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@@ -6,55 +6,14 @@
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},
|
||||
"metadata": {
|
||||
"description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",
|
||||
"version": "1.0.0",
|
||||
"version": "1.8.0",
|
||||
"repository": "https://github.com/coreyhaines31/marketingskills"
|
||||
},
|
||||
"plugins": [
|
||||
{
|
||||
"name": "marketing-skills",
|
||||
"description": "38 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
|
||||
"source": ".",
|
||||
"strict": false,
|
||||
"skills": [
|
||||
"skills/ab-test-setup",
|
||||
"skills/ad-creative",
|
||||
"skills/ai-seo",
|
||||
"skills/analytics-tracking",
|
||||
"skills/aso-audit",
|
||||
"skills/churn-prevention",
|
||||
"skills/cold-email",
|
||||
"skills/community-marketing",
|
||||
"skills/competitor-alternatives",
|
||||
"skills/competitor-profiling",
|
||||
"skills/content-strategy",
|
||||
"skills/copy-editing",
|
||||
"skills/copywriting",
|
||||
"skills/customer-research",
|
||||
"skills/directory-submissions",
|
||||
"skills/email-sequence",
|
||||
"skills/form-cro",
|
||||
"skills/free-tool-strategy",
|
||||
"skills/launch-strategy",
|
||||
"skills/lead-magnets",
|
||||
"skills/marketing-ideas",
|
||||
"skills/marketing-psychology",
|
||||
"skills/onboarding-cro",
|
||||
"skills/page-cro",
|
||||
"skills/paid-ads",
|
||||
"skills/paywall-upgrade-cro",
|
||||
"skills/popup-cro",
|
||||
"skills/pricing-strategy",
|
||||
"skills/product-marketing-context",
|
||||
"skills/programmatic-seo",
|
||||
"skills/referral-program",
|
||||
"skills/revops",
|
||||
"skills/sales-enablement",
|
||||
"skills/schema-markup",
|
||||
"skills/seo-audit",
|
||||
"skills/signup-flow-cro",
|
||||
"skills/site-architecture",
|
||||
"skills/social-content"
|
||||
]
|
||||
"description": "40 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
|
||||
"source": "./"
|
||||
}
|
||||
]
|
||||
}
|
||||
|
||||
@@ -0,0 +1,12 @@
|
||||
{
|
||||
"name": "marketing-skills",
|
||||
"description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",
|
||||
"version": "1.8.0",
|
||||
"author": {
|
||||
"name": "Corey Haines"
|
||||
},
|
||||
"homepage": "https://github.com/coreyhaines31/marketingskills",
|
||||
"repository": "https://github.com/coreyhaines31/marketingskills",
|
||||
"license": "MIT",
|
||||
"skills": "./skills"
|
||||
}
|
||||
+2
-2
@@ -14,8 +14,8 @@ node_modules/
|
||||
* 2.*
|
||||
* 2/
|
||||
|
||||
# Remotion video project
|
||||
video/
|
||||
# Remotion video project (root only, not skills/video/)
|
||||
/video/
|
||||
|
||||
# Editor
|
||||
*.swp
|
||||
|
||||
@@ -33,9 +33,10 @@ Skills reference each other and build on shared context. The `product-marketing-
|
||||
│seo-audit │ │page-cro │ │copywritng│ │paid-ads │ │referral │ │revops │ │mktg-ideas │
|
||||
│ai-seo │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
|
||||
│site-arch │ │onboard │ │cold-email│ │ab-test │ │churn- │ │launch │ │customer- │
|
||||
│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │research │
|
||||
│schema │ │popup-cro │ │social │ │ │ │ │ │competitor │ │ │
|
||||
│content │ │paywall │ │ │ │ │ │ │ │ │ │ │
|
||||
│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │ research │
|
||||
│schema │ │popup-cro │ │social │ │ │ │community │ │comp-alts │ │ │
|
||||
│content │ │paywall │ │video │ │ │ │lead-magnt│ │comp-profile │ │ │
|
||||
│aso-audit │ │ │ │image │ │ │ │ │ │directory │ │ │
|
||||
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
|
||||
│ │ │ │ │ │ │
|
||||
└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
|
||||
@@ -72,6 +73,7 @@ See each skill's **Related Skills** section for the full dependency map.
|
||||
| [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
|
||||
| [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
|
||||
| [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
|
||||
| [image](skills/image/) | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets... |
|
||||
| [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
|
||||
| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
|
||||
| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
|
||||
@@ -92,6 +94,7 @@ See each skill's **Related Skills** section for the full dependency map.
|
||||
| [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
|
||||
| [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
|
||||
| [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
|
||||
| [video](skills/video/) | When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Covers Remotion, Hyperframes, HeyGen, Veo, Runway, Kling... |
|
||||
<!-- SKILLS:END -->
|
||||
|
||||
## Installation
|
||||
@@ -218,6 +221,7 @@ You can also invoke skills directly:
|
||||
- `cold-email` - B2B cold outreach emails and sequences
|
||||
- `email-sequence` - Automated email flows
|
||||
- `social-content` - Social media content
|
||||
- `image` - AI image generation, design tools, and optimization
|
||||
|
||||
### SEO & Discovery
|
||||
- `seo-audit` - Technical and on-page SEO
|
||||
|
||||
+18
@@ -8,13 +8,17 @@ Current versions of all skills. Agents can compare against local versions to che
|
||||
| ad-creative | 1.2.0 | 2026-03-14 |
|
||||
| ai-seo | 1.2.0 | 2026-03-14 |
|
||||
| analytics-tracking | 1.2.0 | 2026-03-14 |
|
||||
| aso-audit | 1.0.0 | 2026-04-21 |
|
||||
| churn-prevention | 1.2.0 | 2026-03-14 |
|
||||
| cold-email | 1.2.0 | 2026-03-14 |
|
||||
| competitor-alternatives | 1.2.0 | 2026-03-14 |
|
||||
| community-marketing | 1.0.0 | 2026-04-21 |
|
||||
| competitor-profiling | 1.0.0 | 2026-04-07 |
|
||||
| content-strategy | 1.2.0 | 2026-03-14 |
|
||||
| copy-editing | 1.2.0 | 2026-03-14 |
|
||||
| copywriting | 1.2.0 | 2026-03-14 |
|
||||
| customer-research | 1.0.0 | 2026-04-21 |
|
||||
| directory-submissions | 1.0.0 | 2026-04-21 |
|
||||
| email-sequence | 1.2.0 | 2026-03-14 |
|
||||
| form-cro | 1.2.0 | 2026-03-14 |
|
||||
| free-tool-strategy | 1.2.0 | 2026-03-14 |
|
||||
@@ -38,9 +42,23 @@ Current versions of all skills. Agents can compare against local versions to che
|
||||
| signup-flow-cro | 1.2.0 | 2026-03-14 |
|
||||
| site-architecture | 1.2.0 | 2026-03-14 |
|
||||
| social-content | 1.2.0 | 2026-03-14 |
|
||||
| video | 1.0.0 | 2026-04-21 |
|
||||
|
||||
## Recent Changes
|
||||
|
||||
### 2026-04-21
|
||||
- Added `directory-submissions` skill for Product Hunt, G2, AI directories, and backlink strategy
|
||||
- Added `competitor-profiling` skill for competitive intelligence research
|
||||
- Added international SEO & localization section to `seo-audit` (1.2.0)
|
||||
- Added conversion tracking reference to `paid-ads` (cross-platform pixel setup)
|
||||
- Added Zapier SDK integration for 8,000+ app access
|
||||
- Fixed plugin loading: removed `./` prefix from marketplace.json skill paths (#243)
|
||||
- Hardened CLI tools: Supermetrics API key moved to header, ZoomInfo JWT masked by default
|
||||
- Fixed community-marketing YAML frontmatter (#240)
|
||||
- Fixed Zapier webhook URL validation (#247)
|
||||
- Added missing skills to VERSIONS.md (aso-audit, community-marketing, customer-research — shipped in prior releases)
|
||||
- Total skills: 38
|
||||
|
||||
### 2026-03-14
|
||||
- Added `lead-magnets` skill for lead magnet strategy, format selection, and conversion optimization
|
||||
- Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
|
||||
|
||||
@@ -0,0 +1,335 @@
|
||||
---
|
||||
name: image
|
||||
description: "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'Ideogram,' 'Gemini image,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video."
|
||||
metadata:
|
||||
version: 1.0.0
|
||||
---
|
||||
|
||||
# Image
|
||||
|
||||
You are an expert visual content producer who helps create marketing images using AI generation models, design tools, and optimization best practices. Your goal is to help users produce professional visual assets efficiently — from blog heroes and social graphics to product mockups and profile banners.
|
||||
|
||||
## Before Starting
|
||||
|
||||
**Check for product marketing context first:**
|
||||
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
|
||||
|
||||
Gather this context (ask if not provided):
|
||||
|
||||
### 1. Image Goal
|
||||
- What type of image? (Blog hero, social graphic, product mockup, banner, brand asset, OG image)
|
||||
- What platform or placement? (Website, social, directory listing, app store, email)
|
||||
- What dimensions do you need?
|
||||
|
||||
### 2. Production Approach
|
||||
- Do you have existing brand assets? (Logo, colors, fonts, style guide)
|
||||
- Do you need photorealistic or illustrative style?
|
||||
- Is this a one-off or a template for repeated use?
|
||||
|
||||
### 3. Technical Context
|
||||
- Do you have API keys for any image tools? (Gemini, Replicate/Flux, Ideogram)
|
||||
- Budget constraints? (Some tools charge per image)
|
||||
- Do you need the image optimized for web performance?
|
||||
|
||||
---
|
||||
|
||||
## Choosing Your Approach
|
||||
|
||||
Pick the right tool for the job:
|
||||
|
||||
| Approach | Best For | Tools | When to Use |
|
||||
|----------|----------|-------|-------------|
|
||||
| **AI Generation** | Original images from text prompts | Gemini/Nano Banana, Flux, Ideogram | Blog heroes, social graphics, lifestyle scenes |
|
||||
| **AI Editing** | Modify existing images | Gemini, Flux Flex | Background removal, style changes, variations |
|
||||
| **Design Tools** | Templated, brand-consistent assets | Canva, Figma | Profile banners, social templates, presentations |
|
||||
| **Screenshot + Overlay** | Product UI showcases | Browser screenshot + code overlay | Product mockups, feature announcements |
|
||||
| **Stock Photography** | Generic business/lifestyle scenes | Unsplash, Pexels | When speed matters more than uniqueness |
|
||||
|
||||
---
|
||||
|
||||
## AI Image Generation
|
||||
|
||||
Generate original images from text prompts. The fastest way to create unique marketing visuals.
|
||||
|
||||
### Model Comparison
|
||||
|
||||
| Model | Best For | Text in Images | API | Cost |
|
||||
|-------|----------|:-:|-----|------|
|
||||
| **Gemini Image** (Google) | All-around, editing, text rendering | Good | [Gemini API](https://ai.google.dev/gemini-api/docs/image-generation) | Check [pricing](https://ai.google.dev/gemini-api/docs/pricing) |
|
||||
| **Flux** (Black Forest Labs) | Photorealism, brand consistency, batch | Limited | [BFL API](https://docs.bfl.ai/), Replicate, fal.ai | Check [pricing](https://docs.bfl.ai/quick_start/pricing) |
|
||||
| **Ideogram** | Typography, branded graphics | Best | [Ideogram API](https://developer.ideogram.ai/) | Check [pricing](https://about.ideogram.ai/api-pricing) |
|
||||
| **GPT Image** (OpenAI) | General purpose, ChatGPT integration | Good | [OpenAI API](https://platform.openai.com/docs/guides/image-generation) | Check [pricing](https://platform.openai.com/docs/pricing) |
|
||||
| **Midjourney** | Artistic, high-aesthetic | Poor | No official API | Subscription-based |
|
||||
| **Stable Diffusion** | Self-hosted, customizable | Varies | Open source | Free (GPU costs) |
|
||||
|
||||
**Note:** DALL-E 3 is deprecated. OpenAI's current image models are the GPT Image family (`gpt-image-1`, etc.).
|
||||
|
||||
### When to Use Which
|
||||
|
||||
```
|
||||
Need text/headlines in the image?
|
||||
├── Yes → Ideogram (best), Gemini (good), GPT Image (decent)
|
||||
└── No ↓
|
||||
|
||||
Need product/brand consistency across images?
|
||||
├── Yes → Flux (multi-image reference)
|
||||
└── No ↓
|
||||
|
||||
Need to edit an existing image?
|
||||
├── Yes → Gemini (native editing), Flux Flex
|
||||
└── No ↓
|
||||
|
||||
Need highest visual quality?
