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marketingskills/tools/REGISTRY.md
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Corey Haines cc1a9c106b feat: add Nitrosend integration for AI-native email sequencing (#202) 
* feat: add customer-research skill (#186)

* feat: add customer-research skill (#185)

Adds a new skill for conducting and synthesizing customer research —
covering analysis of existing assets (transcripts, surveys, support
tickets, NPS) and digital watering hole research (Reddit, G2, forums,
communities, review sites). Includes persona generation framework,
JTBD extraction, VOC quote banking, and competitive intel from reviews.

Also adds a detailed source-guides reference with per-platform playbooks
(Reddit operators, G2 review tiers, LinkedIn job posting mining, etc.)
and 10 evals covering the main trigger scenarios.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* fix: address Codex review of customer-research skill

- Fix evals.json schema to match repo convention (skill_name wrapper,
  integer IDs, expected_output, files fields)
- Add product-marketing-context.md assertion to all evals
- Add 2 new evals: B2C drop-off scenario and zero-research bootstrap
- Collapse 'Where to Look' in SKILL.md to a decision table; detail
  lives in source-guides.md
- Add Research Quality Guardrails section (confidence labels,
  recency window, sample bias, minimum viable sample)
- Add Related Skills section cross-linking 7 downstream skills
- Expand source-guides.md with full B2C section (app stores,
  TikTok/Instagram, consumer Reddit, Discord)
- Add Source Reliability and Confidence Scoring reference guide

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* fix: correct alphabetical ordering of customer-research in manifest and README

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* docs: add customer-research to skills relationship diagram

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* docs: move customer-research into Strategy column in diagram

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

---------

Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>

* feat: Resend CLI docs + Firehose integration (#188)

* feat: add Resend CLI docs and Firehose integration

- resend.md: update CLI availability (now official), add CLI install,
  setup, and common commands section
- firehose.md: new integration guide for real-time web content streaming
  API — query syntax, stream setup, marketing use cases (brand monitoring,
  competitive intel, lead triggers, PR/link building)
- REGISTRY.md: add firehose under Competitive Intelligence

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* docs: document Claude Code dynamic content injection pattern

Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* Revert "docs: document Claude Code dynamic content injection pattern"

This reverts commit 8e1ce7b363.

---------

Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>

* docs: document Claude Code dynamic content injection pattern (#189)

Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.

Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>

* feat: add Introw PRM as partner ecosystem integration (#193)

Great contribution — clean integration guide with solid MCP tool coverage, and the cross-references into referral-program, revops, launch-strategy, and sales-enablement are well-placed. Thanks!

* feat: add Nitrosend integration for AI-native email sequencing

Adds Nitrosend as a tool option for teams building email sequences via
AI agents — no dashboard required, full MCP control.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

---------

Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
Co-authored-by: Tibo <72124096+CoopahG@users.noreply.github.com>
2026-03-27 23:32:13 -07:00

