Commit Graph

155 Commits

Author SHA1 Message Date
Corey Haines 3a8d01283d Merge branch 'main' into development 2026-03-04 16:07:41 -08:00
Corey Haines 68f5eaf64e Merge pull request #75 from coreyhaines31/feature/skill-writing-audit
Audit skill bodies: replace rigid imperatives with reasoning
2026-03-04 15:59:35 -08:00
Corey Haines 51e29954fb Merge pull request #74 from coreyhaines31/feature/skill-evals
Add evals for all 32 skills (197 total evals, 1261 assertions)
2026-03-04 15:59:31 -08:00
Corey Haines a3ab09378b Merge pull request #73 from coreyhaines31/feature/skill-description-optimization
Optimize all 32 skill descriptions for better triggering
2026-03-04 15:59:27 -08:00
Corey Haines 926c624d07 fix: address eval review - assertion mismatches and factual error
- marketing-psychology eval 4: BJ Fogg assertion did not match expected_output
  which lists Goal-Gradient Effect. Fixed.
- sales-enablement eval 2: all 6 categories assertion contradicted expected_output
  which only categorizes the 3 given objections. Fixed.
- ad-creative eval 5: TikTok hard limit corrected to recommended (80 chars
  recommended, 100 max) per SKILL.md.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 15:51:28 -08:00
Corey Haines 8c8090ed92 fix: resolve trigger phrase conflicts found in review
- sales-enablement: "ROI calculator" → "deal-specific ROI analysis" to avoid
  conflict with free-tool-strategy which also claims "ROI calculator"
- sales-enablement: clarified scope boundary to competitor-alternatives for
  battle cards (competitor-alternatives owns battle card creation)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 14:29:15 -08:00
Corey Haines b325e41c91 fix: address review — two more rigid imperatives caught
- sales-enablement: "Never demo without discovery" → "Demo after discovery, not before"
- site-architecture: "No exceptions" → explains why (backlink equity, broken pages)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 14:28:30 -08:00
Corey Haines b0a3a23699 refactor: replace rigid imperatives with reasoning-based guidance
Audit all 32 SKILL.md files against Anthropic's skill-creator writing
guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT
imperatives with explanations of WHY the guidance matters.

17 edits across 14 skills:
- ad-creative: character limits reasoning, CTA headline reasoning
- seo-audit: schema detection warning softened, reasoning added
- programmatic-seo: subfolder vs subdomain reasoning
- paid-ads: exclusion list reasoning
- copywriting: honesty principle reasoning
- cold-email: follow-up value reasoning
- ai-seo: freshness signal reasoning
- churn-prevention: post-cancel path reasoning
- product-marketing-context: verbatim language reasoning
- popup-cro: close button visibility reasoning
- signup-flow-cro: label visibility reasoning
- form-cro: label visibility reasoning
- revops: fallback owner reasoning
- ab-test-setup: DON'T → Avoid

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 14:19:09 -08:00
Corey Haines 7e7e7a09d8 fix: align eval assertions with SKILL.md content per Codex review
Fixes 5 issues identified by independent Codex review:
- product-marketing-context: match auto-draft workflow, section flexibility
- marketing-psychology: replace phantom models with actual SKILL.md models
- ad-creative: correct RSA pinning guidance to match skill
- free-tool-strategy: boundary test now defers to related skill (page-cro)
- paywall-upgrade-cro: boundary test references only related skills

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 14:07:38 -08:00
Corey Haines 11e9ea811f feat: add evals for all 29 remaining skills (197 total evals across 32 skills)
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:37:01 -08:00
Corey Haines 831dbe9616 fix: improve evals with assertions, coverage gaps, and boundary tests
Changes per skill:

page-cro (5 -> 7 evals):
- Added structured assertions array to all evals
- Added Blog Post CRO eval (was missing)
- Added boundary eval: signup form should defer to signup-flow-cro
- Replaced feature page A/B test eval with fuller feature page eval

copywriting (5 -> 7 evals):
- Added structured assertions array to all evals
- Added About Page eval with voice/tone adaptation test
- Added boundary eval: email sequence should defer to email-sequence
- Added Quick Quality Check eval (buzzword/jargon/exclamation detection)
- Added meta content assertion to homepage eval

seo-audit (5 -> 8 evals):
- Added structured assertions array to all evals
- Added Local Business eval (NAP, GBP, location pages)
- Added Core Web Vitals / site speed eval
- Added boundary eval: FAQ schema should defer to schema-markup

