Merge PR #225 : add competitor-profiling skill

Resolves marketplace.json conflict (strips ./ prefix, adds competitor-profiling, updates count to 38). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Merge pull request #251 from coreyhaines31/fix/merge-directory-submissions
2026-04-21 13:24:26 -07:00 · 2026-04-21 13:23:56 -07:00 · 2026-04-21 13:23:27 -07:00 · 2026-04-21 13:22:36 -07:00 · 2026-04-21 13:22:02 -07:00 · 2026-04-21 13:21:42 -07:00
77 changed files with 7421 additions and 179 deletions
@@ -12,42 +12,48 @@
  "plugins": [
    {
      "name": "marketing-skills",
-      "description": "32 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
-      "source": "./",
+      "description": "38 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
+      "source": ".",
      "strict": false,
      "skills": [
-        "./skills/ab-test-setup",
-        "./skills/ad-creative",
-        "./skills/ai-seo",
-        "./skills/analytics-tracking",
-        "./skills/churn-prevention",
-        "./skills/cold-email",
-        "./skills/competitor-alternatives",
-        "./skills/content-strategy",
-        "./skills/copy-editing",
-        "./skills/copywriting",
-        "./skills/email-sequence",
-        "./skills/form-cro",
-        "./skills/free-tool-strategy",
-        "./skills/launch-strategy",
-        "./skills/marketing-ideas",
-        "./skills/marketing-psychology",
-        "./skills/onboarding-cro",
-        "./skills/page-cro",
-        "./skills/paid-ads",
-        "./skills/paywall-upgrade-cro",
-        "./skills/popup-cro",
-        "./skills/pricing-strategy",
-        "./skills/product-marketing-context",
-        "./skills/programmatic-seo",
-        "./skills/referral-program",
-        "./skills/revops",
-        "./skills/sales-enablement",
-        "./skills/schema-markup",
-        "./skills/seo-audit",
-        "./skills/signup-flow-cro",
-        "./skills/site-architecture",
-        "./skills/social-content"
+        "skills/ab-test-setup",
+        "skills/ad-creative",
+        "skills/ai-seo",
+        "skills/analytics-tracking",
+        "skills/aso-audit",
+        "skills/churn-prevention",
+        "skills/cold-email",
+        "skills/community-marketing",
+        "skills/competitor-alternatives",
+        "skills/competitor-profiling",
+        "skills/content-strategy",
+        "skills/copy-editing",
+        "skills/copywriting",
+        "skills/customer-research",
+        "skills/directory-submissions",
+        "skills/email-sequence",
+        "skills/form-cro",
+        "skills/free-tool-strategy",
+        "skills/launch-strategy",
+        "skills/lead-magnets",
+        "skills/marketing-ideas",
+        "skills/marketing-psychology",
+        "skills/onboarding-cro",
+        "skills/page-cro",
+        "skills/paid-ads",
+        "skills/paywall-upgrade-cro",
+        "skills/popup-cro",
+        "skills/pricing-strategy",
+        "skills/product-marketing-context",
+        "skills/programmatic-seo",
+        "skills/referral-program",
+        "skills/revops",
+        "skills/sales-enablement",
+        "skills/schema-markup",
+        "skills/seo-audit",
+        "skills/signup-flow-cro",
+        "skills/site-architecture",
+        "skills/social-content"
      ]
    }
  ]
@@ -22,6 +22,7 @@ marketingskills/
 │       └── SKILL.md       # Required skill file
 ├── tools/
 │   ├── clis/              # Zero-dependency Node.js CLI tools (51 tools)
+│   ├── composio/          # Composio integration layer (quick start + toolkit mapping)
 │   ├── integrations/      # API integration guides per tool
 │   └── REGISTRY.md        # Tool index with capabilities
 ├── CONTRIBUTING.md
@@ -167,7 +168,8 @@ This repository includes a tools registry for agent-compatible marketing tools.

 - **Tool discovery**: Read `tools/REGISTRY.md` to see available tools and their capabilities
 - **Integration details**: See `tools/integrations/{tool}.md` for API endpoints, auth, and common operations
- **MCP-enabled tools**: ga4, stripe, mailchimp, google-ads, resend, zapier, zoominfo, clay, supermetrics, coupler, outreach, crossbeam
+- **MCP-enabled tools**: ga4, stripe, mailchimp, google-ads, resend, zapier, zoominfo, clay, supermetrics, coupler, outreach, crossbeam, introw, composio
+- **Composio** (integration layer): Adds MCP access to OAuth-heavy tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, etc.). See `tools/integrations/composio.md`

 ### Registry Structure

@@ -189,6 +191,8 @@ Skills reference relevant tools for implementation. For example:
 - `email-sequence` skill → customer-io, mailchimp, resend guides
 - `paid-ads` skill → google-ads, meta-ads, linkedin-ads guides

+For tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion), Composio provides MCP access via a single server. See `tools/integrations/composio.md` for setup and `tools/composio/marketing-tools.md` for the full toolkit mapping.
+
 ## Checking for Updates

 When using any skill from this repository:
@@ -215,3 +219,36 @@ When using any skill from this repository:
 ## Skill Categories

 See `README.md` for the current list of skills organized by category. When adding new skills, follow the naming patterns of existing skills in that category.
+
+## Claude Code-Specific Enhancements
+
+These patterns are **Claude Code only** and must not be added to `SKILL.md` files directly, as skills are designed to be cross-agent compatible (Codex, Cursor, Windsurf, etc.). Apply them locally in your own project's `.claude/skills/` overrides instead.
+
+### Dynamic content injection with `!`command``
+
+Claude Code supports embedding shell commands in SKILL.md using `` !`command` `` syntax. When the skill is invoked, Claude Code runs the command and injects the output inline — the model sees the result, not the instruction.
+
+**Most useful application: auto-inject the product marketing context file**
+
+Instead of every skill telling the agent "go check if `.agents/product-marketing-context.md` exists and read it," you can inject it automatically:
+
+```markdown
+Product context: !`cat .agents/product-marketing-context.md 2>/dev/null || echo "No product context file found — ask the user about their product before proceeding."`
+```
+
+Place this at the top of a skill's body (after frontmatter) to make context available immediately without any file-reading step.
+
+**Other useful injections:**
+
+```markdown
+# Inject today's date for recency-sensitive skills
+Today's date: !`date +%Y-%m-%d`
+
+# Inject current git branch (useful for workflow skills)
+Current branch: !`git branch --show-current 2>/dev/null`
+
+# Inject recent commits for context
+Recent commits: !`git log --oneline -5 2>/dev/null`
+```
+
+**Why this is Claude Code-only**: Other agents that load skills will see the literal `` !`command` `` string rather than executing it, which would appear as garbled instructions. Keep cross-agent skill files free of this syntax.
@@ -32,8 +32,8 @@ Skills reference each other and build on shared context. The `product-marketing-
 ├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
 │seo-audit │ │page-cro  │ │copywritng│ │paid-ads    │ │referral  │ │revops       │ │mktg-ideas │
 │ai-seo    │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
-│site-arch │ │onboard   │ │cold-email│ │ab-test     │ │churn-    │ │launch       │ │           │
-│programm  │ │form-cro  │ │email-seq │ │analytics   │ │ prevent  │ │pricing      │ │           │
+│site-arch │ │onboard   │ │cold-email│ │ab-test     │ │churn-    │ │launch       │ │customer-  │
+│programm  │ │form-cro  │ │email-seq │ │analytics   │ │ prevent  │ │pricing      │ │research   │
 │schema    │ │popup-cro │ │social    │ │            │ │          │ │competitor   │ │           │
 │content   │ │paywall   │ │          │ │            │ │          │ │             │ │           │
 └────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
@@ -44,6 +44,7 @@ Skills reference each other and build on shared context. The `product-marketing-
           copywriting ↔ page-cro ↔ ab-test-setup
           revops ↔ sales-enablement ↔ cold-email
           seo-audit ↔ schema-markup ↔ ai-seo
+           customer-research → copywriting, page-cro, competitor-alternatives
 ```

 See each skill's **Related Skills** section for the full dependency map.
@@ -53,20 +54,26 @@ See each skill's **Related Skills** section for the full dependency map.
 <!-- SKILLS:START -->
 | Skill | Description |
 |-------|-------------|
-| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
+| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... |
 | [ad-creative](skills/ad-creative/) | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
 | [ai-seo](skills/ai-seo/) | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
 | [analytics-tracking](skills/analytics-tracking/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
+| [aso-audit](skills/aso-audit/) | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... |
 | [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
 | [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
+| [community-marketing](skills/community-marketing/) | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
 | [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
+| [competitor-profiling](skills/competitor-profiling/) | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,'... |
 | [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
-| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... |
+| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
 | [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
+| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
+| [directory-submissions](skills/directory-submissions/) | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Covers Product Hunt prep, Reviews playbook, GEO, and destination pages strategy. |
 | [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
 | [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
 | [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
 | [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
+| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
 | [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
 | [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
 | [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
@@ -78,8 +85,8 @@ See each skill's **Related Skills** section for the full dependency map.
 | [product-marketing-context](skills/product-marketing-context/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
 | [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
 | [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
-| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff... |
-| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts... |
+| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
+| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
 | [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
 | [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
 | [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
@@ -4,41 +4,54 @@ Current versions of all skills. Agents can compare against local versions to che

 | Skill | Version | Last Updated |
 |-------|---------|--------------|
-| ab-test-setup | 1.1.0 | 2026-02-27 |
-| ad-creative | 1.1.0 | 2026-02-27 |
-| ai-seo | 1.1.0 | 2026-02-27 |
-| analytics-tracking | 1.1.0 | 2026-02-27 |
-| churn-prevention | 1.1.0 | 2026-02-27 |
-| cold-email | 1.1.0 | 2026-02-27 |
-| competitor-alternatives | 1.1.0 | 2026-02-27 |
-| content-strategy | 1.1.0 | 2026-02-27 |
-| copy-editing | 1.1.0 | 2026-02-27 |
-| copywriting | 1.1.0 | 2026-02-27 |
-| email-sequence | 1.1.0 | 2026-02-27 |
-| form-cro | 1.1.0 | 2026-02-27 |
-| free-tool-strategy | 1.1.0 | 2026-02-27 |
-| launch-strategy | 1.1.0 | 2026-02-27 |
-| marketing-ideas | 1.1.0 | 2026-02-27 |
-| marketing-psychology | 1.1.0 | 2026-02-27 |
-| onboarding-cro | 1.1.0 | 2026-02-27 |
-| page-cro | 1.1.0 | 2026-02-27 |
-| paid-ads | 1.1.0 | 2026-02-27 |
-| paywall-upgrade-cro | 1.1.0 | 2026-02-27 |
-| popup-cro | 1.1.0 | 2026-02-27 |
-| pricing-strategy | 1.1.0 | 2026-02-27 |
-| product-marketing-context | 1.1.0 | 2026-02-27 |
-| programmatic-seo | 1.1.0 | 2026-02-27 |
-| referral-program | 1.1.0 | 2026-02-27 |
-| revops | 1.1.0 | 2026-02-27 |
-| sales-enablement | 1.1.0 | 2026-02-27 |
-| schema-markup | 1.1.0 | 2026-02-27 |
-| seo-audit | 1.1.0 | 2026-02-27 |
-| signup-flow-cro | 1.1.0 | 2026-02-27 |
-| site-architecture | 1.1.0 | 2026-02-27 |
-| social-content | 1.1.0 | 2026-02-27 |
+| ab-test-setup | 1.2.0 | 2026-03-14 |
+| ad-creative | 1.2.0 | 2026-03-14 |
+| ai-seo | 1.2.0 | 2026-03-14 |
+| analytics-tracking | 1.2.0 | 2026-03-14 |
+| churn-prevention | 1.2.0 | 2026-03-14 |
+| cold-email | 1.2.0 | 2026-03-14 |
+| competitor-alternatives | 1.2.0 | 2026-03-14 |
+| competitor-profiling | 1.0.0 | 2026-04-07 |
+| content-strategy | 1.2.0 | 2026-03-14 |
+| copy-editing | 1.2.0 | 2026-03-14 |
+| copywriting | 1.2.0 | 2026-03-14 |
+| email-sequence | 1.2.0 | 2026-03-14 |
+| form-cro | 1.2.0 | 2026-03-14 |
+| free-tool-strategy | 1.2.0 | 2026-03-14 |
+| launch-strategy | 1.2.0 | 2026-03-14 |
+| lead-magnets | 1.0.0 | 2026-03-14 |
+| marketing-ideas | 1.2.0 | 2026-03-14 |
+| marketing-psychology | 1.2.0 | 2026-03-14 |
+| onboarding-cro | 1.2.0 | 2026-03-14 |
+| page-cro | 1.2.0 | 2026-03-14 |
+| paid-ads | 1.2.0 | 2026-03-14 |
+| paywall-upgrade-cro | 1.2.0 | 2026-03-14 |
+| popup-cro | 1.2.0 | 2026-03-14 |
+| pricing-strategy | 1.2.0 | 2026-03-14 |
+| product-marketing-context | 1.2.0 | 2026-03-14 |
+| programmatic-seo | 1.2.0 | 2026-03-14 |
+| referral-program | 1.2.0 | 2026-03-14 |
+| revops | 1.2.0 | 2026-03-14 |
+| sales-enablement | 1.2.0 | 2026-03-14 |
+| schema-markup | 1.2.0 | 2026-03-14 |
+| seo-audit | 1.2.0 | 2026-03-14 |
+| signup-flow-cro | 1.2.0 | 2026-03-14 |
+| site-architecture | 1.2.0 | 2026-03-14 |
+| social-content | 1.2.0 | 2026-03-14 |

 ## Recent Changes

+### 2026-03-14
+- Added `lead-magnets` skill for lead magnet strategy, format selection, and conversion optimization
+- Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
+- Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
+- Added 197 evals across all 33 skills for automated quality testing
+- Optimized all 32 skill descriptions for better trigger phrase matching
+- Replaced rigid imperatives with reasoning-based guidance across all skills
+- Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
+- Added 13 new integration guides
+- Bumped all 32 existing skills from 1.1.0 → 1.2.0
+
 ### 2026-02-27
 - Migrated context path from `.claude/` to `.agents/` for agent-agnostic compatibility
 - All skills now check `.agents/product-marketing-context.md` first, with `.claude/` fallback for older setups
@@ -1,8 +1,8 @@
 ---
 name: ab-test-setup
-description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
+description: When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
 metadata:
-  version: 1.1.0
+  version: 1.2.0
 ---

 # A/B Test Setup
@@ -180,7 +180,7 @@ We'll know this is true when [metrics].
 - Check segment quality
 - Document external factors

-**DON'T:**
+**Avoid:**
 - Peek at results and stop early
 - Make changes to variants
 - Add traffic from new sources
@@ -229,6 +229,93 @@ Document every test with:

 ---

+## Growth Experimentation Program
+
+Individual tests are valuable. A continuous experimentation program is a compounding asset. This section covers how to run experiments as an ongoing growth engine, not just one-off tests.