|
||||
├── Yes → Flux Pro, Midjourney
|
||||
└── No ↓
|
||||
|
||||
Need volume at low cost?
|
||||
└── Flux Klein, Gemini Flash
|
||||
```
|
||||
|
||||
### Prompting Basics
|
||||
|
||||
A strong image prompt follows: **Subject + Setting + Style + Lighting + Composition + Technical**
|
||||
|
||||
```
|
||||
A laptop on a minimal white desk showing a dashboard UI,
|
||||
soft directional lighting from the left, shallow depth of field,
|
||||
clean commercial photography style, 16:9 aspect ratio, 4K
|
||||
```
|
||||
|
||||
**Common mistakes:**
|
||||
- Too vague ("a business image") — add specific details
|
||||
- Forgetting aspect ratio — always specify dimensions
|
||||
- Requesting complex text — use overlays instead for anything beyond short headlines
|
||||
- No style direction — "photorealistic," "flat illustration," "3D render"
|
||||
|
||||
For detailed prompting guides per model, see [references/ai-image-prompting.md](references/ai-image-prompting.md).
|
||||
|
||||
---
|
||||
|
||||
## Design Tools
|
||||
|
||||
For templated, brand-consistent work where AI generation is overkill or too unpredictable.
|
||||
|
||||
### Canva
|
||||
|
||||
Best for non-designers who need polished output fast.
|
||||
|
||||
- **Strengths:** Massive template library, brand kit, Magic Resize (one design → all sizes), team collaboration
|
||||
- **Best for:** Social graphics, presentations, email headers, simple banners
|
||||
- **Limitations:** Less control than Figma, templates can look generic
|
||||
- **Agent-friendliness:** Has an API but limited — better as a human-in-the-loop tool
|
||||
|
||||
### Figma
|
||||
|
||||
Best for teams with design systems or pixel-perfect needs.
|
||||
|
||||
- **Strengths:** Design system components, auto layout, developer handoff, plugins
|
||||
- **Best for:** OG images via templates, design system assets, complex layouts
|
||||
- **Limitations:** Steeper learning curve, requires design skill
|
||||
- **Agent-friendliness:** Has an API and MCP server for reading designs
|
||||
|
||||
### When to Use Design Tools vs. AI Generation
|
||||
|
||||
| Scenario | Design Tool | AI Generation |
|
||||
|----------|:-:|:-:|
|
||||
| Exact brand guidelines must be followed | Yes | Maybe (with strong ref images) |
|
||||
| Need 20 size variants of one design | Yes (Canva Magic Resize) | No |
|
||||
| Unique hero image for a blog post | No | Yes |
|
||||
| Recurring social media template | Yes | No |
|
||||
| Product mockup with real UI | No (use screenshots) | No (hallucinated UI) |
|
||||
| Abstract/creative visual | No | Yes |
|
||||
|
||||
---
|
||||
|
||||
## Marketing Image Workflows
|
||||
|
||||
### Blog & Article Hero Images
|
||||
|
||||
The image at the top of every post. Sets tone, improves shareability, required for OG/social previews.
|
||||
|
||||
1. **Define the concept** — what visual metaphor represents the topic?
|
||||
2. **Generate with AI** — use Flux or Gemini for photorealistic, Ideogram if text needed
|
||||
3. **Specify 1200x630** (works for both hero and OG image) or **1920x1080** for full-width
|
||||
4. **Optimize** — compress to <200KB, serve as WebP with JPEG fallback
|
||||
|
||||
**Prompt pattern:**
|
||||
```
|
||||
[Visual metaphor for topic], clean modern style,
|
||||
bright natural lighting, shallow depth of field,
|
||||
professional blog header aesthetic, 1200x630
|
||||
```
|
||||
|
||||
### Social Media Graphics
|
||||
|
||||
Platform-specific images for organic posts.
|
||||
|
||||
| Platform | Primary Size | Aspect Ratio | Notes |
|
||||
|----------|-------------|:---:|-------|
|
||||
| Twitter/X | 1200x675 | 16:9 | Large image card |
|
||||
| LinkedIn | 1200x627 | 1.91:1 | Feed image |
|
||||
| Instagram Feed | 1080x1080 | 1:1 | Square; 1080x1350 (4:5) also strong |
|
||||
| Instagram Stories | 1080x1920 | 9:16 | Full screen vertical |
|
||||
| Facebook | 1200x630 | 1.91:1 | Link share image |
|
||||
|
||||
**Workflow:**
|
||||
1. Create the hero concept at highest resolution needed
|
||||
2. Use Canva Magic Resize or manual crop for platform variants
|
||||
3. Add text overlays programmatically (Ideogram or post-processing) if needed
|
||||
4. Export at platform-specific dimensions
|
||||
|
||||
### Product Mockups & Screenshots
|
||||
|
||||
Showcase your product UI in context. AI models hallucinate UI — don't use them for this.
|
||||
|
||||
1. **Capture real screenshots** of your product at 2x resolution
|
||||
2. **Frame in device mockups** — use browser frame, laptop, or phone templates
|
||||
3. **Add context** — callout arrows, feature labels, before/after comparisons
|
||||
4. **Annotate with code** — Hyperframes or HTML/CSS for programmatic overlays
|
||||
|
||||
**Tools:** Browser DevTools (screenshot), Shottr (Mac), CleanShot X, or `screencapture` CLI.
|
||||
|
||||
### Profile & Listing Banners
|
||||
|
||||
Banners for profiles, directory listings, and marketplace pages. Often the first visual impression.
|
||||
|
||||
| Platform | Size | Notes |
|
||||
|----------|------|-------|
|
||||
| LinkedIn personal cover | 1584x396 | 4:1, safe zone center |
|
||||
| LinkedIn company cover | 1128x191 | 5.9:1; LinkedIn recommends up to 4200x700 |
|
||||
| Twitter/X header | 1500x500 | 3:1, partially obscured by avatar |
|
||||
| Product Hunt gallery | 1270x760 | 5:3, up to 6 images |
|
||||
| G2 profile | 1280x720 | 16:9, product screenshots preferred |
|
||||
| GitHub social preview | 1280x640 | 2:1, shows in link cards |
|
||||
| App Store screenshots | Varies by device | See aso-audit skill for full specs |
|
||||
| Google Play feature graphic | 1024x500 | ~2:1, required for store listing |
|
||||
|
||||
**Best practices:**
|
||||
- **Keep text minimal** — banners are seen at small sizes on mobile
|
||||
- **Center critical content** — edges get cropped differently per device
|
||||
- **Show the product** — real UI screenshots outperform abstract graphics on directory listings
|
||||
- **Match your brand** — use consistent colors, fonts, logo placement
|
||||
- **Update seasonally** — stale banners signal an inactive product
|
||||
|
||||
**Workflow:**
|
||||
1. Pick the platform(s) and note exact dimensions
|
||||
2. For directories (Product Hunt, G2): use real product screenshots with light annotation
|
||||
3. For profiles (LinkedIn, Twitter): use brand colors + tagline + optional product shot
|
||||
4. Generate with Canva/Figma templates or Ideogram (if text-heavy)
|
||||
5. Test at actual display size — zoom out to check readability
|
||||
|
||||
### Brand Assets
|
||||
|
||||
Logos, icons, and illustrations. AI generation has limits here.
|
||||
|
||||
| Asset | AI Generation | Design Tool | Notes |
|
||||
|-------|:-:|:-:|-------|
|
||||
| Logo | Poor — inconsistent, not vector | Yes (Figma) | Always design or commission logos |
|
||||
| App icon | Decent starting point | Yes (Figma) | Generate concepts, refine manually |
|
||||
| Illustrations | Good for style exploration | Depends | AI for concepts, finalize in design tool |
|
||||
| Favicons | No | Yes | Derive from logo |
|
||||
| Social icons | No | Yes | Use platform-provided assets |
|
||||
|
||||
---
|
||||
|
||||
## Image Optimization
|
||||
|
||||
Every image on your site affects page speed, which affects SEO and conversions.
|
||||
|
||||
### Format Guide
|
||||
|
||||
| Format | Best For | Compression | Browser Support |
|
||||
|--------|----------|-------------|:---:|
|
||||
| **WebP** | Photos, graphics — default choice | Lossy + lossless | ~96% |
|
||||
| **AVIF** | Highest compression, newest | Better than WebP | ~94% |
|
||||
| **JPEG** | Fallback for older browsers | Lossy only | Universal |
|
||||
| **PNG** | Transparency, screenshots | Lossless | Universal |
|
||||
| **SVG** | Logos, icons, illustrations | Vector (scales) | Universal |
|
||||
|
||||
### Optimization Checklist
|
||||
|
||||
- [ ] **Serve WebP** with JPEG/PNG fallback (`<picture>` element or CDN auto-format)
|
||||
- [ ] **Resize to display size** — don't serve 4000px images in 800px containers
|
||||
- [ ] **Compress** — target quality 75-85% for photos, near-lossless for screenshots
|
||||
- [ ] **Lazy load** below-the-fold images (`loading="lazy"`)
|
||||
- [ ] **Set explicit dimensions** — `width` and `height` attributes prevent layout shift (CLS)
|
||||
- [ ] **Use a CDN** with auto-optimization (Cloudflare, Vercel, Imgix, Cloudinary)
|
||||
- [ ] **Add alt text** — descriptive, keyword-relevant, not stuffed
|
||||
|
||||
### Quick Optimization Commands
|
||||
|
||||
```bash
|
||||
# Convert to WebP (using cwebp)
|
||||
cwebp -q 80 input.png -o output.webp
|
||||
|
||||
# Batch convert with ImageMagick
|
||||
mogrify -format webp -quality 80 *.png
|
||||
|
||||
# Optimize JPEG (using jpegoptim)
|
||||
jpegoptim --max=80 --strip-all *.jpg
|
||||
|
||||
# Check image sizes on a page
|
||||
curl -s https://yoursite.com | grep -oP 'src="[^"]+\.(jpg|png|webp)"' | head -20
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## OG & Social Preview Images
|
||||
|
||||
The image that appears when your URL is shared on social media, Slack, Discord, etc.
|
||||
|
||||
### Required Meta Tags
|
||||
|
||||
```html
|
||||
<meta property="og:image" content="https://yoursite.com/og/page-name.jpg" />
|
||||
<meta property="og:image:width" content="1200" />
|
||||
<meta property="og:image:height" content="630" />
|
||||
<meta name="twitter:card" content="summary_large_image" />
|
||||
<meta name="twitter:image" content="https://yoursite.com/og/page-name.jpg" />
|
||||
```
|
||||
|
||||
### Dynamic OG Images
|
||||
|
||||
Generate OG images programmatically for pages with dynamic content (blog posts, user profiles):
|
||||
|
||||
- **Vercel OG** (`@vercel/og`) — generates images at the edge using JSX
|
||||
- **Satori** — converts HTML/CSS to SVG (powers Vercel OG)
|
||||
- **Cloudinary** — URL-based text overlay on template images
|
||||
|
||||
**Best for programmatic SEO:** Generate unique OG images per page using templates + dynamic data.
|
||||
|
||||
---
|
||||
|
||||
## Common Mistakes
|
||||
|
||||
1. **Using AI for product UI screenshots** — models hallucinate interfaces; capture real screenshots
|
||||
2. **Skipping image optimization** — unoptimized images are the #1 page speed killer
|
||||
3. **No OG image** — shared links look broken without a preview image
|
||||
4. **Wrong aspect ratio** — always check platform specs before generating
|
||||
5. **Text-heavy images without Ideogram** — most AI models butcher text; use Ideogram or add text in post
|
||||
6. **Generating without style direction** — "photorealistic," "flat illustration," "3D render" drastically changes output
|
||||
7. **Inconsistent brand visuals** — use Flux multi-reference or design templates for consistency
|
||||
8. **Huge images on landing pages** — compress, resize, lazy load
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
|
||||
1. What type of image do you need? (Blog hero, social graphic, mockup, banner, brand asset)
|
||||
2. What platform or placement? (This determines dimensions)
|
||||
3. Do you have brand assets to match? (Colors, fonts, logo, style guide)
|
||||
4. Is this a one-off or a repeatable template?
|
||||
5. Do you have API keys for any image generation tools?
|
||||
6. Does this need to be optimized for web performance?
|
||||
|
||||
---
|
||||
|
||||
## Related Skills
|
||||
|
||||
- **ad-creative**: For paid ad image creative, platform-specific ad specs, and scaled ad production
|
||||
- **video**: For AI video production and programmatic video
|
||||
- **social-content**: For what to post and content strategy
|
||||
- **page-cro**: For image placement and conversion optimization on landing pages
|
||||
- **seo-audit**: For image SEO (alt text, file names, lazy loading)
|
||||
- **aso-audit**: For app store screenshot specs and optimization
|
||||
- **directory-submissions**: For Product Hunt gallery images and directory listing visuals
|
||||
@@ -0,0 +1,229 @@
|
||||
# AI Image Prompting Guide
|
||||
|
||||
How to write effective prompts for AI image generation models (Gemini/Nano Banana, Flux, Ideogram, DALL-E, Midjourney).
