Merge pull request #181 from coreyhaines31/development

v1.4.0 release
Merge pull request #180 from coreyhaines31/docs/v1.4.0-release
2026-03-14 02:06:23 -07:00 · 2026-03-14 02:06:06 -07:00 · 2026-03-14 01:52:43 -07:00 · 2026-03-14 00:04:30 +00:00 · 2026-03-13 17:04:20 -07:00 · 2026-03-13 17:03:53 -07:00
47 changed files with 1822 additions and 88 deletions
@@ -12,7 +12,7 @@
  "plugins": [
    {
      "name": "marketing-skills",
-      "description": "32 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
+      "description": "33 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
      "source": "./",
      "strict": false,
      "skills": [
@@ -30,6 +30,7 @@
        "./skills/form-cro",
        "./skills/free-tool-strategy",
        "./skills/launch-strategy",
+        "./skills/lead-magnets",
        "./skills/marketing-ideas",
        "./skills/marketing-psychology",
        "./skills/onboarding-cro",
@@ -22,6 +22,7 @@ marketingskills/
 │       └── SKILL.md       # Required skill file
 ├── tools/
 │   ├── clis/              # Zero-dependency Node.js CLI tools (51 tools)
+│   ├── composio/          # Composio integration layer (quick start + toolkit mapping)
 │   ├── integrations/      # API integration guides per tool
 │   └── REGISTRY.md        # Tool index with capabilities
 ├── CONTRIBUTING.md
@@ -167,7 +168,8 @@ This repository includes a tools registry for agent-compatible marketing tools.

 - **Tool discovery**: Read `tools/REGISTRY.md` to see available tools and their capabilities
 - **Integration details**: See `tools/integrations/{tool}.md` for API endpoints, auth, and common operations
- **MCP-enabled tools**: ga4, stripe, mailchimp, google-ads, resend, zapier, zoominfo, clay, supermetrics, coupler, outreach, crossbeam
+- **MCP-enabled tools**: ga4, stripe, mailchimp, google-ads, resend, zapier, zoominfo, clay, supermetrics, coupler, outreach, crossbeam, composio
+- **Composio** (integration layer): Adds MCP access to OAuth-heavy tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, etc.). See `tools/integrations/composio.md`

 ### Registry Structure

@@ -189,6 +191,8 @@ Skills reference relevant tools for implementation. For example:
 - `email-sequence` skill → customer-io, mailchimp, resend guides
 - `paid-ads` skill → google-ads, meta-ads, linkedin-ads guides

+For tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion), Composio provides MCP access via a single server. See `tools/integrations/composio.md` for setup and `tools/composio/marketing-tools.md` for the full toolkit mapping.
+
 ## Checking for Updates

 When using any skill from this repository:
@@ -67,6 +67,7 @@ See each skill's **Related Skills** section for the full dependency map.
 | [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
 | [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
 | [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
+| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
 | [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
 | [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
 | [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
@@ -78,8 +79,8 @@ See each skill's **Related Skills** section for the full dependency map.
 | [product-marketing-context](skills/product-marketing-context/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
 | [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
 | [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
-| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff... |
-| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts... |
+| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
+| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
 | [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
 | [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
 | [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
@@ -4,41 +4,53 @@ Current versions of all skills. Agents can compare against local versions to che

 | Skill | Version | Last Updated |
 |-------|---------|--------------|
-| ab-test-setup | 1.1.0 | 2026-02-27 |
-| ad-creative | 1.1.0 | 2026-02-27 |
-| ai-seo | 1.1.0 | 2026-02-27 |
-| analytics-tracking | 1.1.0 | 2026-02-27 |
-| churn-prevention | 1.1.0 | 2026-02-27 |
-| cold-email | 1.1.0 | 2026-02-27 |
-| competitor-alternatives | 1.1.0 | 2026-02-27 |
-| content-strategy | 1.1.0 | 2026-02-27 |
-| copy-editing | 1.1.0 | 2026-02-27 |
-| copywriting | 1.1.0 | 2026-02-27 |
-| email-sequence | 1.1.0 | 2026-02-27 |
-| form-cro | 1.1.0 | 2026-02-27 |
-| free-tool-strategy | 1.1.0 | 2026-02-27 |
-| launch-strategy | 1.1.0 | 2026-02-27 |
-| marketing-ideas | 1.1.0 | 2026-02-27 |
-| marketing-psychology | 1.1.0 | 2026-02-27 |
-| onboarding-cro | 1.1.0 | 2026-02-27 |
-| page-cro | 1.1.0 | 2026-02-27 |
-| paid-ads | 1.1.0 | 2026-02-27 |
-| paywall-upgrade-cro | 1.1.0 | 2026-02-27 |
-| popup-cro | 1.1.0 | 2026-02-27 |
-| pricing-strategy | 1.1.0 | 2026-02-27 |
-| product-marketing-context | 1.1.0 | 2026-02-27 |
-| programmatic-seo | 1.1.0 | 2026-02-27 |
-| referral-program | 1.1.0 | 2026-02-27 |
-| revops | 1.1.0 | 2026-02-27 |
-| sales-enablement | 1.1.0 | 2026-02-27 |
-| schema-markup | 1.1.0 | 2026-02-27 |
-| seo-audit | 1.1.0 | 2026-02-27 |
-| signup-flow-cro | 1.1.0 | 2026-02-27 |
-| site-architecture | 1.1.0 | 2026-02-27 |
-| social-content | 1.1.0 | 2026-02-27 |
+| ab-test-setup | 1.2.0 | 2026-03-14 |
+| ad-creative | 1.2.0 | 2026-03-14 |
+| ai-seo | 1.2.0 | 2026-03-14 |
+| analytics-tracking | 1.2.0 | 2026-03-14 |
+| churn-prevention | 1.2.0 | 2026-03-14 |
+| cold-email | 1.2.0 | 2026-03-14 |
+| competitor-alternatives | 1.2.0 | 2026-03-14 |
+| content-strategy | 1.2.0 | 2026-03-14 |
+| copy-editing | 1.2.0 | 2026-03-14 |
+| copywriting | 1.2.0 | 2026-03-14 |
+| email-sequence | 1.2.0 | 2026-03-14 |
+| form-cro | 1.2.0 | 2026-03-14 |
+| free-tool-strategy | 1.2.0 | 2026-03-14 |
+| launch-strategy | 1.2.0 | 2026-03-14 |
+| lead-magnets | 1.0.0 | 2026-03-14 |
+| marketing-ideas | 1.2.0 | 2026-03-14 |
+| marketing-psychology | 1.2.0 | 2026-03-14 |
+| onboarding-cro | 1.2.0 | 2026-03-14 |
+| page-cro | 1.2.0 | 2026-03-14 |
+| paid-ads | 1.2.0 | 2026-03-14 |
+| paywall-upgrade-cro | 1.2.0 | 2026-03-14 |
+| popup-cro | 1.2.0 | 2026-03-14 |
+| pricing-strategy | 1.2.0 | 2026-03-14 |
+| product-marketing-context | 1.2.0 | 2026-03-14 |
+| programmatic-seo | 1.2.0 | 2026-03-14 |
+| referral-program | 1.2.0 | 2026-03-14 |
+| revops | 1.2.0 | 2026-03-14 |
+| sales-enablement | 1.2.0 | 2026-03-14 |
+| schema-markup | 1.2.0 | 2026-03-14 |
+| seo-audit | 1.2.0 | 2026-03-14 |
+| signup-flow-cro | 1.2.0 | 2026-03-14 |
+| site-architecture | 1.2.0 | 2026-03-14 |
+| social-content | 1.2.0 | 2026-03-14 |

 ## Recent Changes

+### 2026-03-14
+- Added `lead-magnets` skill for lead magnet strategy, format selection, and conversion optimization
+- Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
+- Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
+- Added 197 evals across all 33 skills for automated quality testing
+- Optimized all 32 skill descriptions for better trigger phrase matching
+- Replaced rigid imperatives with reasoning-based guidance across all skills
+- Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
+- Added 13 new integration guides
+- Bumped all 32 existing skills from 1.1.0 → 1.2.0
+
 ### 2026-02-27
 - Migrated context path from `.claude/` to `.agents/` for agent-agnostic compatibility
 - All skills now check `.agents/product-marketing-context.md` first, with `.claude/` fallback for older setups
@@ -1,6 +1,6 @@
 ---
 name: ab-test-setup
-description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
+description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
 metadata:
  version: 1.1.0
 ---
@@ -180,7 +180,7 @@ We'll know this is true when [metrics].
 - Check segment quality
 - Document external factors

-**DON'T:**
+**Avoid:**
 - Peek at results and stop early
 - Make changes to variants
 - Add traffic from new sources
@@ -1,6 +1,6 @@
 ---
 name: ad-creative
-description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting."
+description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting."
 metadata:
  version: 1.1.0
 ---
@@ -64,7 +64,7 @@ Pull performance data → Identify winning patterns → Generate new variations

 ## Platform Specs

-**Always enforce these limits.** Never deliver creative that exceeds platform character limits.
+Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.

 ### Google Ads (Responsive Search Ads)

@@ -320,7 +320,7 @@ For large-scale creative production (Anthropic's growth team generates 100+ vari
 - **Writing headlines that only work together** — RSA headlines get combined randomly
 - **Ignoring character limits** — Platforms truncate without warning
 - **All variations sound the same** — Vary angles, not just word choice
- **No CTA headlines** — Always include action-oriented headlines
+- **No CTA headlines** — RSAs need action-oriented headlines to drive clicks; include at least 2-3
 - **Generic descriptions** — "Learn more about our solution" wastes the slot
 - **Iterating without data** — Gut feelings are less reliable than metrics
 - **Testing too many things at once** — Change one variable per test cycle
@@ -1,6 +1,6 @@
 ---
 name: ai-seo
-description: "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup."
+description: "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup."
 metadata:
  version: 1.1.0
 ---
@@ -353,7 +353,7 @@ Monthly manual check:
 - **Ignoring AI search entirely** — ~45% of Google searches now show AI Overviews, and ChatGPT/Perplexity are growing fast
 - **Treating AI SEO as separate from SEO** — Good traditional SEO is the foundation; AI SEO adds structure and authority on top
 - **Writing for AI, not humans** — If content reads like it was written to game an algorithm, it won't get cited or convert
- **No freshness signals** — Undated content loses to dated content. Always show when content was last updated
+- **No freshness signals** — Undated content loses to dated content because AI systems weight recency heavily. Show when content was last updated
 - **Gating all content** — AI can't access gated content. Keep your most authoritative content open
 - **Ignoring third-party presence** — You may get more AI citations from a Wikipedia mention than from your own blog
 - **No structured data** — Schema markup gives AI systems structured context about your content
@@ -1,6 +1,6 @@
 ---
 name: analytics-tracking
-description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
+description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: churn-prevention
-description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro."
+description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro."
 metadata:
  version: 1.1.0
 ---
@@ -375,7 +375,7 @@ Test one variable at a time:
 - **Guilt-trip copy** — "Are you sure you want to abandon us?" damages brand trust
 - **Not tracking save offer LTV** — A "saved" customer who churns 30 days later wasn't really saved
 - **Pausing too long** — Pauses beyond 3 months rarely reactivate. Set limits.
- **No post-cancel path** — Always make reactivation easy and trigger win-back emails
+- **No post-cancel path** — Make reactivation easy and trigger win-back emails, because some churned users will want to come back

 ---

@@ -1,6 +1,6 @@
 ---
 name: cold-email
-description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
+description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
 metadata:
  version: 1.1.0
 ---
@@ -100,7 +100,7 @@ See [subject-lines.md](references/subject-lines.md) for the full data.

