Commit Graph

21 Commits

Author SHA1 Message Date
Corey Haines d36433703b feat: add sms skill + 5 SMS platform integration docs (#307)
New skill: skills/sms/
- SKILL.md (336 lines, under 500 limit): strategy, when SMS beats email,
  compliance overview, sequence types, copy guidelines, platform selection,
  measurement, common mistakes
- references/compliance.md: TCPA, A2P 10DLC, EU GDPR, CASL, Australia,
  opt-in disclosure templates, STOP/HELP response templates, audit checklist
- references/sequence-templates.md: full copy templates with character
  counts for welcome, abandoned cart, browse abandonment, post-purchase,
  win-back, promotional, transactional, re-engagement, replenishment, VIP
- references/platforms.md: platform deep-dives across Klaviyo SMS,
  Postscript, Attentive, Twilio, Plivo, AudienceTap, Brevo, SimpleTexting,
  Customer.io
- evals/evals.json: 6 evals covering getting started, abandoned cart,
  TCPA compliance, opt-out diagnosis, A2P throughput, emoji segment cost

New integration docs:
- tools/integrations/twilio.md
- tools/integrations/postscript.md
- tools/integrations/attentive.md
- tools/integrations/plivo.md
- tools/integrations/audiencetap.md

Registry + marketplace wiring:
- tools/REGISTRY.md: 5 new entries + new SMS / Messaging category section
- .claude-plugin/marketplace.json: bumped to 2.1.0, SMS added to plugin description
- VERSIONS.md: sms 1.0.0 + 2.1.0 changelog entry
- README.md: skill table re-sorted via sync-skills.js, sms added to ASCII flow

All 41 skills pass validation. sync-skills.js is idempotent on current state.

Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-21 16:44:47 -07:00
Corey Haines 4b54b0dd6f chore(release): bump to v2.0.1 (#314)
Patch release rolling up two content updates that just landed:

- ai-seo (#313): aligned with Google's official AI features optimization
  guide — Google's stance, query fan-out, agentic experiences (UCP),
  what-not-to-do, Search Console expectations; reframed
  llms.txt/pricing.md/schema as "not required by Google but helpful for
  non-Google AI engines"; moved content-type tactics to
  references/content-types.md
- image (#311): refreshed model lineup to current May 2026 releases —
  Nano Banana family, Flux Pro 1.1 + Kontext, Ideogram 3.0, ChatGPT
  Images 2.0, Midjourney v7, Recraft V3, SD 3.5 / SDXL
- video (#311): refreshed model lineup — Sora 2 promoted from
  limited-availability caveat, Kling 2.5/3.0, added Seedance, Hailuo /
  MiniMax, Hunyuan Video / Wan 2, Pika 2.x; new "Quick picks" guide

No new skills, no breaking changes. Only the three affected SKILL.md
files bumped to 2.0.1; the other 37 stay at 2.0.0.

- marketplace.json: 2.0.0 → 2.0.1
- VERSIONS.md: ai-seo, image, video rows bumped; 2.0.1 changelog entry
  added
- skills/{ai-seo,image,video}/SKILL.md: metadata.version → 2.0.1

All 40 skills pass validation. sync-skills.js still no-op.

Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-18 22:26:38 -07:00
Corey Haines 30f9b9a729 feat: v2.0 skill renames and CRO consolidation (#291)
* feat: v2.0 skill renames and CRO consolidation

BREAKING CHANGE: Users must reinstall skills after this update.

## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)

## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files

Total skills: 40

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings

- Update 32 evals.json files to reference new skill names (page-cro → cro,
  product-marketing-context → product-marketing, etc.) — these were missed
  in the initial v2.0 rename pass since only SKILL.md and marketplace.json
  were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
  so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
  bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
  discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).

All 40 skills now pass validation with zero warnings.

* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md

Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).

Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): rename paid-ads → ads

One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills

VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.

Caught by codex review (P1).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): add legacy product-marketing-context.md filename fallback

Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.