|
||||
|
||||
---
|
||||
|
||||
## Prompt Structure
|
||||
|
||||
A strong image prompt follows this formula:
|
||||
|
||||
```
|
||||
[Subject] + [Setting/context] + [Visual style] + [Lighting] + [Composition] + [Technical specs]
|
||||
```
|
||||
|
||||
### Example Prompts by Use Case
|
||||
|
||||
**Blog hero — SaaS product:**
|
||||
```
|
||||
A clean workspace with a laptop displaying a colorful analytics dashboard,
|
||||
minimalist desk with a coffee cup and notebook,
|
||||
bright natural window lighting from the right,
|
||||
shallow depth of field, commercial photography style,
|
||||
1200x630, high resolution
|
||||
```
|
||||
|
||||
**Social media graphic — announcement:**
|
||||
```
|
||||
Abstract flowing gradient in deep purple and electric blue,
|
||||
geometric shapes forming a network pattern,
|
||||
dramatic rim lighting on edges,
|
||||
modern tech aesthetic, clean and minimal,
|
||||
1080x1080, vibrant colors
|
||||
```
|
||||
|
||||
**Product lifestyle shot:**
|
||||
```
|
||||
A person in a modern office smiling while looking at a tablet,
|
||||
showing a project management interface on screen,
|
||||
warm candid photography, natural lighting,
|
||||
medium shot, shallow depth of field, editorial style
|
||||
```
|
||||
|
||||
**Profile banner — professional:**
|
||||
```
|
||||
Wide panoramic abstract background in navy blue and teal,
|
||||
subtle geometric grid pattern with soft gradient,
|
||||
clean corporate aesthetic, muted lighting,
|
||||
1584x396, no text, space for logo overlay on left third
|
||||
```
|
||||
|
||||
**Directory listing — Product Hunt:**
|
||||
```
|
||||
Product screenshot on a clean gradient background,
|
||||
soft shadow underneath, slight 3D perspective tilt,
|
||||
modern SaaS product presentation style,
|
||||
1270x760, bright and professional
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Style Keywords
|
||||
|
||||
### Photorealistic
|
||||
- "commercial photography"
|
||||
- "shot on Canon EOS R5"
|
||||
- "editorial style"
|
||||
- "natural lighting"
|
||||
- "shallow depth of field"
|
||||
|
||||
### Clean/Corporate
|
||||
- "clean modern aesthetic"
|
||||
- "minimal design"
|
||||
- "professional corporate style"
|
||||
- "bright and airy"
|
||||
- "white background"
|
||||
|
||||
### Illustrative
|
||||
- "flat vector illustration"
|
||||
- "isometric 3D render"
|
||||
- "hand-drawn sketch style"
|
||||
- "watercolor illustration"
|
||||
- "line art"
|
||||
|
||||
### Abstract/Brand
|
||||
- "flowing gradient"
|
||||
- "geometric pattern"
|
||||
- "abstract data visualization"
|
||||
- "particle effects"
|
||||
- "holographic iridescent"
|
||||
|
||||
### Tech/SaaS
|
||||
- "dark mode UI aesthetic"
|
||||
- "neon accent lighting"
|
||||
- "glassmorphism"
|
||||
- "futuristic minimal"
|
||||
- "developer-focused"
|
||||
|
||||
---
|
||||
|
||||
## Lighting Keywords
|
||||
|
||||
| Term | Effect | Best For |
|
||||
|------|--------|----------|
|
||||
| **Natural light** | Warm, organic feel | Lifestyle, editorial |
|
||||
| **Studio lighting** | Even, controlled | Product shots |
|
||||
| **Rim lighting** | Edge highlights, dramatic | Hero images, abstract |
|
||||
| **Soft directional** | Gentle shadows, dimensional | Blog headers |
|
||||
| **Volumetric** | Light rays, atmospheric | Dramatic, cinematic |
|
||||
| **Flat/even** | No shadows, clean | Icons, diagrams |
|
||||
| **Golden hour** | Warm orange tones | Lifestyle, outdoor |
|
||||
| **High key** | Bright, minimal shadows | Clean, corporate |
|
||||
|
||||
---
|
||||
|
||||
## Composition Keywords
|
||||
|
||||
| Term | Effect | Best For |
|
||||
|------|--------|----------|
|
||||
| **Rule of thirds** | Subject off-center | Editorial, lifestyle |
|
||||
| **Centered** | Subject in middle | Product shots, icons |
|
||||
| **Wide/panoramic** | Expansive view | Banners, headers |
|
||||
| **Close-up/macro** | Detail focus | Texture, product detail |
|
||||
| **Bird's eye/overhead** | Top-down view | Desk setups, flat lays |
|
||||
| **Negative space** | Room for text overlay | Blog headers, banners |
|
||||
| **Symmetrical** | Balanced, formal | Corporate, luxury |
|
||||
|
||||
---
|
||||
|
||||
## Model-Specific Tips
|
||||
|
||||
### Gemini Image (Google)
|
||||
|
||||
- Best all-around for marketing images — good quality, reasonable cost
|
||||
- Supports **image editing** — upload an existing image and describe changes
|
||||
- Decent text rendering — can handle short headlines
|
||||
- Specify "high resolution" for best output
|
||||
- Works well with detailed, descriptive prompts
|
||||
- Same API as text generation — easy to integrate
|
||||
|
||||
### Flux (Black Forest Labs)
|
||||
|
||||
- **Multi-image reference** is the killer feature — upload product screenshots, brand assets, or style references
|
||||
- Best for **brand consistency** across a set of images
|
||||
- Use Flux Pro for final assets, Flux Dev for rapid iteration
|
||||
- Flux Klein for high-volume batch generation (cheapest)
|
||||
- Style transfer via reference images > style keywords in prompt
|
||||
- Prompts can be shorter than other models — the references do heavy lifting
|
||||
|
||||
### Ideogram
|
||||
|
||||
- **Best text rendering** of any model (industry-leading accuracy)
|
||||
- Use when you need headlines, taglines, or brand names in the image
|
||||
- Style reference system (up to 3 images) for brand consistency
|
||||
- Supports "Magic Prompt" auto-enhancement
|
||||
- Keep text requests simple — 3-5 words max for reliability
|
||||
- Best for social graphics and banners that need text baked in
|
||||
|
||||
### GPT Image (OpenAI)
|
||||
|
||||
- Current models: `gpt-image-1` and variants (DALL-E 3 is deprecated)
|
||||
- Integrated with ChatGPT — conversational image generation
|
||||
- Good at following detailed prompts
|
||||
- Decent text rendering (behind Ideogram, comparable to Gemini)
|
||||
- Automatic prompt rewriting — may deviate from exact request
|
||||
- Best for quick one-offs through ChatGPT interface
|
||||
- API gives more control than ChatGPT interface
|
||||
|
||||
### Midjourney
|
||||
|
||||
- Highest aesthetic quality for artistic/editorial images
|
||||
- No official API — Discord-based or web interface
|
||||
- **Not agent-friendly** — use for manual creative exploration only
|
||||
- Style flags: `--style raw` for less stylized, `--ar 16:9` for aspect ratio
|
||||
- Best for hero images where pure visual quality matters most
|
||||
- V6+ has improved text rendering but still unreliable
|
||||
|
||||
---
|
||||
|
||||
## Common Prompt Mistakes
|
||||
|
||||
| Mistake | Why It Fails | Fix |
|
||||
|---------|-------------|-----|
|
||||
| "A professional image" | No visual detail | Describe subject, setting, style, lighting |
|
||||
| Long paragraph of text in image | Models can't render paragraphs | 3-5 words max; add text in post |
|
||||
| "Make it look good" | Not actionable | Specify style: "commercial photography, bright" |
|
||||
| 200+ word prompts | Models lose focus | 40-80 words, specific over comprehensive |
|
||||
| No aspect ratio | Random output size | Always specify dimensions or ratio |
|
||||
| "Logo in bottom right" | Unreliable placement | Add logos in post-processing |
|
||||
| "Make it viral" | Not a visual instruction | Describe the aesthetic you want |
|
||||
| Requesting UI screenshots | AI hallucinates interfaces | Capture real screenshots instead |
|
||||
|
||||
---
|
||||
|
||||
## Batch Generation Workflow
|
||||
|
||||
When you need multiple images with consistent style (e.g., a blog series or social campaign):
|
||||
|
||||
1. **Generate 3-4 test images** with different style prompts
|
||||
2. **Pick the winning style** based on brand fit
|
||||
3. **Save the exact prompt** as your template
|
||||
4. **Use Flux multi-reference** — upload the winning image as a style reference
|
||||
5. **Batch generate** variations with the same style, different subjects
|
||||
6. **Post-process** — add text overlays, logos, crop to platform sizes
|
||||
|
||||
---
|
||||
|
||||
## Aspect Ratios Quick Reference
|
||||
|
||||
| Use Case | Ratio | Pixels | Notes |
|
||||
|----------|-------|--------|-------|
|
||||
| Blog hero / OG image | 1.91:1 | 1200x630 | Universal web standard |
|
||||
| Full-width hero | 16:9 | 1920x1080 | Website headers |
|
||||
| Instagram Feed | 1:1 | 1080x1080 | Square |
|
||||
| Instagram Feed (tall) | 4:5 | 1080x1350 | More screen real estate |
|
||||
| Stories / Reels | 9:16 | 1080x1920 | Vertical full screen |
|
||||
| LinkedIn cover | 4:1 | 1584x396 | Personal profile |
|
||||
| Twitter/X header | 3:1 | 1500x500 | Profile banner |
|
||||
| Product Hunt gallery | 5:3 | 1270x760 | Launch page |
|
||||
| GitHub social preview | 2:1 | 1280x640 | Repo link card |
|
||||
|
||||
---
|
||||
|
||||
## Cost Optimization
|
||||
|
||||
- **Iterate at low quality first** — use Flux Dev or Gemini Flash for drafts, upgrade for finals
|
||||
- **Use references over long prompts** — Flux multi-reference produces more consistent results with fewer retries
|
||||
- **Batch similar requests** — generate all blog headers in one session with the same style
|
||||
- **Cache and reuse** — abstract backgrounds, patterns, and textures can be reused across multiple images
|
||||
- **Post-process instead of re-generate** — crop, overlay text, and adjust color in code rather than generating new images
|
||||
@@ -2,7 +2,7 @@
|
||||
name: paid-ads
|
||||
description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro."
|
||||
metadata:
|
||||
version: 1.1.0
|
||||
version: 1.2.0
|
||||
---
|
||||
|
||||
# Paid Ads
|
||||
@@ -245,6 +245,8 @@ Before launching campaigns, ensure proper tracking and account setup.
|
||||
|
||||
**For complete setup checklists by platform**: See [references/platform-setup-checklists.md](references/platform-setup-checklists.md)
|
||||
|
||||
**For conversion pixel installation and event setup**: See [references/conversion-tracking.md](references/conversion-tracking.md)
|
||||
|
||||
### Universal Pre-Launch Checklist
|
||||
- [ ] Conversion tracking tested with real conversion
|
||||
- [ ] Landing page loads fast (<3 sec)
|
||||
@@ -302,7 +304,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key adver
|
||||
| **LinkedIn Ads** | B2B, job title targeting | - | [linkedin-ads.md](../../tools/integrations/linkedin-ads.md) |
|
||||
| **TikTok Ads** | Younger demographics, video | - | [tiktok-ads.md](../../tools/integrations/tiktok-ads.md) |
|
||||
|
||||
For tracking, see also: [ga4.md](../../tools/integrations/ga4.md), [segment.md](../../tools/integrations/segment.md)
|
||||
For tracking setup, see [references/conversion-tracking.md](references/conversion-tracking.md), [ga4.md](../../tools/integrations/ga4.md), [segment.md](../../tools/integrations/segment.md)
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -0,0 +1,361 @@
|
||||
# Conversion Tracking Setup
|
||||
|
||||
How to set up conversion tracking pixels across ad platforms. This guide covers installation, event configuration, and validation — everything a marketer needs to ensure ad spend is properly attributed.
