Corey Haines
83150fdc08
Renames: - ab-test-setup → ab-testing - analytics-tracking → analytics - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social Updates all cross-references in skills, references, tools, marketplace.json, README, AGENTS.md, and CONTRIBUTING.md. BREAKING: Users with installed skills will need to reinstall. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
151 lines
2.5 KiB
Markdown
151 lines
2.5 KiB
Markdown
# Zapier
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Workflow automation platform connecting apps without code.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | REST API for Zaps, tasks, and webhooks |
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| MCP | ✓ | Available via Zapier MCP server |
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| CLI | - | Not available |
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| SDK | - | API and webhooks only |
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## Authentication
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- **Type**: API Key
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- **Header**: `X-API-Key: {api_key}`
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- **Get key**: Settings > API in Zapier account
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## Common Agent Operations
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### List Zaps
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```bash
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GET https://api.zapier.com/v1/zaps
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```
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### Get Zap details
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```bash
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GET https://api.zapier.com/v1/zaps/{zap_id}
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```
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### Turn Zap on/off
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```bash
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POST https://api.zapier.com/v1/zaps/{zap_id}/on
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POST https://api.zapier.com/v1/zaps/{zap_id}/off
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```
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### Get task history
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```bash
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GET https://api.zapier.com/v1/zaps/{zap_id}/tasks
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```
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### Get profile info
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```bash
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GET https://api.zapier.com/v1/profiles/me
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```
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## Webhooks (Triggers)
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### Catch Hook (receive data)
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Create a "Webhooks by Zapier" trigger to receive data:
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```bash
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POST https://hooks.zapier.com/hooks/catch/{webhook_id}/
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{
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"event": "user.created",
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"user_id": "123",
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"email": "user@example.com"
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}
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```
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### Send data to Zapier
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Most common: trigger a Zap from your app:
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```bash
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POST https://hooks.zapier.com/hooks/catch/{account_id}/{hook_id}/
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{
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"name": "John Doe",
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"email": "john@example.com",
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"plan": "pro"
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}
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```
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## Common Marketing Automations
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### Lead capture to CRM
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```
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Typeform → Zapier → HubSpot
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```
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### New customer notifications
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```
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Stripe (new customer) → Zapier → Slack
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```
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### Email sequence triggers
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```
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Form submission → Zapier → Customer.io
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```
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### Social proof automation
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```
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New review → Zapier → Twitter/Slack
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```
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### Referral tracking
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```
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New referral → Zapier → Spreadsheet + Slack
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```
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## Webhook Payload Structure
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When sending to Zapier, structure data as flat JSON:
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```json
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{
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"customer_name": "John Doe",
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"customer_email": "john@example.com",
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"plan_name": "Pro",
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"plan_price": 99,
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"signup_date": "2024-01-15"
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}
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```
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## Key Concepts
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- **Zap** - Automated workflow
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- **Trigger** - Event that starts a Zap
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- **Action** - Task performed by Zap
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- **Task** - Single action execution
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- **Filter** - Conditional logic
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- **Path** - Branching logic
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## When to Use
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- Connecting marketing tools without code
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- Automating lead routing
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- Syncing data between platforms
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- Triggering notifications
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- Building marketing workflows
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## Rate Limits
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- 100 requests per minute
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- Task limits by plan tier
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## Relevant Skills
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- emails
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- analytics
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- referrals
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