470 lines
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# Marketing Tools Registry
Quick reference for AI agents to discover tool capabilities and integration methods.
## How to Use This Registry
1. **Find tools by category** - Browse sections below for tools in each domain
2. **Check integration methods** - See what APIs, MCPs, CLIs, or SDKs are available
3. **Read integration guides** - Detailed setup and common operations in `integrations/`
---
## Tool Index
| Tool | Category | API | MCP | CLI | SDK | Guide |
|------|----------|:---:|:---:|:---:|:---:|-------|
| ga4 | Analytics | ✓ | ✓ | [✓](clis/ga4.js) | ✓ | [ga4.md](integrations/ga4.md) |
| mixpanel | Analytics | ✓ | - | [✓](clis/mixpanel.js) | ✓ | [mixpanel.md](integrations/mixpanel.md) |
| amplitude | Analytics | ✓ | - | [✓](clis/amplitude.js) | ✓ | [amplitude.md](integrations/amplitude.md) |
| posthog | Analytics | ✓ | - | ✓ | ✓ | [posthog.md](integrations/posthog.md) |
| segment | Analytics | ✓ | - | [✓](clis/segment.js) | ✓ | [segment.md](integrations/segment.md) |
| adobe-analytics | Analytics | ✓ | - | [✓](clis/adobe-analytics.js) | ✓ | [adobe-analytics.md](integrations/adobe-analytics.md) |
| plausible | Analytics | ✓ | - | [✓](clis/plausible.js) | - | [plausible.md](integrations/plausible.md) |
| google-search-console | SEO | ✓ | - | [✓](clis/google-search-console.js) | ✓ | [google-search-console.md](integrations/google-search-console.md) |
| semrush | SEO | ✓ | - | [✓](clis/semrush.js) | - | [semrush.md](integrations/semrush.md) |
| ahrefs | SEO | ✓ | - | [✓](clis/ahrefs.js) | - | [ahrefs.md](integrations/ahrefs.md) |
| dataforseo | SEO | ✓ | - | [✓](clis/dataforseo.js) | ✓ | [dataforseo.md](integrations/dataforseo.md) |
| keywords-everywhere | SEO | ✓ | - | [✓](clis/keywords-everywhere.js) | - | [keywords-everywhere.md](integrations/keywords-everywhere.md) |
| clearbit | Data Enrichment | ✓ | - | [✓](clis/clearbit.js) | ✓ | [clearbit.md](integrations/clearbit.md) |
| apollo | Data Enrichment | ✓ | - | [✓](clis/apollo.js) | - | [apollo.md](integrations/apollo.md) |
| zoominfo | Data Enrichment | ✓ | ✓ | [✓](clis/zoominfo.js) | - | [zoominfo.md](integrations/zoominfo.md) |
| clay | Data Enrichment | ✓ | ✓ | [✓](clis/clay.js) | - | [clay.md](integrations/clay.md) |
| supermetrics | Data Aggregation | ✓ | ✓ | [✓](clis/supermetrics.js) | - | [supermetrics.md](integrations/supermetrics.md) |
| coupler | Data Aggregation | ✓ | ✓ | [✓](clis/coupler.js) | - | [coupler.md](integrations/coupler.md) |
| hubspot | CRM | ✓ | - | ✓ | ✓ | [hubspot.md](integrations/hubspot.md) |
| salesforce | CRM | ✓ | - | ✓ | ✓ | [salesforce.md](integrations/salesforce.md) |
| close | CRM | ✓ | - | [✓](clis/close.js) | - | [close.md](integrations/close.md) |
| stripe | Payments | ✓ | ✓ | ✓ | ✓ | [stripe.md](integrations/stripe.md) |
| paddle | Payments | ✓ | - | [✓](clis/paddle.js) | ✓ | [paddle.md](integrations/paddle.md) |
| rewardful | Referral | ✓ | - | [✓](clis/rewardful.js) | - | [rewardful.md](integrations/rewardful.md) |
| tolt | Referral | ✓ | - | [✓](clis/tolt.js) | - | [tolt.md](integrations/tolt.md) |
| dub-co | Links | ✓ | - | [✓](clis/dub.js) | ✓ | [dub-co.md](integrations/dub-co.md) |
| mention-me | Referral | ✓ | - | [✓](clis/mention-me.js) | - | [mention-me.md](integrations/mention-me.md) |
| partnerstack | Affiliate | ✓ | - | [✓](clis/partnerstack.js) | - | [partnerstack.md](integrations/partnerstack.md) |
| mailchimp | Email | ✓ | ✓ | [✓](clis/mailchimp.js) | ✓ | [mailchimp.md](integrations/mailchimp.md) |
| customer-io | Email | ✓ | - | [✓](clis/customer-io.js) | ✓ | [customer-io.md](integrations/customer-io.md) |
| sendgrid | Email | ✓ | - | [✓](clis/sendgrid.js) | ✓ | [sendgrid.md](integrations/sendgrid.md) |
| resend | Email | ✓ | ✓ | [✓](clis/resend.js) | ✓ | [resend.md](integrations/resend.md) |
| nitrosend | Email | ✓ | ✓ | - | - | [nitrosend.md](integrations/nitrosend.md) |
| kit | Email | ✓ | - | [✓](clis/kit.js) | ✓ | [kit.md](integrations/kit.md) |
| beehiiv | Newsletter | ✓ | - | [✓](clis/beehiiv.js) | - | [beehiiv.md](integrations/beehiiv.md) |
| klaviyo | Email/SMS | ✓ | - | [✓](clis/klaviyo.js) | ✓ | [klaviyo.md](integrations/klaviyo.md) |
