Corey Haines
d10c161c04
RB2B for B2B website visitor identification (person-level de-anonymization, intent signals, outreach routing). Gong for revenue intelligence (call transcripts, competitive intel, deal insights, rep coaching). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
149 lines
3.9 KiB
Markdown
149 lines
3.9 KiB
Markdown
# Gong
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Revenue intelligence platform that records, transcribes, and analyzes sales conversations (calls, video meetings, emails) to surface deal insights, coaching opportunities, and competitive intelligence.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | REST API, Basic Auth or OAuth2 |
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| MCP | - | Not available |
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| CLI | - | Not available |
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| SDK | - | REST API only; community Python client via dltHub |
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## Authentication
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- **Type**: Basic Auth (Access Key + Secret) or OAuth2 for published apps
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- **Get key**: Admin-only — Settings > API at https://app.gong.io
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- **Base URL**: `https://api.gong.io/v2/`
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## API Endpoints
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### Calls
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```bash
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# List calls
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GET https://api.gong.io/v2/calls
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# Get call transcript
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GET https://api.gong.io/v2/calls/{id}/transcript
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# Get call details (participants, duration, topics)
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GET https://api.gong.io/v2/calls/{id}
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```
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### Users & Stats
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```bash
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# List users
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GET https://api.gong.io/v2/users
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# Get user stats (talk ratio, questions asked, longest monologue)
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GET https://api.gong.io/v2/stats/activity/day-by-day
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```
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### CRM & Deals
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```bash
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# Get deals
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GET https://api.gong.io/v2/deals
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# Get deal activity
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GET https://api.gong.io/v2/deals/{id}/activity
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```
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### Engage (Outreach Automation)
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```bash
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# List flows
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GET https://api.gong.io/v2/engage/flows
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# Get flow analytics
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GET https://api.gong.io/v2/engage/flows/{id}/analytics
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```
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## Key Data Points
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### Per Call
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- Full transcript with speaker labels and timestamps
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- Talk-to-listen ratio per participant
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- Topics discussed (auto-detected)
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- Questions asked (count and content)
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- Longest monologue duration
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- Next steps mentioned
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- Competitor mentions
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- Pricing discussions flagged
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### Per Deal
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- All associated calls and emails
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- Deal stage progression
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- Risk signals (gone dark, competitor mentioned, champion left)
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- Engagement score
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### Per Rep
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- Talk ratio trends
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- Question frequency
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- Topic coverage vs. playbook
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- Win rate correlation with behaviors
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## Common Agent Operations
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### Extract Competitive Intelligence from Calls
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1. Query calls mentioning competitor names
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2. Extract: objections raised, features compared, pricing discussed
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3. Synthesize into competitive battlecard updates
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4. Track competitor mention frequency over time
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### Mine Calls for Customer Research
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1. Pull transcripts from recent won/lost deals
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2. Extract: pain points, trigger events, decision criteria, language used
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3. Feed into persona building and messaging work
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4. Identify recurring objections for sales enablement
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### Revenue Attribution
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1. Pull call data alongside CRM deal data
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2. Map which content/pages were discussed in winning deals
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3. Identify which talking points correlate with closed-won
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4. Build content-to-revenue attribution reports
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### Rep Coaching Insights
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1. Compare top performer call patterns vs. team average
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2. Identify: talk ratio, question frequency, topic coverage gaps
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3. Surface specific call moments for coaching review
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4. Track improvement over time
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## Rate Limits
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- 3 API calls per second
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- 10,000 API calls per day
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- Pagination required for large result sets
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## When to Use
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- Mining sales call transcripts for customer research and VOC data
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- Extracting competitive intelligence from prospect conversations
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- Building revenue attribution models (content → deal influence)
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- Analyzing win/loss patterns across deal transcripts
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- Coaching sales reps based on conversation analytics
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- Identifying common objections and buying signals
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## Limitations
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- API access requires admin credentials
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- Transcript quality depends on call audio quality
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- Rate limits (10k/day) may constrain large-scale analysis
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- Pricing is enterprise-level (not publicly listed, typically $100+/user/month)
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- Requires team adoption — only records calls made through Gong
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## Relevant Skills
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- customer-research
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- sales-enablement
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- competitor-alternatives
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- revops
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- cold-email
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