|
||||
|
||||
---
|
||||
|
||||
## Why This Matters
|
||||
|
||||
Without conversion tracking:
|
||||
- Ad platforms can't optimize for your actual goals
|
||||
- You're flying blind on ROAS and CPA
|
||||
- Retargeting audiences can't be built
|
||||
- You'll waste budget on impressions that don't convert
|
||||
|
||||
Get tracking right before spending a dollar on ads.
|
||||
|
||||
---
|
||||
|
||||
## Platform Pixels Overview
|
||||
|
||||
| Platform | Pixel/Tag Name | Events API | Key Events |
|
||||
|----------|---------------|:----------:|------------|
|
||||
| **Google Ads** | Google tag (gtag.js) | Enhanced Conversions | purchase, sign_up, generate_lead |
|
||||
| **Meta** | Meta Pixel + CAPI | Conversions API | Purchase, Lead, ViewContent, AddToCart |
|
||||
| **LinkedIn** | Insight Tag | Conversions API | conversion (URL or event-based) |
|
||||
| **TikTok** | TikTok Pixel | Events API | Purchase, ViewContent, AddToCart, CompleteRegistration |
|
||||
| **Twitter/X** | Twitter Pixel | - | Purchase, SignUp, Download |
|
||||
|
||||
---
|
||||
|
||||
## Google Ads
|
||||
|
||||
### Install the Google tag
|
||||
|
||||
Add to every page, in `<head>`:
|
||||
|
||||
```html
|
||||
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXXXX"></script>
|
||||
<script>
|
||||
window.dataLayer = window.dataLayer || [];
|
||||
function gtag(){dataLayer.push(arguments);}
|
||||
gtag('js', new Date());
|
||||
gtag('config', 'AW-XXXXXXXXX');
|
||||
</script>
|
||||
```
|
||||
|
||||
Replace `AW-XXXXXXXXX` with your Conversion ID from Google Ads > Tools > Conversions.
|
||||
|
||||
### Set up conversion actions
|
||||
|
||||
In Google Ads > Goals > Conversions > New conversion action:
|
||||
|
||||
| Conversion | Category | Value | Count |
|
||||
|-----------|----------|-------|-------|
|
||||
| Purchase | Purchase | Dynamic (order value) | Every |
|
||||
| Sign up / Lead | Sign-up | Fixed ($X estimated value) | One |
|
||||
| Demo request | Lead | Fixed ($X estimated value) | One |
|
||||
| Free trial start | Sign-up | Fixed ($X estimated value) | One |
|
||||
|
||||
### Fire conversion events
|
||||
|
||||
```javascript
|
||||
// Purchase
|
||||
gtag('event', 'conversion', {
|
||||
'send_to': 'AW-XXXXXXXXX/CONVERSION_LABEL',
|
||||
'value': 99.00,
|
||||
'currency': 'USD',
|
||||
'transaction_id': 'ORDER-123'
|
||||
});
|
||||
|
||||
// Lead / Sign up
|
||||
gtag('event', 'conversion', {
|
||||
'send_to': 'AW-XXXXXXXXX/CONVERSION_LABEL',
|
||||
'value': 50.00,
|
||||
'currency': 'USD'
|
||||
});
|
||||
```
|
||||
|
||||
### Enhanced Conversions
|
||||
|
||||
Sends hashed first-party data (email, phone) to improve attribution after cookie restrictions. Enable in Google Ads > Goals > Settings > Enhanced conversions.
|
||||
|
||||
```javascript
|
||||
gtag('set', 'user_data', {
|
||||
'email': 'user@example.com', // auto-hashed by gtag
|
||||
'phone_number': '+11234567890'
|
||||
});
|
||||
```
|
||||
|
||||
### Google Tag Manager alternative
|
||||
|
||||
If using GTM instead of inline gtag.js:
|
||||
1. Install GTM container on all pages
|
||||
2. Create Google Ads conversion tags in GTM
|
||||
3. Set triggers for conversion events (form submissions, purchases)
|
||||
4. Use the Data Layer to pass dynamic values (order amount, transaction ID)
|
||||
5. Test with GTM Preview mode before publishing
|
||||
|
||||
---
|
||||
|
||||
## Meta (Facebook/Instagram)
|
||||
|
||||
### Install the Meta Pixel
|
||||
|
||||
Add to every page, in `<head>`:
|
||||
|
||||
```html
|
||||
<script>
|
||||
!function(f,b,e,v,n,t,s)
|
||||
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
|
||||
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
|
||||
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
|
||||
n.queue=[];t=b.createElement(e);t.async=!0;
|
||||
t.src=v;s=b.getElementsByTagName(e)[0];
|
||||
s.parentNode.insertBefore(t,s)}(window, document,'script',
|
||||
'https://connect.facebook.net/en_US/fbevents.js');
|
||||
fbq('init', 'YOUR_PIXEL_ID');
|
||||
fbq('track', 'PageView');
|
||||
</script>
|
||||
```
|
||||
|
||||
Replace `YOUR_PIXEL_ID` from Meta Events Manager.
|
||||
|
||||
### Standard events
|
||||
|
||||
```javascript
|
||||
// View a product or key page
|
||||
fbq('track', 'ViewContent', {
|
||||
content_name: 'Pro Plan',
|
||||
content_category: 'Pricing',
|
||||
value: 29.00,
|
||||
currency: 'USD'
|
||||
});
|
||||
|
||||
// Lead capture (form submit, demo request)
|
||||
fbq('track', 'Lead', {
|
||||
content_name: 'Demo Request',
|
||||
value: 50.00,
|
||||
currency: 'USD'
|
||||
});
|
||||
|
||||
// Purchase
|
||||
fbq('track', 'Purchase', {
|
||||
value: 99.00,
|
||||
currency: 'USD',
|
||||
content_type: 'product',
|
||||
contents: [{ id: 'pro-plan', quantity: 1 }]
|
||||
});
|
||||
|
||||
// Add to cart (e-commerce)
|
||||
fbq('track', 'AddToCart', {
|
||||
content_ids: ['SKU-123'],
|
||||
content_type: 'product',
|
||||
value: 49.00,
|
||||
currency: 'USD'
|
||||
});
|
||||
```
|
||||
|
||||
### Conversions API (CAPI)
|
||||
|
||||
Server-side tracking that works alongside the pixel. Required for accurate tracking after iOS 14+ and cookie restrictions.
|
||||
|
||||
Set up via:
|
||||
- **Direct integration** — send events from your server to Meta's API
|
||||
- **Partner integrations** — Shopify, WooCommerce, Segment, etc. have built-in CAPI support
|
||||
- **Conversions API Gateway** — Meta's managed solution via AWS
|
||||
|
||||
Key: send the same events from both pixel (browser) AND CAPI (server), with a shared `event_id` for deduplication.
|
||||
|
||||
### Aggregated Event Measurement
|
||||
|
||||
Required for iOS 14+ tracking. In Events Manager > Aggregated Event Measurement:
|
||||
1. Verify your domain
|
||||
2. Configure and prioritize your top 8 events in order of business importance
|
||||
3. Purchase should typically be #1, Lead #2
|
||||
|
||||
---
|
||||
|
||||
## LinkedIn
|
||||
|
||||
### Install the Insight Tag
|
||||
|
||||
Add to every page, before `</body>`:
|
||||
|
||||
```html
|
||||
<script type="text/javascript">
|
||||
_linkedin_partner_id = "YOUR_PARTNER_ID";
|
||||
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
|
||||
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
|
||||
(function(l) {
|
||||
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
|
||||
window.lintrk.q=[]}
|
||||
var s = document.getElementsByTagName("script")[0];
|
||||
var b = document.createElement("script");
|
||||
b.type = "text/javascript";b.async = true;
|
||||
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
|
||||
s.parentNode.insertBefore(b, s);})(window.lintrk);
|
||||
</script>
|
||||
```
|
||||
|
||||
### Conversion tracking
|
||||
|
||||
LinkedIn supports two methods:
|
||||
|
||||
**URL-based**: Fires when someone visits a specific URL (e.g., `/thank-you`).
|
||||
Set up in Campaign Manager > Analyze > Conversion Tracking > Create Conversion.
|
||||
|
||||
**Event-based**: Fire manually on specific actions:
|
||||
|
||||
```javascript
|
||||
window.lintrk('track', { conversion_id: YOUR_CONVERSION_ID });
|
||||
```
|
||||
|
||||
### LinkedIn CAPI
|
||||
|
||||
For server-side tracking, LinkedIn offers a Conversions API. Set up via partner integrations (Segment, Tealium) or direct API calls. Deduplicates with the Insight Tag automatically when configured correctly.
|
||||
|
||||
---
|
||||
|
||||
## TikTok
|
||||
|
||||
### Install the TikTok Pixel
|
||||
|
||||
Add to every page, in `<head>`:
|
||||
|
||||
```html
|
||||
<script>
|
||||
!function (w, d, t) {
|
||||
w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];
|
||||
ttq.methods=["page","track","identify","instances","debug","on","off",
|
||||
"once","ready","alias","group","enableCookie","disableCookie","holdConsent",
|
||||
"revokeConsent","grantConsent"],ttq.setAndDefer=function(t,e)
|
||||
{t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};
|
||||
for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);
|
||||
ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;
|
||||
n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e};
|
||||
ttq.load=function(e,n){var r="https://analytics.tiktok.com/i18n/pixel/events.js",
|
||||
o=n&&n.partner;ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=r,
|
||||
ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},
|
||||
ttq._o[e]=n||{};var s=document.createElement("script");
|
||||
s.type="text/javascript",s.async=!0,s.src=r+"?sdkid="+e+"&lib="+t;
|
||||
var a=document.getElementsByTagName("script")[0];
|
||||
a.parentNode.insertBefore(s,a)};
|
||||
ttq.load('YOUR_PIXEL_ID');
|
||||
ttq.page();
|
||||
}(window, document, 'ttq');
|
||||
</script>
|
||||
```
|
||||
|
||||
### Standard events
|
||||
|
||||
```javascript
|
||||
// View content
|
||||
ttq.track('ViewContent', {
|
||||
content_id: 'pro-plan',
|
||||
content_type: 'product',
|
||||
content_name: 'Pro Plan',
|
||||
value: 29.00,
|
||||
currency: 'USD'
|
||||
});
|
||||
|
||||
// Complete registration / sign up
|
||||
ttq.track('CompleteRegistration', {
|
||||
content_name: 'Free Trial'
|
||||
});
|
||||
|
||||
// Purchase
|
||||
ttq.track('Purchase', {
|
||||
content_id: 'pro-plan',
|
||||
content_type: 'product',
|
||||
value: 99.00,
|
||||
currency: 'USD',
|
||||
quantity: 1
|
||||
});
|
||||
|
||||
// Add to cart
|
||||
ttq.track('AddToCart', {
|
||||
content_id: 'SKU-123',
|
||||
content_type: 'product',
|
||||
value: 49.00,
|
||||
currency: 'USD'
|
||||
});
|
||||
```
|
||||
|
||||
### Events API (server-side)
|
||||
|
||||
TikTok's Events API works like Meta's CAPI — send the same events from your server for better attribution. Use `event_id` for deduplication with browser pixel events.