| postmark | Email | ✓ | - | [✓](clis/postmark.js) | ✓ | [postmark.md](integrations/postmark.md) |
| brevo | Email/SMS | ✓ | - | [✓](clis/brevo.js) | ✓ | [brevo.md](integrations/brevo.md) |
| activecampaign | Email/CRM | ✓ | - | [✓](clis/activecampaign.js) | ✓ | [activecampaign.md](integrations/activecampaign.md) |
| hunter | Email Outreach | ✓ | - | [✓](clis/hunter.js) | - | [hunter.md](integrations/hunter.md) |
| snov | Email Outreach | ✓ | - | [✓](clis/snov.js) | - | [snov.md](integrations/snov.md) |
| lemlist | Email Outreach | ✓ | - | [✓](clis/lemlist.js) | - | [lemlist.md](integrations/lemlist.md) |
| instantly | Email Outreach | ✓ | - | [✓](clis/instantly.js) | - | [instantly.md](integrations/instantly.md) |
| google-ads | Ads | ✓ | ✓ | [✓](clis/google-ads.js) | ✓ | [google-ads.md](integrations/google-ads.md) |
| meta-ads | Ads | ✓ | - | [✓](clis/meta-ads.js) | ✓ | [meta-ads.md](integrations/meta-ads.md) |
| linkedin-ads | Ads | ✓ | - | [✓](clis/linkedin-ads.js) | - | [linkedin-ads.md](integrations/linkedin-ads.md) |
| tiktok-ads | Ads | ✓ | - | [✓](clis/tiktok-ads.js) | ✓ | [tiktok-ads.md](integrations/tiktok-ads.md) |
| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | - | [zapier.md](integrations/zapier.md) |
| hotjar | CRO | ✓ | - | [✓](clis/hotjar.js) | - | [hotjar.md](integrations/hotjar.md) |
| optimizely | A/B Testing | ✓ | - | [✓](clis/optimizely.js) | ✓ | [optimizely.md](integrations/optimizely.md) |
| calendly | Scheduling | ✓ | - | [✓](clis/calendly.js) | - | [calendly.md](integrations/calendly.md) |
| savvycal | Scheduling | ✓ | - | [✓](clis/savvycal.js) | - | [savvycal.md](integrations/savvycal.md) |
| typeform | Forms | ✓ | - | [✓](clis/typeform.js) | ✓ | [typeform.md](integrations/typeform.md) |
| intercom | Messaging | ✓ | - | [✓](clis/intercom.js) | ✓ | [intercom.md](integrations/intercom.md) |
| outreach | Sales Engagement | ✓ | ✓ | [✓](clis/outreach.js) | - | [outreach.md](integrations/outreach.md) |
| crossbeam | Partner Ecosystem | ✓ | ✓ | [✓](clis/crossbeam.js) | - | [crossbeam.md](integrations/crossbeam.md) |
| introw | Partner Ecosystem | - | ✓ | - | - | [introw.md](integrations/introw.md) |
| pendo | Product Analytics | ✓ | - | [✓](clis/pendo.js) | - | [pendo.md](integrations/pendo.md) |
| similarweb | Competitive Intelligence | ✓ | - | [✓](clis/similarweb.js) | - | [similarweb.md](integrations/similarweb.md) |
| firehose | Competitive Intelligence | ✓ | - | - | - | [firehose.md](integrations/firehose.md) |
| airops | AI Content | ✓ | - | [✓](clis/airops.js) | - | [airops.md](integrations/airops.md) |
| buffer | Social | ✓ | - | [✓](clis/buffer.js) | - | [buffer.md](integrations/buffer.md) |
| wistia | Video | ✓ | - | [✓](clis/wistia.js) | - | [wistia.md](integrations/wistia.md) |
| trustpilot | Reviews | ✓ | - | [✓](clis/trustpilot.js) | - | [trustpilot.md](integrations/trustpilot.md) |
| g2 | Reviews | ✓ | - | [✓](clis/g2.js) | - | [g2.md](integrations/g2.md) |
| onesignal | Push | ✓ | - | [✓](clis/onesignal.js) | ✓ | [onesignal.md](integrations/onesignal.md) |
| demio | Webinar | ✓ | - | [✓](clis/demio.js) | - | [demio.md](integrations/demio.md) |
| livestorm | Webinar | ✓ | - | [✓](clis/livestorm.js) | - | [livestorm.md](integrations/livestorm.md) |
| shopify | Commerce | ✓ | - | ✓ | ✓ | [shopify.md](integrations/shopify.md) |
| wordpress | CMS | ✓ | - | ✓ | ✓ | [wordpress.md](integrations/wordpress.md) |
| webflow | CMS | ✓ | - | ✓ | ✓ | [webflow.md](integrations/webflow.md) |
| sanity | Headless CMS | ✓ | - | ✓ | ✓ | [sanity.md](integrations/sanity.md) |
| contentful | Headless CMS | ✓ | - | ✓ | ✓ | [contentful.md](integrations/contentful.md) |
| strapi | Headless CMS | ✓ | - | ✓ | ✓ | [strapi.md](integrations/strapi.md) |
| composio | Integration Layer | ✓ | ✓ | ✓ | ✓ | [composio.md](integrations/composio.md) |
---
## By Category
### Analytics
Track user behavior, measure conversions, and analyze marketing performance.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **ga4** | Web analytics, Google ecosystem | ✓ |
| **mixpanel** | Product analytics, event tracking | - |
| **amplitude** | Product analytics, cohort analysis | - |