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:12:20 -08:00
Corey Haines 6b1da2158e feat: add evals for page-cro, copywriting, and seo-audit skills
5 eval prompts per skill testing realistic user scenarios:
- page-cro: landing page audit, pricing page, homepage, feature page, redesign regression
- copywriting: homepage copy, headline rewrite, pricing page, landing page, CTA improvement
- seo-audit: full site audit, ranking diagnosis, migration recovery, e-commerce technical, blog content

Follows the skill-creator eval format with prompt + expected_output assertions.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:07:12 -08:00
Corey Haines e4283c6616 feat: optimize all 32 skill descriptions for better triggering
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:

- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 13:02:05 -08:00
Corey Haines 633f9c642d Merge branch 'development' 2026-03-04 12:57:50 -08:00
Corey Haines 89fd57a8b0 Merge pull request #70 from coreyhaines31/feature/new-connector-tools
Add 10 new CLI tools and integration guides
2026-03-04 12:51:35 -08:00
Corey Haines a2e646c2e6 fix: update MCP tools list in CLAUDE.md, fix REGISTRY.md inconsistencies
- Add 6 new MCP-enabled tools to CLAUDE.md (zoominfo, clay, supermetrics,
  coupler, outreach, crossbeam)
- Fix broken Payments table in REGISTRY.md (blank row between stripe/paddle)
- Fix category name mismatch: "Competitive Intel" → "Competitive Intelligence"

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-04 12:42:15 -08:00
Corey Haines 9a2bb97784 fix: address codex review findings across new CLI tools
- supermetrics: fix query endpoint /query → /query/data/json
- airops: fix base URL /v1 → /public_api/v1
- zoominfo: fix auth --dry-run leaking real JWT, add response validation
- outreach: remove parseInt() on JSON:API string IDs (caused NaN)
- similarweb: add encodeURIComponent on domain in all URL paths
- coupler: fix dry-run auth mask from '***' to 'Bearer ***'
- clay: allow name-based enrich (--first-name + --last-name + --domain)
- pendo.md: fix guide state from 'published' to 'public'
- close.md: fix rate limit header names to ratelimit-*

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-02 23:08:36 -08:00
Corey Haines 4ff486a702 feat: add 10 new CLI tools and integration guides from Claude connectors
New tools: Clay, Outreach, ZoomInfo, Close, Pendo, Similarweb,
Supermetrics, AirOps, Crossbeam, and Coupler.io. Each includes a
zero-dependency Node.js CLI and an integration guide.

