marketingskills/PR_DESCRIPTION.md

Add competitor-profiling skill

Adds a new competitor-profiling skill for researching and profiling competitors from a list of URLs. The skill combines live site scraping (Firecrawl) with SEO and market intelligence (DataForSEO) to produce structured, comparable competitor profile documents.

What it does

Given competitor URLs, the skill:

1. Maps each competitor's site and scrapes key pages (homepage, pricing, features, about, customers, integrations, changelog)
2. Pulls SEO and market data — domain authority, backlinks, ranked keywords, organic traffic, top pages, and adjacent competitors
3. Optionally mines review sites (G2, Capterra, Product Hunt, TrustRadius) for sentiment and themes
4. Synthesizes everything into a consistent profile template, plus a cross-competitor summary doc

Supports both quick scan (homepage + pricing + basic SEO) and deep profile (full scrape + backlink analysis + review mining) modes.

Files

• skills/competitor-profiling/SKILL.md — main skill instructions
• skills/competitor-profiling/references/templates.md — full profile + summary templates
• skills/competitor-profiling/references/tool-reference.md — Firecrawl + DataForSEO MCP tool reference with example calls

Why it's useful

Fills the gap between raw competitive research and downstream skills. The structured output is designed to feed directly into:

• competitor-alternatives — comparison/alternative pages
• sales-enablement — battle cards
• content-strategy — content gap analysis
• pricing-strategy — pricing teardown
• seo-audit — relative SEO benchmarking