+
+### The Experiment Loop
+
+```
+1. Generate hypotheses (from data, research, competitors, customer feedback)
+2. Prioritize with ICE scoring
+3. Design and run the test
+4. Analyze results with statistical rigor
+5. Promote winners to a playbook
+6. Generate new hypotheses from learnings
+→ Repeat
+```
+
+### Hypothesis Generation
+
+Feed your experiment backlog from multiple sources:
+
+| Source | What to Look For |
+|--------|-----------------|
+| Analytics | Drop-off points, low-converting pages, underperforming segments |
+| Customer research | Pain points, confusion, unmet expectations |
+| Competitor analysis | Features, messaging, or UX patterns they use that you don't |
+| Support tickets | Recurring questions or complaints about conversion flows |
+| Heatmaps/recordings | Where users hesitate, rage-click, or abandon |
+| Past experiments | "Significant loser" tests often reveal new angles to try |
+
+### ICE Prioritization
+
+Score each hypothesis 1-10 on three dimensions:
+
+| Dimension | Question |
+|-----------|----------|
+| **Impact** | If this works, how much will it move the primary metric? |
+| **Confidence** | How sure are we this will work? (Based on data, not gut.) |
+| **Ease** | How fast and cheap can we ship and measure this? |
+
+**ICE Score** = (Impact + Confidence + Ease) / 3
+
+Run highest-scoring experiments first. Re-score monthly as context changes.
+
+### Experiment Velocity
+
+Track your experimentation rate as a leading indicator of growth:
+
+| Metric | Target |
+|--------|--------|
+| Experiments launched per month | 4-8 for most teams |
+| Win rate | 20-30% is common for mature programs (sustained higher rates may indicate conservative hypotheses) |
+| Average test duration | 2-4 weeks |
+| Backlog depth | 20+ hypotheses queued |
+| Cumulative lift | Compound gains from all winners |
+
+### The Experiment Playbook
+
+When a test wins, don't just implement it — document the pattern:
+
+```
+## [Experiment Name]
+**Date**: [date]
+**Hypothesis**: [the hypothesis]
+**Sample size**: [n per variant]
+**Result**: [winner/loser/inconclusive] — [primary metric] changed by [X%] (95% CI: [range], p=[value])
+**Guardrails**: [any guardrail metrics and their outcomes]
+**Segment deltas**: [notable differences by device, segment, or cohort]
+**Why it worked/failed**: [analysis]
+**Pattern**: [the reusable insight — e.g., "social proof near pricing CTAs increases plan selection"]
+**Apply to**: [other pages/flows where this pattern might work]
+**Status**: [implemented / parked / needs follow-up test]
+```
+
+Over time, your playbook becomes a library of proven growth patterns specific to your product and audience.
+
+### Experiment Cadence
+
+**Weekly (30 min)**: Review running experiments for technical issues and guardrail metrics. Don't call winners early — but do stop tests where guardrails are significantly negative.
+
+**Bi-weekly**: Conclude completed experiments. Analyze results, update playbook, launch next experiment from backlog.
+
+**Monthly (1 hour)**: Review experiment velocity, win rate, cumulative lift. Replenish hypothesis backlog. Re-prioritize with ICE.
+
+**Quarterly**: Audit the playbook. Which patterns have been applied broadly? Which winning patterns haven't been scaled yet? What areas of the funnel are under-tested?
+
+---
+
 ## Common Mistakes

 ### Test Design
@@ -1,6 +1,6 @@
 ---
 name: ad-creative
-description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting."
+description: "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting."
 metadata:
  version: 1.1.0
 ---
@@ -64,7 +64,7 @@ Pull performance data → Identify winning patterns → Generate new variations

 ## Platform Specs

-**Always enforce these limits.** Never deliver creative that exceeds platform character limits.
+Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.

 ### Google Ads (Responsive Search Ads)

@@ -320,7 +320,7 @@ For large-scale creative production (Anthropic's growth team generates 100+ vari
 - **Writing headlines that only work together** — RSA headlines get combined randomly
 - **Ignoring character limits** — Platforms truncate without warning
 - **All variations sound the same** — Vary angles, not just word choice
- **No CTA headlines** — Always include action-oriented headlines
+- **No CTA headlines** — RSAs need action-oriented headlines to drive clicks; include at least 2-3
 - **Generic descriptions** — "Learn more about our solution" wastes the slot
 - **Iterating without data** — Gut feelings are less reliable than metrics
 - **Testing too many things at once** — Change one variable per test cycle
@@ -1,8 +1,8 @@
 ---
 name: ai-seo
-description: "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup."
+description: "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup."
 metadata:
-  version: 1.1.0
+  version: 1.2.0
 ---

 # AI SEO
@@ -226,6 +226,50 @@ AI systems don't just cite your website — they cite where you appear.
 - Create YouTube content for key how-to queries
 - Answer relevant Quora questions with depth

+### Machine-Readable Files for AI Agents
+
+AI agents aren't just answering questions — they're becoming buyers. When an AI agent evaluates tools on behalf of a user, it needs structured, parseable information. If your pricing is locked in a JavaScript-rendered page or a "contact sales" wall, agents will skip you and recommend competitors whose information they can actually read.
+
+Add these machine-readable files to your site root:
+
+**`/pricing.md` or `/pricing.txt`** — Structured pricing data for AI agents
+
+```markdown
+# Pricing — [Your Product Name]
+
+## Free
+- Price: $0/month
+- Limits: 100 emails/month, 1 user
+- Features: Basic templates, API access
+
+## Pro
+- Price: $29/month (billed annually) | $35/month (billed monthly)
+- Limits: 10,000 emails/month, 5 users
+- Features: Custom domains, analytics, priority support
+
+## Enterprise
+- Price: Custom — contact sales@example.com
+- Limits: Unlimited emails, unlimited users
+- Features: SSO, SLA, dedicated account manager
+```
+
+**Why this matters now:**
+- AI agents increasingly compare products programmatically before a human ever visits your site
+- Opaque pricing gets filtered out of AI-mediated buying journeys
+- A simple markdown file is trivially parseable by any LLM — no rendering, no JavaScript, no login walls
+- Same principle as `robots.txt` (for crawlers), `llms.txt` (for AI context), and `AGENTS.md` (for agent capabilities)
+
+**Best practices:**
+- Use consistent units (monthly vs. annual, per-seat vs. flat)
+- Include specific limits and thresholds, not just feature names
+- List what's included at each tier, not just what's different
+- Keep it updated — stale pricing is worse than no file
+- Link to it from your sitemap and main pricing page
+
+**`/llms.txt`** — Context file for AI systems (see [llmstxt.org](https://llmstxt.org))
+
+If you don't have one yet, add an `llms.txt` that gives AI systems a quick overview of what your product does, who it's for, and links to key pages (including your pricing).
+
 ### Schema Markup for AI

 Structured data helps AI systems understand your content. Key schemas:
@@ -309,7 +353,7 @@ Monthly manual check:
 - Feature comparison tables (you vs. category, not just competitors)
 - Specific metrics ("processes 10,000 transactions/sec" not "blazing fast")
 - Customer count or social proof with numbers
- Pricing transparency (AI cites pages with visible pricing)
+- Pricing transparency (AI cites pages with visible pricing) — add a `/pricing.md` file so AI agents can parse your plans without rendering your page (see "Machine-Readable Files" above)
 - FAQ section addressing common buyer questions

 ### Blog Content
@@ -353,11 +397,12 @@ Monthly manual check:
 - **Ignoring AI search entirely** — ~45% of Google searches now show AI Overviews, and ChatGPT/Perplexity are growing fast
 - **Treating AI SEO as separate from SEO** — Good traditional SEO is the foundation; AI SEO adds structure and authority on top
 - **Writing for AI, not humans** — If content reads like it was written to game an algorithm, it won't get cited or convert
- **No freshness signals** — Undated content loses to dated content. Always show when content was last updated
+- **No freshness signals** — Undated content loses to dated content because AI systems weight recency heavily. Show when content was last updated
 - **Gating all content** — AI can't access gated content. Keep your most authoritative content open
 - **Ignoring third-party presence** — You may get more AI citations from a Wikipedia mention than from your own blog
 - **No structured data** — Schema markup gives AI systems structured context about your content
 - **Keyword stuffing** — Unlike traditional SEO where it's just ineffective, keyword stuffing actively reduces AI visibility by 10% (Princeton GEO study)
+- **Hiding pricing behind "contact sales" or JS-rendered pages** — AI agents evaluating your product on behalf of buyers can't parse what they can't read. Add a `/pricing.md` file
 - **Blocking AI bots** — If GPTBot, PerplexityBot, or ClaudeBot are blocked in robots.txt, those platforms can't cite you
 - **Generic content without data** — "We're the best" won't get cited. "Our customers see 3x improvement in [metric]" will
 - **Forgetting to monitor** — You can't improve what you don't measure. Check AI visibility monthly at minimum
@@ -1,6 +1,6 @@
 ---
 name: analytics-tracking
-description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
+description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
 metadata:
  version: 1.1.0
 ---
@@ -0,0 +1,312 @@
+---
+name: aso-audit
+description: "When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it."
+metadata:
+  version: 1.0.0
+---
+
+# ASO Audit
+
+Analyze App Store and Google Play listings against ASO best practices. Fetches
+live listing data, scores metadata, visuals, and ratings, then produces a
+prioritized action plan.
+
+## When to Use
+
+- User shares an App Store or Google Play URL
+- User asks to audit or optimize an app listing
+- User wants to compare their app against competitors
+- User asks about app store ranking, visibility, or download conversion
+
+## Before Auditing
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+## Phase 1 — Identify Store & Fetch
+
+### Detect store type from URL
+
+```
+Apple:  apps.apple.com/{country}/app/{name}/id{digits}
+Google: play.google.com/store/apps/details?id={package}
+```
+
+If the user gives an app name instead of a URL, search the web for:
+`site:apps.apple.com "{app name}"` or `site:play.google.com "{app name}"`
+
+### Fetch the listing
+
+Use WebFetch to retrieve the listing page. Extract every available field:
+
+**Apple App Store fields:**
+
+- App name (title) — 30 char limit
+- Subtitle — 30 char limit
+- Description (long) — not indexed for search, but matters for conversion
+- Promotional text — 170 chars, updatable without new release
+- Category (primary + secondary)
+- Screenshots (count, order, caption text)
+- Preview video (presence, duration)
+- Rating (average + count)
+- Recent reviews (visible ones)
+- Price / in-app purchases
+- Developer name
+- Last updated date
+- Version history notes
+- Age rating
+- Size
+- Languages / localizations listed
+- In-app events (if any visible)
+
+**Google Play fields:**
+
+- App name (title) — 30 char limit
+- Short description — 80 char limit
+- Full description — 4,000 char limit, IS indexed for search
+- Category + tags
+- Feature graphic (presence)
+- Screenshots (count, order)
+- Preview video (presence)
+- Rating (average + count)
+- Recent reviews (visible ones)
+- Price / in-app purchases
+- Developer name
+- Last updated date
+- What's new text
+- Downloads range
+- Content rating
+- Data safety section
+- Languages listed
+
+If WebFetch returns incomplete data (stores render client-side), note gaps and
+work with what's available. Ask the user to paste missing fields if critical.
+
+### Visual asset assessment
+
+WebFetch cannot extract screenshot images or caption text. **Take a screenshot
+of the listing page** to get visual data:
+
+1. Navigate to the listing URL and capture a full-page screenshot
+2. Assess the screenshot for: icon quality, screenshot count, caption text,
+   messaging quality, preview video presence, feature graphic (Google Play)
+3. If browser tools are unavailable, ask the user to share a screenshot of the
+   listing page
+
+**Promotional text (Apple):** This 170-char field appears above the description
+but is often indistinguishable from it in scraped HTML. If you cannot confirm
+its presence, note this and recommend the user check App Store Connect.
+
+---
+
+## Phase 1.5 — Assess Brand Maturity
+
+Before scoring, classify the app into one of three tiers. This determines how
+you interpret "textbook ASO" deviations — a deliberate brand choice by a
+household name is not the same as a missed opportunity by an unknown app.
+
+### Tier definitions
+
+| Tier            | Signals                                                                                                                              | Examples                                    |
+| --------------- | ------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------- |
+| **Dominant**    | Household name, 1M+ ratings, top-10 in category, near-universal brand recognition. Users search by brand name, not generic keywords. | Instagram, Uber, Spotify, WhatsApp, Netflix |
+| **Established** | Well-known in their category, 100K+ ratings, strong organic installs, recognized brand but not universally known.                    | Strava, Notion, Duolingo, Cash App, Calm    |
+| **Challenger**  | Building awareness, <100K ratings, needs discovery through keywords and ASO tactics. Most apps fall here.                            | Your app, most indie/startup apps           |
+
+### How tier affects scoring
+
+**Dominant apps** get adjusted scoring in these areas:
+
+- **Title:** Brand-only or brand-first titles are valid (score 8+ if brand is the keyword). These apps don't need generic keyword discovery.
+- **Description:** Score purely on conversion quality, not keyword presence. If the app is a household name, a well-crafted brand description beats a keyword-stuffed one.
+- **Visual Assets:** Lifestyle/brand photography instead of UI demos is a legitimate conversion strategy. No video is acceptable if the product is hard to demo in 30s or brand awareness is near-universal.
+- **What's New:** Generic release notes at weekly+ cadence are acceptable (score 8+). At scale, detailed changelogs have minimal ROI and risk backlash.
+- **In-app events:** Missing events for utility apps with massive install bases (Uber, WhatsApp) is not a penalty. These apps don't need discovery help.
+- **Localization:** Score relative to actual market, not absolute count. A US-only fintech with 2 languages (English + Spanish) is appropriately localized.
+
+**Established apps** get partial adjustment:
+
+- Brand-first titles are fine but should still include 1-2 keywords
+- Strategic description choices get benefit of the doubt
+- Other dimensions scored normally
+
+**Challenger apps** are scored strictly against textbook ASO best practices — every character, screenshot, and keyword matters.
+
+**Key principle:** Before docking points, ask: "Is this a mistake or a deliberate
+choice by a team that has data I don't?" If the app has 1M+ ratings and a
+dedicated ASO team, assume their choices are data-informed unless clearly wrong.
+
+---
+
+## Phase 2 — Score Each Dimension
+
+Score each dimension 0-10 using the criteria in `references/scoring-criteria.md`.
+Apply the brand maturity tier adjustments from Phase 1.5.
+
+Reference files for platform specs and benchmarks:
+
+- `references/apple-specs.md` — Official Apple character limits, screenshot/video specs, CPP/PPO rules, rejection triggers
+- `references/google-play-specs.md` — Official Google Play limits, screenshot specs, Android Vitals thresholds, policies
+- `references/benchmarks.md` — Conversion data, rating impact, video lift, screenshot behavior, CPP/event benchmarks
+
+### Dimensions and Weights
+
+| #   | Dimension            | Weight | What It Covers                                                            |
+| --- | -------------------- | ------ | ------------------------------------------------------------------------- |
+| 1   | Title & Subtitle     | 20%    | Character usage, keyword presence, clarity, brand + keyword balance       |
+| 2   | Description          | 15%    | First 3 lines, keyword density (Google), CTA, structure, promotional text |
+| 3   | Visual Assets        | 25%    | Screenshot count/quality/messaging, video, icon, feature graphic          |
+| 4   | Ratings & Reviews    | 20%    | Average rating, volume, recency, developer responses                      |
+| 5   | Metadata & Freshness | 10%    | Category choice, update recency, localization count, data safety          |
+| 6   | Conversion Signals   | 10%    | Price positioning, IAP transparency, social proof, download range         |
+
+**Final score** = weighted sum, out of 100.