Caught by codex review (P1 + P2).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): re-sort README skills table alphabetically, fix ads box width

The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array

README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
  users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)

sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
2026-05-13 22:05:15 -07:00
Corey Haines 0c933b277e feat: add co-marketing skill (#289)
* feat: add co-marketing skill for partner identification and joint campaigns

Adds skill for finding co-marketing partners and brainstorming campaign ideas:
- Partner scoring criteria and identification framework
- Campaign types (content, webinars, integrations, community)
- Outreach templates and partnership structuring
- Brainstorming prompts for specific partners

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* docs: add co-marketing to README skills table and categories

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* docs: add co-marketing to README diagram

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* fix: improve co-marketing skill based on review

- Add quoted description with expanded trigger phrases
- Add metadata.version field (1.0.0)
- Add "Before Starting" section for product context
- Add Task-Specific Questions section
- Add Tool Integrations section (Crossbeam, Introw, PartnerStack)
- Add Co-Marketing Checklist (identification, planning, execution, post-campaign)
- Clarify Related Skills with better context
- Add horizontal rules for section separation (matches other skills)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
2026-05-05 23:32:23 -07:00
Corey Haines b831842fb7 release: v1.9.0 — image skill, video skill, plugin fix
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-24 11:38:22 -07:00
Corey Haines 64136709b6 feat: add video skill for AI video production (#258)
* feat: add video skill for AI video production

New skill covering programmatic video (Remotion, Hyperframes), AI video
generation (Veo, Runway, Kling), AI avatars (HeyGen, Synthesia), and
editing/repurposing workflows. Includes AI video prompting reference.

New tool integrations: HeyGen (MCP-enabled), Hyperframes (open source).
Updated tools registry with Video category expansion.

Total skills: 39

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

* fix: apply accuracy fixes from Codex review

- Hyperframes: Node.js requirement 18+ → 22+ (confirmed via npm)
- Veo 3: soften 4K claim to "Up to 1080p (4K varies)"
- Sora: replace shutdown claim with availability caveat
- HeyGen: remove dollar amounts, link to pricing page
- Remotion: soften license wording

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-24 11:33:41 -07:00
Corey Haines 194afa2f09 fix: correct v1.8.0 changelog — aso-audit, community-marketing, customer-research shipped in prior releases
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-21 15:01:34 -07:00
Corey Haines e18a04403b chore: update VERSIONS.md and paid-ads version for v1.8.0
Add 4 new skills to version table (aso-audit, community-marketing,
customer-research, directory-submissions). Bump paid-ads to 1.2.0.
Add v1.8.0 changelog entry.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-21 14:55:09 -07:00
njcameron a04b00d810 feat: add competitor-profiling skill 2026-04-07 12:01:10 +00:00
Corey Haines 6d08784211 docs: update VERSIONS.md for v1.4.0 release
Add lead-magnets skill, bump all 32 existing skills to 1.2.0,
and document all changes since v1.3.0.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-03-14 01:52:43 -07:00
Corey Haines f5badfe416 feat: migrate context paths from .claude/ to .agents/ for agent-agnostic compatibility
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.

Closes #50

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-27 09:01:33 -08:00
Corey Haines 12c34eb714 fix: resolve merge conflicts with development after site-architecture merge
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-23 11:54:56 -08:00
Corey Haines 8618c5bad2 feat: add revops and sales-enablement skills
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-22 15:31:43 -08:00
Corey Haines 488d09cda5 feat: add site-architecture skill for website structure planning
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-21 03:29:50 -08:00
Corey Haines 4fef22901e fix: resolve merge conflicts with main after ai-seo merge
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-19 12:56:34 -08:00
Corey Haines ce8dd3b41a feat: add ai-seo skill for AI search optimization (AEO, GEO, LLMO)
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.

Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 17:06:09 -08:00
Corey Haines abb6e87c04 feat: add churn-prevention skill for cancel flows, save offers, and dunning
Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade,
cancel flow UI patterns) and involuntary churn (smart retries, dunning emails,
card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping,
health scoring model, proactive retention triggers, and provider-specific
dunning setup for Stripe, Chargebee, Paddle, and Recurly.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-18 13:56:32 -08:00
Corey Haines 2497b090dc feat: add ad-creative skill for bulk ad creative generation and iteration
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 23:17:35 -08:00
Corey Haines 6aa03c3217 docs: add CLI tools release to VERSIONS.md changelog
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-17 22:47:42 -08:00
Valentin Manes 90b253d5ca feat: add cold-email skill for B2B outreach and follow-up sequences 2026-02-14 14:58:16 +01:00
Corey Haines 1999e8f8b3 feat: add skill version tracking system
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md

This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-27 11:30:07 -08:00