Updates REGISTRY.md with new tool index entries, categories, and
MCP-enabled tools list.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-02 21:59:51 -08:00
Corey Haines a3516be13d Merge development into main for v1.3.0 release v1.3.0 2026-03-02 11:32:29 -08:00
Corey Haines edd613d33f fix: correct typos and add missing skill in README relationship diagram
Fix "Measuremnt" typo, spell out truncated skill names (cold-email,
competitor, sales-enable), and add site-architecture to the diagram.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-02 11:31:41 -08:00
coreyhaines31 90a7e84d0e chore: sync skills with marketplace.json and README 2026-02-27 17:37:54 +00:00
Corey Haines cac82f3a40 Merge pull request #69 from coreyhaines31/development
Release: v1.1.0 -- agent-agnostic migration, 7 new skills, 51 CLI tools
2026-02-27 12:37:43 -05:00
Corey Haines 3a13e58808 fix: correct skill count and branding in marketplace.json
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:35:35 -08:00
Corey Haines e47e3a3073 Merge pull request #68 from coreyhaines31/feature/agents-directory-migration
Migrate context paths from .claude/ to .agents/
2026-02-27 12:28:04 -05:00
Corey Haines 8ea7487545 docs: rebrand to "Marketing Skills for AI Agents" with multi-agent support
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:19:51 -08:00
Corey Haines 1622c8e398 docs: add upgrading instructions for .agents/ migration
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:16:12 -08:00
Corey Haines ee28bc4359 fix: add missing version metadata to cold-email skill
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:06:33 -08:00
Corey Haines f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:01:33 -08:00
Corey Haines bc3253d30d Merge pull request #63 from coreyhaines31/feature/revops-sales-enablement
Add revops and sales-enablement skills
2026-02-23 14:55:08 -05:00
Corey Haines 12c34eb714 fix: resolve merge conflicts with development after site-architecture merge
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-23 11:54:56 -08:00
Corey Haines c4bc2fcc49 Merge pull request #62 from coreyhaines31/feature/sitemap-planner-skill
Add site-architecture skill
2026-02-23 14:54:22 -05:00
Corey Haines 0c24410a0b Merge pull request #67 from coreyhaines31/development
Merge development into main
2026-02-23 14:52:55 -05:00
Corey Haines 066c420416 Merge pull request #66 from coreyhaines31/docs/readme-updates
Add Magister link, skill relationship diagram, and issues encouragement
2026-02-23 14:51:04 -05:00
Corey Haines 08c100bc7b docs: add Magister link, skill relationship diagram, and issues encouragement
Add Magister CTA to intro, skill dependency diagram showing how all 31
skills relate through product-marketing-context, and a link to open
issues for questions/problems.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-23 11:48:17 -08:00
Corey Haines 8618c5bad2 feat: add revops and sales-enablement skills
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-22 15:31:43 -08:00
Corey Haines 488d09cda5 feat: add site-architecture skill for website structure planning
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-21 03:29:50 -08:00
coreyhaines31 ea8df8290a chore: sync skills with marketplace.json and README v1.2.0 2026-02-19 20:56:56 +00:00
Corey Haines 4f803988e8 Merge pull request #58 from coreyhaines31/feature/churn-prevention-skill
Add churn-prevention skill
2026-02-19 15:56:46 -05:00
Corey Haines 4fef22901e fix: resolve merge conflicts with main after ai-seo merge
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-19 12:56:34 -08:00
coreyhaines31 16a2f788d4 chore: sync skills with marketplace.json and README 2026-02-19 20:56:00 +00:00
Corey Haines 8f8ae292ea Merge pull request #59 from coreyhaines31/feature/ai-seo-skill
Add ai-seo skill for AI search optimization
2026-02-19 15:55:50 -05:00
Corey Haines 6914c62688 refactor: rewrite platform-ranking-factors to be original
Rewrote platform-ranking-factors.md from scratch with our own
organizational approach. Replaced table-heavy format with narrative
prose, different section structure, and synthesized analysis.
Updated SKILL.md robots.txt section to match.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-19 12:29:06 -08:00
Corey Haines 5436b34b98 feat: add GEO research data and platform-specific ranking factors
Add Princeton GEO study (KDD 2024) 9-method table with exact visibility
percentages to SKILL.md. Add AI bot robots.txt configuration. Add keyword
stuffing warning (-10% visibility). Add platform-ranking-factors.md reference
with per-platform details: Google AI Overviews (5-stage pipeline), ChatGPT
(content-answer fit 55%, 30-day freshness 3.2x), Perplexity (3-layer RAG,
FAQ Schema priority), Copilot (Bing index + MS ecosystem), Claude (Brave
Search, 38K:1 crawl-to-refer ratio).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 17:14:33 -08:00
Corey Haines ce8dd3b41a feat: add ai-seo skill for AI search optimization (AEO, GEO, LLMO)
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.

Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 17:06:09 -08:00
Corey Haines 10a708747d feat: add PostHog and ab-test-setup guidance for cancel flow experiments
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 14:04:04 -08:00
Corey Haines abb6e87c04 feat: add churn-prevention skill for cancel flows, save offers, and dunning
Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade,
cancel flow UI patterns) and involuntary churn (smart retries, dunning emails,
card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping,
health scoring model, proactive retention triggers, and provider-specific
dunning setup for Stripe, Chargebee, Paddle, and Recurly.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 13:56:32 -08:00
Corey Haines ce37279f12 Merge pull request #57 from coreyhaines31/feature/ad-creative-skill
Add ad-creative skill
2026-02-18 16:44:19 -05:00
Corey Haines d4e6ef796c feat: add Voicebox as open-source ElevenLabs alternative
Free, local-first voice synthesis studio (MIT license) powered by Qwen3-TTS.
Voice cloning from short samples, local REST API, no per-character costs.
4-5x faster on Apple Silicon via MLX.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 10:23:33 -08:00
Corey Haines f2a755f750 fix: correct character counts, platform specs, API model name, pricing
- Fix 3 wrong character counts in ad copy examples (all off by +1)
- Fix TikTok ad text: 80 recommended / 100 max (was 100 recommended)
- Fix LinkedIn description: add 300 max (was missing)
- Fix Gemini API model name: gemini-2.5-flash-image (was gemini-2.0-flash-exp)
- Fix Cartesia pricing: $0.03/min (was $0.0085/sec)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 23:37:22 -08:00
Corey Haines 256eec8709 feat: add voice and audio generation tools to generative reference
Covers ElevenLabs (voice cloning, best quality), OpenAI TTS (cheap at scale),
Cartesia Sonic (40ms latency), PlayHT, Resemble AI, WellSaid Labs, Fish Audio,
and cloud providers. Includes comparison table, decision tree, and voice+video
layering workflow with ffmpeg.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 23:31:50 -08:00