njcameron
31 lines
1.6 KiB
Markdown
31 lines
1.6 KiB
Markdown
# Add competitor-profiling skill
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Adds a new `competitor-profiling` skill for researching and profiling competitors from a list of URLs. The skill combines live site scraping (Firecrawl) with SEO and market intelligence (DataForSEO) to produce structured, comparable competitor profile documents.
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## What it does
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Given competitor URLs, the skill:
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1. Maps each competitor's site and scrapes key pages (homepage, pricing, features, about, customers, integrations, changelog)
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2. Pulls SEO and market data — domain authority, backlinks, ranked keywords, organic traffic, top pages, and adjacent competitors
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3. Optionally mines review sites (G2, Capterra, Product Hunt, TrustRadius) for sentiment and themes
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4. Synthesizes everything into a consistent profile template, plus a cross-competitor summary doc
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Supports both **quick scan** (homepage + pricing + basic SEO) and **deep profile** (full scrape + backlink analysis + review mining) modes.
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## Files
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- `skills/competitor-profiling/SKILL.md` — main skill instructions
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- `skills/competitor-profiling/references/templates.md` — full profile + summary templates
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- `skills/competitor-profiling/references/tool-reference.md` — Firecrawl + DataForSEO MCP tool reference with example calls
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## Why it's useful
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Fills the gap between raw competitive research and downstream skills. The structured output is designed to feed directly into:
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- `competitor-alternatives` — comparison/alternative pages
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- `sales-enablement` — battle cards
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- `content-strategy` — content gap analysis
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- `pricing-strategy` — pricing teardown
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- `seo-audit` — relative SEO benchmarking
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