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marketingskills/VERSIONS.md
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Corey Haines 27f06a2b7b feat(marketing-plan): add budget, growth-patterns, and team-and-agency-model reference docs 
Three new substantive frameworks integrated from Founding Marketing
(Corey Haines book) into the marketing-plan skill. Bumps
marketing-plan from 1.0.0 to 1.1.0.

New reference files:

- references/budget-planning.md (168 lines) — two scientific methods
  for setting the marketing budget: Method 1 Revenue-Based (5-40% of
  ARR with conservative/standard/aggressive postures) and Method 2
  Goal-Based (formula: [(New ARR / (ARPC * 12)) * CAC] / annual
  retention rate). Includes the 3-3-2-2-2 VC growth path (3x in years
  1-2, 2x in years 3-7 from $1M ARR), the 10-20% experimental buffer
  rule, blended CAC calculation (must include salaries, content,
  tools, retainers - not just paid spend), and the forecasting reality
  check (no startup under $100M ARR reliably hits monthly forecasts).

- references/growth-patterns.md (148 lines) — the real shape of SaaS
  growth. Phase identification ($0-10K, $10K-100K, $100K-1M, $1M+)
  with binding constraints per phase. Linear vs step-function vs
  layered S-curve growth patterns. Channel x Product x Market S-curve
  layering principle (start the next curve before the current one
  plateaus). Includes the "long slow SaaS ramp of death" framing and
  the case against the exponential-growth myth.

- references/team-and-agency-model.md (278 lines) — strategy
  in-house, execution outsourced principle. Three core marketing
  functions (Growth = demand engine, Product = story engine, Content
  = trust engine). pi-shaped marketer framework (vs T-shaped) with
  high-leverage skill-set combinations. Title progression (Manager
  -> Lead -> Director -> VP -> Chief) — don't inflate the first hire.
  Agency selection framework (Individual contractors / Small niche /
  Small generalist). Three-stage scaling model (Early / Growth /
  Scale) with internal-vs-external ratio guidance.

Enhanced existing files to wire in the new frameworks:

- SKILL.md (244 -> 270 lines) — new sections "Setting the budget
  scientifically," "Growth patterns," "Team and agency model" with
  pointers to the new reference docs. Expanded "What every plan must
  customize" from 7 items to 9 (added unit economics + phase of
  growth). Description still 949 chars (under 1024).

- references/funding-stage-unlocks.md — Related docs pointer block.

- references/measurement-framework.md — Related docs pointer block,
  new "Anchoring against the VC growth path" section, new
  "Forecasting reality check" section.

- references/methodology.md — Intake 5 (Team) now probes for
  pi-shaped vs T-shaped vs tactical-only marketing owner. Intake 6
  (Budget) now probes for blended CAC, ARPC, retention rate.

- references/plan-template.md — Section 3 adds Phase of SaaS Growth.
  Section 8 adds required unit economics table. Section 10 adds
  budget-method framing block at top + per-quarter S-curve position
  field. Section 11 adds RACI table mapping the three core functions
  to internal-owner and external-executor.

Total new content: ~600 lines across three new reference docs plus
~120 lines of integration edits. SKILL.md remains well under the
500-line convention (270).

Validates: 43/43 skills pass validate-skills.sh.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-29 15:04:15 -07:00

11 KiB
Raw Blame History

Marketing Skills Versions

Current versions of all skills. Agents can compare against local versions to check for updates.

Skill Version Last Updated
ab-testing 2.0.0 2026-05-05
ad-creative 2.0.0 2026-05-05
ai-seo 2.0.1 2026-05-18
analytics 2.0.0 2026-05-05
aso 2.0.0 2026-05-05
churn-prevention 2.0.0 2026-05-05
co-marketing 2.0.0 2026-05-05
cold-email 2.0.0 2026-05-05
community-marketing 2.0.0 2026-05-05
competitor-profiling 2.0.0 2026-05-05
competitors 2.0.0 2026-05-05
content-strategy 2.0.0 2026-05-05
copy-editing 2.0.0 2026-05-05
copywriting 2.0.0 2026-05-05
cro 2.0.0 2026-05-05
customer-research 2.0.0 2026-05-05
directory-submissions 2.0.0 2026-05-05
emails 2.0.0 2026-05-05
free-tools 2.0.0 2026-05-05
image 2.0.1 2026-05-18
launch 2.0.0 2026-05-05
lead-magnets 2.0.0 2026-05-05
marketing-ideas 2.0.0 2026-05-05
marketing-plan 1.1.0 2026-05-29
marketing-psychology 2.0.0 2026-05-05
onboarding 2.0.0 2026-05-05
ads 2.0.1 2026-05-26
paywalls 2.0.0 2026-05-05
popups 2.0.0 2026-05-05
pricing 2.0.0 2026-05-05
product-marketing 2.0.0 2026-05-05
programmatic-seo 2.0.0 2026-05-05
prospecting 1.0.0 2026-05-26
referrals 2.0.0 2026-05-05
revops 2.0.0 2026-05-05
sales-enablement 2.0.0 2026-05-05
schema 2.0.0 2026-05-05
seo-audit 2.0.0 2026-05-05
signup 2.0.0 2026-05-05
site-architecture 2.0.0 2026-05-05
sms 1.0.0 2026-05-21
social 2.0.0 2026-05-05
video 2.0.1 2026-05-18

