Corey Haines
b902ed2d79
Add SparkToro integration guide, registry entry, and references in customer-research skill. SparkToro reveals where your ICP spends time using clickstream, search, and social data — essential for finding podcasts, YouTube channels, subreddits, and websites your audience engages with. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
128 lines
4.6 KiB
Markdown
128 lines
4.6 KiB
Markdown
# SparkToro
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Audience research platform that reveals what your target audience reads, watches, listens to, follows, and searches for — using clickstream data, Google search data, and public social profiles.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | - | Not yet public (coming soon) |
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| MCP | - | Not available |
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| CLI | - | Not available |
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| SDK | - | Not available |
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SparkToro is primarily a web-based research tool. No public API, CLI, or SDK is currently available. Use the web interface at https://sparktoro.com for all queries.
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## Authentication
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- **Type**: Account login at https://sparktoro.com
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- **Free tier**: 5 reports/month with limited results
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- **Paid plans**: $50–$300/month with expanded results and exports
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## Pricing Tiers
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| Plan | Price | Reports/Month | Users | Result Depth |
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|------|-------|---------------|-------|-------------|
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| Free | $0 | 5 | 1 | Top 5–10 results |
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| Personal | $50/mo | 50 | 1 | Top 50 results |
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| Business | $150/mo | 500 | 10 | Top 150 results, contact data, AI advice |
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| Agency | $300/mo | Unlimited | 100 | Top 300 results, full CSV export |
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## What SparkToro Reveals
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### Audience Behaviors
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- **Websites** they visit and engage with
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- **Podcasts** they listen to
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- **YouTube channels** they watch
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- **Subreddits** they participate in
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- **Social accounts** they follow
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- **Search keywords** they use on Google
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- **AI prompt topics** they ask ChatGPT, Claude, Gemini
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### Audience Demographics
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- Gender, age ranges
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- Job titles and roles
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- Industries and skills
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- Education levels
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- Geographic distribution
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- Interests and affinities
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### Audience Characteristics
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- Bio descriptions and self-identifiers
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- Language patterns in posts and comments
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- Preferred social networks and platforms
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- E-commerce platforms they use
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## Common Agent Operations
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Since SparkToro has no API, these are the research workflows agents should guide users through.
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### Audience Profile Research
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Query SparkToro with phrases like:
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- "People who follow @competitor" — reveals shared audience behaviors
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- "People who visit competitor.com" — shows what else they consume
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- "People who frequently talk about [topic]" — finds audience affinities
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- "People whose bio contains [job title]" — profiles a role-based segment
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### Finding Where Your ICP Spends Time
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1. Search for your ICP by description, competitor followers, or website visitors
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2. Extract: top websites visited, podcasts listened to, YouTube channels watched, subreddits
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3. Use this to prioritize: guest podcast appearances, content partnerships, ad placements, community participation
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### Discovering Content Topics
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1. Search your audience segment
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2. Review the "Search Keywords" tab — what they Google
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3. Review the "AI Prompt Topics" tab — what they ask AI tools
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4. Use these to inform content strategy and SEO keyword targeting
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### Building Data-Backed Personas
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1. Run 3–5 queries for different segments of your audience
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2. Compare demographic breakdowns across segments
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3. Note which behaviors and affinities are shared vs. unique per segment
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4. Export data and build personas grounded in observed behavior, not assumptions
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### Competitive Audience Analysis
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1. Search "People who follow @competitor" or "People who visit competitor.com"
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2. Compare against your own audience profile
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3. Identify: channels they use that you don't, content they consume that you don't produce, influencers they follow that you haven't engaged
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## Data Sources
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SparkToro aggregates from three sources:
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- **Clickstream data** — anonymized browsing behavior
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- **Google search results** — search keyword patterns
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- **Public social profiles** — bios, follows, engagement
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## When to Use
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- Identifying where your ICP spends time online (podcasts, YouTube, subreddits, websites)
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- Finding influencers and social accounts your audience follows
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- Discovering content topics and search keywords your audience cares about
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- Building data-backed personas instead of assumption-based ones
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- Planning podcast guest appearances, sponsorships, or content partnerships
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- Understanding what your competitors' audience looks like
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- Validating audience assumptions with behavioral data
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- Discovering AI prompt topics your audience uses
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## Limitations
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- No public API — all research is done through the web interface
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- Free tier limited to 5 reports/month with shallow results
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- Data skews toward English-language, US-centric audiences
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- Clickstream data may not capture all niche audiences
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- Cannot track individual users — all data is aggregated and anonymized
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## Relevant Skills
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- customer-research
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- content-strategy
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- competitor-alternatives
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- paid-ads
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- social-content
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- cold-email
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