors

tools/integrations/customer-io.md

@@ -182,6 +182,6 @@ _cio.page();
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
-- analytics-tracking
+- emails
+- onboarding
+- analytics

tools/integrations/dataforseo.md

@@ -162,4 +162,4 @@ Request bodies are always JSON arrays (even for single requests).
 - seo-audit
 - programmatic-seo
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/dub-co.md

@@ -155,6 +155,6 @@ const analytics = await dub.analytics.retrieve({
 
 ## Relevant Skills
 
-- referral-program
-- analytics-tracking
+- referrals
+- analytics
 - paid-ads

tools/integrations/firehose.md

@@ -152,7 +152,7 @@ query: "best [category] tools" OR "top [category] software" AND publish_time:[no
 
 ## Relevant Skills
 
-- competitor-alternatives
+- competitors
 - customer-research
 - content-strategy
 - cold-email

tools/integrations/g2.md

@@ -172,7 +172,7 @@ G2 follows the JSON:API specification (https://jsonapi.org/):
 
 ## Relevant Skills
 
-- competitor-alternatives
+- competitors
 - social-proof
 - reputation-management
 - customer-feedback

tools/integrations/ga4.md

@@ -120,7 +120,7 @@ POST https://www.google-analytics.com/mp/collect?measurement_id={measurement_id}
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
+- analytics
+- ab-testing
 - seo-audit
 - page-cro

tools/integrations/google-ads.md

@@ -155,5 +155,5 @@ LIMIT 10
 ## Relevant Skills
 
 - paid-ads
-- analytics-tracking
+- analytics
 - page-cro

tools/integrations/google-search-console.md

@@ -144,4 +144,4 @@ POST https://indexing.googleapis.com/v3/urlNotifications:publish
 
 - seo-audit
 - programmatic-seo
-- analytics-tracking
+- analytics

tools/integrations/hotjar.md

@@ -141,7 +141,7 @@ Authorization: Bearer {access_token}
 ## Relevant Skills
 
 - page-cro
-- ab-test-setup
-- analytics-tracking
+- ab-testing
+- analytics
 - ux-audit
 - landing-page

tools/integrations/hubspot.md

@@ -173,6 +173,6 @@ hs accounts list
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals

tools/integrations/introw.md

@@ -178,5 +178,5 @@ share_lead_or_register_deal
 
 - revops
 - sales-enablement
-- referral-program
-- competitor-alternatives
+- referrals
+- competitors

tools/integrations/keywords-everywhere.md

@@ -204,4 +204,4 @@ Authorization: Bearer {api_key}
 - seo-audit
 - content-strategy
 - programmatic-seo
-- competitor-alternatives
+- competitors

tools/integrations/kit.md

@@ -163,5 +163,5 @@ POST https://api.convertkit.com/v3/broadcasts
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - content-strategy

tools/integrations/klaviyo.md

@@ -222,7 +222,7 @@ Klaviyo uses the JSON:API specification. All request/response bodies use `{ "dat
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - ecommerce-email
 - lifecycle-marketing
 - customer-segmentation

tools/integrations/linkedin-ads.md

@@ -161,4 +161,4 @@ POST https://api.linkedin.com/v2/audienceCountsV2
 ## Relevant Skills
 
 - paid-ads
-- analytics-tracking
+- analytics

tools/integrations/mailchimp.md

@@ -145,6 +145,6 @@ const hash = md5(email.toLowerCase());
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals

tools/integrations/mention-me.md

@@ -155,6 +155,6 @@ MentionMe.push({
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
-- analytics-tracking
+- referrals
+- pricing
+- analytics

tools/integrations/meta-ads.md

@@ -143,5 +143,5 @@ access_token={access_token}
 ## Relevant Skills
 
 - paid-ads
-- analytics-tracking
+- analytics
 - page-cro

tools/integrations/mixpanel.md

@@ -132,6 +132,6 @@ mixpanel.track('Feature Used', {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/nitrosend.md

@@ -107,7 +107,7 @@ For BYO plan users: bring your own SendGrid, Postmark, SES, or Resend account an
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
+- emails
+- onboarding
 - churn-prevention
 - lead-magnets

tools/integrations/optimizely.md

@@ -164,8 +164,8 @@ GET https://api.optimizely.com/v2/pages?project_id={project_id}
 
