Corey Haines
d36433703b
New skill: skills/sms/ - SKILL.md (336 lines, under 500 limit): strategy, when SMS beats email, compliance overview, sequence types, copy guidelines, platform selection, measurement, common mistakes - references/compliance.md: TCPA, A2P 10DLC, EU GDPR, CASL, Australia, opt-in disclosure templates, STOP/HELP response templates, audit checklist - references/sequence-templates.md: full copy templates with character counts for welcome, abandoned cart, browse abandonment, post-purchase, win-back, promotional, transactional, re-engagement, replenishment, VIP - references/platforms.md: platform deep-dives across Klaviyo SMS, Postscript, Attentive, Twilio, Plivo, AudienceTap, Brevo, SimpleTexting, Customer.io - evals/evals.json: 6 evals covering getting started, abandoned cart, TCPA compliance, opt-out diagnosis, A2P throughput, emoji segment cost New integration docs: - tools/integrations/twilio.md - tools/integrations/postscript.md - tools/integrations/attentive.md - tools/integrations/plivo.md - tools/integrations/audiencetap.md Registry + marketplace wiring: - tools/REGISTRY.md: 5 new entries + new SMS / Messaging category section - .claude-plugin/marketplace.json: bumped to 2.1.0, SMS added to plugin description - VERSIONS.md: sms 1.0.0 + 2.1.0 changelog entry - README.md: skill table re-sorted via sync-skills.js, sms added to ASCII flow All 41 skills pass validation. sync-skills.js is idempotent on current state. Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
126 lines
3.6 KiB
Markdown
126 lines
3.6 KiB
Markdown
# AudienceTap
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SMS and email marketing platform built for direct-to-consumer brands. Newer entrant positioning as a more flexible, AI-forward alternative to Klaviyo / Postscript / Attentive with emphasis on creative automation and on-pack QR opt-in.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | REST API (confirm with vendor; access tied to plan tier) |
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| MCP | - | Not available |
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| CLI | - | None |
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| SDK | - | Use API directly |
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> Verify current API surface and capabilities at https://audiencetap.com before building against this guide — newer platform, surface evolves quickly.
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## Authentication
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- **Type**: API Key (Bearer)
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- **Header**: `Authorization: Bearer {api_key}`
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- **Get key**: AudienceTap dashboard → Settings → API
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- **Note**: API access generally requires Growth or Pro tier
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## Common Agent Operations
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### Subscribe a user
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```bash
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POST https://api.audiencetap.com/v1/subscribers
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{
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"phone_number": "+15551234567",
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"email": "user@example.com",
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"first_name": "Jane",
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"opt_in_source": "checkout",
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"list_id": "..."
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}
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```
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### Unsubscribe
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```bash
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POST https://api.audiencetap.com/v1/subscribers/unsubscribe
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{
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"phone_number": "+15551234567",
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"channel": "sms"
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}
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```
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### Track event
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```bash
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POST https://api.audiencetap.com/v1/events
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{
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"subscriber": { "phone_number": "+15551234567" },
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"event_name": "abandoned_cart",
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"properties": {
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"cart_value": 89.99,
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"items": ["Product A"]
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}
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}
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```
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### Send transactional message
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```bash
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POST https://api.audiencetap.com/v1/messages/transactional
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{
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"phone_number": "+15551234567",
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"body": "Your order #1234 shipped. Track: https://...",
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"category": "shipping"
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}
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```
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### List flows / automations
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```bash
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GET https://api.audiencetap.com/v1/flows
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```
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### Webhooks
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Subscribe to: subscriber events, message delivery events, conversion attribution. Configured in dashboard.
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## API Pattern
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REST + JSON. Bearer auth. Pagination conventions vary by endpoint — confirm in current docs.
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## Key Features
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- SMS + email on one platform (positioned similarly to Klaviyo's combined product)
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- AI creative generation (subject lines, SMS copy, image variants)
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- On-pack QR code opt-in (insert-card based opt-in for ecom shipments)
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- Shopify, BigCommerce, and headless commerce integrations
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- A2P 10DLC handled in-platform
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- Automation builder for cart, post-purchase, win-back, etc.
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- Identity resolution (matching anonymous visitors to known subscribers)
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## Pricing
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- Plans typically tiered by subscriber count + send volume
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- Per-send pricing comparable to other DTC SMS platforms (~$0.015 SMS, ~$0.04 MMS)
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- Confirm current pricing at https://audiencetap.com — newer platform with evolving plans
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## When to Use
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- Mid-market DTC brand willing to try a newer platform for better AI tooling or pricing leverage
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- Brand wanting on-pack QR opt-in as a primary acquisition channel (printed insert cards driving SMS opt-in)
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- Want SMS + email under one roof with stronger AI features than incumbents currently offer
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- Evaluating alternatives during a contract negotiation with Klaviyo / Postscript / Attentive
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## When NOT to Use
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- Need a fully battle-tested platform with deep ecosystem — incumbents have more integrations and case studies
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- Compliance tooling at enterprise scale — verify A2P / TCPA depth before committing for large lists
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- B2B SaaS, transactional, or developer-first use — Twilio or Plivo
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## Relevant Skills
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- sms
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- emails
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- referrals (on-pack QR opt-in is a referral-adjacent acquisition channel)
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- directory-submissions (on-pack insert cards as an offline channel)
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