|
||||
|
||||
### Advanced Matching
|
||||
|
||||
Pass hashed user data for better attribution:
|
||||
|
||||
```javascript
|
||||
ttq.identify({
|
||||
email: 'user@example.com', // auto-hashed
|
||||
phone_number: '+11234567890'
|
||||
});
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Validation Checklist
|
||||
|
||||
After installing any pixel, verify before going live:
|
||||
|
||||
### Browser-side checks
|
||||
|
||||
- [ ] Pixel fires on every page (check via browser extension)
|
||||
- [ ] Conversion events fire at the right moment (after confirmed action, not on button click)
|
||||
- [ ] Event parameters contain correct values (currency, amount, content IDs)
|
||||
- [ ] No duplicate events firing on the same action
|
||||
- [ ] Events fire on both desktop and mobile
|
||||
|
||||
### Platform-side checks
|
||||
|
||||
- [ ] Events appear in the platform's event manager/diagnostics
|
||||
- [ ] Test conversions show correct values
|
||||
- [ ] Event match quality is acceptable (Meta: score > 6)
|
||||
- [ ] Server-side events are deduplicating with browser events (not double-counting)
|
||||
|
||||
### Debugging tools
|
||||
|
||||
| Platform | Tool |
|
||||
|----------|------|
|
||||
| Google | Google Tag Assistant, Chrome DevTools Network tab |
|
||||
| Meta | Meta Pixel Helper (Chrome extension), Events Manager Test Events |
|
||||
| LinkedIn | Insight Tag Validator in Campaign Manager |
|
||||
| TikTok | TikTok Pixel Helper (Chrome extension), Events Manager |
|
||||
| All | GTM Preview Mode (if using Google Tag Manager) |
|
||||
|
||||
---
|
||||
|
||||
## Common Mistakes
|
||||
|
||||
- **Firing purchase events on button click instead of confirmed payment** — always fire on the success/thank-you page or after server confirmation
|
||||
- **Missing deduplication between pixel and server events** — without a shared `event_id`, you'll double-count conversions
|
||||
- **Not testing on mobile** — many pixels break on mobile browsers or in-app webviews
|
||||
- **Hardcoded test values** — remove test transaction amounts before going live
|
||||
- **Forgetting to exclude internal traffic** — your team's visits inflate conversion data
|
||||
- **Installing pixels without consent management** — GDPR/CCPA require user consent before firing tracking pixels in applicable regions
|
||||
- **Pixel installed but no conversion actions created** — the pixel collects data, but the ad platform won't optimize without defined conversion actions
|
||||
|
||||
---
|
||||
|
||||
## When to Use Server-Side Tracking
|
||||
|
||||
Browser-only tracking is increasingly unreliable due to:
|
||||
- iOS 14+ App Tracking Transparency
|
||||
- Third-party cookie deprecation
|
||||
- Ad blockers (30%+ of tech audiences)
|
||||
|
||||
**Use server-side (CAPI/Events API) when:**
|
||||
- Running Meta or TikTok ads (strongly recommended)
|
||||
- Your audience is tech-savvy (higher ad blocker usage)
|
||||
- You need accurate purchase/revenue attribution
|
||||
- You're spending >$5K/month on any platform
|
||||
|
||||
**Server-side is optional when:**
|
||||
- Running Google Ads only (Enhanced Conversions covers most gaps)
|
||||
- Low ad spend / testing phase
|
||||
- B2B with LinkedIn only (Insight Tag is still reliable)
|
||||
@@ -1,8 +1,8 @@
|
||||
---
|
||||
name: social-content
|
||||
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy."
|
||||
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative."
|
||||
metadata:
|
||||
version: 1.2.0
|
||||
version: 1.3.0
|
||||
---
|
||||
|
||||
# Social Content
|
||||
@@ -309,6 +309,87 @@ Instead of guessing, analyze what's working for top creators in your niche:
|
||||
|
||||
---
|
||||
|
||||
## Short-Form Video (TikTok, Reels, Shorts)
|
||||
|
||||
Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.
|
||||
|
||||
### Platform Specs
|
||||
|
||||
| Platform | Optimal Length | Aspect Ratio | Key Difference |
|
||||
|----------|---------------|--------------|----------------|
|
||||
| TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel |
|
||||
| Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares |
|
||||
| Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles |
|
||||
|
||||
### The 3-Second Rule
|
||||
|
||||
You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:
|
||||
|
||||
```
|
||||
[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]
|
||||
```
|
||||
|
||||
All three should hit in the first second.
|
||||
|
||||
### Video Structures
|
||||
|
||||
**Problem-Solution (15-30 sec):**
|
||||
```
|
||||
[0-3s] Hook: State the problem
|
||||
[3-10s] Agitate: Why it matters
|
||||
[10-25s] Solution: Your method/product/tip
|
||||
[25-30s] CTA: What to do next
|
||||
```
|
||||
|
||||
**List Format (30-60 sec):**
|
||||
```
|
||||
[0-3s] Hook: "X things that [outcome]"
|
||||
[3-50s] Items: One every 5-8 seconds
|
||||
[50-60s] CTA
|
||||
```
|
||||
|
||||
**Tutorial (30-60 sec):**
|
||||
```
|
||||
[0-3s] Hook: Show the end result first
|
||||
[3-8s] Overview: "Here's how..."
|
||||
[8-50s] Steps: Quick, clear instructions
|
||||
[50-60s] Result + CTA
|
||||
```
|
||||
|
||||
### Caption & Subtitle Best Practices
|
||||
|
||||
Captions increase watch time by 25-40%. Most social video is watched without sound.
|
||||
|
||||
- **MAX 2 lines** on screen at once
|
||||
- **3-5 words per line**
|
||||
- Bold, sans-serif font with black outline
|
||||
- **Highlight key words** in a different color
|
||||
- Match timing to speech exactly
|
||||
|
||||
Tools: CapCut (free), Descript, Captions.ai, Premiere Pro
|
||||
|
||||
### Content Ideas by Type
|
||||
|
||||
| Business Type | Video Ideas |
|
||||
|---------------|-------------|
|
||||
| SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" |
|
||||
| E-commerce | Unboxing, comparisons, how it's made, customer reviews |
|
||||
| Services | Process reveals, client transformations, myth-busting |
|
||||
| Personal brand | Lessons learned, controversial takes, day-in-the-life |
|
||||
|
||||
### Common Mistakes
|
||||
|
||||
1. **Slow hooks** — don't build up to the point
|
||||
2. **No text overlay** — many watch without sound
|
||||
3. **Poor audio** — bad audio kills retention instantly
|
||||
4. **Too long** — if it can be shorter, make it shorter
|
||||
5. **No CTA** — tell viewers what to do
|
||||
6. **Ignoring comments** — engagement in first hour matters
|
||||
|
||||
**For video hook formulas and scripting templates**: See [references/short-form-video.md](references/short-form-video.md)
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
|
||||
1. What platform(s) are you focusing on?
|
||||
|
||||
@@ -0,0 +1,237 @@
|
||||
# Short-Form Video: Hooks, Scripts & Strategy
|
||||
|
||||
Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts.
|
||||
|
||||
---
|
||||
|
||||
## Video Hook Library
|
||||
|
||||
### Curiosity Hooks (Best for engagement)
|
||||
|
||||
**The "Secret" Formula:**
|
||||
- "The secret to [outcome] that nobody talks about"
|
||||
- "I found the hidden feature in [product/platform] that changes everything"
|
||||
- "I can't believe this actually works..."
|
||||
|
||||
**The Unexpected Discovery:**
|
||||
- "I tried [thing] for 30 days and I was NOT expecting this"
|
||||
- "This completely changed how I think about [topic]"
|
||||
- "Nobody talks about this, but..."
|
||||
|
||||
**The Question:**
|
||||
- "Why does nobody talk about this?"
|
||||
- "Am I the only one who didn't know this?"
|
||||
- "The reason [common thing] doesn't work is..."
|
||||
|
||||
### Value Hooks (Best for saves)
|
||||
|
||||
**The Promise:**
|
||||
- "How to [achieve outcome] in [specific timeframe]"
|
||||
- "[Number] [things] that will [benefit]"
|
||||
- "Everything you need to know about [topic] in 60 seconds"
|
||||
|
||||
**The Hack/Shortcut:**
|
||||
- "[Outcome] hack that actually works"
|
||||
- "The [adjective] way to [outcome]"
|
||||
- "If you're struggling with [problem], watch this"
|
||||
|
||||
**The Warning:**
|
||||
- "Stop doing [common practice] — here's why"
|
||||
- "[Number] mistakes that are killing your [results]"
|
||||
- "Why [thing you think is good] is actually hurting you"
|
||||
|
||||
### Story Hooks (Best for watch time)
|
||||
|
||||
**The Transformation:**
|
||||
- "3 months ago, I [bad state]. Today, I [good state]."
|
||||
- "Here's how I went from [before] to [after]"
|
||||
- "I used to think [old belief]. Then [event] changed everything."
|
||||
|
||||
**The Failure:**
|
||||
- "I made a huge mistake with [topic]"
|
||||
- "Here's why I stopped [common practice]"
|
||||
- "I lost [something significant] because of this mistake"
|
||||
|
||||
**The Journey:**
|
||||
- "So this just happened..."
|
||||
- "This changed everything for me"
|
||||
- "Let me tell you about the time I [interesting situation]"
|
||||
|
||||
### Controversial Hooks (Best for comments)
|
||||
|
||||
- "Unpopular opinion: [bold statement]"
|
||||
- "[Common advice] is actually wrong"
|
||||
- "I'm going to get hate for this, but..."
|
||||
- "Most [audience] get this completely wrong"
|
||||
|
||||
---
|
||||
|
||||
## Scripting Template
|
||||
|
||||
```markdown
|
||||
## Video: [Working Title]
|
||||
|
||||
**Platform:** TikTok / Reels / Shorts
|
||||
**Length:** XX seconds
|
||||
**Format:** [Talking head / Slideshow / Demo / Screen recording]
|
||||
|
||||
### Hook (0-3 sec)
|
||||
- Visual: [What viewer sees]
|
||||
- Audio: [What they hear]
|
||||
- Text overlay: [On-screen text]
|
||||
|
||||
### Body (3-X sec)
|
||||
- [Timestamp] - [What happens/what you say]
|
||||
- [Timestamp] - [Next beat]
|
||||
- [Continue...]
|
||||
|
||||
### CTA (final 3-5 sec)
|
||||
- Verbal: [What you say]
|
||||
- Text: [On-screen text]
|
||||
- Action: [Follow, comment, link in bio, etc.]
|
||||
|
||||
### Production Notes
|
||||
- Music/sound: [Trending sound or music choice]
|
||||
- B-roll needed: [List any clips needed]
|
||||
- Graphics: [Any text animations or overlays]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Additional Video Structures
|
||||
|
||||
### The Story Arc (45-60 sec)
|
||||
|
||||
```
|
||||
[0-3s] Hook: Tease the outcome
|
||||
[3-15s] Setup: Context and stakes
|
||||
[15-45s] Journey: What happened
|
||||
[45-55s] Resolution: The result
|
||||
[55-60s] Lesson/CTA
|
||||
```
|
||||
|
||||
Best for: Personal stories, case studies, testimonials
|
||||
|
||||
### The POV/Skit (15-30 sec)
|
||||
|
||||
```
|
||||
[0-3s] Setup: Text overlay sets the scene
|
||||
[3-25s] Performance: Act out the relatable scenario
|
||||
[25-30s] Punchline or twist
|
||||
```
|
||||
|
||||
Best for: Relatable content, humor, niche communities
|
||||
|
||||
---
|
||||
|
||||
## Visual Patterns
|
||||
|
||||
### Talking Head
|
||||
- Good lighting (ring light or window light)
|
||||
- Eye contact with camera
|
||||
- Hand gestures for emphasis
|
||||
- Interesting background (bookshelf, plants, studio setup)
|
||||
|
||||
### Slideshow/Carousel Video
|
||||
- Strong visual on each slide (2-4 seconds per slide)
|
||||
- Text overlays with key points
|
||||
- Consistent style/branding
|
||||
- Voiceover or trending sound
|
||||
|
||||
### Screen Recording
|
||||
- Zoom in on important areas
|
||||
- Add cursor highlight or click animations
|
||||
- Keep movements smooth and intentional
|
||||
- Overlay your face in corner (optional but boosts engagement)
|
||||
|
||||
### B-Roll Heavy
|
||||
- Show don't tell
|
||||
- Quick cuts (1-3 seconds per shot)
|
||||
- Match cuts to voiceover beats
|
||||
- Mix wide, medium, and close-up shots
|
||||
|
||||
---
|
||||
|
||||
## Audio Strategy
|
||||
|
||||
### When to Use Trending Sounds
|
||||
- Entertainment/lifestyle content where the sound fits your message
|
||||
- When the trend is still rising (check platform trending pages)
|
||||
- Don't use when it distracts from your message or is already declining
|
||||
|
||||
### When to Use Original Audio
|
||||
- Educational content where you're speaking
|
||||
- Storytimes and personal narratives
|
||||
- Product demos and tutorials
|
||||
- Building a recognizable brand voice
|
||||
|
||||
### Voiceover Tips
|
||||
- Speak slightly faster than normal conversation
|
||||
- Vary your tone — avoid monotone delivery
|
||||
- Pause for emphasis on key points
|
||||
- Record in a quiet space, use noise removal
|
||||
- AI voices work for faceless content (ElevenLabs, etc.)