 ## Relevant Skills
 
-- ab-test-setup
+- ab-testing
 - page-cro
 - landing-page
 - personalization
-- analytics-tracking
+- analytics

tools/integrations/outreach.md

@@ -169,4 +169,4 @@ curl -s "https://api.outreach.io/api/v2/tasks?filter[status]=incomplete" \
 - cold-email
 - revops
 - sales-enablement
-- email-sequence
+- emails

tools/integrations/partnerstack.md

@@ -215,7 +215,7 @@ All responses follow the format:
 
 ## Relevant Skills
 
-- referral-program
+- referrals
 - affiliate-marketing
 - partner-enablement
 - saas-metrics

tools/integrations/pendo.md

@@ -202,7 +202,7 @@ GET https://app.pendo.io/api/v1/metadata/schema/parentAccount
 
 ## Relevant Skills
 
-- analytics-tracking
-- onboarding-cro
+- analytics
+- onboarding
 - churn-prevention
-- ab-test-setup
+- ab-testing

tools/integrations/plausible.md

@@ -170,7 +170,7 @@ GET https://plausible.io/api/v1/sites
 
 ## Relevant Skills
 
-- analytics-tracking
+- analytics
 - content-strategy
 - programmatic-seo
 - page-cro

tools/integrations/posthog.md

@@ -146,6 +146,6 @@ if (posthog.isFeatureEnabled('new-pricing')) {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/postmark.md

@@ -228,7 +228,7 @@ Postmark uses simple REST endpoints with PascalCase field names in request/respo
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - transactional-email
 - email-deliverability
 - onboarding-email

tools/integrations/resend.md

@@ -208,5 +208,5 @@ await resend.emails.send({
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
+- emails
+- onboarding

tools/integrations/rewardful.md

@@ -143,5 +143,5 @@ Rewardful automatically:
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
+- referrals
+- pricing

tools/integrations/salesforce.md

@@ -145,6 +145,6 @@ ORDER BY CreatedDate DESC
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
+- emails
+- analytics
 - paid-ads

tools/integrations/segment.md

@@ -154,6 +154,6 @@ analytics.page('Pricing');
 
 ## Relevant Skills
 
-- analytics-tracking
-- email-sequence
+- analytics
+- emails
 - paid-ads

tools/integrations/semrush.md

@@ -118,4 +118,4 @@ Use country code: `us`, `uk`, `de`, `fr`, `ca`, `au`, etc.
 - seo-audit
 - programmatic-seo
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/sendgrid.md

@@ -157,5 +157,5 @@ await sgMail.send({
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
+- emails
+- analytics

tools/integrations/shopify.md

@@ -171,6 +171,6 @@ shopify app create node
 
 ## Relevant Skills
 
-- analytics-tracking
-- email-sequence
-- referral-program
+- analytics
+- emails
+- referrals

tools/integrations/similarweb.md

@@ -145,6 +145,6 @@ GET https://api.similarweb.com/v1/website/example.com/geo/traffic-by-country?api
 ## Relevant Skills
 
 - seo-audit
-- competitor-alternatives
+- competitors
 - paid-ads
 - content-strategy

tools/integrations/stripe.md

@@ -143,6 +143,6 @@ stripe customers retrieve cus_xxx
 
 ## Relevant Skills
 
-- pricing-strategy
-- referral-program (Stripe-integrated affiliate tools)
-- analytics-tracking (revenue tracking)
+- pricing
+- referrals (Stripe-integrated affiliate tools)
+- analytics (revenue tracking)

tools/integrations/supermetrics.md

@@ -138,8 +138,8 @@ GET https://api.supermetrics.com/enterprise/v2/users
 
 ## Relevant Skills
 
-- analytics-tracking
+- analytics
 - paid-ads
 - seo-audit
 - content-strategy
-- social-content
+- social

tools/integrations/tiktok-ads.md

@@ -158,4 +158,4 @@ Access-Token: {access_token}
 ## Relevant Skills
 
 - paid-ads
-- analytics-tracking
+- analytics

tools/integrations/tolt.md

@@ -140,5 +140,5 @@ window.tolt.identify(stripeCustomerId);
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
+- referrals
+- pricing

tools/integrations/typeform.md

@@ -186,5 +186,5 @@ GET https://api.typeform.com/workspaces/{workspace_id}
 - lead-generation
 - customer-research
 - page-cro
-- signup-flow-cro
+- signup
 - customer-feedback

tools/integrations/zapier.md

@@ -145,6 +145,6 @@ When sending to Zapier, structure data as flat JSON:
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals

tools/integrations/zoominfo.md

@@ -188,4 +188,4 @@ POST https://api.zoominfo.com/lookup/scoops
 - cold-email
 - revops
 - sales-enablement
-- competitor-alternatives
+- competitors