Compare commits
2 Commits
| Author | SHA1 | Date | |
|---|---|---|---|
 Corey Haines
|
ea06638493 | ||
|
Corey Haines
|
2977963067 |
@@ -6,13 +6,13 @@
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},
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"metadata": {
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"description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth",
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"version": "1.10.0",
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"version": "1.8.0",
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"repository": "https://github.com/coreyhaines31/marketingskills"
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},
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"plugins": [
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{
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"name": "marketing-skills",
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"description": "41 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, co-marketing, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
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"description": "40 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
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"source": "./"
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}
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]
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@@ -1,7 +1,7 @@
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{
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||||
"name": "marketing-skills",
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"description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",
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"version": "1.9.0",
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"version": "1.8.0",
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"author": {
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"name": "Corey Haines"
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},
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@@ -36,7 +36,7 @@ Skills reference each other and build on shared context. The `product-marketing-
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│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │ research │
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│schema │ │popup-cro │ │social │ │ │ │community │ │comp-alts │ │ │
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│content │ │paywall │ │video │ │ │ │lead-magnt│ │comp-profile │ │ │
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│aso-audit │ │ │ │image │ │ │ │co-mktg │ │directory │ │ │
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│aso-audit │ │ │ │image │ │ │ │ │ │directory │ │ │
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└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
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│ │ │ │ │ │ │
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└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
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@@ -62,19 +62,18 @@ See each skill's **Related Skills** section for the full dependency map.
|
||||
| [aso-audit](skills/aso-audit/) | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... |
|
||||
| [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
|
||||
| [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
|
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| [co-marketing](skills/co-marketing/) | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.... |
|
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| [community-marketing](skills/community-marketing/) | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
|
||||
| [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
|
||||
| [competitor-profiling](skills/competitor-profiling/) | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... |
|
||||
| [competitor-profiling](skills/competitor-profiling/) | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,'... |
|
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| [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
|
||||
| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
|
||||
| [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
|
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| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
|
||||
| [directory-submissions](skills/directory-submissions/) | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for... |
|
||||
| [directory-submissions](skills/directory-submissions/) | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Covers Product Hunt prep, Reviews playbook, GEO, and destination pages strategy. |
|
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| [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
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| [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
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| [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
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| [image](skills/image/) | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product... |
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| [image](skills/image/) | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets... |
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| [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
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| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
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| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
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@@ -95,7 +94,7 @@ See each skill's **Related Skills** section for the full dependency map.
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| [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
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| [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
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| [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
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| [video](skills/video/) | When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use... |
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| [video](skills/video/) | When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Covers Remotion, Hyperframes, HeyGen, Veo, Runway, Kling... |
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<!-- SKILLS:END -->
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## Installation
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@@ -245,7 +244,6 @@ You can also invoke skills directly:
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- `churn-prevention` - Cancel flows, save offers, dunning, payment recovery
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### Growth Engineering
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- `co-marketing` - Partner identification and joint campaigns
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- `free-tool-strategy` - Marketing tools and calculators
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- `referral-program` - Referral and affiliate programs
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+2
-17
@@ -41,26 +41,11 @@ Current versions of all skills. Agents can compare against local versions to che
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| seo-audit | 1.2.0 | 2026-03-14 |
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| signup-flow-cro | 1.2.0 | 2026-03-14 |
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| site-architecture | 1.2.0 | 2026-03-14 |
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| social-content | 1.3.0 | 2026-04-24 |
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| image | 1.0.0 | 2026-04-24 |
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| video | 1.0.0 | 2026-04-24 |
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| co-marketing | 1.0.0 | 2026-05-04 |
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| social-content | 1.2.0 | 2026-03-14 |
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| video | 1.0.0 | 2026-04-21 |
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## Recent Changes
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### 2026-05-04
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- Added `co-marketing` skill for partner identification, joint campaigns, and co-marketing strategy
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- Total skills: 41
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### 2026-04-24
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- Added `image` skill for AI image generation, design tools, profile/listing banners, and optimization
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- Added `video` skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling)
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- Added short-form video section to `social-content` (1.3.0) — TikTok, Reels, Shorts frameworks
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- Added HeyGen and Hyperframes tool integration guides
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- Fixed plugin marketplace: `source` field now passes Claude Code schema validation (#270)
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- Added proper `plugin.json` manifest with `"skills": "./skills"`
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- Total skills: 40
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### 2026-04-21
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- Added `directory-submissions` skill for Product Hunt, G2, AI directories, and backlink strategy
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- Added `competitor-profiling` skill for competitive intelligence research
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@@ -1,290 +0,0 @@
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---
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name: co-marketing
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description: "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy."