|
||||
|
||||
### Music Selection
|
||||
- Match energy to content (upbeat for tips, emotional for stories)
|
||||
- Avoid copyrighted music on Reels/Shorts
|
||||
- Use platform music libraries for safety
|
||||
- Lower music volume under voiceover (ducking)
|
||||
|
||||
---
|
||||
|
||||
## Posting Strategy
|
||||
|
||||
### Optimal Posting Times (test your audience)
|
||||
|
||||
| Platform | Best Times (local) |
|
||||
|----------|-------------------|
|
||||
| TikTok | 7-9 AM, 12-3 PM, 7-11 PM |
|
||||
| Reels | 9 AM, 12 PM, 7-9 PM |
|
||||
| Shorts | 12-3 PM, 7-9 PM |
|
||||
|
||||
### Frequency Recommendations
|
||||
|
||||
| Goal | Minimum | Optimal |
|
||||
|------|---------|---------|
|
||||
| Growing | 1/day | 2-4/day |
|
||||
| Maintaining | 3/week | 1/day |
|
||||
| Testing | 2/week | 5/week |
|
||||
|
||||
### Batch Creation Workflow
|
||||
|
||||
1. **Ideate** (30 min): Generate 10-20 concepts
|
||||
2. **Script** (1 hour): Write scripts for 5-10 videos
|
||||
3. **Batch film** (2 hours): Record all talking head content
|
||||
4. **Edit** (2-3 hours): Edit and add captions
|
||||
5. **Schedule** (30 min): Queue for optimal times
|
||||
|
||||
---
|
||||
|
||||
## Analytics & Iteration
|
||||
|
||||
### Metrics That Matter
|
||||
|
||||
| Metric | What It Tells You |
|
||||
|--------|-------------------|
|
||||
| Watch time % | Is content engaging throughout? |
|
||||
| Completion rate | Did hook + content deliver? |
|
||||
| Saves | Is content valuable enough to revisit? |
|
||||
| Shares | Is content worth spreading? |
|
||||
| Comments | Did content spark conversation? |
|
||||
| Follows | Did viewer want more from you? |
|
||||
|
||||
### What to Test
|
||||
|
||||
1. **Hooks**: Same content, different opening
|
||||
2. **Length**: 15 sec vs 30 sec vs 60 sec
|
||||
3. **Format**: Talking head vs slideshow vs demo
|
||||
4. **Time**: Morning vs afternoon vs evening
|
||||
5. **CTA**: Different calls to action
|
||||
|
||||
### When to Pivot
|
||||
|
||||
- 5+ videos with <1% completion rate → change hooks
|
||||
- High views but low follows → check CTA and content-audience fit
|
||||
- High saves but low shares → content is valuable but not social
|
||||
- Lots of comments but negative → lean into controversy or adjust tone
|
||||
@@ -0,0 +1,332 @@
|
||||
---
|
||||
name: video
|
||||
description: "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Runway,' 'Kling,' 'Pika,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social-content. For paid video ad creative, see ad-creative."
|
||||
metadata:
|
||||
version: 1.0.0
|
||||
---
|
||||
|
||||
# Video
|
||||
|
||||
You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads.
|
||||
|
||||
## Before Starting
|
||||
|
||||
**Check for product marketing context first:**
|
||||
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
|
||||
|
||||
Gather this context (ask if not provided):
|
||||
|
||||
### 1. Video Goal
|
||||
- What type of video? (Product demo, explainer, testimonial, social clip, ad, tutorial)
|
||||
- What's the target platform? (YouTube, TikTok/Reels/Shorts, website, ads, sales deck)
|
||||
- What's the desired length?
|
||||
|
||||
### 2. Production Approach
|
||||
- Do you need a human presenter? (AI avatar vs. voiceover vs. screen recording)
|
||||
- Do you have existing footage or assets? (Screenshots, logos, product UI)
|
||||
- Do you need generated footage? (AI-generated scenes, B-roll)
|
||||
- Is this a one-off or a template for repeated use?
|
||||
|
||||
### 3. Technical Context
|
||||
- What's your tech stack? (Node.js, Python, etc.)
|
||||
- Do you have API keys for any video tools?
|
||||
- Budget constraints? (Some tools charge per minute of video)
|
||||
|
||||
---
|
||||
|
||||
## Choosing Your Approach
|
||||
|
||||
Pick the right tool for the job:
|
||||
|
||||
| Approach | Best For | Tools | When to Use |
|
||||
|----------|----------|-------|-------------|
|
||||
| **Programmatic** | Templated, data-driven, batch video | Remotion, Hyperframes | Product updates, personalized videos, recurring content |
|
||||
| **AI Generation** | Original footage from text/image prompts | Veo, Runway, Kling, Pika | B-roll, hero shots, creative visuals you can't film |
|
||||
| **AI Avatars** | Talking-head presenter without filming | HeyGen, Synthesia | Explainers, tutorials, multilingual content |
|
||||
| **Editing/Repurposing** | Cutting long-form into short clips | Descript, Opus Clip, CapCut | Podcast/webinar → social clips |
|
||||
|
||||
---
|
||||
|
||||
## Programmatic Video
|
||||
|
||||
Build videos with code. Best for repeatable, templated, or data-driven video at scale.
|
||||
|
||||
### Hyperframes (HTML/CSS — recommended for agents)
|
||||
|
||||
Open-source, Apache 2.0, from HeyGen. Uses plain HTML/CSS/JS — no framework DSL to learn. LLM-native: AI models generate better HTML than React components.
|
||||
|
||||
```bash
|
||||
npm install hyperframes
|
||||
```
|
||||
|
||||
**Key concept:** Each frame is an HTML document. Compose frames into a timeline, render to MP4.
|
||||
|
||||
```typescript
|
||||
import { render } from "hyperframes";
|
||||
|
||||
await render({
|
||||
frames: [
|
||||
{ html: "<h1>Welcome to Acme</h1>", duration: 3 },
|
||||
{ html: "<h2>Here's what we built</h2>", duration: 3 },
|
||||
{ html: "<p>Try it free →</p>", duration: 2 },
|
||||
],
|
||||
output: "intro.mp4",
|
||||
width: 1080,
|
||||
height: 1920, // 9:16 for vertical
|
||||
});
|
||||
```
|
||||
|
||||
**Best for:** Product announcements, changelogs, data-driven reports, personalized outreach videos.
|
||||
|
||||
**Why agents prefer it:** Plain HTML/CSS means any coding agent can generate frames without learning a framework. Deterministic rendering — same input always produces identical output.
|
||||
|
||||
### Remotion (React)
|
||||
|
||||
Mature open-source framework. More powerful than Hyperframes but requires React knowledge.
|
||||
|
||||
```bash
|
||||
npx create-video@latest
|
||||
```
|
||||
|
||||
**Key concept:** React components are frames. Props drive content. Render locally or via Remotion Lambda (AWS) for scale.
|
||||
|
||||
```tsx
|
||||
export const ProductDemo: React.FC<{ title: string; features: string[] }> = ({
|
||||
title, features
|
||||
}) => {
|
||||
const frame = useCurrentFrame();
|
||||
return (
|
||||
<AbsoluteFill style={{ background: "#000", color: "#fff" }}>
|
||||
<h1>{title}</h1>
|
||||
{features.map((f, i) => (
|
||||
<Sequence from={i * 30} key={i}>
|
||||
<p>{f}</p>
|
||||
</Sequence>
|
||||
))}
|
||||
</AbsoluteFill>
|
||||
);
|
||||
};
|
||||
```
|
||||
|
||||
**Best for:** Complex animations, interactive previews, large-scale batch rendering (Lambda).
|
||||
|
||||
### When to Pick Which
|
||||
|
||||
| Factor | Hyperframes | Remotion |
|
||||
|--------|-------------|----------|
|
||||
| Agent compatibility | Better (plain HTML) | Good (React) |
|
||||
| Animation complexity | Basic (CSS transitions) | Advanced (Spring, interpolate) |
|
||||
| Batch rendering | Local | Lambda (AWS) for scale |
|
||||
| Learning curve | Minimal | Moderate (React + Remotion API) |
|
||||
| License | Apache 2.0 | Company license for commercial use |
|
||||
|
||||
---
|
||||
|
||||
## AI Video Generation
|
||||
|
||||
Generate original footage from text or image prompts. Use for B-roll, hero visuals, and scenes you can't practically film.
|
||||
|
||||
### Model Comparison
|
||||
|
||||
| Model | Resolution | Max Duration | Best For | Cost |
|
||||
|-------|-----------|-------------|----------|------|
|
||||
| **Veo 3** (Google) | Up to 1080p (4K varies) | Variable | Highest quality, synced audio | API-based |
|
||||
| **Runway Gen-4** | Up to 4K | ~10 sec/gen | Motion control, temporal consistency | $12-76/mo |
|
||||
| **Kling 3.0** | Up to 1080p | Up to 2 min | Volume production, lowest cost | $0.029/sec |
|
||||
| **Pika** | 1080p | Short clips | Fast generation, effects | Per-credit |
|
||||
|
||||
**Sora (OpenAI)** has had limited availability and reliability issues. Check current status before recommending.
|
||||
|
||||
### Prompting for Video Models
|
||||
|
||||
Good video prompts specify: **subject + action + camera + style + mood**
|
||||
|
||||
```
|
||||
A close-up shot of hands typing on a laptop keyboard,
|
||||
shallow depth of field, warm office lighting,
|
||||
camera slowly pulls back to reveal a modern workspace,
|
||||
cinematic color grading, 4K
|
||||
```
|
||||
|
||||
**Common mistakes:**
|
||||
- Too vague ("a person working") — add specifics
|
||||
- Ignoring camera movement — specify dolly, pan, static
|
||||
- Forgetting style — "cinematic," "documentary," "commercial"
|
||||
- Requesting text in video — AI models struggle with readable text
|
||||
|
||||
**For detailed prompting guides**: See [references/ai-video-prompting.md](references/ai-video-prompting.md)
|
||||
|
||||
### When to Use AI Generation vs. Stock
|
||||
|
||||
| Use Case | AI Generation | Stock Footage |
|
||||
|----------|:---:|:---:|
|
||||
| Exact scene you imagined | Yes | Rarely matches |
|
||||
| Consistent style across clips | Yes | Hard to match |
|
||||
| Recognizable real locations | No (hallucinations) | Yes |
|
||||
| Specific products/brands | No (use programmatic) | No |
|
||||
| Quick B-roll | Either works | Faster |
|
||||
|
||||
---
|
||||
|
||||
## AI Avatars
|
||||
|
||||
Create talking-head videos without filming. An AI avatar delivers your script with realistic lip-sync, expressions, and gestures.
|
||||
|
||||
### HeyGen (recommended — has MCP server)
|
||||
|
||||
Best lip-sync and micro-expressions. 230+ avatars, 140+ languages.
|
||||
|
||||
**Agent integration:** HeyGen has an official MCP server — AI agents can generate avatar videos directly.
|
||||
|
||||
| Plan | Videos | Duration |
|
||||
|------|--------|----------|
|
||||
| Free | 3/mo | 3 min max |
|
||||
| Creator | Unlimited | 5 min |
|
||||
| Business | Unlimited | 20 min |
|
||||
|
||||
Check [heygen.com/pricing](https://www.heygen.com/pricing) for current prices.
|
||||
|
||||
**Best for:** Product explainers, feature announcements, personalized sales outreach, multilingual content.
|
||||
|
||||
**Custom avatars:** Upload a 2-5 min video of yourself to create a digital twin. Looks and sounds like you, generates videos from text scripts.
|
||||
|
||||
### Synthesia
|
||||
|
||||
Full-body avatars with expressive body language. Built-in script generation from URLs/docs.
|
||||
|
||||
**Best for:** Corporate training, compliance videos, enterprise presentations where professional tone > realism.
|
||||
|
||||
### When to Use Avatars vs. Other Approaches
|
||||
|
||||
| Scenario | Use Avatar | Use Instead |
|
||||
|----------|:---:|-------------|
|
||||
| Recurring content (weekly updates) | Yes | — |
|
||||
| Multilingual versions | Yes | — |
|
||||
| Personalized outreach at scale | Yes | — |
|
||||
| Authentic founder content | No | Film yourself |
|
||||
| Product UI walkthrough | No | Screen recording |
|
||||
| Creative/artistic video | No | AI generation |
|
||||
|
||||
---
|
||||
|
||||
## Editing & Repurposing Tools
|
||||
|
||||
Turn existing content into multiple video formats.
