Corey Haines
8b82f733b6
- Create skills/cro/ with shared CRO analysis framework - Move page-specific content to references/page.md - Move form-specific content to references/form.md - Copy experiments reference from page-cro - Remove skills/page-cro/ and skills/form-cro/ - Update all cross-references across skills, tools, README, AGENTS.md BREAKING: page-cro and form-cro are replaced by cro. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
69 lines
2.3 KiB
Markdown
69 lines
2.3 KiB
Markdown
# Page CRO Reference
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Detailed page-level conversion optimization guidance. Use alongside the main CRO skill.
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## Page Type Audit Checklists
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### Homepage
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- [ ] Hero clearly communicates what you do and for whom
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- [ ] Primary CTA visible above the fold
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- [ ] Social proof within first viewport
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- [ ] Clear navigation to key pages (pricing, features, use cases)
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- [ ] Both "ready to buy" and "still researching" paths available
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- [ ] Mobile experience tested and optimized
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### Landing Page
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- [ ] Message matches the traffic source (ad, email, social post)
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- [ ] Single conversion goal — no competing CTAs
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- [ ] Navigation removed or minimized
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- [ ] Complete argument made on one page (no required clicks)
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- [ ] Form or CTA repeated after key sections
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- [ ] Page speed under 3 seconds
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### Pricing Page
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- [ ] Plans are easy to compare at a glance
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- [ ] Recommended plan is visually highlighted
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- [ ] Feature comparison table included
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- [ ] Annual vs monthly toggle with savings shown
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- [ ] FAQ addresses common pricing objections
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- [ ] Free trial or money-back guarantee prominent
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- [ ] Enterprise/contact option for larger buyers
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### Feature Page
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- [ ] Feature connected to a clear business benefit
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- [ ] Real use cases or examples shown
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- [ ] Screenshot or demo of the feature in action
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- [ ] CTA to try the feature (not just "learn more")
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- [ ] Related features cross-linked
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### Blog Post
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- [ ] Contextual CTA matching the content topic
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- [ ] Inline CTA at a natural stopping point (not just end)
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- [ ] Content upgrade or lead magnet related to the topic
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- [ ] Author bio with credibility signals
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- [ ] Related posts suggested
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## Above-the-Fold Priorities
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The first viewport should answer three questions:
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1. **What is this?** — Clear headline with the core value proposition
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2. **Why should I care?** — Subheadline connecting to the visitor's problem or desire
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3. **What do I do next?** — Visible primary CTA
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If a visitor can't answer all three within 5 seconds, the above-the-fold content needs work.
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## Mobile CRO Considerations
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- Thumb-friendly CTA buttons (min 44x44px)
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- Sticky CTA bar for long pages
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- Simplified forms (consider progressive disclosure)
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- Test with real devices, not just browser resize
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- Prioritize speed — mobile users are less patient
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- Consider mobile-specific CTAs (click-to-call, app deep links)
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