+
+### Score interpretation
+
+| Score  | Grade | Meaning                                                   |
+| ------ | ----- | --------------------------------------------------------- |
+| 85-100 | A     | Well-optimized; focus on A/B testing and iteration        |
+| 70-84  | B     | Good foundation; clear opportunities to improve           |
+| 50-69  | C     | Significant gaps; prioritized fixes will have high impact |
+| 30-49  | D     | Major optimization needed across multiple dimensions      |
+| 0-29   | F     | Listing needs a complete overhaul                         |
+
+---
+
+## Phase 3 — Competitor Comparison (Optional)
+
+If the user provides competitor URLs or asks for comparison:
+
+1. Fetch 2-3 top competitors in the same category
+2. Run the same scoring on each
+3. Build a comparison table highlighting where the user's app is weaker/stronger
+4. Identify keyword gaps — terms competitors rank for that the user's app doesn't target
+
+If no competitors are specified, suggest the user provide 2-3 or offer to search
+for top apps in their category.
+
+---
+
+## Phase 4 — Generate Report
+
+Use the template in `references/report-template.md` to structure the output.
+
+The report must include:
+
+1. **Score card** — table with all 6 dimensions, scores, and grade
+2. **Top 3 quick wins** — changes that take <1 hour and have highest impact
+3. **Detailed findings** — per-dimension breakdown with specific issues and fixes
+4. **Keyword suggestions** — based on title/description analysis and competitor gaps
+5. **Visual asset recommendations** — specific screenshot/video improvements
+6. **Priority action plan** — ordered list of changes by impact vs effort
+
+### Report rules
+
+- Every recommendation must be **specific and actionable** ("Change subtitle from X to Y" not "Improve subtitle")
+- Include character counts for all text recommendations
+- Flag platform-specific differences (Apple vs Google) when relevant
+- Note what CANNOT be assessed without paid tools (search volume, exact rankings)
+- When suggesting keyword changes, explain WHY each keyword matters
+
+---
+
+## Platform-Specific Rules
+
+### Apple App Store — Key Facts
+
+- Title (30 chars) + Subtitle (30 chars) + Keyword field (100 **bytes**, hidden) = indexed text
+- Keywords field is bytes not chars — Arabic/CJK use 2-3 bytes per char
+- Long description is NOT indexed for search — optimize for conversion only
+- Promotional text (170 chars) does NOT affect search (Apple confirmed)
+- Never repeat words across title/subtitle/keyword field (Apple indexes each word once)
+- Keyword field: commas, no spaces ("photo,editor,filter" not "photo, editor, filter")
+- Screenshots: up to 10 per device. First 3 visible in search — 90% never scroll past 3rd
+- Screenshot captions indexed since June 2025 (AI extraction)
+- In-app events: max 10 published at once, max 31 days each. Indexed and appear in search
+- Custom Product Pages (up to 70) in organic search since July 2025. +5.9% avg conversion lift
+- App preview video: up to 3, 15-30s each. Autoplays muted — +20-40% conversion lift
+- SKStoreReviewController: max 3 prompts per 365 days
+- Apple has human editorial curation — quality and design matter more
+- See `references/apple-specs.md` for full specs, dimensions, and rejection triggers
+
+### Google Play — Key Facts
+
+- Title (30 chars) + Short description (80 chars) + Full description (4,000 chars) = indexed text
+- Full description IS indexed — target 2-3% keyword density naturally
+- No hidden keyword field — all keywords must be in visible text
+- Google NLP/semantic understanding — keyword stuffing detected and penalized
+- Prohibited in title: emojis, ALL CAPS, "best"/"#1"/"free", CTAs (enforced since 2021)
+- Screenshots: min 2, **max 8** per device (not 10 like Apple)
+- Feature graphic (1024x500, exact) required for featured placements
+- Video does NOT autoplay — only ~6% of users tap play (low ROI vs iOS)
+- Android Vitals directly affect ranking: crash >1.09% or ANR >0.47% = reduced visibility
+- Promotional Content: submit 14 days early for featuring. Apps see 2x explore acquisitions
+- Custom Store Listings: up to 50 (can target churned users, specific countries, ad campaigns)
+- Store Listing Experiments: test up to 3 variants, run 7+ days, 1 experiment at a time
+- See `references/google-play-specs.md` for full specs and policy details
+
+### What Apple Indexes vs What Google Indexes
+
+| Field                 | Apple Indexed?   | Google Indexed?        |
+| --------------------- | ---------------- | ---------------------- |
+| Title                 | Yes              | Yes (strongest signal) |
+| Subtitle / Short desc | Yes              | Yes                    |
+| Keyword field         | Yes (hidden)     | Does not exist         |
+| Long description      | No               | Yes (heavily)          |
+| Screenshot captions   | Yes (since 2025) | No                     |
+| In-app events         | Yes              | N/A (LiveOps instead)  |
+| Developer name        | No               | Partial                |
+| IAP names             | Yes              | Yes                    |
+
+---
+
+## Common Issues Checklist
+
+Flag these if found. Items marked _(tier-dependent)_ should be evaluated against
+the app's brand maturity tier — they may be deliberate choices for Dominant apps.
+
+**Always flag (all tiers):**
+
+- [ ] Rating below 4.0
+- [ ] Last update > 3 months ago
+- [ ] Google Play description has no keyword strategy (under 1% density)
+- [ ] Google Play missing feature graphic
+- [ ] Apple keyword field likely has repeated words (inferred from title+subtitle)
+- [ ] Category mismatch — app would face less competition in a different category
+- [ ] Fewer than 5 screenshots
+
+**Flag for Challenger/Established only** _(not mistakes for Dominant apps):_
+
+- [ ] Title wastes characters on brand name only (no keywords) _(Dominant: brand IS the keyword)_
+- [ ] Subtitle/short description duplicates title keywords
+- [ ] Description first 3 lines are generic _(Dominant: may be brand-voice choice)_
+- [ ] No preview video _(Dominant: may be rational if product is hard to demo)_
+- [ ] Screenshots are just UI dumps with no messaging/captions _(Dominant: lifestyle/brand shots may convert better)_
+- [ ] Only 1-2 localizations _(score relative to actual market, not absolute count)_
+- [ ] No in-app events or promotional content _(Dominant utility apps may not need discovery help)_
+
+**Flag for all tiers but note context:**
+
+- [ ] No developer responses to negative reviews _(note volume — responding at 10M+ reviews is a different challenge than at 1K)_
+- [ ] Generic "What's New" text _(acceptable at weekly+ release cadence for Established/Dominant)_
+
+---
+
+## Task-Specific Questions
+
+1. What is the App Store or Google Play URL?
+2. Is this your app or a competitor's?
+3. What category does the app compete in?
+4. Do you have competitor URLs to compare against?
+5. Are you focused on search visibility, conversion rate, or both?
+6. Do you have access to App Store Connect or Google Play Console data?
+
+---
+
+## Related Skills
+
+- **page-cro**: For optimizing the conversion of web-based landing pages that drive app installs
+- **ad-creative**: For creating App Store and Google Play ad creatives
+- **analytics-tracking**: For setting up install attribution and in-app event tracking
+- **customer-research**: For understanding user needs and language to inform listing copy
@@ -0,0 +1,107 @@
+# Apple App Store — Official Specs & Guidelines
+
+All data from developer.apple.com as of March 2026.
+
+## Character Limits
+
+| Field                   | Limit            | Indexed for Search?      | Notes                                                    |
+| ----------------------- | ---------------- | ------------------------ | -------------------------------------------------------- |
+| App Name                | 30 chars (min 2) | Yes                      | Must be unique; no trademarks, competitor names, pricing |
+| Subtitle                | 30 chars         | Yes                      | No unverifiable claims                                   |
+| Keywords                | 100 bytes        | Yes (hidden)             | Commas, no spaces between terms                          |
+| Description             | 4,000 chars      | **No**                   | Plain text only, no HTML                                 |
+| Promotional Text        | 170 chars        | **No** (Apple confirmed) | Updatable without new version                            |
+| What's New              | 4,000 chars      | No                       | Required for all versions after first                    |
+| IAP Name                | 35 chars         | Yes                      | Appears in search                                        |
+| IAP Description         | 55 chars         | No                       |                                                          |
+| In-App Event Name       | 30 chars         | Yes                      | Title case required                                      |
+| In-App Event Short Desc | 50 chars         | Yes                      | Sentence case                                            |
+| In-App Event Long Desc  | 120 chars        | No                       | Sentence case                                            |
+
+**Keywords field is 100 bytes, not 100 characters.** Non-Latin scripts (Arabic,
+Chinese, Japanese, Korean) use 2-3 bytes per character, reducing effective
+keyword count significantly.
+
+## Screenshot Specs
+
+| Device           | Required?     | Count | Dimensions (portrait)      |
+| ---------------- | ------------- | ----- | -------------------------- |
+| 6.9" iPhone      | **Required**  | 1-10  | 1260 x 2736                |
+| 13" iPad         | **Required**  | 1-10  | 2064 x 2752                |
+| Mac              | If applicable | 1-10  | Up to 2880 x 1800 (16:10)  |
+| Apple Watch      | If applicable | 1-10  | Varies by model            |
+| Apple TV         | If applicable | 1-10  | 1920 x 1080 or 3840 x 2160 |
+| Apple Vision Pro | If applicable | 1-10  | 3840 x 2160                |
+
+- Formats: JPEG, PNG
+- Apple auto-scales from required base sizes to smaller devices
+
+## App Preview Video Specs
+
+- **Count:** Up to 3 per app
+- **Duration:** 15-30 seconds
+- **Max file size:** 500 MB
+- **Codecs:** H.264 (10-12 Mbps, up to 30fps) or ProRes 422 HQ
+- **Audio:** Stereo, 256 kbps AAC or PCM, 44.1/48 kHz
+- **Formats:** .mov, .m4v, .mp4
+- **Behavior:** Autoplays muted on product page (iOS 11+)
+
+## Custom Product Pages (CPPs)
+
+- **Max:** 70 additional pages (plus 1 default)
+- **Customizable:** Screenshots, promotional text, app previews, deep links (iOS 18+)
+- **Keywords:** Each keyword combo must be unique to a single CPP
+- **Review:** Submitted to App Review independently of app updates
+- **Organic search:** CPPs appear in organic search results since July 2025
+- **Performance:** +2.5 percentage points higher conversion on average vs default
+
+## Product Page Optimization (A/B Testing)
+
+- **Treatments:** Up to 3 vs original
+- **Testable:** App icons, screenshots, app preview videos
+- **NOT testable:** Title, subtitle, description, keywords
+- **Concurrent tests:** 1 per app
+- **Max duration:** 90 days
+- **Icon constraint:** All icon variants must be in the published app binary
+- **Confidence:** Apple recommends 90% threshold (Bayesian method)
+- **Cannot modify** a test once started
+
+## In-App Events
+
+- **Max approved:** 15 in App Store Connect at once
+- **Max published:** 10 on App Store simultaneously
+- **Max duration:** 31 days per event
+- **Pre-event promotion:** Up to 14 days before start
+- **Badge types:** Challenge, Competition, Live Event, Major Update, New Season, Premiere, Special Event
+
+**Event card image:** 16:9, min 1920x1080, max 3840x2160
+**Event details image:** 9:16, min 1080x1920, max 2160x3840
+
+**Not suitable:** Repetitive daily tasks, price promotions without new content, general awareness campaigns.
+
+## Ratings & Reviews
+
+- **SKStoreReviewController:** Max 3 prompts per 365-day period
+- System controls display frequency (may show fewer than 3)
+- Do not use custom buttons to request reviews
+- Developers can respond to all reviews in App Store Connect
+- Summary rating is territory-specific
+
+## Metadata Rejection Triggers (App Review Guidelines)
+
+| Guideline | Rejection Trigger                                                         |
+| --------- | ------------------------------------------------------------------------- |
+| 2.3.1     | Hidden features, misleading marketing, false pricing                      |
+| 2.3.2     | Not disclosing IAPs in description/screenshots                            |
+| 2.3.3     | Screenshots that don't show app in use (only splash/login)                |
+| 2.3.4     | Preview videos using non-app content                                      |
+| 2.3.5     | Wrong category selected                                                   |
+| 2.3.7     | Keyword stuffing: trademarks, competitor names, pricing, irrelevant terms |
+| 2.3.8     | Metadata not appropriate for all audiences (must be 4+ rated)             |
+| 2.3.10    | Other platform names/imagery (Android, etc.) in metadata                  |
+| 2.3.12    | Generic What's New for significant changes                                |
+| 2.3.13    | Inaccurate in-app event metadata                                          |
+
+Sources: developer.apple.com/app-store/product-page/,
+developer.apple.com/app-store/search/,
+developer.apple.com/app-store/review/guidelines/
@@ -0,0 +1,129 @@
+# ASO Benchmarks & Conversion Data
+
+Industry data from AppTweak, SplitMetrics, Sensor Tower, and others. Updated March 2026.
+
+## Conversion Rate Benchmarks by Category
+
+**Average CVR (page view to install):**
+
+- iOS overall: **25.0%**
+- Google Play overall: **27.3%**
+
+| Category          | iOS CVR        | Google Play CVR |
+| ----------------- | -------------- | --------------- |
+| Navigation        | 115%\*         | --              |
+| Auto & Vehicles   | --             | 70.5%           |
+| Business          | 66.7%          | --              |
+| Music (Games)     | --             | 45.0%           |
+| Utilities & Tools | --             | 36.8%           |
+| Shopping          | --             | 27.7%           |
+| Health & Fitness  | --             | 23.2%           |
+| Finance           | --             | 19.7%           |
+| Food & Drink      | --             | 13.1%           |
+| Games (Board)     | 1.2%           | 7.3%            |
+| Games (overall)   | 3-5% realistic | --              |
+
+\*Above 100% = some users install from search without visiting product page.
+
+Source: AppTweak 2025 Benchmarks Report (H1 2024 data, US market)
+
+## Rating Impact on Conversion
+
+| Rating Change              | Conversion Impact                       |
+| -------------------------- | --------------------------------------- |
+| 3.0 to 4.0 stars           | **+89%**                                |
+| 4.0 to 4.5 stars           | **+20-30%**                             |
+| 4.3 to 4.6 stars           | **+22-28%** (Finance, Health)           |
+| 0.4-star gap vs competitor | **~25% lost installs** from same search |
+| 3-star vs 5-star app       | **50% fewer conversions** for 3-star    |
+
+**Critical thresholds:**
+
+- **4.0 stars** = minimum for Apple featuring, user trust, conversion viability
+- **4.5+ stars** = optimal zone. Sweet spot: 4.1-4.9
+- **5.0 stars** can look suspicious to users
+- **Below 3.5** = sharp visibility drop on both stores
+- **79% of users** check ratings before downloading
+- **50% reject** apps below 3 stars
+
+Sources: AppFollow, MobileAction, Sensor Tower, Troof.ai
+
+## Preview Video Impact
+
+**iOS:** +20-40% conversion lift (video autoplays on product page)
+**Google Play:** Minimal lift (only ~6% of visitors tap to play)
+
+- Autoplay introduced in iOS 11 caused **+47% conversion jump**
+- Users who watch video are **2x more likely to install**
+- Average watch time: **4-6.5 seconds** (first 5 seconds are critical)
+- 50%+ of viewers watch to the end
+
+**Takeaway:** Video is high-ROI on iOS, low-ROI on Google Play.