 ## Follow-Up Sequences

-Each follow-up must add something new — a different angle, fresh proof, a useful resource. Never "just checking in."
+Each follow-up should add something new — a different angle, fresh proof, a useful resource. "Just checking in" gives the reader no reason to respond.

 - 3-5 total emails, increasing gaps between them
 - Each email should stand alone (they may not have read the previous ones)
@@ -1,6 +1,6 @@
 ---
 name: competitor-alternatives
-description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables."
+description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: content-strategy
-description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
+description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.
 metadata:
  version: 1.1.0
 ---
@@ -348,6 +348,12 @@ Visual or structured representation of how content interconnects.

 ---

+## References
+
+- **[Headless CMS Guide](references/headless-cms.md)**: CMS selection, content modeling for marketing, editorial workflows, platform comparison (Sanity, Contentful, Strapi)
+
+---
+
 ## Related Skills

 - **copywriting**: For writing individual content pieces
@@ -0,0 +1,194 @@
+# Headless CMS Guide
+
+Reference for choosing, modeling, and implementing a headless CMS for marketing content.
+
+## When to Use This Reference
+
+Use this when selecting a CMS for a new project, designing content models for marketing sites, setting up editorial workflows, or connecting CMS content to programmatic pages.
+
+---
+
+## Headless vs Traditional CMS
+
+A headless CMS separates content management from presentation. Content is stored in a structured backend and delivered via API to any frontend.
+
+### When Headless Makes Sense
+
+- Multiple frontends consume the same content (web, mobile, email)
+- Developers want full control over the frontend stack
+- Content needs to be reused across channels
+- You're building with a modern framework (Next.js, Remix, Astro)
+- Marketing needs structured, reusable content blocks
+
+### When Traditional Works Better
+
+- Small team with no dedicated developers
+- Simple blog or brochure site
+- WYSIWYG editing is a hard requirement
+- Budget is tight and WordPress/Webflow does the job
+
+### Decision Checklist
+
+| Factor | Headless | Traditional |
+|--------|----------|-------------|
+| Multi-channel delivery | Yes | Limited |
+| Developer control | Full | Constrained |
+| Non-technical editing | Requires setup | Built-in |
+| Time to launch | Longer | Faster |
+| Content reuse | Native | Manual |
+| Hosting flexibility | Any frontend | Platform-dependent |
+
+---
+
+## Content Modeling for Marketing
+
+### Core Principles
+
+1. **Think in types, not pages.** A "Landing Page" is a content type with fields — not an HTML file. This lets you reuse components across pages.
+2. **Separate content from presentation.** Store the headline text, not the styled headline. Presentation belongs in the frontend.
+3. **Design for reuse.** If testimonials appear on 5 pages, create a Testimonial type and reference it — don't duplicate.
+4. **Keep models flat.** Deeply nested structures are hard to query and maintain. Prefer references over nesting.
+
+### Common Marketing Content Types
+
+| Type | Key Fields | Notes |
+|------|-----------|-------|
+| **Landing Page** | title, slug, hero, sections[], seo | Modular sections for flexibility |
+| **Blog Post** | title, slug, body, author, category, tags, publishedAt, seo | Rich text or Portable Text body |
+| **Case Study** | title, customer, challenge, solution, results, metrics[], logo | Link to related products/features |
+| **Testimonial** | quote, author, role, company, avatar, rating | Reference from landing pages |
+| **FAQ** | question, answer, category | Group by category for programmatic pages |
+| **Author** | name, bio, avatar, social links | Reference from blog posts |
+| **CTA Block** | heading, body, buttonText, buttonUrl, variant | Reusable across pages |
+
+### SEO Fields Checklist
+
+Every page-level content type needs:
+
+- `metaTitle` — 50-60 characters
+- `metaDescription` — 150-160 characters
+- `ogImage` — 1200x630px social preview
+- `slug` — URL path segment
+- `canonicalUrl` — optional override
+- `noIndex` — boolean for excluding from search
+- `structuredData` — optional JSON-LD override
+
+---
+
+## Editorial Workflows
+
+### Draft → Review → Publish Cycle
+
+1. **Draft** — Author creates or edits content
+2. **Review** — Editor reviews for accuracy, brand voice, SEO
+3. **Approve** — Stakeholder signs off
+4. **Schedule** — Set publish date/time
+5. **Publish** — Content goes live via API
+
+### Preview APIs
+
+All major headless CMS platforms support draft previews:
+
+- **Sanity**: Real-time preview with `useLiveQuery` or Presentation tool
+- **Contentful**: Preview API (`preview.contentful.com`) with separate access token
+- **Strapi**: Draft & Publish system with `status=draft` query parameter (v5; replaces v4's `publicationState`)
+
+Set up a preview route in your frontend (e.g., `/api/preview`) that authenticates and renders draft content.
+
+### Roles and Permissions
+
+| Role | Can Create | Can Edit | Can Publish | Can Delete |
+|------|:----------:|:--------:|:-----------:|:----------:|
+| Author | Yes | Own | No | Own drafts |
+| Editor | Yes | All | Yes | Drafts |
+| Admin | Yes | All | Yes | All |
+
+Exact permission models vary by platform. Sanity uses role-based access. Contentful has space-level roles. Strapi has granular RBAC.
+
+---
+
+## Platform Comparison
+
+| Feature | Sanity | Contentful | Strapi |
+|---------|--------|------------|--------|
+| Hosting | Cloud (managed) | Cloud (managed) | Self-hosted or Cloud |
+| Query Language | GROQ | REST / GraphQL | REST / GraphQL |
+| Free Tier | Generous | Limited | Open source (free) |
+| Real-time Collab | Yes (built-in) | Limited | No |
+| Best For | Developer flexibility | Enterprise multi-locale | Budget / self-hosted |
+| Content Modeling | Schema-as-code | Web UI | Web UI or code |
+| Media Handling | Built-in DAM | Built-in | Plugin-based |
+
+### Sanity
+
+**Strengths**: GROQ query language is powerful and flexible. Schema defined in code (version-controlled). Real-time collaborative editing. Portable Text for rich content. Generous free tier.
+
+**Considerations**: Steeper learning curve for non-developers. Studio customization requires React knowledge. Vendor lock-in on GROQ queries.
+
+**Marketing fit**: Best when developers and marketers collaborate closely. Strong for content-heavy sites with complex models.
+
+### Contentful
+
+**Strengths**: Mature enterprise platform. Excellent multi-locale support. Strong ecosystem of integrations. Composable content with Studio. Well-documented APIs.
+
+**Considerations**: Pricing scales with content types and locales. Two separate APIs (Delivery and Management). Rate limits can be tight on lower plans.
+
+**Marketing fit**: Best for enterprises with multi-market content needs. Good when you need established vendor reliability.
+
+### Strapi
+
+**Strengths**: Open source, self-hosted option. Full control over data. No per-seat pricing. Customizable admin panel. Plugin ecosystem. REST by default, GraphQL via plugin.
+
+**Considerations**: Self-hosting means you handle infrastructure. Smaller ecosystem than Sanity/Contentful. V5 migration can be significant from V4.
+
+**Marketing fit**: Best for teams with DevOps capability who want full control and no vendor lock-in. Good for budget-conscious projects.
+
+### Others Worth Knowing
+
+- **Hygraph** — GraphQL-native, strong for federation and multi-source content
+- **Keystatic** — Git-based, good for developer-content hybrid workflows
+- **Payload** — TypeScript-first, self-hosted, code-configured like Sanity
+- **Builder.io** — Visual editor with headless backend, good for non-technical marketers
+- **Prismic** — Slice-based content modeling, strong Next.js integration
+
+---
+
+## Integration with Marketing Skills
+
+### Programmatic SEO
+
+Use CMS as the data source for programmatic pages. Store structured data (FAQs, comparisons, city pages) as content types and generate pages from queries. See **programmatic-seo** skill.
+
+### Copywriting
+
+CMS content models enforce consistent structure. Define fields that match your copy frameworks (headline, subheadline, social proof, CTA). See **copywriting** skill.
+
+### Site Architecture
+
+URL structure, navigation hierarchy, and internal linking all depend on how content is organized in the CMS. Plan your content model and site architecture together. See **site-architecture** skill.
+
+### Email Sequences
+
+Pull CMS content into email templates for consistent messaging across web and email. Case studies, testimonials, and blog posts can feed email nurture sequences. See **email-sequence** skill.
+
+---
+
+## Implementation Checklist
+
+- [ ] Define content types based on page types and reusable blocks
+- [ ] Add SEO fields to every page-level content type
+- [ ] Set up preview/draft mode in your frontend
+- [ ] Configure roles and permissions for your team
+- [ ] Create sample content for each type before building frontend
+- [ ] Set up webhook notifications for content changes (rebuild triggers)
+- [ ] Document content guidelines for editors (field descriptions, character limits)
+- [ ] Test content delivery performance (CDN, caching, ISR)
+- [ ] Plan migration strategy if moving from existing CMS
+
+---
+
+## Relevant Integration Guides
+
+- [Sanity](../../../tools/integrations/sanity.md) — GROQ queries, mutations, CLI
+- [Contentful](../../../tools/integrations/contentful.md) — Delivery/Management APIs, publishing
+- [Strapi](../../../tools/integrations/strapi.md) — REST CRUD, filters, document API
@@ -1,6 +1,6 @@
 ---
 name: copy-editing
-description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
+description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: copywriting
-description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
+description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
 metadata:
  version: 1.1.0
 ---
@@ -67,7 +67,7 @@ Each section should advance one argument. Build a logical flow down the page.
 3. **Active over passive** — "We generate reports" not "Reports are generated"
 4. **Confident over qualified** — Remove "almost," "very," "really"
 5. **Show over tell** — Describe the outcome instead of using adverbs
-6. **Honest over sensational** — Never fabricate statistics or testimonials
+6. **Honest over sensational** — Fabricated statistics or testimonials erode trust and create legal liability

