- Create skills/cro/ with shared CRO analysis framework
- Move page-specific content to references/page.md
- Move form-specific content to references/form.md
- Copy experiments reference from page-cro
- Remove skills/page-cro/ and skills/form-cro/
- Update all cross-references across skills, tools, README, AGENTS.md
BREAKING: page-cro and form-cro are replaced by cro.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Add hashtag limits, character counts, and visible text thresholds
for Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube,
Pinterest, and Threads.
Live ASO audit skill that fetches real store listings, scores across 6
weighted dimensions (Title, Description, Visuals, Ratings, Metadata,
Conversion), and produces a prioritized action plan.
Features brand maturity system (Dominant/Established/Challenger) that
adjusts scoring to avoid penalizing deliberate brand choices by
household-name apps.
Backed by official Apple/Google developer docs and industry benchmarks
from AppTweak, SplitMetrics, and Sensor Tower.
* feat: add customer-research skill (#186)
* feat: add customer-research skill (#185)
Adds a new skill for conducting and synthesizing customer research —
covering analysis of existing assets (transcripts, surveys, support
tickets, NPS) and digital watering hole research (Reddit, G2, forums,
communities, review sites). Includes persona generation framework,
JTBD extraction, VOC quote banking, and competitive intel from reviews.
Also adds a detailed source-guides reference with per-platform playbooks
(Reddit operators, G2 review tiers, LinkedIn job posting mining, etc.)
and 10 evals covering the main trigger scenarios.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: address Codex review of customer-research skill
- Fix evals.json schema to match repo convention (skill_name wrapper,
integer IDs, expected_output, files fields)
- Add product-marketing-context.md assertion to all evals
- Add 2 new evals: B2C drop-off scenario and zero-research bootstrap
- Collapse 'Where to Look' in SKILL.md to a decision table; detail
lives in source-guides.md
- Add Research Quality Guardrails section (confidence labels,
recency window, sample bias, minimum viable sample)
- Add Related Skills section cross-linking 7 downstream skills
- Expand source-guides.md with full B2C section (app stores,
TikTok/Instagram, consumer Reddit, Discord)
- Add Source Reliability and Confidence Scoring reference guide
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: correct alphabetical ordering of customer-research in manifest and README
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: add customer-research to skills relationship diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: move customer-research into Strategy column in diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: Resend CLI docs + Firehose integration (#188)
* feat: add Resend CLI docs and Firehose integration
- resend.md: update CLI availability (now official), add CLI install,
setup, and common commands section
- firehose.md: new integration guide for real-time web content streaming
API — query syntax, stream setup, marketing use cases (brand monitoring,
competitive intel, lead triggers, PR/link building)
- REGISTRY.md: add firehose under Competitive Intelligence
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* Revert "docs: document Claude Code dynamic content injection pattern"
This reverts commit 8e1ce7b363.
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern (#189)
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add Introw PRM as partner ecosystem integration (#193)
Great contribution — clean integration guide with solid MCP tool coverage, and the cross-references into referral-program, revops, launch-strategy, and sales-enablement are well-placed. Thanks!
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
Co-authored-by: Tibo <72124096+CoopahG@users.noreply.github.com>
* feat: add customer-research skill (#186)
* feat: add customer-research skill (#185)
Adds a new skill for conducting and synthesizing customer research —
covering analysis of existing assets (transcripts, surveys, support
tickets, NPS) and digital watering hole research (Reddit, G2, forums,
communities, review sites). Includes persona generation framework,
JTBD extraction, VOC quote banking, and competitive intel from reviews.
Also adds a detailed source-guides reference with per-platform playbooks
(Reddit operators, G2 review tiers, LinkedIn job posting mining, etc.)
and 10 evals covering the main trigger scenarios.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: address Codex review of customer-research skill
- Fix evals.json schema to match repo convention (skill_name wrapper,
integer IDs, expected_output, files fields)
- Add product-marketing-context.md assertion to all evals
- Add 2 new evals: B2C drop-off scenario and zero-research bootstrap
- Collapse 'Where to Look' in SKILL.md to a decision table; detail
lives in source-guides.md
- Add Research Quality Guardrails section (confidence labels,
recency window, sample bias, minimum viable sample)
- Add Related Skills section cross-linking 7 downstream skills
- Expand source-guides.md with full B2C section (app stores,
TikTok/Instagram, consumer Reddit, Discord)
- Add Source Reliability and Confidence Scoring reference guide
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: correct alphabetical ordering of customer-research in manifest and README
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: add customer-research to skills relationship diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: move customer-research into Strategy column in diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: Resend CLI docs + Firehose integration (#188)
* feat: add Resend CLI docs and Firehose integration
- resend.md: update CLI availability (now official), add CLI install,
setup, and common commands section
- firehose.md: new integration guide for real-time web content streaming
API — query syntax, stream setup, marketing use cases (brand monitoring,
competitive intel, lead triggers, PR/link building)
- REGISTRY.md: add firehose under Competitive Intelligence
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* Revert "docs: document Claude Code dynamic content injection pattern"
This reverts commit 8e1ce7b363.
