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marketingskills/VERSIONS.md
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Corey Haines 27f06a2b7b feat(marketing-plan): add budget, growth-patterns, and team-and-agency-model reference docs 
Three new substantive frameworks integrated from Founding Marketing
(Corey Haines book) into the marketing-plan skill. Bumps
marketing-plan from 1.0.0 to 1.1.0.

New reference files:

- references/budget-planning.md (168 lines) — two scientific methods
  for setting the marketing budget: Method 1 Revenue-Based (5-40% of
  ARR with conservative/standard/aggressive postures) and Method 2
  Goal-Based (formula: [(New ARR / (ARPC * 12)) * CAC] / annual
  retention rate). Includes the 3-3-2-2-2 VC growth path (3x in years
  1-2, 2x in years 3-7 from $1M ARR), the 10-20% experimental buffer
  rule, blended CAC calculation (must include salaries, content,
  tools, retainers - not just paid spend), and the forecasting reality
  check (no startup under $100M ARR reliably hits monthly forecasts).

- references/growth-patterns.md (148 lines) — the real shape of SaaS
  growth. Phase identification ($0-10K, $10K-100K, $100K-1M, $1M+)
  with binding constraints per phase. Linear vs step-function vs
  layered S-curve growth patterns. Channel x Product x Market S-curve
  layering principle (start the next curve before the current one
  plateaus). Includes the "long slow SaaS ramp of death" framing and
  the case against the exponential-growth myth.

- references/team-and-agency-model.md (278 lines) — strategy
  in-house, execution outsourced principle. Three core marketing
  functions (Growth = demand engine, Product = story engine, Content
  = trust engine). pi-shaped marketer framework (vs T-shaped) with
  high-leverage skill-set combinations. Title progression (Manager
  -> Lead -> Director -> VP -> Chief) — don't inflate the first hire.
  Agency selection framework (Individual contractors / Small niche /
  Small generalist). Three-stage scaling model (Early / Growth /
  Scale) with internal-vs-external ratio guidance.

Enhanced existing files to wire in the new frameworks:

- SKILL.md (244 -> 270 lines) — new sections "Setting the budget
  scientifically," "Growth patterns," "Team and agency model" with
  pointers to the new reference docs. Expanded "What every plan must
  customize" from 7 items to 9 (added unit economics + phase of
  growth). Description still 949 chars (under 1024).

- references/funding-stage-unlocks.md — Related docs pointer block.

- references/measurement-framework.md — Related docs pointer block,
  new "Anchoring against the VC growth path" section, new
  "Forecasting reality check" section.

- references/methodology.md — Intake 5 (Team) now probes for
  pi-shaped vs T-shaped vs tactical-only marketing owner. Intake 6
  (Budget) now probes for blended CAC, ARPC, retention rate.

- references/plan-template.md — Section 3 adds Phase of SaaS Growth.
  Section 8 adds required unit economics table. Section 10 adds
  budget-method framing block at top + per-quarter S-curve position
  field. Section 11 adds RACI table mapping the three core functions
  to internal-owner and external-executor.

Total new content: ~600 lines across three new reference docs plus
~120 lines of integration edits. SKILL.md remains well under the
500-line convention (270).

Validates: 43/43 skills pass validate-skills.sh.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
2026-05-29 15:04:15 -07:00