 ### Quick Quality Check

@@ -1,6 +1,6 @@
 ---
 name: email-sequence
-description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
+description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
 metadata:
  version: 1.1.0
 ---
@@ -301,6 +301,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key email

 ## Related Skills

+- **lead-magnets**: For planning lead magnets that feed into nurture sequences
 - **churn-prevention**: For cancel flows, save offers, and dunning strategy (email supports this)
 - **onboarding-cro**: For in-app onboarding (email supports this)
 - **copywriting**: For landing pages emails link to
@@ -1,6 +1,6 @@
 ---
 name: form-cro
-description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
+description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
 metadata:
  version: 1.1.0
 ---
@@ -120,7 +120,7 @@ For each field, ask:
 4. Logical grouping if many fields

 ### Labels and Placeholders
- Labels: Always visible (not just placeholder)
+- Labels: Keep visible (not just placeholder) — placeholders disappear when typing, leaving users unsure what they're filling in
 - Placeholders: Examples, not labels
 - Help text: Only when genuinely helpful

@@ -1,6 +1,6 @@
 ---
 name: free-tool-strategy
-description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
+description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
 metadata:
  version: 1.1.0
 ---
@@ -172,6 +172,7 @@ Rate each factor 1-5:

 ## Related Skills

+- **lead-magnets**: For downloadable content lead magnets (ebooks, checklists, templates)
 - **page-cro**: For optimizing the tool's landing page
 - **seo-audit**: For SEO-optimizing the tool
 - **analytics-tracking**: For measuring tool usage
@@ -1,6 +1,6 @@
 ---
 name: launch-strategy
-description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum."
+description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas."
 metadata:
  version: 1.1.0
 ---
@@ -0,0 +1,310 @@
+---
+name: lead-magnets
+description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
+metadata:
+  version: 1.0.0
+---
+
+# Lead Magnets
+
+You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
+
+## Before Planning
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Business Context
+- What does the company do?
+- Who is the ideal customer?
+- What problems does your product solve?
+
+### 2. Current Lead Generation
+- How do you currently capture leads?
+- What lead magnets or offers do you have?
+- What's your current conversion rate on email capture?
+
+### 3. Content Assets
+- What existing content could be repurposed? (blog posts, guides, data)
+- What expertise can you package?
+- What templates or tools do you use internally?
+
+### 4. Goals
+- Primary goal: email list growth, lead quality, product education?
+- Target audience stage: awareness, consideration, or decision?
+- Timeline and resource constraints?
+
+---
+
+## Lead Magnet Principles
+
+### 1. Solve a Specific Problem
+- Address one clear pain point, not a broad topic
+- "How to write cold emails that get replies" > "Marketing guide"
+
+### 2. Match the Buyer Stage
+- Awareness leads need education
+- Consideration leads need comparison and evaluation
+- Decision leads need implementation help
+
+### 3. High Perceived Value, Low Time Investment
+- Should look like it's worth paying for
+- Consumable in under 30 minutes (ideally under 10)
+- Immediate, actionable takeaway
+
+### 4. Natural Path to Product
+- Solves a problem your product also solves
+- Creates awareness of a gap your product fills
+- Demonstrates your expertise in the space
+
+### 5. Easy to Consume
+- One clear format (don't mix ebook + video + spreadsheet)
+- Works on mobile
+- No special software required
+
+---
+
+## Lead Magnet Types
+
+| Type | Best For | Effort | Time to Create |
+|------|----------|--------|----------------|
+| Checklist | Quick wins, process steps | Low | 1-2 hours |
+| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
+| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
+| Swipe file | Inspiration, examples | Medium | 4-8 hours |
+| Ebook/guide | Deep education, authority | High | 1-3 weeks |
+| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
+| Mini-course (video) | Education + personality | High | 2-4 weeks |
+| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
+| Webinar | Authority, live engagement | Medium | 1 week prep |
+| Resource library | Ongoing value, return visits | High | Ongoing |
+| Free trial/community access | Product experience | Varies | Varies |
+
+**For detailed creation guidance per format**: See [references/format-guide.md](references/format-guide.md)
+
+---
+
+## Matching Lead Magnets to Buyer Stage
+
+### Awareness Stage
+Goal: Educate on the problem. Attract people who don't know you yet.
+
+| Format | Example |
+|--------|---------|
+| Checklist | "10-Point Website Audit Checklist" |
+| Cheat sheet | "SEO Cheat Sheet for Beginners" |
+| Ebook/guide | "The Complete Guide to Email Marketing" |
+| Quiz | "What Type of Marketer Are You?" |
+
+### Consideration Stage
+Goal: Help evaluate solutions. Build trust and demonstrate expertise.
+
+| Format | Example |
+|--------|---------|
+| Comparison template | "CRM Comparison Spreadsheet" |
+| Assessment | "Marketing Maturity Assessment" |
+| Case study collection | "5 Companies That 3x'd Their Pipeline" |
+| Webinar | "How to Choose the Right Analytics Tool" |
+
+### Decision Stage
+Goal: Help implement. Remove friction to purchase.
+
+| Format | Example |
+|--------|---------|
+| Template | "Ready-to-Use Sales Email Templates" |
+| Free trial | "14-Day Free Trial" |
+| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
+| ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) |
+
+---
+
+## Gating Strategy
+
+### Gating Options
+
+| Approach | When to Use | Trade-off |
+|----------|-------------|-----------|
+| **Full gate** | High-value content, bottom-funnel | Max capture, lower reach |
+| **Partial gate** | Preview + full version | Balance of reach and capture |
+| **Ungated + optional** | Top-funnel education | Max reach, lower capture |
+| **Content upgrade** | Blog post + bonus | Contextual, high-intent |
+
+### What to Ask For
+
+- **Email only** — highest conversion, lowest friction
+- **Email + name** — enables personalization, slight friction increase
+- **Email + company/role** — better lead qualification, more friction
+- **Multi-field** — only for high-value offers (webinars, demos)
+
+Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
+
+### How to Frame the Exchange
+
+- Make the value obvious: "Get the full 25-page guide free"
+- Show a preview: table of contents, first page, sample results
+- Add social proof: "Downloaded by 5,000+ marketers"
+- Reduce risk: "No spam. Unsubscribe anytime."
+
+**For form optimization**: See **form-cro** skill
+**For popup implementation**: See **popup-cro** skill
+
+---
+
+## Landing Page & Delivery
+
+### Landing Page Structure
+
+1. **Headline** — Clear benefit: what they'll get and why it matters
+2. **Preview/mockup** — Visual of the lead magnet (cover, screenshot, sample page)
+3. **What's inside** — 3-5 bullet points of key takeaways
+4. **Social proof** — Download count, testimonials, logos
+5. **Form** — Minimal fields, clear CTA button
+6. **FAQ** — Address hesitations (Is it really free? What format?)
+
+**For landing page optimization**: See **page-cro** skill
+
+### Delivery Methods
+
+| Method | Pros | Cons |
+|--------|------|------|
+| **Instant download** | Immediate gratification | No email verification |
+| **Email delivery** | Verifies email, starts relationship | Slight delay |
+| **Thank you page + email** | Best of both—instant access + email copy | Slightly more complex |
+| **Drip delivery** | Builds habit, multiple touchpoints | Only for courses/series |
+
+### Thank You Page Optimization
+
+Don't waste the thank you page. After they've converted:
+- Confirm delivery ("Check your inbox")
+- Offer a next step (book a demo, start trial, join community)
+- Share on social (pre-written tweet/post)
+- Recommend related content
+
+---
+
+## Promotion & Distribution
+
+### Blog CTAs & Content Upgrades
+
+- Add relevant CTAs within blog posts (inline, end-of-post)
+- Create post-specific content upgrades (bonus checklist for a how-to post)
+- Content upgrades convert 2-5x better than generic sidebar CTAs
+
+### Exit-Intent & Popups
+
+- Trigger on exit intent or scroll depth
+- Match the popup offer to the page content
+- **See popup-cro** for implementation
+
+### Social Media
+
+- Share snippets and teasers from the lead magnet
+- Create carousel posts from key points
+- Use the lead magnet as the CTA in your bio/profile
+- **See social-content** for social strategy
+
+### Paid Promotion
+
+- Facebook/Instagram lead ads for top-funnel lead magnets
+- Google Ads for high-intent lead magnets (templates, tools)
+- LinkedIn for B2B lead magnets
+- Retarget blog visitors with lead magnet ads
+- **See paid-ads** for campaign strategy
+
+### Partner Co-Promotion
+
+- Cross-promote with complementary brands
+- Guest webinars with partner audiences
+- Include in partner newsletters
+- Bundle in resource collections
+
+---
+
+## Measuring Success
+
+### Key Metrics
+
+| Metric | What It Tells You | Benchmark |
+|--------|-------------------|-----------|
+| **Landing page conversion rate** | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
+| **Cost per lead** | Acquisition efficiency | Varies by channel and industry |
+| **Lead-to-customer rate** | Lead quality | 1-5% (B2B), varies widely |
+| **Email engagement** | Content relevance | 30-50% open, 2-5% click |
+| **Time to conversion** | Nurture effectiveness | Track by lead magnet source |
+
+**For detailed benchmarks by format and industry**: See [references/benchmarks.md](references/benchmarks.md)
+
+### A/B Testing Ideas
+
+- **Headline**: Benefit-focused vs. curiosity-driven
+- **Format**: Checklist vs. guide on same topic
+- **Gate level**: Full gate vs. partial preview
+- **Form fields**: Email-only vs. email + name
+- **CTA copy**: "Download Free Guide" vs. "Get Your Copy"
+- **Delivery**: Instant download vs. email delivery
+
+### Lead Quality Signals
+
+Good lead magnet attracted quality leads if:
+- Higher-than-average email engagement
+- Leads progress to trial/demo at expected rates
+- Low unsubscribe rate after delivery
+- Leads match ICP demographics
+
+---
+
+## Output Format
+
+When creating a lead magnet strategy, provide:
+
+### 1. Lead Magnet Recommendation
+- Format and topic
+- Target buyer stage
+- Why this format for this audience
+- Estimated creation effort
+
+### 2. Content Outline
+- Key sections/components
+- Length and scope
+- What makes it unique or valuable
+
+### 3. Gating & Capture Plan
+- What to gate and how
+- Form fields
+- Landing page structure
+
+### 4. Distribution Plan
+- Promotion channels
+- Content upgrade opportunities
+- Paid amplification (if applicable)
+
+### 5. Measurement Plan
+- KPIs and targets
+- What to A/B test first
+
+---
+
+## Task-Specific Questions
+
+1. What existing content or expertise could you turn into a lead magnet?
+2. Where does your audience spend time online?
+3. What's the most common question prospects ask before buying?
+4. Do you have an email nurture sequence set up for new leads?
+5. What's your budget for design and promotion?
+
+---
+
+## Related Skills
+
+- **free-tool-strategy**: For interactive tools as lead magnets (calculators, graders, quizzes)
+- **copywriting**: For writing the lead magnet content itself
+- **email-sequence**: For nurture sequences after lead capture
+- **page-cro**: For optimizing lead magnet landing pages
+- **popup-cro**: For popup-based lead capture
