Corey Haines
8b82f733b6
- Create skills/cro/ with shared CRO analysis framework - Move page-specific content to references/page.md - Move form-specific content to references/form.md - Copy experiments reference from page-cro - Remove skills/page-cro/ and skills/form-cro/ - Update all cross-references across skills, tools, README, AGENTS.md BREAKING: page-cro and form-cro are replaced by cro. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2.3 KiB
2.3 KiB
Page CRO Reference
Detailed page-level conversion optimization guidance. Use alongside the main CRO skill.
Page Type Audit Checklists
Homepage
- Hero clearly communicates what you do and for whom
- Primary CTA visible above the fold
- Social proof within first viewport
- Clear navigation to key pages (pricing, features, use cases)
- Both "ready to buy" and "still researching" paths available
- Mobile experience tested and optimized
Landing Page
- Message matches the traffic source (ad, email, social post)
- Single conversion goal — no competing CTAs
- Navigation removed or minimized
- Complete argument made on one page (no required clicks)
- Form or CTA repeated after key sections
- Page speed under 3 seconds
Pricing Page
- Plans are easy to compare at a glance
- Recommended plan is visually highlighted
- Feature comparison table included
- Annual vs monthly toggle with savings shown
- FAQ addresses common pricing objections
- Free trial or money-back guarantee prominent
- Enterprise/contact option for larger buyers
Feature Page
- Feature connected to a clear business benefit
- Real use cases or examples shown
- Screenshot or demo of the feature in action
- CTA to try the feature (not just "learn more")
- Related features cross-linked
Blog Post
- Contextual CTA matching the content topic
- Inline CTA at a natural stopping point (not just end)
- Content upgrade or lead magnet related to the topic
- Author bio with credibility signals
- Related posts suggested
Above-the-Fold Priorities
The first viewport should answer three questions:
- What is this? — Clear headline with the core value proposition
- Why should I care? — Subheadline connecting to the visitor's problem or desire
- What do I do next? — Visible primary CTA
If a visitor can't answer all three within 5 seconds, the above-the-fold content needs work.
Mobile CRO Considerations
- Thumb-friendly CTA buttons (min 44x44px)
- Sticky CTA bar for long pages
- Simplified forms (consider progressive disclosure)
- Test with real devices, not just browser resize
- Prioritize speed — mobile users are less patient
- Consider mobile-specific CTAs (click-to-call, app deep links)