Corey Haines
42ac956cb7
Gong: fix endpoints to POST (not GET), remove non-existent /v2/deals, use tenant-specific base URL, correct recording limitation, add source links. RB2B: clarify API Partner Program vs native integrations, add pricing volatility note and source links. Registry: fix '10k calls' to '10k API calls'. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
111 lines
3.7 KiB
Markdown
111 lines
3.7 KiB
Markdown
# RB2B
|
|
|
|
Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
|
|
|
|
## Capabilities
|
|
|
|
| Integration | Available | Notes |
|
|
|-------------|-----------|-------|
|
|
| API | Limited | API Partner Program (separate from standard app) |
|
|
| MCP | - | Not available |
|
|
| CLI | - | Not available |
|
|
| SDK | - | Not available |
|
|
|
|
Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate [API Partner Program](https://www.rb2b.com/apis) exists for programmatic access.
|
|
|
|
## Authentication
|
|
|
|
- **Type**: Native integrations (no API key needed for standard use)
|
|
- **API Partner Program**: Separate credentials via https://www.rb2b.com/apis
|
|
- **Free tier**: Limited credits/month with Slack alerts
|
|
|
|
## Pricing Tiers
|
|
|
|
Pricing changes frequently — verify at https://www.rb2b.com/pricing.
|
|
|
|
| Plan | Approx. Price | Key Features |
|
|
|------|--------------|-------------|
|
|
| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
|
|
| Starter | ~$79/mo | Person-level ID, basic integrations |
|
|
| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
|
|
| Pro+ | ~$299+/mo | All integrations, higher credit volume |
|
|
|
|
## Key Integrations
|
|
|
|
RB2B pushes identified visitor data to 50+ tools:
|
|
- **CRM**: Salesforce, HubSpot
|
|
- **Outreach**: Instantly, HeyReach, Lemlist
|
|
- **Enrichment**: Clay, Apollo, Clearbit
|
|
- **Automation**: Zapier, Make
|
|
- **Alerts**: Slack (real-time notifications)
|
|
|
|
## What RB2B Reveals Per Visitor
|
|
|
|
- Full name and LinkedIn profile URL
|
|
- Job title and company
|
|
- Validated business email (Pro+)
|
|
- Pages visited and visit duration
|
|
- Number of visits and return frequency
|
|
- Company data (size, industry, location)
|
|
|
|
## Common Agent Operations
|
|
|
|
### Real-Time Visitor Alerts
|
|
|
|
Configure Slack alerts for high-intent visitors:
|
|
- Visitors who hit pricing page
|
|
- Visitors who return 3+ times
|
|
- Visitors from target account list
|
|
- Visitors matching ICP job titles
|
|
|
|
### Visitor-to-Outreach Pipeline
|
|
|
|
1. RB2B identifies visitor with LinkedIn + email
|
|
2. Filter by ICP criteria (title, company size, pages visited)
|
|
3. Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
|
|
4. Trigger personalized cold email referencing pages they visited
|
|
|
|
### Intent Scoring
|
|
|
|
Score visitors by behavior signals:
|
|
- **High intent**: Pricing page, demo page, comparison pages, 3+ visits
|
|
- **Medium intent**: Feature pages, case studies, 2 visits
|
|
- **Low intent**: Blog only, single visit, bounced quickly
|
|
|
|
### Suppression Lists
|
|
|
|
Prevent outreach to:
|
|
- Existing customers (match against CRM)
|
|
- Active deals in pipeline
|
|
- Competitors and agencies
|
|
- Recently contacted prospects
|
|
|
|
## When to Use
|
|
|
|
- Identifying anonymous website visitors for sales outreach
|
|
- Building ABM (account-based marketing) target lists from site traffic
|
|
- Understanding which companies are researching your product
|
|
- Triggering personalized outreach based on page-level intent signals
|
|
- Feeding enrichment tools (Clay, Apollo) with warm visitor data
|
|
|
|
## Limitations
|
|
|
|
- Person-level identification works best for US B2B traffic
|
|
- Not all visitors can be identified (typical match rates: 15-30%)
|
|
- Requires sufficient website traffic to be cost-effective
|
|
- Privacy considerations — ensure compliance with applicable regulations
|
|
- Free tier limited to Slack alerts (no CRM push or email export)
|
|
|
|
## Relevant Skills
|
|
|
|
- cold-email
|
|
- revops
|
|
- customer-research
|
|
- paid-ads
|
|
|
|
## Sources
|
|
|
|
- [RB2B pricing](https://www.rb2b.com/pricing)
|
|
- [RB2B plans comparison](https://support.rb2b.com/en/articles/9173659-rb2b-plans-side-by-side-comparisons)
|
|
- [RB2B API Partner Program](https://support.rb2b.com/en/articles/12579420-rb2b-apis-rb2b-s-api-partner-program)
|