+- **form-cro**: For optimizing capture forms
+- **content-strategy**: For content planning and topic selection
+- **analytics-tracking**: For measuring lead magnet performance
+- **paid-ads**: For paid promotion of lead magnets
+- **social-content**: For social media promotion
@@ -0,0 +1,129 @@
+# Lead Magnet Benchmarks
+
+Reference data for planning and evaluating lead magnet performance.
+
+---
+
+## Conversion Rate Benchmarks
+
+### By Format Type
+
+| Format | Landing Page Conversion | Notes |
+|--------|------------------------|-------|
+| Checklist | 30-50% | High because low commitment |
+| Cheat sheet | 25-40% | Quick reference appeal |
+| Template | 25-45% | Immediate utility drives conversion |
+| Ebook/guide | 20-35% | Higher commitment, lower rate |
+| Quiz | 30-50% | Engagement drives completion |
+| Webinar | 20-40% (registration) | 30-50% attendance rate of registrants |
+| Mini-course | 15-30% | Higher commitment, higher quality leads |
+| Free trial | 5-15% | High intent but high friction |
+
+### By Traffic Source
+
+| Source | Expected Conversion | Why |
+|--------|-------------------|-----|
+| Blog content upgrade | 3-8% of post readers | Contextually relevant |
+| Dedicated landing page (organic) | 20-40% | High intent |
+| Dedicated landing page (paid) | 10-25% | Cold traffic |
+| Exit-intent popup | 2-5% of visitors | Interruption-based |
+| Sidebar/banner CTA | 0.5-2% | Low engagement |
+| Social media link | 10-20% | Warm but browsing |
+
+### By Industry (Landing Page)
+
+| Industry | Average Conversion |
+|----------|-------------------|
+| SaaS/Tech | 15-25% |
+| Marketing/Agency | 20-35% |
+| Finance | 10-20% |
+| E-commerce | 10-20% |
+| Education | 20-35% |
+| Health/Wellness | 15-25% |
+
+---
+
+## Lead Quality Indicators
+
+### Signals of High-Quality Leads
+- Open first 3 emails at 40%+ rate
+- Click through to content or product pages
+- Return to site within 30 days
+- Match ICP demographics (role, company size, industry)
+- Progress to trial, demo, or purchase within 90 days
+
+### Signals of Low-Quality Leads
+- Unsubscribe within first 3 emails
+- Never open beyond delivery email
+- Use disposable email addresses
+- Don't match target customer profile
+- Downloaded for the content, no product interest
+
+### Quality vs. Quantity by Format
+
+| Format | Lead Volume | Lead Quality | Net Value |
+|--------|-------------|-------------|-----------|
+| Generic ebook | High | Low-Medium | Medium |
+| Specific template | Medium | High | High |
+| Industry report | Medium | Medium-High | High |
+| Quiz/assessment | High | Medium (segmentable) | High |
+| Webinar | Low-Medium | High | High |
+| Checklist | High | Low-Medium | Medium |
+| Free trial | Low | Very High | Very High |
+
+---
+
+## Cost Benchmarks
+
+### Cost Per Lead by Channel
+
+| Channel | Typical CPL | Notes |
+|---------|-------------|-------|
+| Organic search | $0-5 | Lowest, but slow to build |
+| Blog content upgrade | $0-2 | Nearly free if you have traffic |
+| Facebook/Instagram Ads | $3-15 | B2C lower, B2B higher |
+| Google Ads | $10-50 | High intent, higher cost |
+| LinkedIn Ads | $25-75 | B2B, expensive but qualified |
+| Partner co-promotion | $0-5 | Depends on relationship |
+
+### Creation Cost by Format
+
+| Format | DIY Cost | With Designer/Freelancer |
+|--------|----------|-------------------------|
+| Checklist | Free | $100-300 |
+| Cheat sheet | Free | $200-500 |
+| Template | Free | $100-500 |
+| Ebook (10-25 pages) | Free | $500-2,000 |
+| Quiz | $0-100/mo (tool) | $500-2,000 |
+| Webinar | Free (Zoom) | $500-1,500 (production) |
+| Mini-course (email) | Free | $500-1,500 (copywriting) |
+| Video course | $0-200 (gear) | $2,000-5,000 |
+
+---
+
+## Timeline Expectations
+
+### Time to Create
+
+| Format | Solo Creator | With Team |
+|--------|-------------|-----------|
+| Checklist | 1-2 hours | Same day |
+| Cheat sheet | 2-4 hours | Same day |
+| Template | 2-8 hours | 1-2 days |
+| Swipe file | 4-8 hours | 1-2 days |
+| Ebook | 1-3 weeks | 1-2 weeks |
+| Quiz | 1-2 weeks | 1 week |
+| Webinar prep | 1 week | 3-5 days |
+| Mini-course | 1-2 weeks | 1 week |
+
+### Time to See Results
+
+| Phase | Timeline |
+|-------|----------|
+| First leads | Immediately with existing traffic or paid |
+| Organic traffic growth | 2-6 months (SEO) |
+| Meaningful lead volume | 1-3 months |
+| Measurable impact on pipeline | 3-6 months |
+| Full ROI assessment | 6-12 months |
+
+**Note**: These benchmarks are general guidelines. Your actual results depend on audience, niche, traffic volume, and offer quality. Start measuring from day one and build your own benchmarks.
@@ -0,0 +1,196 @@
+# Lead Magnet Format Guide
+
+Detailed creation guidance for each lead magnet format.
+
+## Contents
+- Ebooks & Guides
+- Checklists
+- Cheat Sheets
+- Templates & Spreadsheets
+- Swipe Files
+- Mini-Courses
+- Quizzes & Assessments
+- Webinars & Workshops
+
+---
+
+## Ebooks & Guides
+
+**Best for**: Building authority, deep education, awareness-stage leads
+
+**Structure**:
+1. Title page with professional design
+2. Table of contents
+3. Introduction — frame the problem, set expectations
+4. 3-7 chapters — one key concept per chapter
+5. Summary — recap key takeaways
+6. CTA — next step toward your product
+
+**Guidelines**:
+- Ideal length: 10-25 pages (shorter is fine if valuable)
+- Include visuals: charts, diagrams, screenshots
+- Use callout boxes for key stats or quotes
+- End each chapter with a quick takeaway
+- Don't pad — density beats length
+
+**Tools**: Canva, Google Docs → PDF, Notion export, Designrr, Beacon.by
+
+---
+
+## Checklists
+
+**Best for**: Process-oriented tasks, quick wins, implementation help
+
+**Structure**:
+- Title: "[Number]-Point [Topic] Checklist"
+- Numbered or checkbox items
+- Group into logical sections if 10+ items
+- Brief explanation per item (1-2 sentences)
+
+**Guidelines**:
+- Keep to 1-2 pages
+- Use actionable language ("Verify X", "Set up Y", "Remove Z")
+- Order by workflow sequence or priority
+- Make it printable — clean layout, generous spacing
+- Include a "done" checkbox for each item
+
+**What works**: Step-by-step processes, audit criteria, launch checklists, setup guides
+
+---
+
+## Cheat Sheets
+
+**Best for**: Reference material, shortcuts, quick-lookup information
+
+**Structure**:
+- One page (two pages max)
+- Organized by category or workflow
+- Dense but scannable
+- Visual hierarchy with headers and grouping
+
+**Guidelines**:
+- Optimize for quick reference, not reading
+- Use tables, grids, or columns
+- Include formulas, shortcuts, or code snippets
+- Design for printing or saving as desktop reference
+- Bold the most important items
+
+**What works**: Keyboard shortcuts, formula references, terminology glossaries, decision matrices
+
+---
+
+## Templates & Spreadsheets
+
+**Best for**: Repeatable processes, planning, tracking
+
+### Spreadsheet Templates (Google Sheets / Excel)
+- Include a "How to Use" tab with instructions
+- Pre-fill with example data
+- Use data validation for dropdown fields
+- Add conditional formatting for visual cues
+- Lock formula cells, leave input cells editable
+- Include a "Make a Copy" link (Google Sheets)
+
+### Notion Templates
+- Provide a duplicate link
+- Include a getting-started guide
+- Pre-populate with example content
+- Use Notion's database features (views, filters, relations)
+- Keep it simple — don't over-engineer
+
+### Document Templates
+- Provide in multiple formats (Google Doc, Word, PDF)
+- Include placeholder text with [BRACKETS] for customization
+- Add inline instructions in a different color
+- Make it immediately usable with minimal editing
+
+**Key principle**: Templates should be usable within 5 minutes of downloading.
+
+---
+
+## Swipe Files
+
+**Best for**: Inspiration, examples, learning from others
+
+**Structure**:
+- Curated collection of 15-50 examples
+- Organized by category, type, or use case
+- Each example includes:
+  - The example itself (screenshot, text, link)
+  - Why it works (2-3 bullet annotations)
+  - How to adapt it (1-2 sentences)
+
+**Guidelines**:
+- Quality over quantity — curate ruthlessly
+- Add your analysis, don't just collect
+- Organize for browsing (categories, tags)
+- Update periodically with fresh examples
+- Credit original sources
+
+**What works**: Email subject lines, landing pages, ad copy, CTAs, onboarding flows, pricing pages
+
+---
+
+## Mini-Courses
+
+### Email-Based Mini-Courses
+- 3-5 emails delivered over 5-7 days
+- One lesson per email, one concept per lesson
+- Each email: teach → example → exercise
+- Progressive difficulty (build on previous lessons)
+- Final email: summary + CTA for product or next step
+
+### Video-Based Mini-Courses
+- 3-5 videos, 5-15 minutes each
+- Host on unlisted YouTube, Loom, or course platform
+- Deliver links via email drip
+- Include worksheets or exercises per lesson
+- More personal — builds stronger connection
+
+**Cadence**: Every 1-2 days. Don't stretch too thin or compress too tight.
+
+**Key principle**: Each lesson should deliver standalone value. If someone only watches lesson 2, they should still learn something useful.
+
+---
+
+## Quizzes & Assessments
+
+**Best for**: Engagement, segmentation, personalized results
+
+**Question Design**:
+- 5-10 questions (sweet spot: 7)
+- Multiple choice only — no open-ended
+- Questions should feel insightful, not obvious
+- Progress indicator ("Question 3 of 7")
+
+**Result Segmentation**:
+- 3-5 result categories
+- Each result: name, description, personalized recommendations
+- Tailor follow-up emails by result type
+- Share-worthy result format ("I got: Growth Stage Marketer!")
+
+**Implementation**: Gate results behind email capture. The quiz itself is ungated — the personalized results require an email.
+
+**For building interactive quizzes**: See **free-tool-strategy** skill for technical implementation guidance.
+
+---
+
+## Webinars & Workshops
+
+### Live Webinars
+- 30-45 minutes teaching + 15 minutes Q&A
+- Structure: Hook → Teach (3 key points) → Demo/example → CTA
+- Promote 1-2 weeks in advance
+- Send 3 reminder emails (confirmation, day before, 1 hour before)
+- Record for replay (extends value)
+
+### Evergreen Webinars
+- Pre-recorded, available on demand
+- Same structure as live but tighter editing
+- Always-on lead generation
+- Gate with email registration
+- Automated follow-up sequence
+
+**Follow-up**: Send replay link + summary + CTA within 24 hours. Continue with nurture sequence.
+
+**Key principle**: Teach something genuinely useful. A webinar that's just a sales pitch will damage trust.
@@ -1,6 +1,6 @@
 ---
 name: marketing-ideas
-description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category."
+description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.)."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: marketing-psychology
-description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application."
+description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: onboarding-cro
-description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
+description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: page-cro
-description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
+description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: paid-ads
-description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, audience targeting, and optimization. For bulk ad creative generation and iteration, see ad-creative."
+description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro."
 metadata:
  version: 1.1.0
 ---
@@ -122,7 +122,7 @@ LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24

