refactor: rename plan skill to marketing-plan
Avoids name collision with Claude Codes built-in Plan agent and matches existing repo naming patterns (marketing-ideas, audit-marketing). - Renames skills/plan/ to skills/marketing-plan/ - Updates name field and slash-command references in SKILL.md - Updates canonical example reference in example-olo.md - Updates VERSIONS.md row and changelog entry Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
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@@ -27,12 +27,12 @@ Current versions of all skills. Agents can compare against local versions to che
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| launch | 2.0.0 | 2026-05-05 |
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| lead-magnets | 2.0.0 | 2026-05-05 |
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| marketing-ideas | 2.0.0 | 2026-05-05 |
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| marketing-plan | 1.0.0 | 2026-05-27 |
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| marketing-psychology | 2.0.0 | 2026-05-05 |
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| onboarding | 2.0.0 | 2026-05-05 |
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| ads | 2.0.1 | 2026-05-26 |
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| paywalls | 2.0.0 | 2026-05-05 |
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| popups | 2.0.0 | 2026-05-05 |
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| plan | 1.0.0 | 2026-05-27 |
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| pricing | 2.0.0 | 2026-05-05 |
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| product-marketing | 2.0.0 | 2026-05-05 |
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| programmatic-seo | 2.0.0 | 2026-05-05 |
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@@ -52,7 +52,7 @@ Current versions of all skills. Agents can compare against local versions to che
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### 2.3.0 (2026-05-27)
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- Added `plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-olo (canonical reference plan from a real fCMO engagement).
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- Added `marketing-plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-olo (canonical reference plan from a real fCMO engagement).
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- Total skills: 43.
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### 2.2.0 (2026-05-26)
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@@ -1,5 +1,5 @@
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---
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name: plan
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name: marketing-plan
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version: 1.0.0
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description: When the user needs to build a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," or wants a "comprehensive marketing strategy document." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and the 17-section audit-marketing rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For scoring current state, see audit-marketing. For positioning before planning, see positioning. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
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---
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@@ -25,13 +25,13 @@ Invoke this skill when:
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## How this skill is invoked
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```
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/plan {client-name-or-domain}
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/marketing-plan {client-name-or-domain}
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```
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Examples:
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- `/plan olo.app`
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- `/plan acme-saas`
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- `/plan` (will prompt for client name)
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- `/marketing-plan olo.app`
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- `/marketing-plan acme-saas`
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- `/marketing-plan` (will prompt for client name)
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On invocation, the skill auto-detects whether this is a new plan or an in-progress one:
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- If `~/marketing-plans/{client-slug}/` exists with a `research.md` or any phase markers, **resume** from the last completed phase.
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@@ -55,7 +55,7 @@ Present each section's draft in chat. For each section you can:
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- Add observations ("also mention Z")
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- Expand ("go deeper on this")
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Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/plan client-name` again to pick up at the next unfinished section.
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Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/marketing-plan client-name` again to pick up at the next unfinished section.
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### Phase 3 — FINALIZE (compile + verify + publish)
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@@ -1,6 +1,6 @@
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# Example — Olo Marketing Plan v1
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**This is the canonical reference example for the `/plan` skill.** It's the actual marketing plan produced for Olo, a clinically-validated spatial-audio nervous-system platform. The client and details are real; the plan was generated by walking the methodology in this skill end-to-end.
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**This is the canonical reference example for the `/marketing-plan` skill.** It's the actual marketing plan produced for Olo, a clinically-validated spatial-audio nervous-system platform. The client and details are real; the plan was generated by walking the methodology in this skill end-to-end.
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Use this as the "what good looks like" reference when drafting a new plan. The structure, tone, depth, and operational specificity are the bar to clear.
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