Recent Changes

2.3.0 (2026-05-27)

  • Added marketing-plan skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 marketing-ideas to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (self-contained 17-section scoring rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-quietude (anonymized canonical reference plan, based on a real fCMO engagement with names/identifying details changed).
  • Total skills: 43.

2.2.0 (2026-05-26)

  • Added prospecting skill for building qualified prospect lists across SaaS, B2B, and local SMB motions. Includes shared 5-phase framework (ICP → discovery → qualify → score → output) plus branch-specific references (saas-prospecting, b2b-prospecting, local-prospecting), data-sources guide covering Apollo / Clay / ZoomInfo / Clearbit / Hunter / Snov / Truelist / RB2B / Sales Nav / BuiltWith / Crunchbase / GitHub, and compliance reference (CAN-SPAM, GDPR, CASL, platform ToS).
  • Added tools/clis/github-prospects.js CLI for pulling GitHub stargazers, forkers, and watchers as a developer-intent signal — with pagination, enrichment, filter-based early termination, and CSV output.
  • Added new tool integration docs: truelist (email deliverability validation, OpenAPI-aligned), github (REST API for prospecting), firecrawl (single-target page scraping), browserbase (real Chromium for JS-heavy pages or interaction).
  • ads (2.0.0 → 2.0.1): added Google RSA Output Spec section enforcing 15 headlines × 30 chars, 4 descriptions × 90 chars, ad group structure labels, ≥8 negative keywords, ≥4 sitelinks/callouts, output ordering to avoid truncation, and a self-check before responding. Includes optional Brazilian medical (CFM) compliance rules when product context indicates that vertical.
  • Added sequenzy tool integration (email marketing platform with MCP support).
  • Fixed plugin.json version drift (was stuck at 1.9.0 across three releases) — sync-skills.js now auto-syncs plugin.json version to marketplace.json on every change. Closes #323.
  • Added skill install artifacts (.agents/, .claude/, skills-lock.json) to .gitignore.
  • Total skills: 42.

2.1.0 (2026-05-21)

  • Added sms skill for SMS/MMS marketing — welcome flows, abandoned cart, post-purchase, win-back, promotional sends, and transactional/auth. Includes compliance reference (TCPA, A2P 10DLC, GDPR, CASL), sequence templates with character counts, and platform comparison (Klaviyo, Postscript, Attentive, Twilio, Brevo, SimpleTexting, Customer.io).
  • Total skills: 41

2.0.1 (2026-05-18)

Content patch — no breaking changes, no new skills.

  • ai-seo (2.0.0 → 2.0.1): aligned with Google's official AI features optimization guide. Added sections for Google's stance on AI optimization, query fan-out, agentic experiences (including UCP), explicit "what NOT to do" (scaled content abuse, etc.), and Search Console expectations. Reframed llms.txt / pricing.md / schema markup recommendations as "Google says not required, helpful for non-Google AI engines." Moved content-type tactics to references/content-types.md (added local/ecom Merchant Center + Business Profile guidance per Google).
  • image (2.0.0 → 2.0.1): refreshed model lineup to current May 2026 releases — Nano Banana / Nano Banana Pro family naming, Flux Pro 1.1 + Kontext + Dev + Schnell variants, Ideogram 3.0, ChatGPT Images 2.0 / GPT Image, Midjourney v7, Recraft V3, SD 3.5 / SDXL. Updated decision tree and trigger phrases.
  • video (2.0.0 → 2.0.1): refreshed model lineup — Sora 2 promoted from limited-availability caveat, Kling 2.5/3.0, added Seedance (ByteDance), Hailuo / MiniMax (character consistency), Hunyuan Video / Wan 2 (open-weight self-hosted), Pika 2.x. New "Quick picks" guide.

