marketingskills/tools/integrations/adobe-analytics.md

Adobe Analytics

Enterprise analytics platform for cross-channel measurement and attribution.

Capabilities

Integration	Available	Notes
API	✓	Reporting API 2.0, Data Insertion API
MCP	-	Not available
CLI	-	Not available
SDK	✓	AppMeasurement.js, Mobile SDKs, Launch

Authentication

• Type: OAuth 2.0 (Service Account JWT)
• Setup: Create integration in Adobe Developer Console
• Header: Authorization: Bearer {access_token}

Common Agent Operations

Get report suite info

GET https://analytics.adobe.io/api/{company_id}/reportsuites

Authorization: Bearer {access_token}
x-api-key: {client_id}

Get dimensions

GET https://analytics.adobe.io/api/{company_id}/dimensions?rsid={report_suite_id}

Authorization: Bearer {access_token}
x-api-key: {client_id}

Get metrics

GET https://analytics.adobe.io/api/{company_id}/metrics?rsid={report_suite_id}

Authorization: Bearer {access_token}
x-api-key: {client_id}

Run report

POST https://analytics.adobe.io/api/{company_id}/reports

{
  "rsid": "{report_suite_id}",
  "globalFilters": [{
    "type": "dateRange",
    "dateRange": "2024-01-01T00:00:00/2024-01-31T23:59:59"
  }],
  "metricContainer": {
    "metrics": [
      {"id": "metrics/visits"},
      {"id": "metrics/pageviews"},
      {"id": "metrics/orders"}
    ]
  },
  "dimension": "variables/evar1"
}

Get segments

GET https://analytics.adobe.io/api/{company_id}/segments?rsid={report_suite_id}

Authorization: Bearer {access_token}
x-api-key: {client_id}

Data Insertion (server-side)

POST https://{tracking_server}/b/ss/{report_suite_id}/0

<?xml version="1.0" encoding="UTF-8"?>
<request>
  <visitorID>user_123</visitorID>
  <events>event1</events>
  <eVar1>campaign_name</eVar1>
  <prop1>page_type</prop1>
</request>

AppMeasurement.js

// Initialize
var s = s_gi('report_suite_id');
s.trackingServer = 'metrics.example.com';

// Set variables
s.pageName = 'Home Page';
s.channel = 'Marketing';
s.eVar1 = 'campaign_name';
s.events = 'event1';

// Track page view
s.t();

// Track link
s.tl(this, 'o', 'Button Click');

Key Concepts

• Report Suite - Data container
• eVars - Conversion variables (persistent)
• props - Traffic variables (hit-level)
• Events - Success metrics
• Segments - User/visit filters
• Calculated Metrics - Derived metrics

Common Dimensions

• variables/page - Page name
• variables/evar1 - Custom conversion variable
• variables/prop1 - Custom traffic variable
• variables/marketingchannel - Marketing channel
• variables/referringdomain - Referring domain

Common Metrics

• metrics/visits - Visits
• metrics/pageviews - Page views
• metrics/uniquevisitors - Unique visitors
• metrics/orders - Orders
• metrics/revenue - Revenue

When to Use

• Enterprise-scale analytics
• Cross-channel attribution
• Integration with Adobe Experience Cloud
• Advanced segmentation
• Data warehouse exports

Rate Limits

• 12 requests/second per company
• 120 requests/minute

Relevant Skills

• analytics
• ab-testing
• paid-ads