+
+Sources: StoreMaven, SplitMetrics, Leanplum
+
+## Screenshot Impact
+
+- **90% of users** do not scroll past the 3rd screenshot
+- Average scroll rate: only **17%**
+- Users spend **6-10 seconds** scanning before deciding
+- **First screenshot decides everything**
+- Well-designed screenshots lift conversion **20-35%**
+- A/B test winners see **10-25% improvement**
+- **Optimal count:** 4-5 for utility apps, 5-6 for complex apps
+- More than 6: diminishing returns, can cause decision paralysis
+- Top 200 apps update screenshots **2-4 times/year**
+- Top Google Play games update visuals **up to 8x/year**
+- **57% of top games** A/B tested screenshots at least 2x in 2024
+
+Sources: AppTweak, ASOMobile, Sensor Tower
+
+## Custom Product Pages (Apple CPPs)
+
+- Average conversion lift: **+5.9% for apps**, **+3.5% for games**
+- Best cases: up to **+8.6%**
+- Organic referral: **+2.5 percentage points** (156% lift vs 1.6% baseline)
+- Apple Ads CPP CVR: **55.8% in 2024** (up from 42.1% in 2023)
+- **Only 31% of apps** and **26% of games** use CPPs (low adoption = opportunity)
+- Screenshot reordering alone produced **+16.6% installs** in one case
+
+Sources: AppTweak, SplitMetrics, MobileAction
+
+## Custom Store Listings (Google Play CSLs)
+
+- Up to **50 custom versions** per app
+- Case study (Lockwood/Avakin Life): **+57% CVR** over 2 months
+- Can target inactive/churned users (28+ days no activity)
+
+Source: Phiture, MobileAction
+
+## In-App Events (Apple)
+
+- **55% of top 200 apps** use them regularly
+- +**15-20% more impressions** from editorial/browse placements
+- One case: **+124% surge** in total impressions
+- One case: **+50% impressions AND first-time downloads**
+- Search CVR uptick: **+10.3%**
+- Re-downloads increase: **+15.5%**
+- **Boost is short-lived** -- KPIs drop to baseline when event ends
+- Optimal: **2-4 active events per month**
+
+Sources: Phiture, AppTweak, Appalize
+
+## Promotional Content (Google Play)
+
+- Apps with featuring see **2x explore acquisitions** (official Google)
+- +2% 28-day active users and +4% revenue on average
+
+Source: Google Play Console documentation
+
+## A/B Test Impact Thresholds
+
+| Improvement | Classification                     |
+| ----------- | ---------------------------------- |
+| >10%        | Strong winner -- apply immediately |
+| 5-10%       | Meaningful winner                  |
+| 2-5%        | Marginal winner                    |
+| <2%         | Noise -- not significant           |
+
+Source: SplitMetrics, MobileAction
@@ -0,0 +1,131 @@
+# Google Play Store — Official Specs & Guidelines
+
+All data from support.google.com and developer.android.com as of March 2026.
+
+## Character Limits
+
+| Field             | Limit       | Indexed?               | Notes                                 |
+| ----------------- | ----------- | ---------------------- | ------------------------------------- |
+| App Title         | 30 chars    | Yes (strongest signal) | Reduced from 50 in Sept 2021          |
+| Short Description | 80 chars    | Yes                    | Visible without expanding             |
+| Full Description  | 4,000 chars | **Yes (heavily)**      | Google NLP indexes entire text        |
+| Developer Name    | 64 chars    | Partial                | Same emoji/caps restrictions as title |
+
+## Prohibited in Metadata (enforced since Sept 2021)
+
+**Title, Icon, Developer Name:**
+
+- Emojis, emoticons, repeated special characters
+- ALL CAPS (unless registered brand)
+- Performance claims: "top," "best," "#1," "free," "no ads"
+- Misleading store performance or endorsement
+- Calls-to-action: "update now," "download now"
+
+**Short Description:**
+
+- Same performance claims as title
+- Calls-to-action
+- Unattributed testimonials
+
+**Screenshots, Feature Graphic, Video:**
+
+- Time-sensitive taglines
+- Calls-to-action ("Download now," "Play now")
+- Must authentically showcase app functionality
+
+## Screenshot Specs
+
+| Device     | Min   | Max   | Aspect Ratio | Min Resolution | Max Long Edge |
+| ---------- | ----- | ----- | ------------ | -------------- | ------------- |
+| Phone      | **2** | **8** | 9:16 or 16:9 | 320px any side | 3,840px       |
+| 7" Tablet  | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| 10" Tablet | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| Chromebook | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| Wear OS    | 1     | 8     | **1:1**      | 384x384        | 3,840px       |
+| Android TV | 1     | 8     | **16:9**     | 1,920x1,080    | 3,840px       |
+
+- **Recommended phone size:** 1080x1920 (portrait)
+- **Format:** JPEG or 24-bit PNG (no alpha)
+- **Max file size:** 8 MB each
+
+**Note:** Google Play max is 8 screenshots per device, not 10 like Apple.
+
+## Feature Graphic
+
+- **Dimensions:** 1024 x 500 px (exact, required)
+- **Format:** JPEG or 24-bit PNG (no alpha)
+- Displayed at top of listing and in featured placements
+
+## App Icon
+
+- **Dimensions:** 512 x 512 px
+- **Format:** 32-bit PNG (with alpha)
+- **Max file size:** 1,024 KB
+- **Shape:** Full square (Google applies 30% corner radius automatically)
+- **Prohibited:** Ranking claims, download counts, deal text, emoji
+
+## Preview Video
+
+- **Format:** YouTube URL (public or unlisted)
+- **Duration:** 30 seconds to 2 minutes recommended
+- No ads, no monetization, must be embeddable, not age-restricted
+- **Does NOT autoplay** (only ~6% of visitors tap to play)
+
+## Store Listing Experiments (A/B Testing)
+
+- **Variants:** Up to 3 per experiment (plus control)
+- **Testable:** Icon, feature graphic, screenshots, video, short description, full description
+- **Concurrent:** Cannot run more than 1 default graphics experiment simultaneously
+- **Audience:** Signed-in Google Play users only
+- **Metrics:** First-time installers + retained first-time installers (1-day retention)
+- **Duration:** Run at least 7 days (weekday/weekend variance)
+- **Localized:** Test across up to 5 languages simultaneously
+
+## Custom Store Listings
+
+- **Max:** 50 per app (100 for Play partners)
+- **Customizable:** Title, short/full description, icon, screenshots, feature graphic, video
+- **Targeting:** Country/region, pre-registration, install state, Google Ads campaigns, inactive/churned users (28+ days)
+- **2025 addition:** Gemini AI auto-generates text for CSLs in Play Console
+
+## Promotional Content (LiveOps)
+
+| Type              | Description                    | Duration             |
+| ----------------- | ------------------------------ | -------------------- |
+| Offers            | Discounts, free items, bundles | Up to 28 days        |
+| Events            | Time-limited in-app events     | Must have time limit |
+| Major Update      | Significant new features       | Max 1 week           |
+| Crossover (games) | Cross-game/IP collaboration    | Varies               |
+
+- Submit **4+ days** before start (standard review)
+- Submit **14+ days** before for featuring requests
+- **Impact:** "Over twice as many explore acquisitions during featuring" (official Google)
+
+## Android Vitals — Ranking Thresholds
+
+Apps exceeding these thresholds get **reduced visibility** in search and recommendations.
+
+| Metric                       | Overall Threshold | Per-Device Threshold |
+| ---------------------------- | ----------------- | -------------------- |
+| User-Perceived Crash Rate    | **1.09%**         | 8%                   |
+| User-Perceived ANR Rate      | **0.47%**         | 8%                   |
+| Excessive Partial Wake Locks | 5%                | N/A                  |
+
+**Consequences:** Reduced search visibility, warning labels on listing, quality alerts to users before install.
+**Recovery:** Google checks daily using 28-day rolling average.
+
+## Search Ranking — Official Factors
+
+Google confirms these affect ranking:
+
+1. **Metadata relevance** — Title carries most weight. NLP scans title + short desc + full desc.
+2. **App quality** — Android Vitals (crash/ANR rates)
+3. **Ratings and reviews** — Star rating + review text. 85% of featured apps have 4.0+
+4. **Install volume and velocity** — Total installs + daily/weekly frequency
+5. **Engagement and retention** — Session frequency, duration, retention rates
+6. **Update frequency** — Regular updates signal active maintenance
+7. **Localization** — Regional keyword/visual adaptation. 59% of US apps localize titles.
+
+Sources: support.google.com/googleplay/android-developer/answer/4448378,
+support.google.com/googleplay/android-developer/answer/9898842,
+developer.android.com/topic/performance/vitals
@@ -0,0 +1,213 @@
+# ASO Audit Report Template
+
+Use this structure for all ASO audit reports.
+
+---
+
+## Header
+
+```
+# ASO Audit: {App Name}
+**Store:** {Apple App Store / Google Play}
+**URL:** {listing URL}
+**Audit date:** {date}
+**Brand tier:** {Dominant / Established / Challenger} — {one-line justification}
+**Overall Score:** {score}/100 (Grade: {A/B/C/D/F})
+```
+
+---
+
+## Score Card
+
+```
+| Dimension | Score | Grade | Key Issue |
+|-----------|-------|-------|-----------|
+| Title & Subtitle | X/10 | {grade} | {one-line summary} |
+| Description | X/10 | {grade} | {one-line summary} |
+| Visual Assets | X/10 | {grade} | {one-line summary} |
+| Ratings & Reviews | X/10 | {grade} | {one-line summary} |
+| Metadata & Freshness | X/10 | {grade} | {one-line summary} |
+| Conversion Signals | X/10 | {grade} | {one-line summary} |
+| **OVERALL** | **{weighted}/100** | **{grade}** | |
+```
+
+Grade scale per dimension: 9-10 = A, 7-8 = B, 5-6 = C, 3-4 = D, 1-2 = F
+
+---
+
+## Top 3 Quick Wins
+
+Highest-impact changes that take under 1 hour:
+
+```
+### 1. {Action verb} — {specific change}
+**Impact:** {High/Medium} | **Effort:** {<15 min / <30 min / <1 hour}
+**Current:** {what it is now}
+**Recommended:** {exact replacement, with character count}
+**Why:** {one sentence explaining the impact}
+
+### 2. ...
+### 3. ...
+```
+
+---
+
+## Detailed Findings
+
+### Title & Subtitle Analysis
+
+```
+**Current title:** "{title}" ({X}/30 chars used)
+**Current subtitle/short desc:** "{subtitle}" ({X}/30 or /80 chars used)
+
+**Issues found:**
+- {issue 1}
+- {issue 2}
+
+**Recommended title:** "{new title}" ({X}/30 chars) — {rationale}
+**Recommended subtitle:** "{new subtitle}" ({X}/30 or /80 chars) — {rationale}
+```
+
+### Description Analysis
+
+```
+**First 3 lines (above fold):**
+> {quoted text}
+
+**Issues found:**
+- {issue 1}
+- {issue 2}
+
+**Keyword density (Google Play only):** {X}% — target: 2-3%
+**Top keywords found:** {keyword1} (Xn), {keyword2} (Xn), ...
+**Missing high-value keywords:** {keyword1}, {keyword2}, ...
+
+**Recommended first 3 lines:**
+> {rewritten text}
+```
+
+### Visual Assets Analysis
+
+```
+**Screenshots:** {count} ({store} shows first {3/all} in search)
+**Preview video:** {Yes/No}
+**Icon assessment:** {description}
+**Feature graphic (Google Play):** {Yes/No}
+
+**Screenshot audit:**
+1. {screenshot 1 description} — {pass/issue}
+2. {screenshot 2 description} — {pass/issue}
+...
+
+**Recommendations:**
+- {specific visual change 1}
+- {specific visual change 2}
+```
+
+### Ratings & Reviews Analysis
+
+```
+**Average rating:** {X.X} stars ({count} ratings)
+**Recent review sentiment:** {Positive/Mixed/Negative}
+**Common complaints:** {theme1}, {theme2}
+**Developer responses:** {Yes, active / Sporadic / None}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+### Metadata & Freshness
+
+```
+**Last updated:** {date} ({X days/months ago})
+**Localizations:** {count} languages
+**Category:** {current category}
+**In-app events/LiveOps:** {Yes/No}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+### Conversion Signals
+
+```
+**Price model:** {Free / Freemium / Paid}
+**IAP count:** {count}
+**Downloads (Google Play):** {range}
+**Social proof visible:** {awards, press, badges — or "none"}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+---
+
+## Keyword Suggestions
+
+```
+| Keyword | Rationale | Where to Place | Priority |
+|---------|-----------|----------------|----------|
+| {keyword} | {why this keyword} | {title/subtitle/description/keyword field} | {High/Med/Low} |
+| ... | ... | ... | ... |
+```
+
+Note: Without paid ASO tools, exact search volume is unavailable. These
+suggestions are based on category analysis, competitor metadata, and semantic
+relevance. Validate with AppTweak, Sensor Tower, or MobileAction for volume data.
+
+---
+
+## Competitor Comparison (if applicable)
+
+```
+| Metric | {Your App} | {Competitor 1} | {Competitor 2} |
+|--------|-----------|----------------|----------------|
+| Title keywords | ... | ... | ... |
+| Rating | ... | ... | ... |
+| Screenshots | ... | ... | ... |
+| Video | ... | ... | ... |
+| Description keywords | ... | ... | ... |
+| Last updated | ... | ... | ... |
+| Overall ASO score | ... | ... | ... |
+```
+
+---
+
+## Priority Action Plan
+
+Ordered by impact (high to low), grouped by effort:
+
+```
+### Do This Week (Quick Wins)
+1. {action} — {expected impact}
+2. {action} — {expected impact}
+
+### Do This Month (Medium Effort)
+3. {action} — {expected impact}
+4. {action} — {expected impact}
+
+### Plan for Next Quarter (High Effort)
+5. {action} — {expected impact}
+6. {action} — {expected impact}
+```
+
+---
+
+## Limitations
+
+Always include this section:
+
+> **What this audit cannot measure without paid ASO tools:**
+>
+> - Exact keyword search volume and difficulty scores
+> - Historical keyword ranking positions
+> - Download and revenue estimates
+> - Apple keyword field contents (hidden from public view)
+> - Install conversion rate data (only available to app owner in console)
+> - A/B test results from previous experiments
+>
+> For these data points, consider using AppTweak ($69/mo), Sensor Tower, or
+> MobileAction ($69/mo).
@@ -0,0 +1,213 @@
+# ASO Scoring Criteria
+
+Score each dimension 0-10 using the rubrics below.
+**Apply brand maturity tier adjustments** from Phase 1.5 of the main skill.
+
+---
+
+## Brand Maturity Adjustments (apply to all dimensions)
+
+Before scoring, determine the app's tier: **Dominant**, **Established**, or **Challenger**.
+
+**Dominant apps (Instagram, Uber, Spotify, WhatsApp, Netflix):**
+
+- Brand-only titles score 8+ (the brand IS the keyword)
+- Lifestyle/brand screenshots score same as captioned UI screenshots
+- Generic What's New at weekly+ cadence scores 8+
+- Missing in-app events for utility apps is not a penalty
+- Description scored on conversion quality only, not keyword presence
+- Localization scored relative to actual market footprint
+- Missing preview video is acceptable if brand awareness is near-universal
+
+**Established apps (Duolingo, Strava, Notion, Calm, Cash App):**
+
+- Brand-first titles with 1-2 keywords score normally
+- Strategic description/visual choices get benefit of the doubt
+- All other dimensions scored normally
+
+**Challenger apps (most apps):**
+
+- Scored strictly against textbook ASO — every character and feature matters
+
+**Key principle:** Before docking points, ask: "Is this a mistake or a data-informed
+choice by a team with more information than I have?"
