Corey Haines
83150fdc08
Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
169 lines
3.8 KiB
Markdown
169 lines
3.8 KiB
Markdown
# Email Sequence Templates
|
|
|
|
Detailed templates for common email sequences.
|
|
|
|
## Contents
|
|
- Welcome Sequence (Post-Signup)
|
|
- Lead Nurture Sequence (Pre-Sale)
|
|
- Re-Engagement Sequence
|
|
- Onboarding Sequence (Product Users)
|
|
|
|
## Welcome Sequence (Post-Signup)
|
|
|
|
**Email 1: Welcome (Immediate)**
|
|
- Subject: Welcome to [Product] — here's your first step
|
|
- Deliver what was promised (lead magnet, access, etc.)
|
|
- Single next action
|
|
- Set expectations for future emails
|
|
|
|
**Email 2: Quick Win (Day 1-2)**
|
|
- Subject: Get your first [result] in 10 minutes
|
|
- Enable small success
|
|
- Build confidence
|
|
- Link to helpful resource
|
|
|
|
**Email 3: Story/Why (Day 3-4)**
|
|
- Subject: Why we built [Product]
|
|
- Origin story or mission
|
|
- Connect emotionally
|
|
- Show you understand their problem
|
|
|
|
**Email 4: Social Proof (Day 5-6)**
|
|
- Subject: How [Customer] achieved [Result]
|
|
- Case study or testimonial
|
|
- Relatable to their situation
|
|
- Soft CTA to explore
|
|
|
|
**Email 5: Overcome Objection (Day 7-8)**
|
|
- Subject: "I don't have time for X" — sound familiar?
|
|
- Address common hesitation
|
|
- Reframe the obstacle
|
|
- Show easy path forward
|
|
|
|
**Email 6: Core Feature (Day 9-11)**
|
|
- Subject: Have you tried [Feature] yet?
|
|
- Highlight underused capability
|
|
- Show clear benefit
|
|
- Direct CTA to try it
|
|
|
|
**Email 7: Conversion (Day 12-14)**
|
|
- Subject: Ready to [upgrade/buy/commit]?
|
|
- Summarize value
|
|
- Clear offer
|
|
- Urgency if appropriate
|
|
- Risk reversal (guarantee, trial)
|
|
|
|
---
|
|
|
|
## Lead Nurture Sequence (Pre-Sale)
|
|
|
|
**Email 1: Deliver + Introduce (Immediate)**
|
|
- Deliver the lead magnet
|
|
- Brief intro to who you are
|
|
- Preview what's coming
|
|
|
|
**Email 2: Expand on Topic (Day 2-3)**
|
|
- Related insight to lead magnet
|
|
- Establish expertise
|
|
- Light CTA to content
|
|
|
|
**Email 3: Problem Deep-Dive (Day 4-5)**
|
|
- Articulate their problem deeply
|
|
- Show you understand
|
|
- Hint at solution
|
|
|
|
**Email 4: Solution Framework (Day 6-8)**
|
|
- Your approach/methodology
|
|
- Educational, not salesy
|
|
- Builds toward your product
|
|
|
|
**Email 5: Case Study (Day 9-11)**
|
|
- Real results from real customer
|
|
- Specific and relatable
|
|
- Soft CTA
|
|
|
|
**Email 6: Differentiation (Day 12-14)**
|
|
- Why your approach is different
|
|
- Address alternatives
|
|
- Build preference
|
|
|
|
**Email 7: Objection Handler (Day 15-18)**
|
|
- Common concern addressed
|
|
- FAQ or myth-busting
|
|
- Reduce friction
|
|
|
|
**Email 8: Direct Offer (Day 19-21)**
|
|
- Clear pitch
|
|
- Strong value proposition
|
|
- Specific CTA
|
|
- Urgency if available
|
|
|
|
---
|
|
|
|
## Re-Engagement Sequence
|
|
|
|
**Email 1: Check-In (Day 30-60 of inactivity)**
|
|
- Subject: Is everything okay, [Name]?
|
|
- Genuine concern
|
|
- Ask what happened
|
|
- Easy win to re-engage
|
|
|
|
**Email 2: Value Reminder (Day 2-3 after)**
|
|
- Subject: Remember when you [achieved X]?
|
|
- Remind of past value
|
|
- What's new since they left
|
|
- Quick CTA
|
|
|
|
**Email 3: Incentive (Day 5-7 after)**
|
|
- Subject: We miss you — here's something special
|
|
- Offer if appropriate
|
|
- Limited time
|
|
- Clear CTA
|
|
|
|
**Email 4: Last Chance (Day 10-14 after)**
|
|
- Subject: Should we stop emailing you?
|
|
- Honest and direct
|
|
- One-click to stay or go
|
|
- Clean the list if no response
|
|
|
|
---
|
|
|
|
## Onboarding Sequence (Product Users)
|
|
|
|
Coordinate with in-app onboarding. Email supports, doesn't duplicate.
|
|
|
|
**Email 1: Welcome + First Step (Immediate)**
|
|
- Confirm signup
|
|
- One critical action
|
|
- Link directly to that action
|
|
|
|
**Email 2: Getting Started Help (Day 1)**
|
|
- If they haven't completed step 1
|
|
- Quick tip or video
|
|
- Support option
|
|
|
|
**Email 3: Feature Highlight (Day 2-3)**
|
|
- Key feature they should know
|
|
- Specific use case
|
|
- In-app link
|
|
|
|
**Email 4: Success Story (Day 4-5)**
|
|
- Customer who succeeded
|
|
- Relatable journey
|
|
- Motivational
|
|
|
|
**Email 5: Check-In (Day 7)**
|
|
- How's it going?
|
|
- Ask for feedback
|
|
- Offer help
|
|
|
|
**Email 6: Advanced Tip (Day 10-12)**
|
|
- Power feature
|
|
- For engaged users
|
|
- Level-up content
|
|
|
|
**Email 7: Upgrade/Expand (Day 14+)**
|
|
- For trial users: conversion push
|
|
- For free users: upgrade prompt
|
|
- For paid: expansion opportunity
|