Total skills: 40 (unchanged).

2.0.0 (2026-05-05)

Breaking changes — Users must reinstall skills after this update.

Skill Renames (17)

Old Name New Name
ab-test-setup ab-testing
analytics-tracking analytics
aso-audit aso
competitor-alternatives competitors
email-sequence emails
free-tool-strategy free-tools
launch-strategy launch
onboarding-cro onboarding
paid-ads ads
paywall-upgrade-cro paywalls
popup-cro popups
pricing-strategy pricing
product-marketing-context product-marketing
referral-program referrals
schema-markup schema
signup-flow-cro signup
social-content social

Consolidations (1)

  • page-cro + form-cro → cro (form content moved to references/form.md)

Why 2.0?

  • Shorter, cleaner skill names
  • Consistent naming conventions (no more -strategy, -setup, -cro suffixes)
  • Consolidated CRO into single skill with references
  • All cross-references updated across 100+ files

Total skills: 40

1.10.0 (2026-05-04)

  • Added co-marketing skill for partner identification, joint campaigns, and co-marketing strategy
  • Total skills: 41

2026-04-24

  • Added image skill for AI image generation, design tools, profile/listing banners, and optimization
  • Added video skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling)
  • Added short-form video section to social (1.3.0) — TikTok, Reels, Shorts frameworks
  • Added HeyGen and Hyperframes tool integration guides
  • Fixed plugin marketplace: source field now passes Claude Code schema validation (#270)
  • Added proper plugin.json manifest with "skills": "./skills"
  • Total skills: 40

2026-04-21

  • Added directory-submissions skill for Product Hunt, G2, AI directories, and backlink strategy
  • Added competitor-profiling skill for competitive intelligence research
  • Added international SEO & localization section to seo-audit (1.2.0)
  • Added conversion tracking reference to ads (cross-platform pixel setup)
  • Added Zapier SDK integration for 8,000+ app access
  • Fixed plugin loading: removed ./ prefix from marketplace.json skill paths (#243)
  • Hardened CLI tools: Supermetrics API key moved to header, ZoomInfo JWT masked by default
  • Fixed community-marketing YAML frontmatter (#240)
  • Fixed Zapier webhook URL validation (#247)
  • Added missing skills to VERSIONS.md (aso, community-marketing, customer-research — shipped in prior releases)
  • Total skills: 38

2026-03-14

  • Added lead-magnets skill for lead magnet strategy, format selection, and conversion optimization
  • Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
  • Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
  • Added 197 evals across all 33 skills for automated quality testing
  • Optimized all 32 skill descriptions for better trigger phrase matching
  • Replaced rigid imperatives with reasoning-based guidance across all skills
  • Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
  • Added 13 new integration guides
  • Bumped all 32 existing skills from 1.1.0 → 1.2.0

2026-02-27

  • Migrated context path from .claude/ to .agents/ for agent-agnostic compatibility
  • All skills now check .agents/product-marketing.md first, with .claude/ fallback for older setups
  • Updated install paths in README to reference .agents/skills/
  • Bumped all 32 skills from 1.0.0 → 1.1.0

2026-02-22

  • Added revops skill for revenue operations, lead lifecycle, scoring, routing, pipeline management, and CRM automation
  • Added sales-enablement skill for sales decks, one-pagers, objection handling, demo scripts, and sales playbooks

2026-02-21

  • Added site-architecture skill for website structure planning, page hierarchy, navigation design, URL structure, and internal linking strategy

2026-02-18

  • Added ai-seo skill for AI search optimization (AEO, GEO, LLMO, AI Overviews)
  • Moved AEO/GEO content patterns from seo-audit references to ai-seo skill
  • Added churn-prevention skill for cancel flows, save offers, dunning, and payment recovery

2026-02-17

  • Added ad-creative skill for bulk ad creative generation and performance-based iteration
  • Added 51 zero-dependency CLI tools for marketing platforms (tools/clis/)
  • Added 31 new integration guides (tools/integrations/)
  • Added 4 email outreach CLIs: hunter, snov, lemlist, instantly
  • Security hardening: header auth for meta-ads, URL encoding, input validation
  • All CLIs reviewed via independent codex audit (auth, security, error handling, consistency)

2026-01-27

  • Initial version tracking added
  • Added tools registry with 29 integration guides
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