Add lead-magnets skill, bump all 32 existing skills to 1.2.0,
and document all changes since v1.3.0.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
Adds Composio MCP server as an alternative integration method for tools
lacking native MCP support (HubSpot, Salesforce, Meta Ads, LinkedIn Ads,
Google Sheets, Slack, Notion, etc.). Existing CLIs and MCP servers are
unchanged — Composio is additive only.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add lead-magnets skill
Covers strategy for creating, gating, promoting, and measuring
downloadable/content-based lead magnets (ebooks, checklists, cheat
sheets, templates, swipe files, mini-courses, quizzes, webinars).
Includes format-guide and benchmarks reference files. Adds cross-
references in free-tool-strategy, email-sequence, and popup-cro.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: align H1 title with skill name
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add headless CMS reference and integration guides
Add CMS selection guide, content modeling patterns, and editorial
workflow reference for marketers. Add integration guides for Sanity
(GROQ API), Contentful (CDA/CMA), and Strapi (v5 REST). Register
all three in REGISTRY.md and link from content-strategy skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* fix: address review feedback on headless CMS guides
- Use {curly_brace} placeholder convention for Strapi relation example
- Add note that Contentful CMA create uses PUT with client-generated ID
- Add URL-encoding note for Sanity GROQ query parameter
- Switch Sanity mutation example from createOrReplace to create (no _id needed)
- Add Content-Type header to Contentful update entry example
- Fix outdated "Assembly" product name to "Studio" for Contentful
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
- marketing-psychology eval 4: BJ Fogg assertion did not match expected_output
which lists Goal-Gradient Effect. Fixed.
- sales-enablement eval 2: all 6 categories assertion contradicted expected_output
which only categorizes the 3 given objections. Fixed.
- ad-creative eval 5: TikTok hard limit corrected to recommended (80 chars
recommended, 100 max) per SKILL.md.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- sales-enablement: "ROI calculator" → "deal-specific ROI analysis" to avoid
conflict with free-tool-strategy which also claims "ROI calculator"
- sales-enablement: clarified scope boundary to competitor-alternatives for
battle cards (competitor-alternatives owns battle card creation)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- sales-enablement: "Never demo without discovery" → "Demo after discovery, not before"
- site-architecture: "No exceptions" → explains why (backlink equity, broken pages)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fixes 5 issues identified by independent Codex review:
- product-marketing-context: match auto-draft workflow, section flexibility
- marketing-psychology: replace phantom models with actual SKILL.md models
- ad-creative: correct RSA pinning guidance to match skill
- free-tool-strategy: boundary test now defers to related skill (page-cro)
- paywall-upgrade-cro: boundary test references only related skills
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Changes per skill:
page-cro (5 -> 7 evals):
- Added structured assertions array to all evals
- Added Blog Post CRO eval (was missing)
- Added boundary eval: signup form should defer to signup-flow-cro
- Replaced feature page A/B test eval with fuller feature page eval
copywriting (5 -> 7 evals):
- Added structured assertions array to all evals
- Added About Page eval with voice/tone adaptation test
- Added boundary eval: email sequence should defer to email-sequence
- Added Quick Quality Check eval (buzzword/jargon/exclamation detection)
- Added meta content assertion to homepage eval
seo-audit (5 -> 8 evals):
- Added structured assertions array to all evals
- Added Local Business eval (NAP, GBP, location pages)
- Added Core Web Vitals / site speed eval
- Added boundary eval: FAQ schema should defer to schema-markup
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:
- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
New tools: Clay, Outreach, ZoomInfo, Close, Pendo, Similarweb,
Supermetrics, AirOps, Crossbeam, and Coupler.io. Each includes a
zero-dependency Node.js CLI and an integration guide.
Updates REGISTRY.md with new tool index entries, categories, and
MCP-enabled tools list.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fix "Measuremnt" typo, spell out truncated skill names (cold-email,
competitor, sales-enable), and add site-architecture to the diagram.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.
Closes#50
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Add Magister CTA to intro, skill dependency diagram showing how all 31
skills relate through product-marketing-context, and a link to open
issues for questions/problems.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Rewrote platform-ranking-factors.md from scratch with our own
organizational approach. Replaced table-heavy format with narrative
prose, different section structure, and synthesized analysis.
Updated SKILL.md robots.txt section to match.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.
Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Corey Haines