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metadata:
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version: 1.0.0
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---
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You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
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## Before Starting
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**Check for product marketing context first:**
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If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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## When to Use This Skill
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- Finding potential co-marketing partners
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- Brainstorming campaign ideas with a specific partner
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- Planning joint launches or promotions
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- Evaluating partnership fit
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- Structuring co-marketing agreements
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---
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## Partner Identification Framework
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### 1. Audience Overlap Analysis
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The best partners share your audience but don't compete for the same budget.
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**Ideal partner characteristics:**
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- Same buyer persona, different problem solved
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- Adjacent in the workflow (before, after, or alongside your tool)
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- Similar company stage and customer size
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- Complementary, not competitive
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**Questions to identify partners:**
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- What tools do your customers already use?
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- What do they use before/after your product?
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- Who else is selling to your ICP?
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- Which integrations do customers request most?
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### 2. Partner Scoring Criteria
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Rate potential partners (1-5) on:
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| Criteria | What to Evaluate |
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|----------|------------------|
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| **Audience fit** | How closely does their audience match your ICP? |
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| **Audience size** | Do they have reach worth partnering for? |
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| **Brand alignment** | Would you be proud to be associated? |
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| **Engagement quality** | Do they have an active, engaged audience? |
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| **Reciprocity potential** | Can you offer them equal value? |
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| **Ease of execution** | Do they have a partnerships team? History of co-marketing? |
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### 3. Where to Find Partners
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**Integration ecosystem:**
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- Your existing integration partners
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- Tools in the same app marketplace category
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- Platforms your product plugs into
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**Adjacent categories:**
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- Tools that solve the problem before yours
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- Tools that solve the problem after yours
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- Tools used by the same role but different workflow
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**Community signals:**
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- Who sponsors the same podcasts/newsletters?
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- Who exhibits at the same conferences?
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- Who's active in the same communities?
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- Whose content does your audience share?
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**Data sources:**
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- Crossbeam or Reveal for account overlap
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- Customer surveys ("what else do you use?")
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- G2/Capterra category neighbors
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- Job postings mentioning your tool + others
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---
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## Co-Marketing Campaign Types
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### Content Partnerships
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| Format | Effort | Lead Sharing | Best For |
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|--------|--------|--------------|----------|
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| **Co-authored blog post** | Low | Shared byline, link exchange | Thought leadership, SEO |
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| **Joint ebook/guide** | Medium | Gated, split leads | Lead gen, deeper topic |
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| **Research report** | High | Gated, split leads | Authority, PR |
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| **Guest newsletter swap** | Low | Each keeps own leads | Audience exposure |
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| **Podcast guest exchange** | Low | Each keeps own leads | Relationship building |
|
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|
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### Webinars & Events
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|
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| Format | Effort | Best For |
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|--------|--------|----------|
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| **Joint webinar** | Medium | Lead gen, product education |
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| **Virtual summit panel** | Medium | Multi-partner exposure |
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| **Co-hosted workshop** | High | Hands-on education, deeper engagement |
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| **Conference booth sharing** | Medium | Cost splitting, audience overlap |
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| **Joint happy hour/dinner** | Low | Relationship building at events |
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|
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### Product & Integration Marketing
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| Format | Effort | Best For |
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|--------|--------|----------|
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| **Integration launch** | Medium | Existing integration partners |
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| **Joint case study** | Medium | Shared customers |
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| **"Better together" landing page** | Low | Integration discovery |
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| **Bundle or discount** | Medium | Conversion boost, cross-sell |
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| **In-app cross-promotion** | Medium | User activation |
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|
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### Community & Social
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|
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| Format | Effort | Best For |
|
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|--------|--------|----------|
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| **Social media takeover** | Low | Audience exposure |
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| **Joint giveaway/contest** | Low | List building, engagement |
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| **Slack/Discord community collab** | Low | Community building |
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| **Joint AMA or Twitter Space** | Low | Thought leadership |
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---
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## Brainstorming Partner Campaigns
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When brainstorming with a specific partner, consider:
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### 1. Shared Audience Moments
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- What trigger events matter to both audiences?
