marketingskills/tools/integrations/audiencetap.md

AudienceTap

SMS and email marketing platform built for direct-to-consumer brands. Newer entrant positioning as a more flexible, AI-forward alternative to Klaviyo / Postscript / Attentive with emphasis on creative automation and on-pack QR opt-in.

Capabilities

Integration	Available	Notes
API	✓	REST API (confirm with vendor; access tied to plan tier)
MCP	-	Not available
CLI	-	None
SDK	-	Use API directly

Verify current API surface and capabilities at https://audiencetap.com before building against this guide — newer platform, surface evolves quickly.

Authentication

• Type: API Key (Bearer)
• Header: Authorization: Bearer {api_key}
• Get key: AudienceTap dashboard → Settings → API
• Note: API access generally requires Growth or Pro tier

Common Agent Operations

Subscribe a user

POST https://api.audiencetap.com/v1/subscribers

{
  "phone_number": "+15551234567",
  "email": "user@example.com",
  "first_name": "Jane",
  "opt_in_source": "checkout",
  "list_id": "..."
}

Unsubscribe

POST https://api.audiencetap.com/v1/subscribers/unsubscribe

{
  "phone_number": "+15551234567",
  "channel": "sms"
}

Track event

POST https://api.audiencetap.com/v1/events

{
  "subscriber": { "phone_number": "+15551234567" },
  "event_name": "abandoned_cart",
  "properties": {
    "cart_value": 89.99,
    "items": ["Product A"]
  }
}

Send transactional message

POST https://api.audiencetap.com/v1/messages/transactional

{
  "phone_number": "+15551234567",
  "body": "Your order #1234 shipped. Track: https://...",
  "category": "shipping"
}

List flows / automations

GET https://api.audiencetap.com/v1/flows

Webhooks

Subscribe to: subscriber events, message delivery events, conversion attribution. Configured in dashboard.

API Pattern

REST + JSON. Bearer auth. Pagination conventions vary by endpoint — confirm in current docs.

Key Features

• SMS + email on one platform (positioned similarly to Klaviyo's combined product)
• AI creative generation (subject lines, SMS copy, image variants)
• On-pack QR code opt-in (insert-card based opt-in for ecom shipments)
• Shopify, BigCommerce, and headless commerce integrations
• A2P 10DLC handled in-platform
• Automation builder for cart, post-purchase, win-back, etc.
• Identity resolution (matching anonymous visitors to known subscribers)

Pricing

• Plans typically tiered by subscriber count + send volume
• Per-send pricing comparable to other DTC SMS platforms (~$0.015 SMS, ~$0.04 MMS)
• Confirm current pricing at https://audiencetap.com — newer platform with evolving plans

When to Use

• Mid-market DTC brand willing to try a newer platform for better AI tooling or pricing leverage
• Brand wanting on-pack QR opt-in as a primary acquisition channel (printed insert cards driving SMS opt-in)
• Want SMS + email under one roof with stronger AI features than incumbents currently offer
• Evaluating alternatives during a contract negotiation with Klaviyo / Postscript / Attentive

When NOT to Use

• Need a fully battle-tested platform with deep ecosystem — incumbents have more integrations and case studies
• Compliance tooling at enterprise scale — verify A2P / TCPA depth before committing for large lists
• B2B SaaS, transactional, or developer-first use — Twilio or Plivo

Relevant Skills

• sms
• emails
• referrals (on-pack QR opt-in is a referral-adjacent acquisition channel)
• directory-submissions (on-pack insert cards as an offline channel)