 - **Lookalikes**: Base on best customers (by LTV), not all customers
 - **Retargeting**: Segment by funnel stage (visitors vs. cart abandoners)
- **Exclusions**: Always exclude existing customers and recent converters
+- **Exclusions**: Exclude existing customers and recent converters — showing ads to people who already bought wastes spend

 **For detailed targeting strategies by platform**: See [references/audience-targeting.md](references/audience-targeting.md)

@@ -1,6 +1,6 @@
 ---
 name: paywall-upgrade-cro
-description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
+description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: popup-cro
-description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
+description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
 metadata:
  version: 1.1.0
 ---
@@ -182,7 +182,7 @@ Before providing recommendations, understand:
 - Leave space to close (visible X, click outside)

 ### Close Button
- Always visible (top right is convention)
+- Keep visible (top right is convention) — users who can't find the close button will bounce entirely
 - Large enough to tap on mobile
 - "No thanks" text link as alternative
 - Click outside to close
@@ -447,6 +447,7 @@ Ideas to A/B test with expected outcomes

 ## Related Skills

+- **lead-magnets**: For planning lead magnets to promote via popups
 - **form-cro**: For optimizing the form inside the popup
 - **page-cro**: For the page context around popups
 - **email-sequence**: For what happens after popup conversion
@@ -1,6 +1,6 @@
 ---
 name: pricing-strategy
-description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy."
+description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: product-marketing-context
-description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.agents/product-marketing-context.md` that other marketing skills reference."
+description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context."
 metadata:
  version: 1.1.0
 ---
@@ -47,7 +47,7 @@ For each section:
 3. Confirm accuracy
 4. Move to the next

-**Important:** Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.
+Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.

 ---

@@ -1,6 +1,6 @@
 ---
 name: programmatic-seo
-description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
+description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
 metadata:
  version: 1.1.0
 ---
@@ -49,7 +49,7 @@ Hierarchy of data defensibility:
 5. Public (anyone can use—weakest)

 ### 3. Clean URL Structure
-**Always use subfolders, not subdomains**:
+**Use subfolders, not subdomains** — subfolders consolidate domain authority while subdomains split it:
 - Good: `yoursite.com/templates/resume/`
 - Bad: `templates.yoursite.com/resume/`

@@ -1,6 +1,6 @@
 ---
 name: referral-program
-description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization."
+description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: revops
-description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy."
+description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy."
 metadata:
  version: 1.1.0
 ---
@@ -133,7 +133,7 @@ Define response times and document them:
 ### Routing Rules Essentials

 - Route to the **most specific match** first, then fall back to general
- Always include a **fallback owner** — no lead should go unassigned
+- Include a **fallback owner** — unassigned leads go cold fast and waste pipeline
 - Round-robin should account for **rep capacity and availability** (PTO, quota attainment)
 - Log every routing decision for audit and optimization

@@ -1,6 +1,6 @@
 ---
 name: sales-enablement
-description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'ROI calculator,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' or 'buyer persona card.' For competitor battle cards and comparison pages, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email."
+description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email."
 metadata:
  version: 1.1.0
 ---
@@ -205,7 +205,7 @@ For each objection, document:

 ### Key Principles

- **Never demo without discovery.** If you don't know their pain, you're guessing which features matter.
+- **Demo after discovery, not before.** If you don't know their pain, you're guessing which features matter.
 - **Customize to their use case.** Use their terminology, their data (if possible), their workflow.
 - **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close.

@@ -1,6 +1,6 @@
 ---
 name: schema-markup
-description: When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
+description: When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: seo-audit
-description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
+description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
 metadata:
  version: 1.1.0
 ---
@@ -35,7 +35,7 @@ Before auditing, understand:

 ## Audit Framework

-### ⚠️ Important: Schema Markup Detection Limitation
+### Schema Markup Detection Limitation

 **`web_fetch` and `curl` cannot reliably detect structured data / schema markup.**

@@ -46,7 +46,7 @@ Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaSc
 2. **Google Rich Results Test** — https://search.google.com/test/rich-results
 3. **Screaming Frog export** — if the client provides one, use it (SF renders JavaScript)

-**Never report "no schema found" based solely on `web_fetch` or `curl`.** This has led to false audit findings in production.
+Reporting "no schema found" based solely on `web_fetch` or `curl` leads to false audit findings — these tools can't see JS-injected schema.

 ### Priority Order
 1. **Crawlability & Indexation** (can Google find and index it?)
@@ -382,7 +382,7 @@ Same format as above
 - Mobile-Friendly Test
 - Schema Validator

-> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Always use the browser tool, Rich Results Test, or Screaming Frog for schema checks. See the warning at the top of the Audit Framework section.
+> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Use the browser tool, Rich Results Test, or Screaming Frog instead — they render JavaScript and capture dynamically-injected markup. See the Schema Markup Detection Limitation section above.

 **Paid Tools** (if available)
 - Screaming Frog
@@ -1,6 +1,6 @@
 ---
 name: signup-flow-cro
-description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
+description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
 metadata:
  version: 1.1.0
 ---
@@ -161,7 +161,7 @@ Every field reduces conversion. For each field, ask:

 ### Microcopy
 - Placeholder text: Use for examples, not labels
- Labels: Always visible (not just placeholders)
+- Labels: Keep visible (not just placeholders) — placeholders disappear when typing, leaving users unsure what they're filling in
 - Help text: Only when needed, placed close to field

 ---
@@ -1,6 +1,6 @@
 ---
 name: site-architecture
-description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," or "website planning." NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
+description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
 metadata:
  version: 1.1.0
 ---
@@ -186,7 +186,7 @@ Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be

 - **Dates in blog URLs** — `/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
 - **Over-nesting** — `/products/category/subcategory/item/detail` is too deep. Flatten where possible.
- **Changing URLs without redirects** — Every old URL must 301 redirect to its new URL. No exceptions.
+- **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
 - **IDs in URLs** — `/product/12345` is not human-readable. Use slugs.
 - **Query parameters for content** — `/blog?id=123` should be `/blog/post-title`.
 - **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.
@@ -1,6 +1,6 @@
 ---
 name: social-content
-description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies."
+description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy."
 metadata:
  version: 1.1.0
 ---
@@ -82,6 +82,10 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | shopify | Commerce | ✓ | - | ✓ | ✓ | [shopify.md](integrations/shopify.md) |
 | wordpress | CMS | ✓ | - | ✓ | ✓ | [wordpress.md](integrations/wordpress.md) |
 | webflow | CMS | ✓ | - | ✓ | ✓ | [webflow.md](integrations/webflow.md) |
+| sanity | Headless CMS | ✓ | - | ✓ | ✓ | [sanity.md](integrations/sanity.md) |
+| contentful | Headless CMS | ✓ | - | ✓ | ✓ | [contentful.md](integrations/contentful.md) |
+| strapi | Headless CMS | ✓ | - | ✓ | ✓ | [strapi.md](integrations/strapi.md) |
+| composio | Integration Layer | ✓ | ✓ | ✓ | ✓ | [composio.md](integrations/composio.md) |

 ---

@@ -386,8 +390,11 @@ E-commerce platforms and content management systems.
 | **shopify** | E-commerce, product sales | ✓ |
 | **wordpress** | Blogs, content sites | ✓ |
 | **webflow** | Design-focused marketing sites | ✓ |
+| **sanity** | Headless CMS, structured content | ✓ |
+| **contentful** | Enterprise headless CMS, multi-locale | ✓ |
+| **strapi** | Open-source headless CMS, self-hosted | ✓ |

-**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.
+**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See [headless CMS guide](../skills/content-strategy/references/headless-cms.md) for selection criteria.

 ---

@@ -422,6 +429,16 @@ These tools have Model Context Protocol servers available, enabling direct agent

 To use MCP tools, ensure the appropriate MCP server is configured in your environment.