| **posthog** | Open-source analytics, session replay | - |
| **segment** | Customer data platform, routing | - |
| **adobe-analytics** | Enterprise analytics | - |
| **plausible** | Privacy-focused analytics | - |
**Agent recommendation**: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.
### SEO
Search engine optimization tools for keyword research, rank tracking, and site audits.
| Tool | Best For | Notes |
|------|----------|-------|
| **google-search-console** | Free, authoritative search data | Direct from Google |
| **semrush** | Competitive analysis, keyword research | Comprehensive |
| **ahrefs** | Backlink analysis, content research | Best for links |
| **dataforseo** | SERP tracking, backlinks, on-page audits | Comprehensive API |
| **keywords-everywhere** | Quick keyword research, traffic estimates | Credit-based |
**Agent recommendation**: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups.
### CRM
Customer relationship management and sales tools.
| Tool | Best For | CLI Available |
|------|----------|:-------------:|
| **hubspot** | SMB, marketing + sales alignment | ✓ |
| **salesforce** | Enterprise, complex sales processes | ✓ |
| **close** | SMB, high-velocity sales | [✓](clis/close.js) |
**Agent recommendation**: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.
### Payments
Payment processing and subscription management.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **stripe** | SaaS subscriptions, developer-friendly | ✓ |
| **paddle** | SaaS billing with tax handling | - |
**Agent recommendation**: Stripe is the default for SaaS. Paddle for built-in tax compliance.
### Referral & Affiliate
Tools for referral programs, affiliate tracking, and partner management.
| Tool | Best For | Stripe Integration |
|------|----------|:------------------:|
| **rewardful** | Stripe-native affiliate programs | ✓ |
| **tolt** | SaaS affiliate programs | ✓ |
| **mention-me** | Enterprise referral programs | ✓ |
| **dub-co** | Link tracking, attribution | - |
| **partnerstack** | Enterprise partner programs | ✓ |
**Agent recommendation**: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.
### Email
Email marketing, transactional email, and automation platforms.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **mailchimp** | SMB email marketing | ✓ |
| **customer-io** | Behavior-based messaging | - |
| **sendgrid** | Transactional email at scale | - |
| **resend** | Developer-friendly transactional | ✓ |
| **kit** | Creator/newsletter focused | - |
| **beehiiv** | Newsletter platform | - |
| **klaviyo** | E-commerce email + SMS | - |
| **postmark** | Deliverability-focused transactional | - |
| **brevo** | Email + SMS, popular in EU | - |
| **activecampaign** | Email automation + CRM | - |
**Agent recommendation**: Resend for transactional (dev-friendly). Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.
### Advertising
Paid advertising platforms and campaign management.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **google-ads** | Search intent, high-intent traffic | ✓ |
| **meta-ads** | Demand gen, visual products, B2C | - |
| **linkedin-ads** | B2B, job title targeting | - |
| **tiktok-ads** | Younger demographics, video | - |
**Agent recommendation**: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.
### Automation
Workflow automation and integration platforms.
| Tool | Best For | MCP Available |
|------|----------|:-------------:|
| **zapier** | No-code integrations | ✓ |
**Agent recommendation**: Zapier for connecting tools without code.
### CRO & A/B Testing
Conversion rate optimization, heatmaps, and experimentation.
| Tool | Best For | Notes |
|------|----------|-------|
| **hotjar** | Heatmaps, recordings, surveys | Visual behavior data |
| **optimizely** | A/B testing, feature flags | Enterprise experimentation |
**Agent recommendation**: Hotjar for understanding user behavior. Optimizely for running experiments.
### Scheduling
Booking and appointment scheduling tools.
| Tool | Best For | Notes |
|------|----------|-------|
| **calendly** | Meeting scheduling, lead gen | Most popular |
| **savvycal** | Personalized scheduling | Developer-friendly |