+
+---
+
+## 1. Title & Subtitle (Weight: 20%)
+
+**Challenger rubric:**
+
+| Score | Criteria                                                                                                                                                                |
+| ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| 9-10  | Brand + high-value keyword in title, complementary keywords in subtitle, no word repetition across fields, near max character usage, instantly communicates app purpose |
+| 7-8   | Good keyword presence, minor character waste (5+ unused chars), clear purpose                                                                                           |
+| 5-6   | Has keywords but poor placement, some repetition between fields, purpose somewhat clear                                                                                 |
+| 3-4   | Title is brand-only or generic, subtitle missing or weak, poor character usage                                                                                          |
+| 1-2   | No keyword strategy, title doesn't communicate purpose, major character waste                                                                                           |
+| 0     | Cannot assess (data unavailable)                                                                                                                                        |
+
+**Dominant/Established adjustment:** Brand-only titles (e.g., "Instagram") are
+valid if the brand has high search volume. Score 8+ for Dominant apps where
+brand recognition eliminates the need for generic keywords. Evaluate whether
+unused characters represent waste or intentional simplicity.
+
+**Check for:**
+
+- Characters used vs limit (title: 30, subtitle/short desc: 30/80). "Near max" = within 3 chars of the limit (27+/30, 77+/80)
+- Primary keyword in title
+- Keyword duplication between title and subtitle
+- Whether app purpose is immediately clear
+- Unnecessary words (articles, prepositions) consuming space
+- Special characters or claims ("#1", "best") that risk rejection (Apple)
+
+---
+
+## 2. Description (Weight: 15%)
+
+### Apple App Store
+
+| Score | Criteria                                                                                                                                               |
+| ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
+| 9-10  | First 3 lines hook with clear value prop, structured with features/benefits/social proof/CTA, promotional text actively used, compelling and scannable |
+| 7-8   | Good opening, decent structure, could improve scannability or CTA                                                                                      |
+| 5-6   | Generic opening ("Welcome to..."), some structure, missing CTA or social proof                                                                         |
+| 3-4   | Wall of text, no clear value prop above fold, no promotional text                                                                                      |
+| 1-2   | Minimal or boilerplate description, no effort                                                                                                          |
+| 0     | Cannot assess                                                                                                                                          |
+
+### Google Play
+
+| Score | Criteria                                                                                                                                     |
+| ----- | -------------------------------------------------------------------------------------------------------------------------------------------- |
+| 9-10  | Keywords in first 3 sentences, 2-3% natural density throughout, HTML formatting used, structured sections, strong CTA, keywords feel natural |
+| 7-8   | Good keyword presence, some structure, density slightly off (1-2% or 3-4%)                                                                   |
+| 5-6   | Keywords present but sparse (<1%) or stuffed (>5%), weak structure                                                                           |
+| 3-4   | No keyword strategy visible, poor formatting, wall of text                                                                                   |
+| 1-2   | Minimal description, no keywords, no structure                                                                                               |
+| 0     | Cannot assess                                                                                                                                |
+
+**Check for:**
+
+- First 3 lines quality (visible before "Read More")
+- Feature-benefit framing (not just feature lists)
+- Social proof (downloads, awards, press mentions)
+- Call to action
+- Keyword density (Google Play only - count target keywords / total words)
+- HTML formatting usage (Google Play)
+- Promotional text presence and quality (Apple)
+
+---
+
+## 3. Visual Assets (Weight: 25%)
+
+| Score | Criteria                                                                                                                                                                      |
+| ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| 9-10  | 8-10 screenshots with clear messaging/captions, preview video present, screenshots tell a story in sequence, each communicates one benefit, icon is distinctive and memorable |
+| 7-8   | 6-7 screenshots with captions, good icon, no video OR good video but some screenshot messaging unclear                                                                        |
+| 5-6   | 5+ screenshots but weak/no captions, basic icon, no video, screenshots are UI dumps                                                                                           |
+| 3-4   | 3-4 screenshots, no captions, generic icon, no storytelling                                                                                                                   |
+| 1-2   | Fewer than 3 screenshots, or screenshots are raw unedited UI, poor icon                                                                                                       |
+| 0     | Cannot assess                                                                                                                                                                 |
+
+**Check for:**
+
+- Screenshot count (minimum 5, ideal 8-10)
+- Caption/overlay text on screenshots (one message per screen, 5-7 words max)
+- First 3 screenshots (highest conversion impact on Apple)
+- Preview video presence and quality
+- Icon distinctiveness (no text in icon, bold shapes, stands out)
+- Feature graphic presence (Google Play - mandatory for featured placements)
+- Screenshot storytelling flow (do they tell a coherent story?)
+- Localized visual assets (for non-English markets)
+- Caption keywords (Apple - indexed since June 2025)
+
+---
+
+## 4. Ratings & Reviews (Weight: 20%)
+
+| Score | Criteria                                                                                               |
+| ----- | ------------------------------------------------------------------------------------------------------ |
+| 9-10  | 4.5+ stars, 10K+ ratings, recent reviews positive, developer responds to negatives, steady review flow |
+| 7-8   | 4.0-4.4 stars, 1K+ ratings, mostly positive recent reviews, some developer responses                   |
+| 5-6   | 3.5-3.9 stars, 500+ ratings, mixed recent reviews, no developer responses                              |
+| 3-4   | 3.0-3.4 stars, <500 ratings, negative themes in recent reviews                                         |
+| 1-2   | Below 3.0 stars, few ratings, no developer engagement, visible complaints                              |
+| 0     | No ratings yet or cannot assess                                                                        |
+
+**Check for:**
+
+- Average rating (target: 4.0+ minimum, 4.5+ ideal)
+- Total rating count
+- Recent review sentiment (last 5-10 visible reviews)
+- Common complaint themes (bugs, crashes, pricing, UX)
+- Developer response presence and quality
+- Rating trend (improving or declining, if visible)
+- Review recency (fresh reviews signal active user base)
+
+---
+
+## 5. Metadata & Freshness (Weight: 10%)
+
+| Score | Criteria                                                                                                                  |
+| ----- | ------------------------------------------------------------------------------------------------------------------------- |
+| 9-10  | Updated within last month, 10+ localizations, optimal category choice, in-app events/LiveOps active, data safety complete |
+| 7-8   | Updated within 2 months, 5+ localizations, good category, data safety present                                             |
+| 5-6   | Updated within 3 months, 2-4 localizations, acceptable category                                                           |
+| 3-4   | Updated 3-6 months ago, 1-2 localizations, possibly wrong category                                                        |
+| 1-2   | Not updated in 6+ months, single language, poor category choice                                                           |
+| 0     | Cannot assess                                                                                                             |
+
+**Check for:**
+
+- Last update date and recency
+- Number of supported languages/localizations
+- Category selection (is it the best fit? less competitive alternative?)
+- In-app events (Apple) or promotional content (Google) presence
+- Data safety / privacy nutrition label completeness
+- Age rating appropriateness
+- Version history quality (do release notes communicate value?)
+- What's New text quality
+
+---
+
+## 6. Conversion Signals (Weight: 10%)
+
+| Score | Criteria                                                                                                                                                          |
+| ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| 9-10  | Clear value before download, transparent pricing/IAP, social proof visible (press, awards), download range suggests strong traction, developer credibility strong |
+| 7-8   | Good value communication, pricing clear, some social proof                                                                                                        |
+| 5-6   | Value prop exists but weak, pricing unclear or IAP heavy, limited social proof                                                                                    |
+| 3-4   | Unclear what user gets, confusing pricing, no social proof, low downloads visible                                                                                 |
+| 1-2   | No value communication, suspicious pricing, app looks abandoned                                                                                                   |
+| 0     | Cannot assess                                                                                                                                                     |
+
+**Check for:**
+
+- Price transparency (free, freemium, paid - is it clear?)
+- In-app purchase list quality (do IAP names communicate value?)
+- Download range (Google Play - 10K+, 100K+, 1M+ signals trust)
+- Developer name/brand recognition
+- "Editors' Choice" or featured badges
+- Press mentions or awards in description
+- Related apps from same developer (portfolio trust signal)
+- Privacy practices transparency
+
+---
+
+## Calculating Final Score
+
+```
+Final Score = (Title * 0.20) + (Description * 0.15) + (Visuals * 0.25)
+            + (Ratings * 0.20) + (Metadata * 0.10) + (Conversion * 0.10)
+
+Scale to 100: Final Score * 10
+```
+
+**Example:** Title: 7, Description: 6, Visuals: 8, Ratings: 9, Metadata: 5, Conversion: 7
+
+```
+(7 * 0.20) + (6 * 0.15) + (8 * 0.25) + (9 * 0.20) + (5 * 0.10) + (7 * 0.10)
+= 1.4 + 0.9 + 2.0 + 1.8 + 0.5 + 0.7
+= 7.3 → 73/100 → Grade: B
+```
@@ -1,6 +1,6 @@
 ---
 name: churn-prevention
-description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro."
+description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro."
 metadata:
  version: 1.1.0
 ---
@@ -375,7 +375,7 @@ Test one variable at a time:
 - **Guilt-trip copy** — "Are you sure you want to abandon us?" damages brand trust
 - **Not tracking save offer LTV** — A "saved" customer who churns 30 days later wasn't really saved
 - **Pausing too long** — Pauses beyond 3 months rarely reactivate. Set limits.
- **No post-cancel path** — Always make reactivation easy and trigger win-back emails
+- **No post-cancel path** — Make reactivation easy and trigger win-back emails, because some churned users will want to come back

 ---

@@ -1,6 +1,6 @@
 ---
 name: cold-email
-description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
+description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.
 metadata:
  version: 1.1.0
 ---
@@ -100,7 +100,7 @@ See [subject-lines.md](references/subject-lines.md) for the full data.

 ## Follow-Up Sequences

-Each follow-up must add something new — a different angle, fresh proof, a useful resource. Never "just checking in."
+Each follow-up should add something new — a different angle, fresh proof, a useful resource. "Just checking in" gives the reader no reason to respond.

 - 3-5 total emails, increasing gaps between them
 - Each email should stand alone (they may not have read the previous ones)
@@ -0,0 +1,163 @@
+---
+name: community-marketing
+description: "Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\""
+metadata:
+  version: 1.0.0
+---
+
+# Community Marketing
+
+You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes.
+
+## Before You Start
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered.
+
+Understand the situation (ask if not provided):
+
+1. **What is the product or brand?** — What problem does it solve, who uses it
+2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc.
+3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established
+4. **What is the primary community goal?** — Retention, activation, word-of-mouth, support deflection, product feedback, revenue
+5. **Who is the ideal community member?** — Role, motivation, what they hope to get from joining
+
+Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them.
+
+---
+
+## Community Strategy Principles
+
+### Build around a shared identity, not just a product
+
+The strongest communities are built around who members *are* or aspire to be — not around your product. Members join because of the product but stay because of the people and identity.
+
+Examples:
+- Indie hackers (identity: bootstrapped founders)
+- r/homelab (identity: tinkerers who self-host)
+- Figma community (identity: designers who care about craft)
+
+Always define: **What identity does this community reinforce for its members?**
+
+### Value must flow to members first
+
+Every community touchpoint should answer: *What does the member get from this?*
+
+- Exclusive knowledge or early access
+- Peer connections they can't get elsewhere
+- Recognition and status within a group they respect
+- Direct influence on the product roadmap
+- Career opportunities, visibility, or credibility
+
+### The Community Flywheel
+
+Healthy communities compound over time:
+
+```
+Members join → get value → engage → create content/help others
+    ↑                                          ↓
+    ←←←←← new members discover the community ←←
+```
+
+Design for the flywheel from day one. Every decision should ask: *Does this accelerate the loop or slow it down?*
+
+---
+
+## Playbooks by Goal
+
+### Launching a Community from Zero
+
+1. **Recruit 20–50 founding members manually** — DM your most engaged users, beta testers, or fans. Don't open publicly until there is baseline activity.
+2. **Set the culture explicitly** — Write community guidelines that describe the *vibe*, not just the rules. What does great participation look like here?
+3. **Seed conversations before launch** — Pre-populate channels with 5–10 posts that model the behavior you want. Questions, wins, resources.
+4. **Do things that don't scale at first** — Reply to every post. Welcome every new member by name. Host a weekly call. You are buying social proof.
+5. **Define your core loop** — What action do you want members to take weekly? Make it easy and reward it publicly.
+
+### Growing an Existing Community
+
+1. **Audit where members drop off** — Are people joining but not posting? Posting once and disappearing? Identify the leaky stage.
+2. **Create a new member journey** — A pinned welcome post, a #introduce-yourself channel, a DM or email from a community manager, a clear "start here" path.
+3. **Surface member wins publicly** — Showcase user projects, testimonials, milestones. This reinforces identity and signals that participation has rewards.
+4. **Run recurring community rituals** — Weekly threads (e.g., "What are you working on?"), monthly AMAs, seasonal challenges. Rituals create habit.
+5. **Identify and invest in power users** — 1% of members generate 90% of value. Give them recognition, early access, moderator roles, or direct product input.
+
+### Building a Brand Ambassador / Advocate Program
+
+1. **Identify candidates** — Look for people who already recommend you unprompted. Check reviews, social mentions, community posts.
+2. **Make the ask personal** — Don't send a generic form. Reach out 1:1 and explain why you chose them specifically.
+3. **Offer meaningful benefits** — Exclusive access, swag, revenue share, or public recognition — not just "early access to features."
+4. **Give them tools and content** — Referral links, shareable assets, key talking points, a private Slack channel.
+5. **Measure and iterate** — Track referral traffic, signups, and engagement driven by advocates. Double down on what works.
+
+### Community-Led Support (Deflection + Retention)
+
+1. **Create a searchable knowledge base** from top community questions
+2. **Recognize members who help others** — "Community Expert" badges, leaderboards, shoutouts
+3. **Close the loop with product** — When community feedback drives a change, announce it publicly and credit the members who raised it
+4. **Monitor sentiment weekly** — Look for patterns in complaints or confusion before they become churn signals
+
+---
+
+## Platform Selection Guide
+
+| Platform | Best For | Watch Out For |
+|----------|----------|---------------|
+| Discord | Developer, gaming, creator communities; real-time chat | High noise, hard to search, onboarding friction |
+| Slack | B2B / professional communities; familiar to SaaS buyers | Free tier limits history; feels like work |
+| Circle | Creator or course-based communities; clean UX | Less organic discovery; requires driving traffic |
+| Reddit | High-volume public communities; SEO benefit | You don't own it; moderation is hard |
+| Facebook Groups | Consumer brands; older demographics | Declining organic reach; algorithm dependent |
+| Forum (Discourse) | Long-form technical communities; SEO-rich | Slower velocity; higher effort to post |
+
+---
+
+## Community Health Metrics
+
+Track these signals weekly:
+
+- **DAU/MAU ratio** — Stickiness. Above 20% is healthy for most communities.