+### Composio Integration
+
+[Composio](integrations/composio.md) provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.
+
+- **Setup**: `npx @composio/mcp@latest setup`
+- **Quick start**: See [tools/composio/README.md](composio/README.md)
+- **Marketing tool mapping**: See [tools/composio/marketing-tools.md](composio/marketing-tools.md)
+
+Use Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.
+
 ---

 ## Quick Start by Use Case
@@ -0,0 +1,105 @@
+# Composio Quick Start
+
+Get MCP access to 500+ marketing tools through a single integration.
+
+## Prerequisites
+
+- Node.js 18+
+- Claude Code installed
+
+## Install
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+Verify by running `/mcp` in Claude Code — `composio` should appear in the server list.
+
+## Connect a Tool
+
+When you ask the agent to use a Composio-backed tool for the first time, it will provide a Connect Link. Open the link in your browser, authorize the app, and you're set. The connection persists across sessions.
+
+```
+You: "Get my top HubSpot contacts"
+Agent: "Please connect HubSpot first: https://app.composio.dev/connect/..."
+# Click the link → authorize → return to Claude Code
+Agent: "Here are your top contacts: ..."
+```
+
+## Usage Examples
+
+### Pull CRM contacts
+
+```
+"Show me my 10 most recent HubSpot contacts with their deal stages"
+```
+
+### Get ad performance
+
+```
+"What's my Meta Ads spend and ROAS for the last 7 days?"
+```
+
+### Write to a spreadsheet
+
+```
+"Add a row to my 'Campaign Tracker' Google Sheet with today's LinkedIn Ads metrics"
+```
+
+### Cross-tool workflow
+
+```
+"Find Salesforce leads from this week and post a summary in Slack #new-leads"
+```
+
+## Available Marketing Tools
+
+See [marketing-tools.md](marketing-tools.md) for the full list of Composio toolkits mapped to marketing use cases.
+
+Key tools with new MCP access (no native MCP server in this repo):
+- **HubSpot** — contacts, deals, companies, lists
+- **Salesforce** — SOQL queries, leads, opportunities
+- **Meta Ads** — campaigns, ad sets, insights
+- **LinkedIn Ads** — campaigns, analytics
+- **Google Sheets** — read, write, create spreadsheets
+- **Slack** — messages, channels
+- **Notion** — pages, databases
+- **Klaviyo** — profiles, lists, campaigns
+- **ActiveCampaign** — contacts, automations
+
+## Troubleshooting
+
+### "Tool not found" error
+
+The tool may not be connected yet. Ask the agent to connect it, or run:
+
+```bash
+npx composio apps list
+```
+
+### Expired authentication
+
+OAuth tokens expire. If a tool stops working, re-authenticate:
+
+```bash
+npx composio connections list    # Find the connection
+npx composio connections remove {id}  # Remove it
+# Then ask the agent to use the tool again to trigger re-auth
+```
+
+### Rate limit errors
+
+Composio has its own rate limits (free: 20K calls/mo, 10 req/sec). If you hit them:
+- Reduce request frequency
+- Upgrade your Composio plan
+- Use native CLI tools for high-volume operations
+
+### MCP server not appearing
+
+Re-run the setup command:
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+Then restart Claude Code.
@@ -0,0 +1,91 @@
+# Composio Marketing Tools
+
+Detailed mapping of Composio toolkits to marketing use cases. Organized by the same categories as [REGISTRY.md](../REGISTRY.md).
+
+## CRM
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `HUBSPOT` | OAuth 2.0 | Get/create contacts, list deals by stage, get company info, manage lists, search contacts by property | Deep |
+| `SALESFORCE` | OAuth 2.0 | Run SOQL queries, get/create leads, list opportunities, get account details, update records | Deep |
+
+## Email & SMS
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `ACTIVECAMPAIGN` | API Key | Get contacts, list automations, add contacts to lists, get campaign stats | Medium |
+| `KLAVIYO` | API Key | Get profiles, list segments, get campaign metrics, add to lists | Medium |
+| `MAILCHIMP` | OAuth 2.0 | Get audiences, list campaigns, get campaign reports, add subscribers | Deep |
+| `GMAIL` | OAuth 2.0 | Send emails, search inbox, read messages, manage labels | Deep |
+
+## Advertising
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `FACEBOOKADS` | OAuth 2.0 | Get campaign insights, list ad sets, get ad performance, read audience data | Medium |
+| `LINKEDIN` | OAuth 2.0 | Get campaign analytics, list campaigns, get company page stats | Medium |
+| `GOOGLEADS` | OAuth 2.0 | Get campaign performance, list ad groups, keyword stats | Medium |
+
+## Productivity & Collaboration
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `GOOGLESHEETS` | OAuth 2.0 | Read/write cells, create sheets, format ranges, append rows | Deep |
+| `SLACK` | OAuth 2.0 | Send messages, read channels, upload files, search messages | Deep |
+| `NOTION` | OAuth 2.0 | Read/create pages, query databases, update blocks, search | Deep |
+| `AIRTABLE` | OAuth 2.0 | List/create/update records, query views, manage tables | Deep |
+
+## Commerce
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `SHOPIFY` | OAuth 2.0 | Get products, list orders, get customer data, inventory levels | Deep |
+
+## Analytics
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `GOOGLEANALYTICS` | OAuth 2.0 | Run reports, get real-time data, list properties | Medium |
+
+## Coverage Depth Guide
+
+- **Deep** — 20+ actions, covers most common operations, suitable for daily use
+- **Medium** — 5-20 actions, covers core read operations and some writes
+- **Shallow** — Under 5 actions, basic read-only access
+
+## Coverage vs. Native Tools
+
+This table shows where Composio adds value compared to what's already in the MarketingSkills registry:
+
+| Tool | Native MCP | Native CLI | Composio MCP | Recommendation |
+|------|:----------:|:----------:|:------------:|----------------|
+| HubSpot | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Salesforce | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Meta Ads | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| LinkedIn Ads | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Google Sheets | - | - | ✓ | **Use Composio** — only MCP option |
+| Slack | - | - | ✓ | **Use Composio** — only MCP option |
+| Notion | - | - | ✓ | **Use Composio** — only MCP option |
+| Airtable | - | - | ✓ | **Use Composio** — only MCP option |
+| ActiveCampaign | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Klaviyo | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Shopify | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Gmail | - | - | ✓ | **Use Composio** — only MCP option |
+| GA4 | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Stripe | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Mailchimp | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Google Ads | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+
+## Toolkit Reference
+
+Each Composio toolkit name maps to its `TOOL_NAME` identifier used in the Composio platform. When searching for available actions, use these exact names:
+
+```bash
+# List all actions for a toolkit
+npx composio actions list --app HUBSPOT
+
+# Search for specific actions
+npx composio actions list --app FACEBOOKADS --search "insights"
+```
+
+For the full integration guide including setup, pricing, and limitations, see [composio.md](../integrations/composio.md).
@@ -0,0 +1,190 @@
+# Composio
+
+Managed OAuth and pre-built tool connectors for 500+ apps via a single MCP server. Provides agent-native access to marketing tools that lack native MCP support.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST API for managing connections and triggering actions |
+| MCP | ✓ | Single MCP server exposes all connected tools |
+| CLI | ✓ | `npx composio` for managing apps, connections, and actions |
+| SDK | ✓ | TypeScript and Python SDKs |
+
+## Authentication
+
+- **Type**: OAuth 2.0 (per-tool, managed by Composio) or API Key
+- **Setup**: `npx @composio/mcp@latest setup` to install, then authenticate each tool via Connect Link in browser
+- **API Key** (optional): `COMPOSIO_API_KEY` env var for advanced/team usage
+
+Composio handles OAuth token management, refresh, and storage for all connected tools. Individual tool auth types are listed in the Marketing Tools table below.
+
+## When to Use Composio vs. Native Tools
+
+Composio is an **alternative integration method**, not a replacement. Use this decision guide:
+
+| Scenario | Use |
+|----------|-----|
+| Tool has native MCP server (GA4, Stripe, Mailchimp) | Native MCP server |
+| Tool has CLI but no MCP (Meta Ads, LinkedIn Ads, HubSpot) | Composio for MCP access |
+| OAuth-heavy tool with no CLI (Google Sheets, Slack, Notion) | Composio |
+| Need deep, customized integration | Native API + CLI |
+| Need quick read/write access across many tools | Composio |
+| Tool not covered by Composio | Native API guide |
+
+## Setup
+
+### 1. Install the MCP server
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+This adds the Composio MCP server to your Claude Code configuration.
+
+### 2. Verify installation
+
+In Claude Code, run `/mcp` to confirm `composio` appears in your MCP server list.
+
+### 3. Authenticate a tool
+
+When you first use a Composio-backed tool, you'll receive a Connect Link. Open it in your browser to complete OAuth. The connection persists across sessions.
+
+```
+# Example: connect HubSpot
+> "Pull my top 10 HubSpot contacts"
+# Agent will prompt: "Please authenticate HubSpot: [Connect Link]"
+# Click link → authorize → done
+```
+
+### 4. API key (optional)
+
+For advanced usage or team setups, set your Composio API key:
+
+```bash
+export COMPOSIO_API_KEY=your_key_here
+```
+
+## Marketing Tools Available via Composio
+
+### New MCP Coverage
+
+These tools have API guides in this repo but **no native MCP server**. Composio adds MCP access:
+
+| Tool | Composio Toolkit | Auth Type | Coverage Depth |
+|------|-----------------|-----------|----------------|
+| HubSpot | `HUBSPOT` | OAuth 2.0 | Deep (contacts, deals, companies, lists, email) |
+| Salesforce | `SALESFORCE` | OAuth 2.0 | Deep (SOQL, objects, leads, opportunities) |
+| Meta Ads | `FACEBOOKADS` | OAuth 2.0 | Medium (campaigns, ad sets, insights) |
+| LinkedIn Ads | `LINKEDIN` | OAuth 2.0 | Medium (campaigns, analytics, company pages) |
+| Google Sheets | `GOOGLESHEETS` | OAuth 2.0 | Deep (read, write, create, format) |
+| Slack | `SLACK` | OAuth 2.0 | Deep (messages, channels, files) |
+| Notion | `NOTION` | OAuth 2.0 | Deep (pages, databases, blocks) |
+| Airtable | `AIRTABLE` | OAuth 2.0 | Deep (records, tables, views) |
+| ActiveCampaign | `ACTIVECAMPAIGN` | API Key | Medium (contacts, lists, automations) |
+| Klaviyo | `KLAVIYO` | API Key | Medium (profiles, lists, campaigns) |
+| Shopify | `SHOPIFY` | OAuth 2.0 | Deep (products, orders, customers) |
+| Gmail | `GMAIL` | OAuth 2.0 | Deep (read, send, labels, search) |
+
+### Alternative to Existing Tools
+