**Agent recommendation**: Calendly for general use. SavvyCal for personalized booking experiences.
### Forms & Surveys
Form builders and survey platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **typeform** | Interactive forms, surveys | Conversational UX |
**Agent recommendation**: Typeform for engaging forms and surveys.
### Messaging
In-app messaging, chat, and customer communication.
| Tool | Best For | Notes |
|------|----------|-------|
| **intercom** | In-app messaging, support, product tours | Full customer platform |
**Agent recommendation**: Intercom for in-app messaging and customer support.
### Social Media
Social media scheduling, management, and analytics.
| Tool | Best For | Notes |
|------|----------|-------|
| **buffer** | Social scheduling, analytics | Multi-platform |
**Agent recommendation**: Buffer for scheduling and analytics across social platforms.
### Video
Video hosting, analytics, and engagement.
| Tool | Best For | Notes |
|------|----------|-------|
| **wistia** | Video hosting, marketing analytics | Best for marketing video |
**Agent recommendation**: Wistia for marketing video hosting with analytics.
### Data Enrichment
Company and person data enrichment for sales and marketing.
| Tool | Best For | Notes |
|------|----------|-------|
| **clearbit** | Company/person enrichment | Now HubSpot Breeze |
| **apollo** | B2B prospecting, email finding | Large database |
| **zoominfo** | B2B contacts, intent data | Enterprise-grade |
| **clay** | Waterfall enrichment, outbound | 75+ data providers |
**Agent recommendation**: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.
### Reviews
Review management and social proof platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **trustpilot** | Consumer business reviews | Most recognized |
| **g2** | Software/B2B reviews | Best for SaaS |
**Agent recommendation**: Trustpilot for consumer products. G2 for B2B software.
### Push Notifications
Push notification delivery platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **onesignal** | Multi-channel push notifications | Web + mobile |
**Agent recommendation**: OneSignal for web and mobile push notifications.
### Webinar
Webinar and virtual event platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **demio** | Marketing webinars | Simple, focused |
| **livestorm** | Video engagement, webinars | Full event platform |
**Agent recommendation**: Demio for marketing-focused webinars. Livestorm for full event engagement.
### Sales Engagement
Sales engagement and outreach automation platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **outreach** | Enterprise sales engagement | Sequences, tasks, analytics |
**Agent recommendation**: Outreach for enterprise sales teams managing multi-touch sequences at scale.
### Product Analytics
Product analytics, feature adoption tracking, and in-app guidance.
| Tool | Best For | Notes |
|------|----------|-------|
| **pendo** | Feature adoption, in-app guides | Product-led growth |
**Agent recommendation**: Pendo for tracking feature adoption and delivering targeted in-app guidance.
### Competitive Intelligence
Traffic analytics, competitor benchmarking, and market research.
| Tool | Best For | Notes |
|------|----------|-------|
| **similarweb** | Website traffic, competitor analysis | Traffic sources, keywords |
**Agent recommendation**: Similarweb for competitor traffic analysis and market benchmarking.
### AI Content
AI-powered content generation and optimization platforms.
| Tool | Best For | Notes |
|------|----------|-------|
| **airops** | AI content workflows, SEO content | Flow-based automation |
**Agent recommendation**: AirOps for building AI content workflows that generate SEO-optimized content at scale.
### Partner Ecosystem
Partner data sharing, co-sell, and ecosystem management.
| Tool | Best For | Notes |
|------|----------|-------|
| **crossbeam** | Account overlaps, co-sell | Now part of Reveal |
| **introw** | Partner management, deal registration, QBRs | MCP-enabled PRM |
**Agent recommendation**: Crossbeam for identifying partner account overlaps and co-sell opportunities. Introw for full partner relationship management — partner pipeline, commissions, tasks, and automated business review prep.
### Email Outreach
Cold email outreach and email finding tools for link building and sales prospecting.