+- **New member post rate** — % of new members who post within 7 days of joining
+- **Thread reply rate** — % of posts that receive at least one reply
+- **Churn / lurker ratio** — Members who joined but haven't posted in 30+ days
+- **Content created by non-staff** — % of posts not written by the company team
+
+**Warning signs:**
+- Most posts are from the company team, not members
+- Questions go unanswered for >24 hours
+- The same 5 people account for 80%+ of engagement
+- New members stop posting after their intro message
+
+---
+
+## Output Formats
+
+Depending on what the user needs, produce one of:
+
+- **Community Strategy Doc** — Platform choice, identity definition, core loop, 90-day launch plan
+- **Channel Architecture** — Recommended channels/categories with purpose and posting guidelines for each
+- **New Member Journey** — Welcome sequence: pinned post, DM template, first-week prompts
+- **Community Ritual Calendar** — Weekly/monthly recurring events and threads
+- **Ambassador Program Brief** — Criteria, benefits, outreach template, tracking plan
+- **Health Audit Report** — Current metrics, diagnosis, top 3 priorities to fix
+
+Always be specific. Generic advice ("be consistent," "provide value") is not useful. Give the user something they can act on today.
+
+---
+
+## Task-Specific Questions
+
+1. What platform are you building on (or considering)?
+2. What stage is the community at? (Pre-launch, early, growing, established)
+3. What's the primary business goal? (Retention, activation, word-of-mouth, support deflection)
+4. Who is the ideal community member and what motivates them?
+5. Do you have existing users or customers to seed from?
+6. How much time can you dedicate to community management weekly?
+
+---
+
+## Related Skills
+
+- **referral-program**: For structured referral and ambassador incentive programs
+- **churn-prevention**: For retention strategies that complement community engagement
+- **social-content**: For content creation across social platforms
+- **customer-research**: For understanding your community members' needs and language
@@ -1,6 +1,6 @@
 ---
 name: competitor-alternatives
-description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables."
+description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement."
 metadata:
  version: 1.1.0
 ---
@@ -0,0 +1,411 @@
+---
+name: competitor-profiling
+description: "When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement."
+metadata:
+  version: 1.0.0
+---
+
+# Competitor Profiling
+
+You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.
+
+## Initial Assessment
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered.
+
+Before profiling, confirm:
+
+1. **Competitor URLs** — the list of competitor website URLs to profile
+2. **Your product** — what you do (if not in product marketing context)
+3. **Depth level** — quick scan (key facts only) or deep profile (full research)
+4. **Focus areas** — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
+
+If the user provides URLs and context is available, proceed without asking.
+
+---
+
+## Core Principles
+
+### 1. Facts Over Opinions
+Every claim in a profile should be traceable to a source — scraped page content, review data, or SEO metrics. Label inferences clearly.
+
+### 2. Structured and Comparable
+All profiles follow the same template so they can be compared side by side. Consistency matters more than completeness on any single profile.
+
+### 3. Current Data
+Profiles are snapshots. Always include the date generated. Flag anything that looks stale (e.g., "pricing page last updated 2023").
+
+### 4. Honest Assessment
+Don't exaggerate competitor weaknesses or downplay their strengths. Accurate profiles are useful profiles.
+
+---
+
+## Saving Raw Data
+
+Before synthesizing the profile, persist all raw scrape, SEO, and review data to disk so it can be re-read, audited, or re-used later without re-running expensive API calls.
+
+**Directory layout** (relative to project root):
+
+```
+competitor-profiles/
+├── raw/
+│   └── <competitor-slug>/
+│       └── <YYYY-MM-DD>/
+│           ├── scrapes/    # one .md file per scraped page (homepage.md, pricing.md, ...)
+│           ├── seo/        # one .json file per DataForSEO call (backlinks-summary.json, ranked-keywords.json, ...)
+│           └── reviews/    # one .md or .json file per review source (g2.md, capterra.md, ...)
+├── <competitor-slug>.md    # final synthesized profile
+└── _summary.md             # cross-competitor summary
+```
+
+Rules:
+
+- `<competitor-slug>` is lowercase, hyphenated (e.g. `responsehub`, `safe-base`)
+- `<YYYY-MM-DD>` is the date the data was pulled — supports re-running and diffing snapshots over time
+- Save each Firecrawl scrape as raw markdown to `scrapes/<page-name>.md`
+- Save each DataForSEO response as raw JSON to `seo/<endpoint-name>.json`
+- Save each review source to `reviews/<source>.md` (cleaned text) or `.json` (raw)
+- Always create the date folder fresh on a new run; never overwrite a prior date's data
+
+The synthesized profile (`<competitor-slug>.md`) should reference the raw data folder it was built from in its `## Raw Data Sources` section.
+
+---
+
+## Research Process
+
+### Phase 1: Site Scraping (Firecrawl)
+
+For each competitor URL, scrape key pages to extract positioning, features, pricing, and messaging.
+
+#### Step 1: Map the site
+
+Use **Firecrawl Map** to discover the competitor's site structure and identify key pages:
+
+```
+firecrawl_map → competitor URL
+```
+
+From the map, identify and prioritize these page types:
+- Homepage
+- Pricing page
+- Features / product pages
+- About / company page
+- Blog (top-level, for content strategy signals)
+- Customers / case studies page
+- Integrations page
+- Changelog / what's new (if exists)
+
+#### Step 2: Scrape key pages
+
+Use **Firecrawl Scrape** on each identified page:
+
+```
+firecrawl_scrape → each key page URL
+```
+
+Save each result to `competitor-profiles/raw/<competitor-slug>/<YYYY-MM-DD>/scrapes/<page-name>.md` before extracting fields.
+
+Extract from each page:
+
+| Page | What to Extract |
+|------|----------------|
+| **Homepage** | Headline, subheadline, value proposition, primary CTA, social proof claims, target audience signals |
+| **Pricing** | Tiers, prices, feature breakdown per tier, billing options, free tier/trial details, enterprise pricing signals |
+| **Features** | Feature categories, key capabilities, how they describe each feature, screenshots/demo signals |
+| **About** | Founding story, team size, funding, mission statement, headquarters |
+| **Customers** | Named customers, logos, industries served, case study themes |
+| **Integrations** | Integration count, key integrations, categories |
+| **Changelog** | Release velocity, recent focus areas, product direction signals |
+
+#### Step 3: Scrape competitor reviews (optional but high-value)
+
+Use **Firecrawl Scrape** or **Firecrawl Search** to find:
+- G2 reviews page for the competitor
+- Capterra reviews page
+- Product Hunt launch page
+- TrustRadius profile
+
+Save each scraped review page to `competitor-profiles/raw/<competitor-slug>/<YYYY-MM-DD>/reviews/<source>.md`. Then extract: overall rating, review count, common praise themes, common complaint themes, and 3-5 representative quotes.
+
+---
+
+### Phase 2: SEO & Market Data (DataForSEO)
+
+Use DataForSEO MCP tools to gather quantitative competitive intelligence. Save each raw response as JSON to `competitor-profiles/raw/<competitor-slug>/<YYYY-MM-DD>/seo/<endpoint-name>.json` before parsing it into the profile. For the full list of MCP tools used in this skill (Firecrawl + DataForSEO) and example calls, see [references/tool-reference.md](references/tool-reference.md).
+
+#### Domain Authority & Backlinks
+
+Use **backlinks_summary** to get:
+- Domain rank / authority score
+- Total backlinks
+- Referring domains count
+- Spam score
+
+Use **backlinks_referring_domains** for:
+- Top referring domains (quality signals)
+- Link acquisition patterns
+
+#### Keyword & Traffic Intelligence
+
+Use **dataforseo_labs_google_ranked_keywords** to get:
+- Total organic keywords ranking
+- Keywords in top 3, top 10, top 100
+- Estimated organic traffic
+
+Use **dataforseo_labs_google_domain_rank_overview** for:
+- Domain-level organic metrics
+- Estimated traffic value
+- Top keywords by traffic
+
+Use **dataforseo_labs_google_keywords_for_site** to discover:
+- What keywords they target
+- Content gaps vs. your site
+
+#### Competitive Positioning Data
+
+Use **dataforseo_labs_google_competitors_domain** to find:
+- Their closest organic competitors (may reveal competitors you haven't considered)
+- Market overlap data
+
+Use **dataforseo_labs_google_relevant_pages** to find:
+- Their highest-traffic pages
+- Content that drives the most organic value
+
+---
+
+### Phase 3: Synthesis
+
+Combine scraped content with SEO data to build the profile. Cross-reference claims (e.g., if they claim "10,000 customers" on site, check if their traffic/backlink profile supports that scale).
+
+---
+
+## Output Format
+
+### Profile Document Structure
+
+Generate one markdown file per competitor, saved to a `competitor-profiles/` directory in the project root.
+
+**Filename**: `competitor-profiles/[competitor-name].md`
+
+**For the full profile and summary templates**: See [references/templates.md](references/templates.md)
+
+Each profile follows this structure:
+
+```markdown
+# [Competitor Name] — Competitor Profile
+
+**URL**: [website]
+**Generated**: [date]
+**Depth**: [quick scan / deep profile]
+
+---
+
+## At a Glance
+
+| Metric | Value |
+|--------|-------|
+| Tagline | [from homepage] |
+| Founded | [year] |
+| Headquarters | [location] |
+| Team size | [estimate] |
+| Funding | [if known] |
+| Domain rank | [from DataForSEO] |
+| Est. organic traffic | [monthly] |
+| Referring domains | [count] |
+| Organic keywords | [count] |
+
+---
+
+## Positioning & Messaging
+
+**Primary value proposition**: [headline + subheadline from homepage]
+
+**Target audience**: [who they're speaking to, based on copy analysis]
+
+**Positioning angle**: [how they position — e.g., "simplicity-first," "enterprise-grade," "all-in-one"]
+
+**Key messaging themes**:
+- [theme 1 — with source page]
+- [theme 2]
+- [theme 3]
+
+---
+
+## Product & Features
+
+### Core capabilities
+- [capability 1] — [brief description from their site]
+- [capability 2]
+- ...
+
+### Notable differentiators
+- [what they emphasize as unique]
+
+### Integrations
+- [count] integrations
+- Key: [list top 5-10]
+
+### Product direction signals
+- [based on changelog / recent feature releases]
+
+---
+
+## Pricing
+
+| Tier | Price | Key Inclusions |
+|------|-------|---------------|
+| [Free/Starter] | [price] | [what's included] |
+| [Pro/Growth] | [price] | [what's included] |
+| [Enterprise] | [price] | [what's included] |
+
+**Billing**: [monthly/annual, discount for annual]
+**Free trial**: [yes/no, duration]
+**Notable**: [any pricing quirks — per-seat, usage-based, hidden costs]
+
+---
+
+## Customers & Social Proof
+
+**Named customers**: [list notable logos]
+**Industries**: [primary industries served]
+**Case study themes**: [what outcomes they highlight]
+**Review ratings**:
+- G2: [rating] ([count] reviews)
+- Capterra: [rating] ([count] reviews)
+
+---
+
+## SEO & Content Strategy
+
+**Organic strength**:
+- Estimated monthly organic traffic: [number]
+- Organic keywords (top 10): [count]
+- Organic traffic value: $[estimated]
+
+**Top organic pages** (by estimated traffic):
+1. [page URL] — [keyword] — [est. traffic]
+2. [page URL] — [keyword] — [est. traffic]
+3. [page URL] — [keyword] — [est. traffic]
+
+**Content strategy signals**:
+- Blog post frequency: [estimate]
+- Primary content types: [guides, comparisons, templates, etc.]
+- Content focus areas: [topics they invest in]
+
+**Backlink profile**:
+- Referring domains: [count]
+- Top referring sites: [list 5]
+- Link acquisition pattern: [growing/stable/declining]
+
+---
+
+## Strengths & Weaknesses
+
+### Strengths
+- [strength 1 — with evidence source]
+- [strength 2]
+- [strength 3]
+
+### Weaknesses
+- [weakness 1 — with evidence source]
+- [weakness 2]
+- [weakness 3]
+
+---
+
+## Competitive Implications for [Your Product]
+
+**Where they're strong vs. us**: [areas where this competitor has an advantage]
+
+**Where we're strong vs. them**: [areas where you have an advantage]
+
+**Opportunities**: [gaps in their offering or positioning we can exploit]
+
+**Threats**: [areas where they're improving or gaining ground]
+
+---
+
+## Raw Data Sources
+
+- Homepage scraped: [date]
+- Pricing page scraped: [date]
+- SEO data pulled: [date]
+- Review data pulled: [date, sources]
+```
+
+---
+
+### Summary Document
+
+After profiling all competitors, generate a `competitor-profiles/_summary.md` that includes:
+
+1. **Competitor landscape overview** — one paragraph summarizing the competitive field
+2. **Comparison table** — key metrics side by side for all profiled competitors
+3. **Positioning map** — where each competitor sits (e.g., simple↔complex, cheap↔premium)
+4. **Key takeaways** — 3-5 strategic observations from the research
+5. **Gaps and opportunities** — where the market is underserved
+
+---
+
+## Quick Scan vs. Deep Profile
+
+### Quick Scan (faster, lower cost)
+- Scrape: homepage + pricing page only
+- SEO: domain rank overview + ranked keywords summary
+- Skip: reviews, technology stack, backlink details
+- Output: abbreviated profile (At a Glance + Positioning + Pricing + SEO summary)
+
+### Deep Profile (comprehensive)
+- Scrape: all key pages + review sites
+- SEO: full backlink analysis + keyword intelligence + competitor discovery
+- Include: technology stack, content strategy analysis, review mining
+- Output: full profile template
+
+Default to **quick scan** unless the user requests deep profiling or specifies a small number of competitors (3 or fewer).
+
+---
+
+## Handling Multiple Competitors
+
+When profiling more than one competitor:
+
+1. **Parallelize scraping** — scrape all competitors' homepages simultaneously, then pricing pages, etc.
+2. **Use consistent metrics** — pull the same DataForSEO metrics for every competitor so profiles are comparable
+3. **Build the summary last** — after all individual profiles are complete
+4. **Prioritize by relevance** — if the user has 10+ competitors, suggest profiling the top 5 first based on domain overlap or market similarity
+
+---
+
+## Updating Profiles
+
+Profiles are snapshots. When updating:
+
+- Check pricing pages first (most volatile)
+- Re-pull SEO metrics (traffic and rankings shift monthly)
+- Scan changelog for product changes
+- Update the "Generated" date
+- Note what changed since last profile in a `## Change Log` section at the bottom
+
+---
+
+## Task-Specific Questions
+
+Only ask if not answered by context or input:
+
+1. What competitor URLs should I profile?
+2. Quick scan or deep profile?
+3. Any specific dimensions to focus on (pricing, SEO, positioning)?
+4. Should I compare findings against your product?
+
+---
+
+## Related Skills
+
+- **competitor-alternatives**: For creating comparison/alternative pages from these profiles
+- **customer-research**: For mining reviews and community sentiment in depth
+- **content-strategy**: For using competitor content gaps to plan your own content
+- **seo-audit**: For auditing your own site relative to competitors
+- **sales-enablement**: For turning profiles into battle cards and sales collateral
+- **paid-ads**: For analyzing competitor ad strategies
+- **pricing-strategy**: For deeper pricing analysis informed by competitor profiles
@@ -0,0 +1,167 @@
+# Profile Templates
+
+Ready-to-use templates for competitor profile sections and the summary document.