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# Marketing Skills Versions
Current versions of all skills. Agents can compare against local versions to check for updates.
| Skill | Version | Last Updated |
|-------|---------|--------------|
| ab-testing | 2.0.0 | 2026-05-05 |
| ad-creative | 2.0.0 | 2026-05-05 |
| ai-seo | 2.0.1 | 2026-05-18 |
| analytics | 2.0.0 | 2026-05-05 |
| aso | 2.0.0 | 2026-05-05 |
| churn-prevention | 2.0.0 | 2026-05-05 |
| co-marketing | 2.0.0 | 2026-05-05 |
| cold-email | 2.0.0 | 2026-05-05 |
| community-marketing | 2.0.0 | 2026-05-05 |
| competitor-profiling | 2.0.0 | 2026-05-05 |
| competitors | 2.0.0 | 2026-05-05 |
| content-strategy | 2.0.0 | 2026-05-05 |
| copy-editing | 2.0.0 | 2026-05-05 |
| copywriting | 2.0.0 | 2026-05-05 |
| cro | 2.0.0 | 2026-05-05 |
| customer-research | 2.0.0 | 2026-05-05 |
| directory-submissions | 2.0.0 | 2026-05-05 |
| emails | 2.0.0 | 2026-05-05 |
| free-tools | 2.0.0 | 2026-05-05 |
| image | 2.0.1 | 2026-05-18 |
| launch | 2.0.0 | 2026-05-05 |
| lead-magnets | 2.0.0 | 2026-05-05 |
| marketing-ideas | 2.0.0 | 2026-05-05 |
| marketing-plan | 1.1.0 | 2026-05-29 |
| marketing-psychology | 2.0.0 | 2026-05-05 |
| onboarding | 2.0.0 | 2026-05-05 |
| ads | 2.0.1 | 2026-05-26 |
| paywalls | 2.0.0 | 2026-05-05 |
| popups | 2.0.0 | 2026-05-05 |
| pricing | 2.0.0 | 2026-05-05 |
| product-marketing | 2.0.0 | 2026-05-05 |
| programmatic-seo | 2.0.0 | 2026-05-05 |
| prospecting | 1.0.0 | 2026-05-26 |
| referrals | 2.0.0 | 2026-05-05 |
| revops | 2.0.0 | 2026-05-05 |
| sales-enablement | 2.0.0 | 2026-05-05 |
| schema | 2.0.0 | 2026-05-05 |
| seo-audit | 2.0.0 | 2026-05-05 |
| signup | 2.0.0 | 2026-05-05 |
| site-architecture | 2.0.0 | 2026-05-05 |
| sms | 1.0.0 | 2026-05-21 |
| social | 2.0.0 | 2026-05-05 |
| video | 2.0.1 | 2026-05-18 |
## Recent Changes
### 2.3.0 (2026-05-27)
- Added `marketing-plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (self-contained 17-section scoring rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-quietude (anonymized canonical reference plan, based on a real fCMO engagement with names/identifying details changed).
- Total skills: 43.
### 2.2.0 (2026-05-26)
- Added `prospecting` skill for building qualified prospect lists across SaaS, B2B, and local SMB motions. Includes shared 5-phase framework (ICP → discovery → qualify → score → output) plus branch-specific references (saas-prospecting, b2b-prospecting, local-prospecting), data-sources guide covering Apollo / Clay / ZoomInfo / Clearbit / Hunter / Snov / Truelist / RB2B / Sales Nav / BuiltWith / Crunchbase / GitHub, and compliance reference (CAN-SPAM, GDPR, CASL, platform ToS).
- Added `tools/clis/github-prospects.js` CLI for pulling GitHub stargazers, forkers, and watchers as a developer-intent signal — with pagination, enrichment, filter-based early termination, and CSV output.
- Added new tool integration docs: `truelist` (email deliverability validation, OpenAPI-aligned), `github` (REST API for prospecting), `firecrawl` (single-target page scraping), `browserbase` (real Chromium for JS-heavy pages or interaction).
- **ads** (2.0.0 → 2.0.1): added Google RSA Output Spec section enforcing 15 headlines × 30 chars, 4 descriptions × 90 chars, ad group structure labels, ≥8 negative keywords, ≥4 sitelinks/callouts, output ordering to avoid truncation, and a self-check before responding. Includes optional Brazilian medical (CFM) compliance rules when product context indicates that vertical.
- Added `sequenzy` tool integration (email marketing platform with MCP support).
- Fixed plugin.json version drift (was stuck at 1.9.0 across three releases) — `sync-skills.js` now auto-syncs `plugin.json` version to `marketplace.json` on every change. Closes #323.
- Added skill install artifacts (`.agents/`, `.claude/`, `skills-lock.json`) to `.gitignore`.
- Total skills: 42.
### 2.1.0 (2026-05-21)
- Added `sms` skill for SMS/MMS marketing — welcome flows, abandoned cart, post-purchase, win-back, promotional sends, and transactional/auth. Includes compliance reference (TCPA, A2P 10DLC, GDPR, CASL), sequence templates with character counts, and platform comparison (Klaviyo, Postscript, Attentive, Twilio, Brevo, SimpleTexting, Customer.io).
- Total skills: 41
### 2.0.1 (2026-05-18)
Content patch — no breaking changes, no new skills.
- **ai-seo** (2.0.0 → 2.0.1): aligned with Google's official AI features optimization guide. Added sections for Google's stance on AI optimization, query fan-out, agentic experiences (including UCP), explicit "what NOT to do" (scaled content abuse, etc.), and Search Console expectations. Reframed llms.txt / pricing.md / schema markup recommendations as "Google says not required, helpful for non-Google AI engines." Moved content-type tactics to `references/content-types.md` (added local/ecom Merchant Center + Business Profile guidance per Google).
- **image** (2.0.0 → 2.0.1): refreshed model lineup to current May 2026 releases — Nano Banana / Nano Banana Pro family naming, Flux Pro 1.1 + Kontext + Dev + Schnell variants, Ideogram 3.0, ChatGPT Images 2.0 / GPT Image, Midjourney v7, Recraft V3, SD 3.5 / SDXL. Updated decision tree and trigger phrases.
