Corey Haines
83150fdc08
Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
157 lines
3.2 KiB
Markdown
157 lines
3.2 KiB
Markdown
# Adobe Analytics
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Enterprise analytics platform for cross-channel measurement and attribution.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | Reporting API 2.0, Data Insertion API |
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| MCP | - | Not available |
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| CLI | - | Not available |
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| SDK | ✓ | AppMeasurement.js, Mobile SDKs, Launch |
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## Authentication
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- **Type**: OAuth 2.0 (Service Account JWT)
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- **Setup**: Create integration in Adobe Developer Console
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- **Header**: `Authorization: Bearer {access_token}`
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## Common Agent Operations
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### Get report suite info
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```bash
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GET https://analytics.adobe.io/api/{company_id}/reportsuites
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Authorization: Bearer {access_token}
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x-api-key: {client_id}
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```
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### Get dimensions
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```bash
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GET https://analytics.adobe.io/api/{company_id}/dimensions?rsid={report_suite_id}
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Authorization: Bearer {access_token}
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x-api-key: {client_id}
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```
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### Get metrics
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```bash
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GET https://analytics.adobe.io/api/{company_id}/metrics?rsid={report_suite_id}
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Authorization: Bearer {access_token}
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x-api-key: {client_id}
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```
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### Run report
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```bash
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POST https://analytics.adobe.io/api/{company_id}/reports
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{
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"rsid": "{report_suite_id}",
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"globalFilters": [{
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"type": "dateRange",
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"dateRange": "2024-01-01T00:00:00/2024-01-31T23:59:59"
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}],
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"metricContainer": {
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"metrics": [
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{"id": "metrics/visits"},
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{"id": "metrics/pageviews"},
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{"id": "metrics/orders"}
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]
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},
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"dimension": "variables/evar1"
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}
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```
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### Get segments
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```bash
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GET https://analytics.adobe.io/api/{company_id}/segments?rsid={report_suite_id}
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Authorization: Bearer {access_token}
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x-api-key: {client_id}
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```
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### Data Insertion (server-side)
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```bash
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POST https://{tracking_server}/b/ss/{report_suite_id}/0
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<?xml version="1.0" encoding="UTF-8"?>
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<request>
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<visitorID>user_123</visitorID>
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<events>event1</events>
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<eVar1>campaign_name</eVar1>
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<prop1>page_type</prop1>
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</request>
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```
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## AppMeasurement.js
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```javascript
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// Initialize
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var s = s_gi('report_suite_id');
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s.trackingServer = 'metrics.example.com';
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// Set variables
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s.pageName = 'Home Page';
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s.channel = 'Marketing';
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s.eVar1 = 'campaign_name';
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s.events = 'event1';
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// Track page view
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s.t();
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// Track link
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s.tl(this, 'o', 'Button Click');
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```
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## Key Concepts
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- **Report Suite** - Data container
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- **eVars** - Conversion variables (persistent)
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- **props** - Traffic variables (hit-level)
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- **Events** - Success metrics
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- **Segments** - User/visit filters
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- **Calculated Metrics** - Derived metrics
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## Common Dimensions
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- `variables/page` - Page name
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- `variables/evar1` - Custom conversion variable
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- `variables/prop1` - Custom traffic variable
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- `variables/marketingchannel` - Marketing channel
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- `variables/referringdomain` - Referring domain
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## Common Metrics
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- `metrics/visits` - Visits
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- `metrics/pageviews` - Page views
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- `metrics/uniquevisitors` - Unique visitors
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- `metrics/orders` - Orders
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- `metrics/revenue` - Revenue
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## When to Use
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- Enterprise-scale analytics
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- Cross-channel attribution
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- Integration with Adobe Experience Cloud
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- Advanced segmentation
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- Data warehouse exports
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## Rate Limits
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- 12 requests/second per company
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- 120 requests/minute
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## Relevant Skills
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- analytics
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- ab-testing
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- paid-ads
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