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- What seasonal moments align with both products?
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- What industry trends affect both customer bases?
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### 2. Combined Value Propositions
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- What can customers achieve with both tools that they can't with one?
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- What workflow does the combination enable?
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- What pain point does the integration solve?
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### 3. Unique Assets Each Brings
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|
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| Your Assets | Their Assets |
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|-------------|--------------|
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| Your audience size/engagement | Their audience size/engagement |
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| Your content expertise | Their content expertise |
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| Your product capabilities | Their product capabilities |
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| Your brand credibility | Their brand credibility |
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| Your customer stories | Their customer stories |
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|
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### 4. Campaign Idea Prompts
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|
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Ask these to generate ideas:
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- "What would we create if we had to launch something in 2 weeks?"
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- "What content do both our audiences desperately need?"
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- "What would make customers say 'finally, someone did this'?"
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- "What exclusive thing could we offer together?"
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- "What data do we both have that would make a compelling story?"
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|
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---
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|
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## Approaching Potential Partners
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### Cold Outreach Template
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|
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```
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Subject: [Your Company] + [Their Company] co-marketing idea
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Hey [Name],
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|
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I'm [Role] at [Your Company]. We [one-line description].
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|
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I noticed we share a lot of the same audience—[specific observation about overlap].
|
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|
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I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch].
|
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Would you be open to a quick call to explore?
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|
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[Your name]
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```
|
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|
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### What to Prepare for the Call
|
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|
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1. **Account overlap data** (if available via Crossbeam/Reveal)
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2. **2-3 specific campaign ideas** (not just "let's do something")
|
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3. **Your audience metrics** (list size, traffic, engagement)
|
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4. **Examples of past partnerships** (shows you can execute)
|
||||
5. **Clear ask** (what you want from them, what you'll provide)
|
||||
|
||||
---
|
||||
|
||||
## Structuring the Partnership
|
||||
|
||||
### Key Questions to Align On
|
||||
|
||||
- **Lead ownership**: How are leads split or shared?
|
||||
- **Promotion commitments**: What will each party do to promote?
|
||||
- **Asset creation**: Who creates what? Who approves?
|
||||
- **Timeline**: When does each phase happen?
|
||||
- **Success metrics**: How will you measure success?
|
||||
- **Follow-up**: Will you do more together if it works?