+These tools **already have native MCP or CLI** in this repo. Composio provides an alternative path:
+
+| Tool | Native Integration | Composio Toolkit | When to Use Composio |
+|------|-------------------|-----------------|---------------------|
+| Mailchimp | MCP ✓, CLI ✓ | `MAILCHIMP` | If native MCP setup fails |
+| Google Ads | MCP ✓, CLI ✓ | `GOOGLEADS` | If OAuth is simpler via Composio |
+| Stripe | MCP ✓, CLI ✓ | `STRIPE` | Prefer native (deeper coverage) |
+| GA4 | MCP ✓, CLI ✓ | `GOOGLEANALYTICS` | Prefer native (deeper coverage) |
+
+## Common Agent Operations
+
+### List available tools
+
+```bash
+# Via Composio CLI
+npx composio apps list
+```
+
+### Check connection status
+
+```bash
+npx composio connections list
+```
+
+### Trigger an action programmatically
+
+```bash
+POST https://backend.composio.dev/api/v1/actions/{action_id}/execute
+
+{
+  "connectedAccountId": "account_xxx",
+  "input": {
+    "query": "contact email = user@example.com"
+  }
+}
+```
+
+### Disconnect a tool
+
+```bash
+npx composio connections remove {connection_id}
+```
+
+## Example Workflows
+
+### Pull CRM data into a spreadsheet
+
+```
+> "Get my top 20 HubSpot contacts by last activity and add them to a Google Sheet"
+```
+Agent uses Composio's `HUBSPOT` to fetch contacts and `GOOGLESHEETS` to write rows.
+
+### Cross-platform ad reporting
+
+```
+> "Compare my Meta Ads and LinkedIn Ads spend this month"
+```
+Agent uses `FACEBOOKADS` and `LINKEDIN` toolkits to pull campaign data.
+
+### Notify team about new leads
+
+```
+> "Get my Salesforce leads from today and post a summary in Slack #sales"
+```
+Agent uses `SALESFORCE` to read leads and `SLACK` to post messages.
+
+## Limitations
+
+- **Coverage depth varies** — some toolkits expose hundreds of actions (HubSpot, Google Sheets), others only a handful
+- **No customization** — you can't modify Composio's action schemas or add custom endpoints
+- **Vendor dependency** — if Composio's servers are down, all connected tools are unavailable
+- **Rate limits apply** — Composio enforces its own rate limits on top of each tool's native limits
+- **OAuth tokens** — managed by Composio; you don't control token refresh or storage
+- **Action naming** — Composio action names may differ from native API terminology
+
+## Pricing
+
+| Plan | Monthly Price | API Calls | Notes |
+|------|--------------|-----------|-------|
+| Free | $0 | 20,000 | Good for exploration and personal use |
+| Growth | $29 | 200,000 | For regular use across multiple tools |
+| Business | $229 | 2,000,000 | For teams and heavy automation |
+
+## Rate Limits
+
+- Free tier: 20,000 calls/month, 10 req/sec
+- Growth tier: 200,000 calls/month, 50 req/sec
+- Business tier: 2,000,000 calls/month, 100 req/sec
+
+## See Also
+
+- [Quick start guide](../composio/README.md) — install, connect, and use in 5 minutes
+- [Marketing tools mapping](../composio/marketing-tools.md) — detailed toolkit-to-category reference
+
+## Relevant Skills
+
+- analytics-tracking (cross-platform data via Composio connectors)
+- email-sequence (ActiveCampaign, Klaviyo access)
+- paid-ads (Meta Ads, LinkedIn Ads MCP access)
+- referral-program (Shopify integration)
@@ -0,0 +1,160 @@
+# Contentful
+
+Enterprise headless CMS with multi-locale support, two-API architecture, and composable content.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | Content Delivery API (read), Content Management API (write) |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `contentful-cli` for spaces, content types, migrations |
+| SDK | ✓ | `contentful` (delivery), `contentful-management` (management) |
+
+## Authentication
+
+- **Delivery API (CDA)**: `Authorization: Bearer {delivery_token}`
+  - Base URL: `https://cdn.contentful.com`
+  - Read-only, CDN-cached
+- **Preview API (CPA)**: `Authorization: Bearer {preview_token}`
+  - Base URL: `https://preview.contentful.com`
+  - Read-only, returns draft content
+- **Management API (CMA)**: `Authorization: Bearer {management_token}`
+  - Base URL: `https://api.contentful.com`
+  - Read/write, not cached
+- **Tokens**: Create in Settings → API keys (delivery) or Settings → CMA tokens (management)
+
+## Common Agent Operations
+
+### Get entries (Delivery API)
+
+```bash
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&limit=10
+
+Authorization: Bearer {delivery_token}
+```
+
+### Get single entry
+
+```bash
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+
+Authorization: Bearer {delivery_token}
+```
+
+### Search and filter
+
+```bash
+# By field value
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&fields.slug=my-post
+
+# Full-text search
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?query=marketing+strategy
+
+# By date range
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&fields.publishDate[gte]=2024-01-01
+```
+
+### Create entry (Management API)
+
+CMA uses PUT with a client-generated `entry_id`. To auto-generate, use POST without an ID in the path.
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+Content-Type: application/vnd.contentful.management.v1+json
+X-Contentful-Content-Type: blogPost
+Authorization: Bearer {management_token}
+
+{
+  "fields": {
+    "title": {"en-US": "New Post"},
+    "slug": {"en-US": "new-post"},
+    "body": {"en-US": "Post content here"}
+  }
+}
+```
+
+### Update entry
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+Content-Type: application/vnd.contentful.management.v1+json
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+
+{
+  "fields": {
+    "title": {"en-US": "Updated Title"}
+  }
+}
+```
+
+### Publish entry
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}/published
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+```
+
+### Unpublish entry
+
+```bash
+DELETE https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}/published
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+```
+
+## CLI Commands
+
+```bash
+# Login
+contentful login
+
+# List spaces
+contentful space list
+
+# Export space content
+contentful space export --space-id {space_id}
+
+# Import content
+contentful space import --space-id {space_id} --content-file export.json
+
+# Create migration
+contentful space migration --space-id {space_id} migration.js
+
+# List content types
+contentful content-type list --space-id {space_id}
+```
+
+## Key Objects
+
+- **Space** — Top-level container for content (one per project)
+- **Environment** — Isolated content branch (`master`, `staging`, etc.)
+- **Content Type** — Schema definition with fields and validations
+- **Entry** — Content item of a specific content type
+- **Asset** — Media file (image, video, document)
+- **Locale** — Language/region variant (e.g., `en-US`, `de-DE`)
+
+## When to Use
+
+- Multi-locale marketing content (global sites)
+- Enterprise content operations with approval workflows
+- Composable content architecture
+- Teams needing established vendor support and SLAs
+- Content reuse across multiple channels
+
+## Rate Limits
+
+Rate limits are plan-dependent. Check `X-Contentful-RateLimit-Second-Limit` response header for your actual limits.
+
+- Delivery API (CDA): Varies by plan (typically high throughput)
+- Preview API (CPA): Lower than CDA (varies by plan)
+- Management API (CMA): ~10 requests per second (default)
+- See [Contentful technical limits](https://www.contentful.com/developers/docs/technical-limits/) for current values
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (multi-locale URL structure)
@@ -0,0 +1,148 @@
+# Sanity
+
+Headless CMS with real-time collaboration, GROQ query language, and schema-as-code.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | GROQ queries, Mutations API, Assets API |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `sanity` CLI for studio, datasets, deployment |
+| SDK | ✓ | `@sanity/client`, `next-sanity`, `@sanity/image-url` |
+
+## Authentication
+
+- **Type**: API Token (Bearer)
+- **Header**: `Authorization: Bearer skXXXXXX`
+- **Tokens**: Create in Sanity Manage → API → Tokens
+- **Permissions**: Read-only or Read+Write per token
+
+## Common Agent Operations
+
+### Query documents (GROQ)
+
+URL-encode the `query` parameter value in practice.
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/query/{dataset}?query=*[_type == "post"]{title, slug, publishedAt}
+```
+
+### Query with parameters
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/query/{dataset}?query=*[_type == "post" && slug.current == $slug][0]&$slug="my-post"
+```
+
+### Get document by ID
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/doc/{dataset}/{documentId}
+```
+
+### Create document (Mutations API)
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {
+      "create": {
+        "_type": "post",
+        "title": "New Post",
+        "slug": {"_type": "slug", "current": "new-post"},
+        "body": [{"_type": "block", "children": [{"_type": "span", "text": "Hello"}]}]
+      }
+    }
+  ]
+}
+```
+
+Use `createOrReplace` instead if you want to upsert (requires `_id` field).
+
+### Delete document
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {"delete": {"id": "document-id"}}
+  ]
+}
+```
+
+### Patch document
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {
+      "patch": {
+        "id": "document-id",
+        "set": {"title": "Updated Title"}
+      }
+    }
+  ]
+}
+```
+
+## CLI Commands
+
+```bash
+# Create a new Sanity project
+sanity init
+
+# Start the studio locally
+sanity dev
+
+# Deploy studio to Sanity hosting
+sanity deploy
+
+# Export dataset
+sanity dataset export production ./backup.tar.gz
+
+# Import dataset
+sanity dataset import ./data.ndjson production
+
+# List datasets
+sanity dataset list
+
+# Run a GROQ query
+sanity documents query '*[_type == "post"][0..9]{title, slug}'
+```
+
+## Key Objects
+
+- **Document** — Top-level content item with `_id`, `_type`, `_rev`
+- **Asset** — Images and files stored in Sanity CDN
+- **Reference** — Link between documents (`{_type: "reference", _ref: "doc-id"}`)
+- **Portable Text** — Rich text as structured array of blocks
+- **Dataset** — Isolated content database (e.g., `production`, `staging`)
+- **Slug** — URL-friendly identifier (`{_type: "slug", current: "my-slug"}`)
+
+## When to Use
+
+- Structured content for marketing sites and blogs
+- Multi-channel content delivery (web, mobile, email)
+- Real-time collaborative editing workflows
+- Content-heavy sites with complex models
+- Next.js or React-based frontends
+
+## Rate Limits
+
+Rate limits vary by plan. Documented defaults:
+
+- CDN API (queries): High throughput, globally distributed (no hard per-second cap published)
+- API (without CDN): Rate-limited per project (varies by plan)
+- Mutations: Rate-limited per project (varies by plan)
+- See [Sanity technical limits](https://www.sanity.io/docs/technical-limits) for current values
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (URL structure from CMS slugs)
@@ -0,0 +1,167 @@