- **video** (2.0.0 → 2.0.1): refreshed model lineup — Sora 2 promoted from limited-availability caveat, Kling 2.5/3.0, added Seedance (ByteDance), Hailuo / MiniMax (character consistency), Hunyuan Video / Wan 2 (open-weight self-hosted), Pika 2.x. New "Quick picks" guide.
Total skills: 40 (unchanged).
### 2.0.0 (2026-05-05)
**Breaking changes** — Users must reinstall skills after this update.
#### Skill Renames (17)
| Old Name | New Name |
|----------|----------|
| ab-test-setup | ab-testing |
| analytics-tracking | analytics |
| aso-audit | aso |
| competitor-alternatives | competitors |
| email-sequence | emails |
| free-tool-strategy | free-tools |
| launch-strategy | launch |
| onboarding-cro | onboarding |
| paid-ads | ads |
| paywall-upgrade-cro | paywalls |
| popup-cro | popups |
| pricing-strategy | pricing |
| product-marketing-context | product-marketing |
| referral-program | referrals |
| schema-markup | schema |
| signup-flow-cro | signup |
| social-content | social |
#### Consolidations (1)
- `page-cro` + `form-cro` → `cro` (form content moved to `references/form.md`)
#### Why 2.0?
- Shorter, cleaner skill names
- Consistent naming conventions (no more `-strategy`, `-setup`, `-cro` suffixes)
- Consolidated CRO into single skill with references
- All cross-references updated across 100+ files
**Total skills: 40**
### 1.10.0 (2026-05-04)
- Added `co-marketing` skill for partner identification, joint campaigns, and co-marketing strategy
- Total skills: 41
### 2026-04-24
- Added `image` skill for AI image generation, design tools, profile/listing banners, and optimization
- Added `video` skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling)
- Added short-form video section to `social` (1.3.0) — TikTok, Reels, Shorts frameworks
- Added HeyGen and Hyperframes tool integration guides
- Fixed plugin marketplace: `source` field now passes Claude Code schema validation (#270)
- Added proper `plugin.json` manifest with `"skills": "./skills"`
- Total skills: 40
### 2026-04-21
- Added `directory-submissions` skill for Product Hunt, G2, AI directories, and backlink strategy
- Added `competitor-profiling` skill for competitive intelligence research
- Added international SEO & localization section to `seo-audit` (1.2.0)
- Added conversion tracking reference to `ads` (cross-platform pixel setup)
- Added Zapier SDK integration for 8,000+ app access
- Fixed plugin loading: removed `./` prefix from marketplace.json skill paths (#243)
- Hardened CLI tools: Supermetrics API key moved to header, ZoomInfo JWT masked by default
- Fixed community-marketing YAML frontmatter (#240)
- Fixed Zapier webhook URL validation (#247)
- Added missing skills to VERSIONS.md (aso, community-marketing, customer-research — shipped in prior releases)
- Total skills: 38
### 2026-03-14
- Added `lead-magnets` skill for lead magnet strategy, format selection, and conversion optimization
- Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
- Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
- Added 197 evals across all 33 skills for automated quality testing
- Optimized all 32 skill descriptions for better trigger phrase matching
- Replaced rigid imperatives with reasoning-based guidance across all skills
- Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
- Added 13 new integration guides
- Bumped all 32 existing skills from 1.1.0 → 1.2.0
### 2026-02-27
- Migrated context path from `.claude/` to `.agents/` for agent-agnostic compatibility
- All skills now check `.agents/product-marketing.md` first, with `.claude/` fallback for older setups
- Updated install paths in README to reference `.agents/skills/`
- Bumped all 32 skills from 1.0.0 → 1.1.0
### 2026-02-22
- Added `revops` skill for revenue operations, lead lifecycle, scoring, routing, pipeline management, and CRM automation
- Added `sales-enablement` skill for sales decks, one-pagers, objection handling, demo scripts, and sales playbooks
### 2026-02-21
- Added `site-architecture` skill for website structure planning, page hierarchy, navigation design, URL structure, and internal linking strategy
### 2026-02-18
- Added `ai-seo` skill for AI search optimization (AEO, GEO, LLMO, AI Overviews)
- Moved AEO/GEO content patterns from `seo-audit` references to `ai-seo` skill
- Added `churn-prevention` skill for cancel flows, save offers, dunning, and payment recovery
### 2026-02-17
- Added `ad-creative` skill for bulk ad creative generation and performance-based iteration
- Added 51 zero-dependency CLI tools for marketing platforms (`tools/clis/`)
- Added 31 new integration guides (`tools/integrations/`)
- Added 4 email outreach CLIs: hunter, snov, lemlist, instantly
- Security hardening: header auth for meta-ads, URL encoding, input validation
- All CLIs reviewed via independent codex audit (auth, security, error handling, consistency)
### 2026-01-27
- Initial version tracking added
- Added tools registry with 29 integration guides
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