|
||||
|
||||
| Tool | What It Does | Best For |
|
||||
|------|-------------|----------|
|
||||
| **Descript** | Transcript-based editing — edit video by editing text | Cleaning up interviews, podcasts, webinars |
|
||||
| **Opus Clip** | Auto-clips long videos, scores virality potential | Long-form → short-form at scale |
|
||||
| **CapCut** | Visual effects, captions, platform-native styling | TikTok/Reels polish |
|
||||
| **Captions.ai** | Auto-captions, eye contact correction, AI dubbing | Solo talking-head content |
|
||||
|
||||
### Repurposing Workflow
|
||||
|
||||
```
|
||||
Long-form content (podcast, webinar, demo)
|
||||
↓
|
||||
Descript: Clean up, remove filler, polish
|
||||
↓
|
||||
Opus Clip: Auto-extract 5-10 best moments
|
||||
↓
|
||||
CapCut: Add captions, effects, platform styling
|
||||
↓
|
||||
Distribute: TikTok, Reels, Shorts, LinkedIn
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Video Production Workflows
|
||||
|
||||
### Product Demo Video
|
||||
|
||||
1. **Script** the key features and value props (use copywriting skill)
|
||||
2. **Screen record** the product flow
|
||||
3. **Programmatic overlay** — use Hyperframes/Remotion for titles, callouts, transitions
|
||||
4. **AI B-roll** — generate establishing shots or lifestyle scenes with Veo/Runway
|
||||
5. **Voiceover** — record yourself or use AI avatar for narration
|
||||
6. **Export** at platform-appropriate specs
|
||||
|
||||
### Explainer Video
|
||||
|
||||
1. **Script** the problem → solution → CTA arc
|
||||
2. **Choose presenter** — AI avatar (HeyGen) or voiceover + visuals
|
||||
3. **Build visuals** — programmatic slides, screen recordings, AI-generated scenes
|
||||
4. **Add captions** — always, for accessibility and engagement
|
||||
5. **Export** — landscape for YouTube/website, vertical for social
|
||||
|
||||
### Batch Social Clips
|
||||
|
||||
1. **Create master template** in Hyperframes/Remotion
|
||||
2. **Feed data** — product features, testimonials, stats
|
||||
3. **Render batch** — one template, many variations
|
||||
4. **Add platform-specific captions** via CapCut or Captions.ai
|
||||
5. **Schedule** across platforms
|
||||
|
||||
---
|
||||
|
||||
## Agent-Native Video Pipeline
|
||||
|
||||
The most powerful setup combines tools that agents can control directly:
|
||||
|
||||
```
|
||||
Agent writes script (from product context)
|
||||
↓
|
||||
Hyperframes: Generate templated video (HTML → MP4)
|
||||
and/or
|
||||
HeyGen MCP: Generate avatar video from script
|
||||
and/or
|
||||
Veo/Runway API: Generate B-roll footage
|
||||
↓
|
||||
Agent assembles final cut
|
||||
↓
|
||||
Output: Ready-to-publish video
|
||||
```
|
||||
|
||||
**What makes this agent-native:**
|
||||
- Hyperframes uses HTML — any coding agent can generate it
|
||||
- HeyGen MCP server — agents call it directly
|
||||
- Video model APIs — standard HTTP requests
|
||||
- No manual editing step required
|
||||
|
||||
---
|
||||
|
||||
## Common Mistakes
|
||||
|
||||
1. **Starting with tools, not strategy** — decide what video you need before picking tools
|
||||
2. **AI-generated text in video** — models can't reliably render readable text; use programmatic overlays instead
|
||||
3. **Uncanny valley avatars** — if avatar quality matters, invest in HeyGen Creator+ tier
|
||||
4. **No captions** — 85% of social video is watched without sound
|
||||
5. **Wrong aspect ratio** — 9:16 for social, 16:9 for YouTube/website, 1:1 for feeds
|
||||
6. **Over-producing** — authentic often outperforms polished, especially on TikTok
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
|
||||
1. What type of video do you need? (Demo, explainer, social clip, ad, tutorial)
|
||||
2. Do you need a human presenter or can it be voiceover/text?
|
||||
3. Is this a one-off or a repeatable template?
|
||||
4. What platform is it for? (This determines aspect ratio and length)
|
||||
5. Do you have existing assets to work with? (Screenshots, footage, scripts)
|
||||
6. What's your budget for video tools?
|
||||
|
||||
---
|
||||
|
||||
## Tool Integrations
|
||||
|
||||
| Tool | Type | MCP | Guide |
|
||||
|------|------|:---:|-------|
|
||||
| **HeyGen** | AI avatars | Yes | [heygen.md](../../tools/integrations/heygen.md) |
|
||||
| **Hyperframes** | Programmatic video | - | [hyperframes.md](../../tools/integrations/hyperframes.md) |
|
||||
| **Remotion** | Programmatic video | - | [remotion.dev](https://www.remotion.dev/docs) |
|
||||
| **Runway** | AI generation | - | [runwayml.com/docs](https://docs.dev.runwayml.com) |
|
||||
|
||||
---
|
||||
|
||||
## Related Skills
|
||||
|
||||
- **social-content**: For video content strategy, hooks, and what to post
|
||||
- **ad-creative**: For paid video ad creative and iteration
|
||||
- **copywriting**: For video scripts and messaging
|
||||
- **marketing-psychology**: For hooks and persuasion in video
|
||||
@@ -0,0 +1,175 @@
|
||||
# AI Video Prompting Guide
|
||||
|
||||
How to write effective prompts for AI video generation models (Veo, Runway, Kling, Pika).
|
||||
|
||||
---
|
||||
|
||||
## Prompt Structure
|
||||
|
||||
A strong video prompt follows this formula:
|
||||
|
||||
```
|
||||
[Subject] + [Action] + [Camera movement] + [Visual style] + [Lighting/mood] + [Technical specs]
|
||||
```
|
||||
|
||||
### Example Prompts by Use Case
|
||||
|
||||
**Product hero shot:**
|
||||
```
|
||||
A sleek laptop on a minimal white desk, screen glowing with a dashboard UI,
|
||||
camera slowly orbits 180 degrees around the desk,
|
||||
soft volumetric lighting from the left, shallow depth of field,
|
||||
cinematic commercial aesthetic, 4K
|
||||
```
|
||||
|
||||
**Lifestyle B-roll:**
|
||||
```
|
||||
A woman in a modern co-working space smiling while looking at her phone,
|
||||
natural window light, candid documentary feel,
|
||||
camera handheld with subtle movement, warm color grading
|
||||
```
|
||||
|
||||
**Abstract/brand:**
|
||||
```
|
||||
Flowing liquid gold particles forming the shape of a network graph,
|
||||
dark background, particles catch light as they move,
|
||||
slow-motion macro photography style, dramatic rim lighting
|
||||
```
|
||||
|
||||
**SaaS explainer scene:**
|
||||
```
|
||||
An overhead shot of a team around a conference table pointing at charts,
|
||||
camera slowly pushes in, bright modern office,
|
||||
clean corporate style, even lighting, 1080p
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Camera Movement Vocabulary
|
||||
|
||||
Use these terms — video models understand them:
|
||||
|
||||
| Term | Effect |
|
||||
|------|--------|
|
||||
| **Static** | Locked camera, no movement |
|
||||
| **Pan left/right** | Camera rotates horizontally |
|
||||
| **Tilt up/down** | Camera rotates vertically |
|
||||
| **Dolly in/out** | Camera moves toward/away from subject |
|
||||
| **Orbit** | Camera circles around subject |
|
||||
| **Tracking shot** | Camera follows moving subject |
|
||||
| **Crane/aerial** | Camera rises or descends |
|
||||
| **Handheld** | Subtle shake, documentary feel |
|
||||
| **Zoom** | Lens zoom (different from dolly) |
|
||||
| **Slow push** | Gradual dolly in — builds tension/focus |
|
||||
|
||||
---
|
||||
|
||||
## Style Keywords
|
||||
|
||||
### Cinematic
|
||||
- "cinematic color grading"
|
||||
- "anamorphic lens flare"
|
||||
- "shallow depth of field"
|
||||
- "film grain"
|
||||
- "35mm film"
|
||||
|
||||
### Commercial/Corporate
|
||||
- "clean commercial lighting"
|
||||
- "bright and airy"
|
||||
- "professional corporate aesthetic"
|
||||
- "even, diffused lighting"
|
||||
|
||||
### Documentary
|
||||
- "handheld documentary style"
|
||||
- "natural lighting"
|
||||
- "candid, unposed"
|
||||
- "observational camera"
|
||||
|
||||
### Social/Trendy
|
||||
- "vertical 9:16"
|
||||
- "fast-paced cuts"
|
||||
- "bold text overlays"
|
||||
- "high contrast, saturated colors"
|
||||
|
||||
---
|
||||
|
||||
## Model-Specific Tips
|
||||
|
||||
### Veo (Google)
|
||||
|
||||
- Excels at photorealism and complex scenes
|
||||
- Supports audio generation synced to video
|
||||
- Best with detailed, descriptive prompts
|
||||
- Specify "high resolution" or "1080p" for best quality
|
||||
- Can handle multiple subjects and scene transitions
|
||||
|
||||
### Runway Gen-4
|
||||
|
||||
- Strong motion control — specify camera movements precisely
|
||||
- Best temporal consistency (subjects stay consistent across frames)
|
||||
- Use motion brush for specific area animation
|
||||
- Image-to-video works well — provide a reference frame
|
||||
- Keep prompts under 100 words for best results
|
||||
|
||||
### Kling
|
||||
|
||||
- Can generate up to 2 minutes (much longer than others)
|
||||
- Good for longer narrative sequences
|
||||
- More affordable for bulk generation
|
||||
- Quality drops slightly at longer durations
|
||||
- Best with simpler scenes and fewer subjects
|
||||
|
||||
### Pika
|
||||
|
||||
- Fastest generation time (under 2 minutes)
|
||||
- Good for quick iterations and experimentation
|
||||
- Effects mode adds motion to still images
|
||||
- Best for short clips (5-15 seconds)
|
||||
- Less control over camera movement
|
||||
|
||||
---
|
||||
|
||||
## Common Prompt Mistakes
|
||||
|
||||
| Mistake | Why It Fails | Fix |
|
||||
|---------|-------------|-----|
|
||||
| "A person using our app" | Too vague, no visual detail | Describe the person, setting, lighting, camera |
|
||||
| Including text/logos | AI can't render readable text | Add text in post via Hyperframes/CapCut |
|
||||
| "Make it viral" | Not a visual instruction | Describe the visual style you want |
|
||||
| Extremely long prompts (200+ words) | Models lose focus | Keep to 50-100 words, be specific |
|
||||
| No camera direction | Random/static camera | Always specify movement or "static" |
|
||||
| "Realistic" alone | Not specific enough | "Photorealistic, natural lighting, shot on RED camera" |
|
||||
|
||||
---
|
||||
|
||||
## Prompting Workflow
|
||||
|
||||
1. **Reference first** — find a real video that looks like what you want
|
||||
2. **Describe it** — break down: subject, action, camera, style, mood
|
||||
3. **Generate 3-4 variations** — same concept, different angles or styles
|
||||
4. **Iterate on the best** — refine the prompt based on results
|
||||
5. **Composite** — combine AI footage with programmatic text/overlays
|
||||
|
||||
---
|
||||
|
||||
## Aspect Ratios
|
||||
|
||||
Always specify in your prompt or generation settings:
|
||||
|
||||
| Platform | Ratio | Resolution |
|
||||
|----------|-------|-----------|
|
||||
| YouTube | 16:9 | 1920x1080 or 3840x2160 |
|
||||
| TikTok/Reels/Shorts | 9:16 | 1080x1920 |
|
||||
| Instagram Feed | 1:1 or 4:5 | 1080x1080 or 1080x1350 |
|
||||
| Website hero | 16:9 | 1920x1080 |
|
||||
| LinkedIn | 16:9 or 1:1 | 1920x1080 |
|
||||
|
||||
---
|
||||
|
||||
## Cost Optimization
|
||||
|
||||
- **Iterate at low resolution** — upscale only the final version
|
||||
- **Use Kling for drafts** — cheapest per second, switch to Veo/Runway for finals
|
||||
- **Image-to-video** — providing a reference frame saves generation credits and gives better results
|
||||
- **Batch similar prompts** — models often offer volume discounts
|
||||
- **Cache and reuse** — B-roll clips can be reused across multiple videos
|
||||
+7
-3
@@ -80,6 +80,8 @@ Quick reference for AI agents to discover tool capabilities and integration meth
|
||||
| airops | AI Content | ✓ | - | [✓](clis/airops.js) | - | [airops.md](integrations/airops.md) |
|
||||
| buffer | Social | ✓ | - | [✓](clis/buffer.js) | - | [buffer.md](integrations/buffer.md) |
|
||||
| wistia | Video | ✓ | - | [✓](clis/wistia.js) | - | [wistia.md](integrations/wistia.md) |
|
||||
| heygen | Video | ✓ | ✓ | - | ✓ | [heygen.md](integrations/heygen.md) |
|
||||
| hyperframes | Video | - | - | ✓ | ✓ | [hyperframes.md](integrations/hyperframes.md) |
|
||||
| trustpilot | Reviews | ✓ | - | [✓](clis/trustpilot.js) | - | [trustpilot.md](integrations/trustpilot.md) |
|
||||
| g2 | Reviews | ✓ | - | [✓](clis/g2.js) | - | [g2.md](integrations/g2.md) |
|
||||
| onesignal | Push | ✓ | - | [✓](clis/onesignal.js) | ✓ | [onesignal.md](integrations/onesignal.md) |
|
||||
@@ -260,13 +262,15 @@ Social media scheduling, management, and analytics.
