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marketingskills/tools/integrations/exa.md
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Teo 4b37de5228 feat: add Exa AI-powered search tool (#266)
Adds Exa as an AI search integration for content research, competitor
discovery, link prospecting, news monitoring, and audience research.

- CLI (tools/clis/exa.js): zero-dep Node.js wrapper for /search,
  /findSimilar, and /contents with neural/auto/fast/deep search types,
  category + domain + text + date filtering, and composable content
  retrieval (text, highlights, summary) in a single request
- Integration guide (tools/integrations/exa.md): auth, endpoints,
  common agent operations, parameters, and linked skills
- Registry entry under new 'AI Search' category + MCP-enabled list
- Uses EXA_API_KEY env var with --dry-run support and masked credentials
2026-05-18 14:05:40 -07:00

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4.6 KiB
Markdown

# Exa
AI-powered web search API built for LLMs and agents. Returns high-quality search results with neural and keyword matching, plus on-demand content retrieval (full text, highlights, and summaries) in a single request.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | Search, Find Similar, Contents |
| MCP | ✓ | Official MCP server available |
| CLI | ✓ | [exa.js](../clis/exa.js) |
| SDK | ✓ | `exa-py` (Python), `exa-js` (TypeScript) |
## Authentication
- **Type**: API Key
- **Header**: `x-api-key: {key}`
- **Get key**: https://dashboard.exa.ai
## Endpoints
Base URL: `https://api.exa.ai`
| Endpoint | Purpose |
|----------|---------|
| `POST /search` | Search the web with neural, keyword-like, or auto-routed modes |
| `POST /findSimilar` | Find pages similar to a given URL |
| `POST /contents` | Fetch text, highlights, or summaries for one or more URLs |
## Common Agent Operations
### Web Search with Content
```bash
POST https://api.exa.ai/search
{
"query": "best B2B SaaS onboarding flows",
"type": "auto",
"numResults": 10,
"contents": {
"text": { "maxCharacters": 1000 },
"highlights": true
}
}
```
### Competitor Content Discovery
```bash
POST https://api.exa.ai/search
{
"query": "landing page teardowns",
"includeDomains": ["goodui.org", "growth.design", "marketingexamples.com"],
"startPublishedDate": "2024-01-01T00:00:00Z",
"contents": { "highlights": true }
}
```
### Find Similar Pages
```bash
POST https://api.exa.ai/findSimilar
{
"url": "https://stripe.com/pricing",
"numResults": 20,
"contents": { "summary": { "query": "What pricing model and price points does this page use?" } }
}
```
### Category-Filtered Search
```bash
POST https://api.exa.ai/search
{
"query": "DTC beauty brand raising Series A",
"category": "news",
"numResults": 25,
"startPublishedDate": "2024-06-01T00:00:00Z"
}
```
### Fetch Contents for Known URLs
```bash
POST https://api.exa.ai/contents
{
"urls": ["https://example.com/post-1", "https://example.com/post-2"],
"text": true,
"summary": { "query": "Summarize this article's key argument in one paragraph." }
}
```
## Key Parameters
### Search Types
- `auto` - Automatically routes between neural and keyword matching (default)
- `neural` - Embedding-based semantic search; best for concept/idea queries
- `fast` - Lower-latency neural search
- `instant` - Returns cached results near-instantly
- `deep-lite`, `deep`, `deep-reasoning` - Agentic search variants that plan multiple queries and synthesize
### Categories
`company`, `research paper`, `news`, `personal site`, `financial report`, `people`
### Filtering
- `includeDomains` / `excludeDomains` - Restrict to or exclude specific domains (up to 1200)
- `includeText` / `excludeText` - Require or forbid phrases in result pages
- `startPublishedDate` / `endPublishedDate` - ISO 8601 publication date range
- `startCrawlDate` / `endCrawlDate` - ISO 8601 crawl date range
- `userLocation` - Two-letter country code (e.g., `US`)
### Contents (Mix and Match)
All three can be requested in the same call:
- `text: true` or `{ maxCharacters, includeHtmlTags, verbosity }` - Full or truncated page text
- `highlights: true` or `{ query, maxCharacters }` - LLM-selected relevant snippets
- `summary: { query, schema }` - LLM-generated summary, optionally conforming to a JSON schema
## When to Use
- **Content research** - Find high-quality long-form content on niche topics by meaning, not just keywords
- **Competitor discovery** - Find companies similar to one you've identified via `findSimilar`
- **SEO content gap analysis** - Search for topics your competitors rank for and pull highlights for quick review
- **Customer research** - Find forum threads, blog posts, and reviews about your product or category
- **Audience research** - Discover blogs, newsletters, and communities where your ICP publishes or comments
- **News monitoring** - Track mentions of your brand, competitors, or category with date-filtered news search
- **Link prospecting** - Find authoritative pages covering topics you write about, for outreach
- **Lead research** - Use the `company` and `people` categories to discover accounts or individuals matching criteria
## Rate Limits
- Varies by plan; see https://exa.ai/pricing
- Most production plans support hundreds of concurrent requests
- Content retrieval (text/highlights/summary) is billed separately from the base search
## Relevant Skills
- seo-audit
- ai-seo
- content-strategy
- competitor-profiling
- competitor-alternatives
- customer-research
- cold-email
- lead-magnets
- marketing-ideas