+# Strapi
+
+Open-source headless CMS with self-hosted option, REST and GraphQL APIs, and customizable admin panel. Targets Strapi 5.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST (default), GraphQL (plugin) |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `strapi` CLI for project setup, content types, plugins |
+| SDK | ✓ | `@strapi/sdk-js`, `@strapi/blocks-react-renderer` |
+
+## Authentication
+
+- **Type**: API Token or Users & Permissions JWT
+- **Header**: `Authorization: Bearer {api_token}`
+- **Tokens**: Create in Settings → API Tokens (full access, read-only, or custom)
+- **JWT**: `POST /api/auth/local` with identifier + password returns JWT
+
+## Common Agent Operations
+
+### List documents
+
+```bash
+GET http://localhost:1337/api/articles?populate=*
+
+Authorization: Bearer {api_token}
+```
+
+### Get single document
+
+```bash
+GET http://localhost:1337/api/articles/{documentId}?populate=*
+
+Authorization: Bearer {api_token}
+```
+
+### Filter and sort
+
+```bash
+# Filter by field
+GET http://localhost:1337/api/articles?filters[slug][$eq]=my-post
+
+# Multiple filters
+GET http://localhost:1337/api/articles?filters[category][name][$eq]=Marketing&filters[publishedAt][$notNull]=true
+
+# Sort
+GET http://localhost:1337/api/articles?sort=publishedAt:desc
+
+# Pagination
+GET http://localhost:1337/api/articles?pagination[page]=1&pagination[pageSize]=10
+```
+
+### Create document
+
+```bash
+POST http://localhost:1337/api/articles
+Content-Type: application/json
+Authorization: Bearer {api_token}
+
+{
+  "data": {
+    "title": "New Article",
+    "slug": "new-article",
+    "body": "Article content here",
+    "category": "{category_documentId}"
+  }
+}
+```
+
+### Update document
+
+```bash
+PUT http://localhost:1337/api/articles/{documentId}
+Content-Type: application/json
+Authorization: Bearer {api_token}
+
+{
+  "data": {
+    "title": "Updated Title"
+  }
+}
+```
+
+### Delete document
+
+```bash
+DELETE http://localhost:1337/api/articles/{documentId}
+
+Authorization: Bearer {api_token}
+```
+
+### Get draft content
+
+```bash
+# Strapi 5 uses status parameter (replaces v4 publicationState)
+GET http://localhost:1337/api/articles?status=draft
+
+Authorization: Bearer {api_token}
+```
+
+Publishing and unpublishing are managed through the Strapi admin panel or Document Service API (server-side). The public REST API does not expose dedicated publish/unpublish endpoints.
+
+### Populate relations and components
+
+```bash
+# Populate all relations
+GET http://localhost:1337/api/articles?populate=*
+
+# Populate specific relations
+GET http://localhost:1337/api/articles?populate[0]=author&populate[1]=category
+
+# Deep populate
+GET http://localhost:1337/api/articles?populate[author][populate]=avatar
+```
+
+## CLI Commands
+
+```bash
+# Create new Strapi project
+npx create-strapi@latest my-project
+
+# Start development server
+strapi develop
+
+# Build admin panel
+strapi build
+
+# Generate content type
+strapi generate content-type
+
+# Generate controller
+strapi generate controller
+
+# Add GraphQL plugin
+npm install @strapi/plugin-graphql
+```
+
+## Key Objects
+
+- **Content Type** — Schema definition (collection type or single type)
+- **Document** — Content item identified by `documentId` (Strapi 5 pattern)
+- **Component** — Reusable field group (e.g., SEO fields, CTA block)
+- **Dynamic Zone** — Flexible content area accepting multiple component types
+- **Media** — Files managed through the Media Library
+- **Locale** — i18n locale for content translation (plugin-based)
+
+## When to Use
+
+- Self-hosted CMS with full data ownership
+- Budget-conscious projects (no per-seat pricing)
+- Custom admin panel or plugin requirements
+- Teams with DevOps capability
+- Projects needing both REST and GraphQL access
+
+## Rate Limits
+
+- Self-hosted: No built-in rate limits (configure via middleware or reverse proxy)
+- Strapi Cloud: Varies by plan
+- Recommended: Add rate limiting middleware for production APIs
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (URL structure from CMS slugs)
Author	SHA1	Message	Date
Corey Haines	9d4d29a795	Merge pull request #181 from coreyhaines31/development v1.4.0 release	2026-03-14 02:06:23 -07:00
Corey Haines	b0fbcabc5f	Merge pull request #180 from coreyhaines31/docs/v1.4.0-release Update VERSIONS.md for v1.4.0 release	2026-03-14 02:06:06 -07:00
Corey Haines	6d08784211	docs: update VERSIONS.md for v1.4.0 release Add lead-magnets skill, bump all 32 existing skills to 1.2.0, and document all changes since v1.3.0. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>	2026-03-14 01:52:43 -07:00
coreyhaines31	b5a9bb57a9	chore: sync skills with marketplace.json and README	2026-03-14 00:04:30 +00:00
Corey Haines	6e47b53faf	Merge pull request #179 from coreyhaines31/development Release: Composio integration layer + lead-magnets skill + headless CMS guides	2026-03-13 17:04:20 -07:00
Corey Haines	b970e9d8e4	Merge pull request #178 from coreyhaines31/feature/composio-integration Add Composio as integration layer for OAuth-heavy tools	2026-03-13 17:03:53 -07:00
Corey Haines	869321e949	feat: add Composio as integration layer for OAuth-heavy marketing tools Adds Composio MCP server as an alternative integration method for tools lacking native MCP support (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.). Existing CLIs and MCP servers are unchanged — Composio is additive only. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>	2026-03-13 15:37:59 -07:00
Corey Haines	1c32ad3dbf	feat: add lead-magnets skill (#177 ) * feat: add lead-magnets skill Covers strategy for creating, gating, promoting, and measuring downloadable/content-based lead magnets (ebooks, checklists, cheat sheets, templates, swipe files, mini-courses, quizzes, webinars). Includes format-guide and benchmarks reference files. Adds cross- references in free-tool-strategy, email-sequence, and popup-cro. Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com> * fix: align H1 title with skill name Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com> --------- Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>	2026-03-13 15:21:10 -07:00
Corey Haines	51146da746	Add headless CMS reference and integration guides (#174 ) * feat: add headless CMS reference and integration guides Add CMS selection guide, content modeling patterns, and editorial workflow reference for marketers. Add integration guides for Sanity (GROQ API), Contentful (CDA/CMA), and Strapi (v5 REST). Register all three in REGISTRY.md and link from content-strategy skill. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com> * fix: address review feedback on headless CMS guides - Use {curly_brace} placeholder convention for Strapi relation example - Add note that Contentful CMA create uses PUT with client-generated ID - Add URL-encoding note for Sanity GROQ query parameter - Switch Sanity mutation example from createOrReplace to create (no _id needed) - Add Content-Type header to Contentful update entry example - Fix outdated "Assembly" product name to "Studio" for Contentful Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>	2026-03-09 23:21:58 -07:00
Corey Haines	2f5db8d95c	Merge pull request #76 from coreyhaines31/development Release: skill descriptions, evals, and writing audit for all 32 skills	2026-03-04 16:44:37 -08:00
Corey Haines	3a8d01283d	Merge branch 'main' into development	2026-03-04 16:07:41 -08:00
Corey Haines	68f5eaf64e	Merge pull request #75 from coreyhaines31/feature/skill-writing-audit Audit skill bodies: replace rigid imperatives with reasoning	2026-03-04 15:59:35 -08:00
Corey Haines	51e29954fb	Merge pull request #74 from coreyhaines31/feature/skill-evals Add evals for all 32 skills (197 total evals, 1261 assertions)	2026-03-04 15:59:31 -08:00
Corey Haines	a3ab09378b	Merge pull request #73 from coreyhaines31/feature/skill-description-optimization Optimize all 32 skill descriptions for better triggering	2026-03-04 15:59:27 -08:00
Corey Haines	8c8090ed92	fix: resolve trigger phrase conflicts found in review - sales-enablement: "ROI calculator" → "deal-specific ROI analysis" to avoid conflict with free-tool-strategy which also claims "ROI calculator" - sales-enablement: clarified scope boundary to competitor-alternatives for battle cards (competitor-alternatives owns battle card creation) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>	2026-03-04 14:29:15 -08:00
Corey Haines	b325e41c91	fix: address review — two more rigid imperatives caught - sales-enablement: "Never demo without discovery" → "Demo after discovery, not before" - site-architecture: "No exceptions" → explains why (backlink equity, broken pages) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>	2026-03-04 14:28:30 -08:00
Corey Haines	b0a3a23699	refactor: replace rigid imperatives with reasoning-based guidance Audit all 32 SKILL.md files against Anthropic's skill-creator writing guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT imperatives with explanations of WHY the guidance matters. 17 edits across 14 skills: - ad-creative: character limits reasoning, CTA headline reasoning - seo-audit: schema detection warning softened, reasoning added - programmatic-seo: subfolder vs subdomain reasoning - paid-ads: exclusion list reasoning - copywriting: honesty principle reasoning - cold-email: follow-up value reasoning - ai-seo: freshness signal reasoning - churn-prevention: post-cancel path reasoning - product-marketing-context: verbatim language reasoning - popup-cro: close button visibility reasoning - signup-flow-cro: label visibility reasoning - form-cro: label visibility reasoning - revops: fallback owner reasoning - ab-test-setup: DON'T → Avoid Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>	2026-03-04 14:19:09 -08:00
Corey Haines	e4283c6616	feat: optimize all 32 skill descriptions for better triggering Following Anthropic skill-creator guidance that Claude undertriggers skills, make descriptions pushier across all 32 skills: - Add casual/frustrated user phrases - Add implicit need triggers where users need the skill but dont name it - Add catch-all sentences explaining when to use - Add missing cross-references between related skills - Ensure consistent format across all descriptions Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>	2026-03-04 13:02:05 -08:00
Corey Haines	633f9c642d	Merge branch 'development'	2026-03-04 12:57:50 -08:00
Corey Haines	a3516be13d	Merge development into main for v1.3.0 release	2026-03-02 11:32:29 -08:00
coreyhaines31	90a7e84d0e	chore: sync skills with marketplace.json and README	2026-02-27 17:37:54 +00:00
Corey Haines	cac82f3a40	Merge pull request #69 from coreyhaines31/development Release: v1.1.0 -- agent-agnostic migration, 7 new skills, 51 CLI tools	2026-02-27 12:37:43 -05:00
Corey Haines	0c24410a0b	Merge pull request #67 from coreyhaines31/development Merge development into main	2026-02-23 14:52:55 -05:00