| Tool | Best For | Notes |
|------|----------|-------|
| **hunter** | Email finding, domain search | Largest email database |
| **snov** | Email finding, drip campaigns | Built-in sequences |
| **lemlist** | Cold email campaigns | Personalization features |
| **instantly** | Cold email at scale | Email warmup built-in |
**Agent recommendation**: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.
### Data Aggregation
Marketing data pipeline tools that connect multiple platforms for unified reporting.
| Tool | Best For | Notes |
|------|----------|-------|
| **supermetrics** | Cross-platform data pulling | 200+ connectors |
| **coupler** | Automated data flows to sheets/BI | Scheduled pipelines |
**Agent recommendation**: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.
### Commerce & CMS
E-commerce platforms and content management systems.
| Tool | Best For | CLI Available |
|------|----------|:-------------:|
| **shopify** | E-commerce, product sales | ✓ |
| **wordpress** | Blogs, content sites | ✓ |
| **webflow** | Design-focused marketing sites | ✓ |
| **sanity** | Headless CMS, structured content | ✓ |
| **contentful** | Enterprise headless CMS, multi-locale | ✓ |
| **strapi** | Open-source headless CMS, self-hosted | ✓ |
**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See [headless CMS guide](../skills/content-strategy/references/headless-cms.md) for selection criteria.
---
## CLI Tools
Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See [`clis/README.md`](clis/README.md) for install instructions and usage.
All CLIs follow a consistent pattern:
- **No dependencies** — Node 18+ only, uses native `fetch`
- **JSON output** — pipe to `jq`, save to file, or use in scripts
- **Env var auth** — set `{TOOL}_API_KEY` and go
- **Consistent commands** — `{tool} <resource> <action> [options]`
---
## MCP-Enabled Tools
These tools have Model Context Protocol servers available, enabling direct agent interaction:
- **ga4** - Google Analytics 4 data access
- **stripe** - Payment and subscription management
- **mailchimp** - Email campaign management
- **google-ads** - Ad campaign management
- **resend** - Transactional email sending
- **zapier** - Workflow automation
- **zoominfo** - B2B contacts and intent data
- **clay** - Data enrichment and outbound automation
- **supermetrics** - Cross-platform marketing data
- **coupler** - Marketing data pipelines
- **outreach** - Sales engagement sequences
- **crossbeam** - Partner ecosystem data
- **introw** - Partner relationship management
To use MCP tools, ensure the appropriate MCP server is configured in your environment.
### Composio Integration
[Composio](integrations/composio.md) provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.
- **Setup**: `npx @composio/mcp@latest setup`
- **Quick start**: See [tools/composio/README.md](composio/README.md)
- **Marketing tool mapping**: See [tools/composio/marketing-tools.md](composio/marketing-tools.md)
Use Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.
---
## Quick Start by Use Case
### Setting up analytics tracking
1. Read [ga4.md](integrations/ga4.md) for web analytics
2. Read [segment.md](integrations/segment.md) if routing to multiple tools
### Launching a referral program
1. Read [rewardful.md](integrations/rewardful.md) or [tolt.md](integrations/tolt.md) for Stripe-based programs
2. Read [dub-co.md](integrations/dub-co.md) for link tracking
### Setting up email automation
1. Read [customer-io.md](integrations/customer-io.md) for behavior-based automation
2. Read [resend.md](integrations/resend.md) for transactional email
### Running email outreach for backlinks
1. Read [hunter.md](integrations/hunter.md) for finding emails
2. Read [lemlist.md](integrations/lemlist.md) or [instantly.md](integrations/instantly.md) for sending campaigns
### Running paid ads
1. Read [google-ads.md](integrations/google-ads.md) for search campaigns
2. Read [meta-ads.md](integrations/meta-ads.md) for social campaigns
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