|
||||
|
||||
### Simple Co-Marketing Agreement Outline
|
||||
|
||||
1. **Campaign description**: What you're doing together
|
||||
2. **Responsibilities**: Who does what
|
||||
3. **Timeline**: Key dates and deadlines
|
||||
4. **Lead handling**: How leads are captured, shared, followed up
|
||||
5. **Promotion**: Minimum commitments from each side
|
||||
6. **Branding**: Logo usage, approval process
|
||||
7. **Costs**: Who pays for what (if any)
|
||||
8. **Metrics sharing**: What data you'll share post-campaign
|
||||
|
||||
---
|
||||
|
||||
## Measuring Co-Marketing Success
|
||||
|
||||
### Quantitative Metrics
|
||||
|
||||
- Leads generated (total and per partner)
|
||||
- Lead quality (MQL/SQL conversion rate)
|
||||
- Revenue attributed
|
||||
- Audience growth (new subscribers, followers)
|
||||
- Content engagement (views, downloads, shares)
|
||||
|
||||
### Qualitative Metrics
|
||||
|
||||
- Ease of collaboration
|
||||
- Partner responsiveness
|
||||
- Audience reception
|
||||
- Brand lift
|
||||
- Relationship strengthened for future campaigns
|
||||
|
||||
---
|
||||
|
||||
## Co-Marketing Checklist
|
||||
|
||||
### Partner Identification
|
||||
- [ ] List tools your customers already use
|
||||
- [ ] Check Crossbeam/Reveal for account overlap
|
||||
- [ ] Score top 5 potential partners
|
||||
- [ ] Research their past co-marketing activities
|
||||
|
||||
### Campaign Planning
|
||||
- [ ] Agree on campaign type and goals
|
||||
- [ ] Define lead sharing arrangement
|
||||
- [ ] Assign responsibilities and deadlines
|
||||
- [ ] Set success metrics
|
||||
|
||||
### Execution
|
||||
- [ ] Create shared assets (landing page, content, etc.)
|
||||
- [ ] Coordinate promotion schedules
|
||||
- [ ] Brief both teams on talking points
|
||||
|
||||
### Post-Campaign
|
||||
- [ ] Share metrics with partner
|
||||
- [ ] Debrief on what worked/didn't
|
||||
- [ ] Discuss future collaboration opportunities
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
|
||||
1. Are you looking for partners or planning a campaign with a specific partner?
|
||||
2. What type of co-marketing are you most interested in? (content, events, integrations, community)
|
||||
3. What's your audience size? (email list, social following, traffic)
|
||||
4. Do you have existing integration partners?
|
||||
5. Have you done co-marketing before? What worked/didn't?
|
||||
6. What's your timeline and budget for co-marketing?
|
||||
|
||||
---
|
||||
|
||||
## Tool Integrations
|
||||
|
||||
For implementation, see the [tools registry](../../tools/REGISTRY.md). Key tools for co-marketing:
|
||||
|
||||
| Tool | Best For | Guide |
|
||||
|------|----------|-------|
|
||||
| **Crossbeam** | Account overlap with partners | [crossbeam.md](../../tools/integrations/crossbeam.md) |
|
||||
| **Introw** | Partner program management, deal registration | [introw.md](../../tools/integrations/introw.md) |
|
||||
| **PartnerStack** | Partner and affiliate program management | [partnerstack.md](../../tools/integrations/partnerstack.md) |
|
||||
|
||||
---
|
||||
|
||||
## Related Skills
|
||||
|
||||
- **referral-program** — For customer referral and affiliate programs (customers referring customers)
|
||||
- **launch-strategy** — For product launches with partners; covers co-marketing as a "borrowed channel"
|
||||
- **content-strategy** — For content planning including co-created content
|
||||
- **sales-enablement** — For partner-facing collateral and enablement materials
|
||||
@@ -61,6 +61,7 @@ Linux Foundation MCP Registry,4,https://github.com/modelcontextprotocol/registry
|
||||
AI Agent Store,4,https://aiagentstore.ai/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AI Agents Base,4,https://aiagentsbase.com/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AI Agents Directory,4,https://aiagentsdirectory.com/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AI Agents Verse,4,https://aiagentsverse.com/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AgentHunter,4,https://agenthunter.com/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AI Agents Live,4,https://aiagents.live/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
AI Agents Marketplace,4,https://aiagentsmarketplace.com/submit,Agent,,Yes,,Draft,,,Agent,,,
|
||||
|
||||
|
Reference in New Issue
Block a user