+
+## Contents
+- Quick Scan Template
+- Summary Comparison Table
+- Positioning Map
+- Competitive SWOT
+- Profile Update Changelog
+
+---
+
+## Quick Scan Template
+
+Abbreviated profile for when speed matters more than depth.
+
+```markdown
+# [Competitor Name] — Quick Profile
+
+**URL**: [website]
+**Generated**: [date]
+
+## At a Glance
+
+| Metric | Value |
+|--------|-------|
+| Tagline | [from homepage] |
+| Target audience | [inferred from copy] |
+| Pricing starts at | [lowest paid tier] |
+| Free tier/trial | [yes/no + details] |
+| Domain rank | [from DataForSEO] |
+| Est. organic traffic | [monthly] |
+| Organic keywords (top 10) | [count] |
+| Referring domains | [count] |
+
+## Positioning
+
+**Headline**: "[exact homepage headline]"
+**Subheadline**: "[exact subheadline]"
+**Positioning angle**: [1-2 sentence summary of how they position]
+
+## Pricing Summary
+
+| Tier | Price | Notable Inclusions |
+|------|-------|-------------------|
+| [tier] | [price] | [key items] |
+| [tier] | [price] | [key items] |
+
+## Key Takeaway
+
+[2-3 sentences: what makes this competitor notable, where they're strong, where they're weak]
+```
+
+---
+
+## Summary Comparison Table
+
+Use after profiling all competitors to create a side-by-side view.
+
+```markdown
+# Competitive Landscape Summary
+
+**Generated**: [date]
+**Your product**: [name]
+**Competitors profiled**: [count]
+
+## Side-by-Side Comparison
+
+| Dimension | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
+|-----------|---------------|----------------|----------------|----------------|
+| **Tagline** | [yours] | [theirs] | [theirs] | [theirs] |
+| **Target audience** | [yours] | [theirs] | [theirs] | [theirs] |
+| **Positioning** | [angle] | [angle] | [angle] | [angle] |
+| **Starting price** | $[X]/mo | $[X]/mo | $[X]/mo | $[X]/mo |
+| **Free tier** | [yes/no] | [yes/no] | [yes/no] | [yes/no] |
+| **Domain rank** | [score] | [score] | [score] | [score] |
+| **Est. organic traffic** | [number] | [number] | [number] | [number] |
+| **Referring domains** | [count] | [count] | [count] | [count] |
+| **G2 rating** | [score] | [score] | [score] | [score] |
+| **Key strength** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
+| **Key weakness** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
+```
+
+---
+
+## Positioning Map
+
+Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market.
+
+### Common Axis Pairs
+
+| Market Type | X-Axis | Y-Axis |
+|-------------|--------|--------|
+| SaaS tools | Simple → Complex | Cheap → Expensive |
+| Developer tools | Low-code → Code-first | Individual → Team |
+| B2B platforms | SMB-focused → Enterprise-focused | Point solution → Platform |
+| Content tools | Template-driven → Custom | Self-serve → Managed |
+
+### Format
+
+```markdown
+## Positioning Map
+
+**Axes**: [X-axis label] vs. [Y-axis label]
+
+                    [Y-axis high label]
+                           │
+                           │
+          [Competitor A]   │    [Competitor B]
+                           │
+    ───────────────────────┼───────────────────────
+    [X-axis low]           │           [X-axis high]
+                           │
+          [Your Product]   │    [Competitor C]
+                           │
+                    [Y-axis low label]
+
+### Interpretation
+- [1-2 sentences about what the map reveals]
+- [where the whitespace / opportunity is]
+```
+
+---
+
+## Competitive SWOT
+
+Per-competitor SWOT relative to your product.
+
+```markdown
+## SWOT: [Competitor] vs. [Your Product]
+
+### Strengths (theirs vs. ours)
+- [Where they genuinely outperform us — be honest]
+
+### Weaknesses (theirs vs. ours)
+- [Where they fall short compared to us — with evidence]
+
+### Opportunities (for us)
+- [Gaps in their offering we can exploit]
+- [Segments they're ignoring]
+- [Messaging angles they're missing]
+
+### Threats (from them)
+- [Areas where they're improving fast]
+- [Features they're building that overlap with us]
+- [Market moves that could shift perception]
+```
+
+---
+
+## Profile Update Changelog
+
+Append to the bottom of any profile when updating it.
+
+```markdown
+---
+
+## Change Log
+
+| Date | What Changed | Source |
+|------|-------------|--------|
+| [date] | Pricing increased from $X to $Y | Pricing page re-scrape |
+| [date] | Launched [feature] | Changelog scrape |
+| [date] | Domain rank changed from X to Y | DataForSEO re-pull |
+| [date] | Added [integration] | Integrations page re-scrape |
+```
@@ -0,0 +1,179 @@
+# MCP Tool Reference for Competitor Profiling
+
+Quick reference for the Firecrawl and DataForSEO MCP tools used in competitor profiling.
+
+## Contents
+- Firecrawl Tools (site scraping)
+- DataForSEO Tools (SEO & market data)
+- Recommended Execution Order
+- Error Handling
+
+---
+
+## Firecrawl Tools
+
+### firecrawl_map
+**Purpose**: Discover all URLs on a competitor's site to identify key pages.
+**When to use**: First step for every competitor — before scraping individual pages.
+**Key output**: List of URLs with their page types/paths.
+**Tip**: Look for paths containing `/pricing`, `/features`, `/about`, `/customers`, `/integrations`, `/blog`, `/changelog`.
+
+### firecrawl_scrape
+**Purpose**: Extract content from a single page as clean markdown.
+**When to use**: After mapping, scrape each key page individually.
+**Key output**: Page content in markdown format — headlines, body text, structured data.
+**Tip**: Scrape homepage first — it reveals positioning, audience, and social proof in one shot.
+
+### firecrawl_search
+**Purpose**: Search the web for specific content about a competitor.
+**When to use**: Finding review pages, press coverage, or competitor mentions not on their own site.
+**Example queries**:
+- `"[Competitor Name]" site:g2.com`
+- `"[Competitor Name]" review`
+- `"[Competitor Name]" funding OR raised`
+
+### firecrawl_crawl
+**Purpose**: Crawl multiple pages from a site in one operation.
+**When to use**: Deep profiles where you want to analyze many pages (e.g., all feature pages, all blog posts). More expensive — use selectively.
+**Tip**: Set page limits to avoid crawling entire sites. Target specific URL patterns.
+
+### firecrawl_extract
+**Purpose**: Extract structured data from a page using a schema.
+**When to use**: When you need specific data points in a consistent format (e.g., pricing tier details, feature lists).
+**Tip**: Define a clear schema for what you want extracted — more reliable than parsing raw markdown.
+
+---
+
+## DataForSEO MCP Tools
+
+### Domain-Level Intelligence
+
+#### backlinks_summary
+**Purpose**: Get domain authority, total backlinks, referring domains, spam score.
+**Input**: Target domain (e.g., `competitor.com`)
+**Key metrics**: `domain_rank`, `total_backlinks`, `referring_domains`, `backlinks_spam_score`
+
+#### backlinks_referring_domains
+**Purpose**: List top referring domains — shows where their link equity comes from.
+**Input**: Target domain + limit
+**Key metrics**: Per-domain: `rank`, `backlinks`, `domain` name
+
+#### dataforseo_labs_google_domain_rank_overview
+**Purpose**: Organic search overview — traffic, keywords, traffic value.
+**Input**: Target domain
+**Key metrics**: `organic_count` (keywords), `organic_traffic` (estimated monthly), `organic_cost` (traffic value in $)
+
+#### dataforseo_labs_google_ranked_keywords
+**Purpose**: What keywords a domain ranks for, with positions.
+**Input**: Target domain
+**Key metrics**: Per-keyword: `keyword`, `position`, `search_volume`, `url` (ranking page)
+**Tip**: Sort by traffic to find their highest-value keywords.
+
+#### dataforseo_labs_google_keywords_for_site
+**Purpose**: Keywords relevant to a domain — broader than ranked keywords, includes opportunities.
+**Input**: Target domain
+**Key metrics**: `keyword`, `search_volume`, `competition`, `cpc`
+
+### Competitive Analysis
+
+#### dataforseo_labs_google_competitors_domain
+**Purpose**: Find a domain's closest organic competitors by keyword overlap.
+**Input**: Target domain
+**Key metrics**: `domain`, `avg_position`, `intersections` (shared keywords), `full_domain_rank`
+**Tip**: May reveal competitors the user hasn't considered.
+
+#### dataforseo_labs_google_domain_intersection
+**Purpose**: Find keywords where two domains both rank — shows direct competition.
+**Input**: Two target domains
+**Key metrics**: `keyword`, position for each domain, `search_volume`
+**Tip**: Use this to compare the user's domain vs. each competitor.
+
+#### dataforseo_labs_google_relevant_pages
+**Purpose**: Find a domain's most important pages by organic traffic.
+**Input**: Target domain
+**Key metrics**: `page`, `metrics` (traffic, keywords per page)
+**Tip**: Reveals their content strategy — which pages drive the most value.
+
+### Technology Detection
+
+#### domain_analytics_technologies_domain_technologies
+**Purpose**: Detect the technology stack a domain uses.
+**Input**: Target domain
+**Key metrics**: Technologies grouped by category (CMS, analytics, marketing, payments, etc.)
+
+### Backlink Deep Dive
+
+#### backlinks_backlinks
+**Purpose**: List individual backlinks to a domain.
+**Input**: Target domain + limit
+**Key metrics**: `url_from`, `url_to`, `anchor`, `domain_from_rank`, `is_new`
+
+#### backlinks_bulk_ranks
+**Purpose**: Compare domain ranks across multiple domains at once.
+**Input**: Array of target domains
+**Key metrics**: `domain_rank` per domain
+**Tip**: Use this for the summary comparison table.
+
+---
+
+## Recommended Execution Order
+
+### Quick Scan (per competitor)
+
+```
+1. firecrawl_map → get site URLs
+2. In parallel:
+   a. firecrawl_scrape → homepage
+   b. firecrawl_scrape → pricing page
+   c. dataforseo_labs_google_domain_rank_overview → organic metrics
+   d. backlinks_summary → domain authority
+3. Synthesize into abbreviated profile
+```
+
+### Deep Profile (per competitor)
+
+```
+1. firecrawl_map → get site URLs
+2. In parallel (batch 1 — scraping):
+   a. firecrawl_scrape → homepage
+   b. firecrawl_scrape → pricing page
+   c. firecrawl_scrape → features page(s)
+   d. firecrawl_scrape → about page
+   e. firecrawl_scrape → customers/case studies page
+   f. firecrawl_scrape → integrations page
+3. In parallel (batch 2 — SEO data):
+   a. dataforseo_labs_google_domain_rank_overview
+   b. dataforseo_labs_google_ranked_keywords
+   c. backlinks_summary
+   d. backlinks_referring_domains
+   e. dataforseo_labs_google_relevant_pages
+   f. dataforseo_labs_google_competitors_domain
+4. In parallel (batch 3 — optional extras):
+   a. domain_analytics_technologies_domain_technologies
+   b. firecrawl_search → G2/Capterra reviews
+   c. dataforseo_labs_google_domain_intersection (vs. user's domain)
+5. Synthesize into full profile
+```
+
+### Multi-Competitor (3+ competitors)
+
+```
+1. Map all competitor sites in parallel
+2. Scrape all homepages in parallel, then pricing pages in parallel
+3. Pull domain_rank_overview for all in parallel
+4. Pull backlinks_bulk_ranks for all at once
+5. Build profiles in sequence (synthesis requires focus)
+6. Build summary comparison last
+```
+
+---
+
+## Error Handling
+
+| Issue | Action |
+|-------|--------|
+| Firecrawl scrape returns empty/blocked | Try with `firecrawl_browser_create` for JS-heavy sites |
+| Pricing page not found in map | Search for `/pricing`, `/plans`, `/packages` — some sites use different paths |
+| DataForSEO returns no data for domain | Domain may be too new or too small — note "insufficient data" in profile |
+| Rate limits hit | Space out requests; prioritize highest-value data first |
+| Review page scraping blocked | Use `firecrawl_search` to find cached or alternative review sources |
@@ -1,6 +1,6 @@
 ---
 name: content-strategy
-description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
+description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.
 metadata:
  version: 1.1.0
 ---
@@ -348,6 +348,12 @@ Visual or structured representation of how content interconnects.

 ---

+## References
+
+- **[Headless CMS Guide](references/headless-cms.md)**: CMS selection, content modeling for marketing, editorial workflows, platform comparison (Sanity, Contentful, Strapi)
+
+---
+
 ## Related Skills

 - **copywriting**: For writing individual content pieces
@@ -0,0 +1,194 @@
+# Headless CMS Guide
+
+Reference for choosing, modeling, and implementing a headless CMS for marketing content.
+
+## When to Use This Reference
+
+Use this when selecting a CMS for a new project, designing content models for marketing sites, setting up editorial workflows, or connecting CMS content to programmatic pages.
+
+---
+
+## Headless vs Traditional CMS
+
+A headless CMS separates content management from presentation. Content is stored in a structured backend and delivered via API to any frontend.
+
+### When Headless Makes Sense
+
+- Multiple frontends consume the same content (web, mobile, email)
+- Developers want full control over the frontend stack
+- Content needs to be reused across channels
+- You're building with a modern framework (Next.js, Remix, Astro)
+- Marketing needs structured, reusable content blocks
+
+### When Traditional Works Better
+
+- Small team with no dedicated developers
+- Simple blog or brochure site
+- WYSIWYG editing is a hard requirement
+- Budget is tight and WordPress/Webflow does the job
+
+### Decision Checklist
+
+| Factor | Headless | Traditional |
+|--------|----------|-------------|
+| Multi-channel delivery | Yes | Limited |
+| Developer control | Full | Constrained |
+| Non-technical editing | Requires setup | Built-in |
+| Time to launch | Longer | Faster |
+| Content reuse | Native | Manual |
+| Hosting flexibility | Any frontend | Platform-dependent |
+
+---
+
+## Content Modeling for Marketing
+
+### Core Principles
+
+1. **Think in types, not pages.** A "Landing Page" is a content type with fields — not an HTML file. This lets you reuse components across pages.
+2. **Separate content from presentation.** Store the headline text, not the styled headline. Presentation belongs in the frontend.
+3. **Design for reuse.** If testimonials appear on 5 pages, create a Testimonial type and reference it — don't duplicate.
+4. **Keep models flat.** Deeply nested structures are hard to query and maintain. Prefer references over nesting.
