Corey Haines
42ac956cb7
Gong: fix endpoints to POST (not GET), remove non-existent /v2/deals, use tenant-specific base URL, correct recording limitation, add source links. RB2B: clarify API Partner Program vs native integrations, add pricing volatility note and source links. Registry: fix '10k calls' to '10k API calls'. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
3.7 KiB
3.7 KiB
RB2B
Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
Capabilities
| Integration | Available | Notes |
|---|---|---|
| API | Limited | API Partner Program (separate from standard app) |
| MCP | - | Not available |
| CLI | - | Not available |
| SDK | - | Not available |
Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate API Partner Program exists for programmatic access.
Authentication
- Type: Native integrations (no API key needed for standard use)
- API Partner Program: Separate credentials via https://www.rb2b.com/apis
- Free tier: Limited credits/month with Slack alerts
Pricing Tiers
Pricing changes frequently — verify at https://www.rb2b.com/pricing.
| Plan | Approx. Price | Key Features |
|---|---|---|
| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
| Starter | ~$79/mo | Person-level ID, basic integrations |
| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
| Pro+ | ~$299+/mo | All integrations, higher credit volume |
Key Integrations
RB2B pushes identified visitor data to 50+ tools:
- CRM: Salesforce, HubSpot
- Outreach: Instantly, HeyReach, Lemlist
- Enrichment: Clay, Apollo, Clearbit
- Automation: Zapier, Make
- Alerts: Slack (real-time notifications)
What RB2B Reveals Per Visitor
- Full name and LinkedIn profile URL
- Job title and company
- Validated business email (Pro+)
- Pages visited and visit duration
- Number of visits and return frequency
- Company data (size, industry, location)
Common Agent Operations
Real-Time Visitor Alerts
Configure Slack alerts for high-intent visitors:
- Visitors who hit pricing page
- Visitors who return 3+ times
- Visitors from target account list
- Visitors matching ICP job titles
Visitor-to-Outreach Pipeline
- RB2B identifies visitor with LinkedIn + email
- Filter by ICP criteria (title, company size, pages visited)
- Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
- Trigger personalized cold email referencing pages they visited
Intent Scoring
Score visitors by behavior signals:
- High intent: Pricing page, demo page, comparison pages, 3+ visits
- Medium intent: Feature pages, case studies, 2 visits
- Low intent: Blog only, single visit, bounced quickly
Suppression Lists
Prevent outreach to:
- Existing customers (match against CRM)
- Active deals in pipeline
- Competitors and agencies
- Recently contacted prospects
When to Use
- Identifying anonymous website visitors for sales outreach
- Building ABM (account-based marketing) target lists from site traffic
- Understanding which companies are researching your product
- Triggering personalized outreach based on page-level intent signals
- Feeding enrichment tools (Clay, Apollo) with warm visitor data
Limitations
- Person-level identification works best for US B2B traffic
- Not all visitors can be identified (typical match rates: 15-30%)
- Requires sufficient website traffic to be cost-effective
- Privacy considerations — ensure compliance with applicable regulations
- Free tier limited to Slack alerts (no CRM push or email export)
Relevant Skills
- cold-email
- revops
- customer-research
- paid-ads