|
||||
|
||||
### Video
|
||||
|
||||
Video hosting, analytics, and engagement.
|
||||
Video hosting, creation, and AI generation.
|
||||
|
||||
| Tool | Best For | Notes |
|
||||
|------|----------|-------|
|
||||
| **wistia** | Video hosting, marketing analytics | Best for marketing video |
|
||||
| **wistia** | Video hosting, marketing analytics | Best for marketing video hosting |
|
||||
| **heygen** | AI avatars, talking-head videos | MCP server available |
|
||||
| **hyperframes** | Programmatic video from HTML/CSS | Open source, agent-native |
|
||||
|
||||
**Agent recommendation**: Wistia for marketing video hosting with analytics.
|
||||
**Agent recommendation**: HeyGen for AI avatar videos (MCP-enabled). Hyperframes for templated, data-driven video from code. Wistia for hosting and analytics.
|
||||
|
||||
### Data Enrichment
|
||||
|
||||
|
||||
@@ -0,0 +1,126 @@
|
||||
# HeyGen
|
||||
|
||||
AI avatar video generation platform. Create talking-head videos from text scripts with realistic lip-sync, expressions, and gestures.
|
||||
|
||||
## Capabilities
|
||||
|
||||
| Integration | Available | Notes |
|
||||
|-------------|-----------|-------|
|
||||
| API | Yes | REST API v2 for video generation, avatars, templates |
|
||||
| MCP | Yes | Official hosted MCP server — no local install needed |
|
||||
| CLI | - | - |
|
||||
| SDK | Yes | Node.js SDK available |
|
||||
|
||||
## Authentication
|
||||
|
||||
- **Type**: API Key
|
||||
- **Header**: `X-Api-Key: {api_key}`
|
||||
- **Get key**: Settings > API in HeyGen dashboard
|
||||
|
||||
## MCP Server Setup
|
||||
|
||||
HeyGen provides a hosted remote MCP server. No local installation required.
|
||||
|
||||
### Claude Code / Claude Desktop
|
||||
|
||||
Add to your MCP config:
|
||||
|
||||
```json
|
||||
{
|
||||
"mcpServers": {
|
||||
"heygen": {
|
||||
"command": "npx",
|
||||
"args": ["-y", "mcp-remote", "https://mcp.heygen.com/mcp"]
|
||||
}
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
On first use, authenticates via browser OAuth. The MCP server exposes tools for:
|
||||
- Creating videos from scripts
|
||||
- Listing and selecting avatars
|
||||
- Managing templates
|
||||
- Checking video status
|
||||
|
||||
## API Quick Start
|
||||
|
||||
### Create a Video
|
||||
|
||||
```bash
|
||||
curl -X POST https://api.heygen.com/v2/video/generate \
|
||||
-H "X-Api-Key: YOUR_API_KEY" \
|
||||
-H "Content-Type: application/json" \
|
||||
-d '{
|
||||
"video_inputs": [{
|
||||
"character": {
|
||||
"type": "avatar",
|
||||
"avatar_id": "AVATAR_ID",
|
||||
"avatar_style": "normal"
|
||||
},
|
||||
"voice": {
|
||||
"type": "text",
|
||||
"input_text": "Your script goes here.",
|
||||
"voice_id": "VOICE_ID"
|
||||
}
|
||||
}],
|
||||
"dimension": {
|
||||
"width": 1920,
|
||||
"height": 1080
|
||||
}
|
||||
}'
|
||||
```
|
||||
|
||||
### List Avatars
|
||||
|
||||
```bash
|
||||
curl https://api.heygen.com/v2/avatars \
|
||||
-H "X-Api-Key: YOUR_API_KEY"
|
||||
```
|
||||
|
||||
### Check Video Status
|
||||
|
||||
```bash
|
||||
curl https://api.heygen.com/v1/video_status.get?video_id=VIDEO_ID \
|
||||
-H "X-Api-Key: YOUR_API_KEY"
|
||||
```
|
||||
|
||||
## Common Marketing Use Cases
|
||||
|
||||
| Use Case | Approach |
|
||||
|----------|----------|
|
||||
| Product explainer | Script from features → avatar presents |
|
||||
| Feature announcement | Template with avatar + screen recording |
|
||||
| Multilingual content | Same script, different language/voice |
|
||||
| Personalized outreach | Dynamic variables (name, company) in script |
|
||||
| Weekly updates | Recurring template, swap script text |
|
||||
|
||||
## Custom Avatars
|
||||
|
||||
Upload a 2-5 minute video of yourself speaking to create a digital twin:
|
||||
- Looks and sounds like you
|
||||
- Generates unlimited videos from text scripts
|
||||
- Available on Creator plan and above
|
||||
|
||||
## Pricing
|
||||
|
||||
| Plan | Videos/mo | Max Duration |
|
||||
|------|-----------|-------------|
|
||||
| Free | 3 | 3 min |
|
||||
| Creator | Unlimited | 5 min |
|
||||
| Business | Unlimited | 20 min |
|
||||
| Enterprise | Unlimited | Custom |
|
||||
|
||||
Check [heygen.com/pricing](https://www.heygen.com/pricing) for current prices — they change frequently.
|
||||
|
||||
## Rate Limits
|
||||
|
||||
- Free: 3 videos/month
|
||||
- Paid: Based on plan tier, concurrent generation limits apply
|
||||
- API rate limits: Check response headers for `X-RateLimit-*`
|
||||
|
||||
## Relevant Skills
|
||||
|
||||
- video
|
||||
- social-content
|
||||
- ad-creative
|
||||
- sales-enablement
|
||||
@@ -0,0 +1,180 @@
|
||||
# Hyperframes
|
||||
|
||||
Open-source programmatic video framework from HeyGen. Create videos from HTML/CSS/JS — no React, no proprietary DSL. Designed for AI agent workflows.
|
||||
|
||||
## Capabilities
|
||||
|
||||
| Integration | Available | Notes |
|
||||
|-------------|-----------|-------|
|
||||
| API | - | Library, not a hosted service |
|
||||
| MCP | - | - |
|
||||
| CLI | Yes | `npx hyperframes render` |
|
||||
| SDK | Yes | Node.js/TypeScript package |
|
||||
|
||||
## Why Hyperframes
|
||||
|
||||
- **LLM-native**: AI models generate better HTML than React components — plain web standards, no framework DSL
|
||||
- **Deterministic**: Same input always produces identical output (ideal for automation)
|
||||
- **Open source**: Apache 2.0 license, zero per-render fees
|
||||
- **Agent-friendly**: Any coding agent that can write HTML can create videos
|
||||
|
||||
## Install
|
||||
|
||||
```bash
|
||||
npm install hyperframes
|
||||
```
|
||||
|
||||
Requires: Node.js 22+, Chrome/Chromium (for rendering)
|
||||
|
||||
## Quick Start
|
||||
|
||||
```typescript
|
||||
import { render } from "hyperframes";
|
||||
|
||||
await render({
|
||||
frames: [
|
||||
{
|
||||
html: `
|
||||
<div style="display:flex; align-items:center; justify-content:center;
|
||||
height:100%; background:#000; color:#fff; font-family:system-ui;">
|
||||
<h1 style="font-size:64px;">Welcome to Acme</h1>
|
||||
</div>
|
||||
`,
|
||||
duration: 3,
|
||||
},
|
||||
{
|
||||
html: `
|
||||
<div style="display:flex; flex-direction:column; align-items:center;
|
||||
justify-content:center; height:100%; background:#000; color:#fff;
|
||||
font-family:system-ui;">
|
||||
<h2 style="font-size:48px;">Ship faster with AI</h2>
|
||||
<p style="font-size:24px; color:#888;">Try it free today</p>
|
||||
</div>
|
||||
`,
|
||||
duration: 3,
|
||||
},
|
||||
],
|
||||
output: "intro.mp4",
|
||||
width: 1080,
|
||||
height: 1920, // 9:16 vertical
|
||||
fps: 30,
|
||||
});
|
||||
```
|
||||
|
||||
## Core Concepts
|
||||
|
||||
### Frames
|
||||
|
||||
Each frame is an HTML document rendered at a specific point in the timeline. Think of it as a slide with a duration.
|
||||
|
||||
```typescript
|
||||
{
|
||||
html: "<div>...</div>", // Full HTML content
|
||||
duration: 3, // Seconds to display
|
||||
css?: "body { ... }", // Optional external CSS
|
||||
}
|
||||
```
|
||||
|
||||
### Transitions
|
||||
|
||||
CSS transitions and animations work between frames:
|
||||
|
||||
```html
|
||||
<div style="animation: fadeIn 0.5s ease-in;">
|
||||
<h1>Slide In</h1>
|
||||
</div>
|
||||
<style>
|
||||
@keyframes fadeIn {
|
||||
from { opacity: 0; transform: translateY(20px); }
|
||||
to { opacity: 1; transform: translateY(0); }
|
||||
}
|
||||
</style>
|
||||
```
|
||||
|
||||
### Data-Driven Videos
|
||||
|
||||
Generate frames from data for batch production:
|
||||
|
||||
```typescript
|
||||
const features = ["Analytics", "Automation", "AI Insights"];
|
||||
|
||||
const frames = features.map((feature) => ({
|
||||
html: `
|
||||
<div style="display:flex; align-items:center; justify-content:center;
|
||||
height:100%; background:linear-gradient(135deg, #667eea, #764ba2);
|
||||
color:#fff; font-family:system-ui;">
|
||||
<h1 style="font-size:56px;">${feature}</h1>
|
||||
</div>
|
||||
`,
|
||||
duration: 2.5,
|
||||
}));
|
||||
|
||||
await render({ frames, output: "features.mp4", width: 1080, height: 1920 });
|
||||
```
|
||||
|
||||
## Common Marketing Templates
|
||||
|
||||
### Product Announcement
|
||||
|
||||
```typescript
|
||||
const frames = [
|
||||
{ html: hookSlide("Something new is here"), duration: 2 },
|
||||
{ html: featureSlide(title, description, screenshot), duration: 4 },
|
||||
{ html: ctaSlide("Try it free →", url), duration: 3 },
|
||||
];
|
||||
```
|
||||
|
||||
### Testimonial Video
|
||||
|
||||
```typescript
|
||||
const frames = [
|
||||
{ html: quoteSlide(testimonial.text), duration: 4 },
|
||||
{ html: attributionSlide(testimonial.author, testimonial.company), duration: 2 },
|
||||
{ html: ctaSlide("Join 1,000+ happy customers"), duration: 3 },
|
||||
];
|
||||
```
|
||||
|
||||
### Stats/Metrics Video
|
||||
|
||||
```typescript
|
||||
const metrics = [
|
||||
{ label: "Users", value: "10,000+" },
|
||||
{ label: "Uptime", value: "99.9%" },
|
||||
{ label: "NPS", value: "72" },
|
||||
];
|
||||
|
||||
const frames = metrics.map(m => ({
|
||||
html: metricSlide(m.label, m.value),
|
||||
duration: 2.5,
|
||||
}));
|
||||
```
|
||||
|
||||
## Aspect Ratios
|
||||
|
||||
| Platform | Width | Height | Ratio |
|
||||
|----------|-------|--------|-------|
|
||||
| TikTok/Reels/Shorts | 1080 | 1920 | 9:16 |
|
||||
| YouTube | 1920 | 1080 | 16:9 |
|
||||
| Instagram Feed | 1080 | 1080 | 1:1 |
|
||||
| Instagram Feed | 1080 | 1350 | 4:5 |
|
||||
|
||||
## Hyperframes vs. Remotion
|
||||
|
||||
| Factor | Hyperframes | Remotion |
|
||||
|--------|-------------|----------|
|
||||
| Language | HTML/CSS/JS | React/TypeScript |
|
||||
| Agent compatibility | Better (plain HTML) | Good (needs React knowledge) |
|
||||
| Animation | CSS transitions/keyframes | Spring physics, interpolation |
|
||||
| Cloud rendering | Not built-in | Lambda (AWS) |
|
||||
| License | Apache 2.0 (free) | Company license for commercial use |
|
||||
| Ecosystem | New, growing | Mature, large community |
|
||||
|
||||
**Use Hyperframes when:** AI agent is generating the video, simple animations, batch templated content, cost-sensitive.
|
||||
|
||||
**Use Remotion when:** Complex animations needed, already using React, need Lambda for massive scale, want larger ecosystem.
|
||||
|
||||
## Relevant Skills
|
||||
|
||||
- video
|
||||
- social-content
|
||||
- ad-creative
|
||||
Reference in New Issue
Block a user