marketingskills/tools/integrations/gong.md

Gong

Revenue intelligence platform that records, transcribes, and analyzes sales conversations (calls, video meetings, emails) to surface deal insights, coaching opportunities, and competitive intelligence.

Capabilities

Integration	Available	Notes
API	✓	REST API, Basic Auth or OAuth2
MCP	-	Not available
CLI	-	Not available
SDK	-	REST API only; community Python client via dltHub

Authentication

• Type: Basic Auth (Access Key + Secret) or OAuth2 for published apps
• Get key: Admin-only — Settings > API at https://app.gong.io
• Base URL: https://api.gong.io/v2/

API Endpoints

Calls

# List calls
GET https://api.gong.io/v2/calls

# Get call transcript
GET https://api.gong.io/v2/calls/{id}/transcript

# Get call details (participants, duration, topics)
GET https://api.gong.io/v2/calls/{id}

Users & Stats

# List users
GET https://api.gong.io/v2/users

# Get user stats (talk ratio, questions asked, longest monologue)
GET https://api.gong.io/v2/stats/activity/day-by-day

CRM & Deals

# Get deals
GET https://api.gong.io/v2/deals

# Get deal activity
GET https://api.gong.io/v2/deals/{id}/activity

Engage (Outreach Automation)

# List flows
GET https://api.gong.io/v2/engage/flows

# Get flow analytics
GET https://api.gong.io/v2/engage/flows/{id}/analytics

Key Data Points

Per Call

• Full transcript with speaker labels and timestamps
• Talk-to-listen ratio per participant
• Topics discussed (auto-detected)
• Questions asked (count and content)
• Longest monologue duration
• Next steps mentioned
• Competitor mentions
• Pricing discussions flagged

Per Deal

• All associated calls and emails
• Deal stage progression
• Risk signals (gone dark, competitor mentioned, champion left)
• Engagement score

Per Rep

• Talk ratio trends
• Question frequency
• Topic coverage vs. playbook
• Win rate correlation with behaviors

Common Agent Operations

Extract Competitive Intelligence from Calls

1. Query calls mentioning competitor names
2. Extract: objections raised, features compared, pricing discussed
3. Synthesize into competitive battlecard updates
4. Track competitor mention frequency over time

Mine Calls for Customer Research

1. Pull transcripts from recent won/lost deals
2. Extract: pain points, trigger events, decision criteria, language used
3. Feed into persona building and messaging work
4. Identify recurring objections for sales enablement

Revenue Attribution

1. Pull call data alongside CRM deal data
2. Map which content/pages were discussed in winning deals
3. Identify which talking points correlate with closed-won
4. Build content-to-revenue attribution reports

Rep Coaching Insights

1. Compare top performer call patterns vs. team average
2. Identify: talk ratio, question frequency, topic coverage gaps
3. Surface specific call moments for coaching review
4. Track improvement over time

Rate Limits

• 3 API calls per second
• 10,000 API calls per day
• Pagination required for large result sets

When to Use

• Mining sales call transcripts for customer research and VOC data
• Extracting competitive intelligence from prospect conversations
• Building revenue attribution models (content → deal influence)
• Analyzing win/loss patterns across deal transcripts
• Coaching sales reps based on conversation analytics
• Identifying common objections and buying signals

Limitations

• API access requires admin credentials
• Transcript quality depends on call audio quality
• Rate limits (10k/day) may constrain large-scale analysis
• Pricing is enterprise-level (not publicly listed, typically $100+/user/month)
• Requires team adoption — only records calls made through Gong

Relevant Skills

• customer-research
• sales-enablement
• competitor-alternatives
• revops
• cold-email