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern (#189)
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add Introw PRM as partner ecosystem integration (#193)
Great contribution — clean integration guide with solid MCP tool coverage, and the cross-references into referral-program, revops, launch-strategy, and sales-enablement are well-placed. Thanks!
* feat: add Nitrosend integration for AI-native email sequencing
Adds Nitrosend as a tool option for teams building email sequences via
AI agents — no dashboard required, full MCP control.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
Co-authored-by: Tibo <72124096+CoopahG@users.noreply.github.com>
Add lead-magnets skill, bump all 32 existing skills to 1.2.0,
and document all changes since v1.3.0.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
Adds Composio MCP server as an alternative integration method for tools
lacking native MCP support (HubSpot, Salesforce, Meta Ads, LinkedIn Ads,
Google Sheets, Slack, Notion, etc.). Existing CLIs and MCP servers are
unchanged — Composio is additive only.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add lead-magnets skill
Covers strategy for creating, gating, promoting, and measuring
downloadable/content-based lead magnets (ebooks, checklists, cheat
sheets, templates, swipe files, mini-courses, quizzes, webinars).
Includes format-guide and benchmarks reference files. Adds cross-
references in free-tool-strategy, email-sequence, and popup-cro.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: align H1 title with skill name
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
---------
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add headless CMS reference and integration guides
Add CMS selection guide, content modeling patterns, and editorial
workflow reference for marketers. Add integration guides for Sanity
(GROQ API), Contentful (CDA/CMA), and Strapi (v5 REST). Register
all three in REGISTRY.md and link from content-strategy skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* fix: address review feedback on headless CMS guides
- Use {curly_brace} placeholder convention for Strapi relation example
- Add note that Contentful CMA create uses PUT with client-generated ID
- Add URL-encoding note for Sanity GROQ query parameter
- Switch Sanity mutation example from createOrReplace to create (no _id needed)
- Add Content-Type header to Contentful update entry example
- Fix outdated "Assembly" product name to "Studio" for Contentful
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
---------
Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
- marketing-psychology eval 4: BJ Fogg assertion did not match expected_output
which lists Goal-Gradient Effect. Fixed.
- sales-enablement eval 2: all 6 categories assertion contradicted expected_output
which only categorizes the 3 given objections. Fixed.
- ad-creative eval 5: TikTok hard limit corrected to recommended (80 chars
recommended, 100 max) per SKILL.md.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- sales-enablement: "ROI calculator" → "deal-specific ROI analysis" to avoid
conflict with free-tool-strategy which also claims "ROI calculator"
- sales-enablement: clarified scope boundary to competitor-alternatives for
battle cards (competitor-alternatives owns battle card creation)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- sales-enablement: "Never demo without discovery" → "Demo after discovery, not before"
- site-architecture: "No exceptions" → explains why (backlink equity, broken pages)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fixes 5 issues identified by independent Codex review:
- product-marketing-context: match auto-draft workflow, section flexibility
- marketing-psychology: replace phantom models with actual SKILL.md models
- ad-creative: correct RSA pinning guidance to match skill
- free-tool-strategy: boundary test now defers to related skill (page-cro)
- paywall-upgrade-cro: boundary test references only related skills
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Changes per skill:
page-cro (5 -> 7 evals):
- Added structured assertions array to all evals
- Added Blog Post CRO eval (was missing)
- Added boundary eval: signup form should defer to signup-flow-cro
- Replaced feature page A/B test eval with fuller feature page eval
copywriting (5 -> 7 evals):
- Added structured assertions array to all evals
- Added About Page eval with voice/tone adaptation test
- Added boundary eval: email sequence should defer to email-sequence
- Added Quick Quality Check eval (buzzword/jargon/exclamation detection)
- Added meta content assertion to homepage eval
seo-audit (5 -> 8 evals):
- Added structured assertions array to all evals
- Added Local Business eval (NAP, GBP, location pages)
- Added Core Web Vitals / site speed eval
- Added boundary eval: FAQ schema should defer to schema-markup
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:
- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
New tools: Clay, Outreach, ZoomInfo, Close, Pendo, Similarweb,
Supermetrics, AirOps, Crossbeam, and Coupler.io. Each includes a
zero-dependency Node.js CLI and an integration guide.
Updates REGISTRY.md with new tool index entries, categories, and
MCP-enabled tools list.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fix "Measuremnt" typo, spell out truncated skill names (cold-email,
competitor, sales-enable), and add site-architecture to the diagram.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Corey Haines