+
+### Common Marketing Content Types
+
+| Type | Key Fields | Notes |
+|------|-----------|-------|
+| **Landing Page** | title, slug, hero, sections[], seo | Modular sections for flexibility |
+| **Blog Post** | title, slug, body, author, category, tags, publishedAt, seo | Rich text or Portable Text body |
+| **Case Study** | title, customer, challenge, solution, results, metrics[], logo | Link to related products/features |
+| **Testimonial** | quote, author, role, company, avatar, rating | Reference from landing pages |
+| **FAQ** | question, answer, category | Group by category for programmatic pages |
+| **Author** | name, bio, avatar, social links | Reference from blog posts |
+| **CTA Block** | heading, body, buttonText, buttonUrl, variant | Reusable across pages |
+
+### SEO Fields Checklist
+
+Every page-level content type needs:
+
+- `metaTitle` — 50-60 characters
+- `metaDescription` — 150-160 characters
+- `ogImage` — 1200x630px social preview
+- `slug` — URL path segment
+- `canonicalUrl` — optional override
+- `noIndex` — boolean for excluding from search
+- `structuredData` — optional JSON-LD override
+
+---
+
+## Editorial Workflows
+
+### Draft → Review → Publish Cycle
+
+1. **Draft** — Author creates or edits content
+2. **Review** — Editor reviews for accuracy, brand voice, SEO
+3. **Approve** — Stakeholder signs off
+4. **Schedule** — Set publish date/time
+5. **Publish** — Content goes live via API
+
+### Preview APIs
+
+All major headless CMS platforms support draft previews:
+
+- **Sanity**: Real-time preview with `useLiveQuery` or Presentation tool
+- **Contentful**: Preview API (`preview.contentful.com`) with separate access token
+- **Strapi**: Draft & Publish system with `status=draft` query parameter (v5; replaces v4's `publicationState`)
+
+Set up a preview route in your frontend (e.g., `/api/preview`) that authenticates and renders draft content.
+
+### Roles and Permissions
+
+| Role | Can Create | Can Edit | Can Publish | Can Delete |
+|------|:----------:|:--------:|:-----------:|:----------:|
+| Author | Yes | Own | No | Own drafts |
+| Editor | Yes | All | Yes | Drafts |
+| Admin | Yes | All | Yes | All |
+
+Exact permission models vary by platform. Sanity uses role-based access. Contentful has space-level roles. Strapi has granular RBAC.
+
+---
+
+## Platform Comparison
+
+| Feature | Sanity | Contentful | Strapi |
+|---------|--------|------------|--------|
+| Hosting | Cloud (managed) | Cloud (managed) | Self-hosted or Cloud |
+| Query Language | GROQ | REST / GraphQL | REST / GraphQL |
+| Free Tier | Generous | Limited | Open source (free) |
+| Real-time Collab | Yes (built-in) | Limited | No |
+| Best For | Developer flexibility | Enterprise multi-locale | Budget / self-hosted |
+| Content Modeling | Schema-as-code | Web UI | Web UI or code |
+| Media Handling | Built-in DAM | Built-in | Plugin-based |
+
+### Sanity
+
+**Strengths**: GROQ query language is powerful and flexible. Schema defined in code (version-controlled). Real-time collaborative editing. Portable Text for rich content. Generous free tier.
+
+**Considerations**: Steeper learning curve for non-developers. Studio customization requires React knowledge. Vendor lock-in on GROQ queries.
+
+**Marketing fit**: Best when developers and marketers collaborate closely. Strong for content-heavy sites with complex models.
+
+### Contentful
+
+**Strengths**: Mature enterprise platform. Excellent multi-locale support. Strong ecosystem of integrations. Composable content with Studio. Well-documented APIs.
+
+**Considerations**: Pricing scales with content types and locales. Two separate APIs (Delivery and Management). Rate limits can be tight on lower plans.
+
+**Marketing fit**: Best for enterprises with multi-market content needs. Good when you need established vendor reliability.
+
+### Strapi
+
+**Strengths**: Open source, self-hosted option. Full control over data. No per-seat pricing. Customizable admin panel. Plugin ecosystem. REST by default, GraphQL via plugin.
+
+**Considerations**: Self-hosting means you handle infrastructure. Smaller ecosystem than Sanity/Contentful. V5 migration can be significant from V4.
+
+**Marketing fit**: Best for teams with DevOps capability who want full control and no vendor lock-in. Good for budget-conscious projects.
+
+### Others Worth Knowing
+
+- **Hygraph** — GraphQL-native, strong for federation and multi-source content
+- **Keystatic** — Git-based, good for developer-content hybrid workflows
+- **Payload** — TypeScript-first, self-hosted, code-configured like Sanity
+- **Builder.io** — Visual editor with headless backend, good for non-technical marketers
+- **Prismic** — Slice-based content modeling, strong Next.js integration
+
+---
+
+## Integration with Marketing Skills
+
+### Programmatic SEO
+
+Use CMS as the data source for programmatic pages. Store structured data (FAQs, comparisons, city pages) as content types and generate pages from queries. See **programmatic-seo** skill.
+
+### Copywriting
+
+CMS content models enforce consistent structure. Define fields that match your copy frameworks (headline, subheadline, social proof, CTA). See **copywriting** skill.
+
+### Site Architecture
+
+URL structure, navigation hierarchy, and internal linking all depend on how content is organized in the CMS. Plan your content model and site architecture together. See **site-architecture** skill.
+
+### Email Sequences
+
+Pull CMS content into email templates for consistent messaging across web and email. Case studies, testimonials, and blog posts can feed email nurture sequences. See **email-sequence** skill.
+
+---
+
+## Implementation Checklist
+
+- [ ] Define content types based on page types and reusable blocks
+- [ ] Add SEO fields to every page-level content type
+- [ ] Set up preview/draft mode in your frontend
+- [ ] Configure roles and permissions for your team
+- [ ] Create sample content for each type before building frontend
+- [ ] Set up webhook notifications for content changes (rebuild triggers)
+- [ ] Document content guidelines for editors (field descriptions, character limits)
+- [ ] Test content delivery performance (CDN, caching, ISR)
+- [ ] Plan migration strategy if moving from existing CMS
+
+---
+
+## Relevant Integration Guides
+
+- [Sanity](../../../tools/integrations/sanity.md) — GROQ queries, mutations, CLI
+- [Contentful](../../../tools/integrations/contentful.md) — Delivery/Management APIs, publishing
+- [Strapi](../../../tools/integrations/strapi.md) — REST CRUD, filters, document API
@@ -1,8 +1,8 @@
 ---
 name: copy-editing
-description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
+description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting."
 metadata:
-  version: 1.1.0
+  version: 1.3.0
 ---

 # Copy Editing
@@ -256,6 +256,57 @@ For every statement, ask "Okay, so what?" If the copy doesn't answer that questi

 ---

+## Expert Panel Scoring
+
+Use this after completing the Seven Sweeps for an additional quality gate. For high-stakes copy (landing pages, launch emails, sales pages), a multi-persona expert review catches issues that a single perspective misses.
+
+### How It Works
+
+1. **Assemble 3-5 expert personas** relevant to the copy type
+2. **Each persona scores the copy 1-10** on their area of expertise
+3. **Collect specific critiques** — not just scores, but what to fix
+4. **Revise based on feedback** — address the lowest-scoring areas first
+5. **Re-score after revisions** — iterate until all personas score 7+, with an average of 8+ across the panel
+
+### Recommended Expert Panels
+
+**Landing page copy:**
+- Conversion copywriter (clarity, CTA strength, benefit hierarchy)
+- UX writer (scannability, cognitive load, user flow)
+- Target customer persona (does this speak to me? do I trust it?)
+- Brand strategist (voice consistency, positioning accuracy)
+
+**Email sequence:**
+- Email marketing specialist (subject lines, open/click optimization)
+- Copywriter (hooks, storytelling, persuasion)
+- Spam filter analyst (deliverability red flags, trigger words)
+- Target customer persona (relevance, value, unsubscribe risk)
+
+**Sales page / long-form:**
+- Direct response copywriter (offer structure, objection handling, urgency)
+- Skeptical buyer persona (proof gaps, trust issues, red flags)
+- Editor (flow, readability, conciseness)
+- SEO specialist (keyword coverage, search intent alignment)
+
+### Scoring Rubric
+
+| Score | Meaning |
+|-------|---------|
+| 9-10 | Publish-ready. No meaningful improvements. |
+| 7-8 | Strong. Minor tweaks only. |
+| 5-6 | Functional but has clear gaps. Needs another pass. |
+| 3-4 | Significant issues. Major revision needed. |
+| 1-2 | Fundamentally broken. Rethink approach. |
+
+### When to Use
+
+- **Always** for launch copy, pricing pages, and high-traffic landing pages
+- **Recommended** for email sequences, sales pages, and ad copy
+- **Optional** for blog posts, social content, and internal docs
+- **Skip** for quick updates, minor edits, and low-stakes content
+
+---
+
 ## Quick-Pass Editing Checks

 Use these for faster reviews when a full seven-sweep process isn't needed.
@@ -416,6 +467,15 @@ This iterative process ensures each edit doesn't create new problems while respe
 ## References

 - [Plain English Alternatives](references/plain-english-alternatives.md): Replace complex words with simpler alternatives
+- [Content Refresh](references/content-refresh.md): Full checklist, refresh vs. rewrite matrix, and cadence guide
+
+---
+
+## Content Refresh Editing
+
+Copy editing isn't just for new content. Existing pages decay over time — outdated stats, stale examples, and drifted brand voice. Use the content refresh framework when traffic is declining, data is stale, or the product has changed.
+
+**For the full refresh checklist, refresh vs. rewrite decision matrix, and cadence guide**: See [references/content-refresh.md](references/content-refresh.md)

 ---

@@ -425,6 +485,7 @@ This iterative process ensures each edit doesn't create new problems while respe
 2. What action should readers take?
 3. Are there specific concerns or known issues?
 4. What proof/evidence do you have available?
+5. Is this new copy or a refresh of existing content?

 ---

@@ -0,0 +1,38 @@
+# Content Refresh Editing
+
+Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published.
+
+## When to Refresh
+
+- **Traffic declining** on a page that used to perform well
+- **Stats or data** are more than 12 months old
+- **Product has changed** — features, pricing, or positioning no longer match
+- **Competitors updated** their version of the same content
+- **AI search visibility** matters — outdated content gets cited less (see ai-seo skill)
+
+## Content Refresh Checklist
+
+1. **Freshness pass** — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools.
+2. **Accuracy pass** — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state.
+3. **Voice pass** — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company.
+4. **SEO pass** — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently.
+5. **Proof pass** — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published?
+6. **Structure pass** — Add comparison tables, FAQ sections, or other scannable formats that make the content easier to consume.
+
+## Refresh vs. Rewrite
+
+| Signal | Action |
+|--------|--------|
+| Core message still valid, details outdated | Refresh (update facts, stats, examples) |
+| Brand voice has evolved significantly | Refresh + voice rewrite |
+| Topic angle or audience has shifted | Full rewrite |
+| Page structure doesn't match current search intent | Full rewrite |
+| Just needs updated stats and links | Light refresh |
+
+## Refresh Cadence
+
+- **Pricing and product pages**: Every quarter, or when pricing/features change
+- **High-traffic blog posts**: Every 6 months
+- **Comparison and alternatives pages**: Every 3-6 months (competitors change fast)
+- **Evergreen guides**: Annually, unless traffic drops sooner
+- **Low-traffic pages**: Only when traffic data suggests an opportunity
@@ -1,6 +1,6 @@
 ---
 name: copywriting
-description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
+description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
 metadata:
  version: 1.1.0
 ---
@@ -67,7 +67,7 @@ Each section should advance one argument. Build a logical flow down the page.
 3. **Active over passive** — "We generate reports" not "Reports are generated"
 4. **Confident over qualified** — Remove "almost," "very," "really"
 5. **Show over tell** — Describe the outcome instead of using adverbs
-6. **Honest over sensational** — Never fabricate statistics or testimonials
+6. **Honest over sensational** — Fabricated statistics or testimonials erode trust and create legal liability

 ### Quick Quality Check

@@ -0,0 +1,270 @@
+---
+name: customer-research
+description: When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
+metadata:
+  version: 1.0.0
+---
+
+# Customer Research
+
+You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.
+
+## Before Starting
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context to skip questions already answered.
+
+---
+
+## Two Modes of Research
+
+### Mode 1: Analyze Existing Assets
+You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.
+
+### Mode 2: Go Find Research
+You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.
+
+Most engagements combine both. Establish which mode applies before proceeding.
+
+---
+
+## Mode 1: Analyzing Existing Research Assets
+
+### Asset Types
+
+**Customer interview / sales call transcripts**
+- Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered
+- Look for: the moment they decided to look for a solution, what they tried before, what success looks like to them
+
+**Survey results**
+- Segment responses by customer tier, use case, or tenure before drawing conclusions
+- Flag: what open-ended answers say vs. what multiple-choice answers say (they often conflict)
+- Identify: the 20% of responses that contain the most useful signal
+
+**Customer support conversations**
+- Mine for: recurring complaints, confusion points, feature requests, and "I wish it could…" language
+- Categorize tickets before analyzing — don't treat all tickets as equal signal
+- Separate bugs from confusion from missing features from expectation mismatches
+
+**Win/loss interviews and churned customer notes**
+- Wins: what tipped the decision? What almost made them choose a competitor?
+- Losses and churn: was it price, features, fit, timing, or something else?
+- Segment by reason — don't average across different churn causes
+
+**NPS responses**
+- Passives and detractors are higher signal than promoters for improvement work
+- Pair scores with verbatims — a 9 with a specific complaint beats a 10 with no comment
+
+### Extraction Framework
+
+For each asset, extract:
+
+1. **Jobs to Be Done** — what outcome is the customer trying to achieve?
+   - Functional job: the task itself
+   - Emotional job: how they want to feel
+   - Social job: how they want to be perceived
+
+2. **Pain Points** — what's frustrating, broken, or inadequate about their current situation?
+   - Prioritize pains mentioned unprompted and with emotional language
+
+3. **Trigger Events** — what changed that made them seek a solution?
+   - Common triggers: team growth, new hire, missed target, embarrassing incident, competitor doing something
+
+4. **Desired Outcomes** — what does success look like in their words?
+   - Capture exact quotes, not paraphrases
+
+5. **Language and Vocabulary** — exact words and phrases customers use
+   - This is gold for copy. "We were drowning in spreadsheets" > "manual process inefficiency"
+
+6. **Alternatives Considered** — what else did they look at or try?
+   - Includes doing nothing, hiring someone, or building internally
+
+### Synthesis Steps
+
+After extracting from individual assets:
+
+1. **Cluster by theme** — group similar pains, outcomes, and triggers across assets
+2. **Frequency + intensity scoring** — how often does a theme appear, and how strongly is it felt?
+3. **Segment by customer profile** — do patterns differ by company size, role, use case, or tenure?
+4. **Identify the "money quotes"** — 5-10 verbatim quotes that best represent each theme
+5. **Flag contradictions** — where do customers say one thing but do another?
+
+### Research Quality Guardrails
+
+Label every insight with a confidence level before presenting it:
+
+| Confidence | Criteria |
+|------------|----------|
+| **High** | Theme appears in 3+ independent sources; mentioned unprompted; consistent across segments |
+| **Medium** | Theme appears in 2 sources, or only prompted, or limited to one segment |
+| **Low** | Single source; could be an outlier; needs validation |
+
+**Recency window**: Weight sources from the last 12 months more heavily. Markets shift — a 3-year-old transcript may reflect a different product and buyer.
+
+**Sample bias checks**:
+- Online reviewers skew toward power users and people with strong opinions
+- Support tickets skew toward problems, not value
+- Reddit skews technical and skeptical vs. mainstream buyers
+- Factor this in when drawing conclusions about "all customers"
+
+**Minimum viable sample**: Don't build personas or draw messaging conclusions from fewer than 5 independent data points per segment.
+
+---
+
+## Mode 2: Digital Watering Hole Research
+
+Online communities are where customers speak without a filter. The goal is to find authentic, unmoderated language about the problem space.
+
+### Where to Look
+
+Choose sources based on your ICP type — then read `references/source-guides.md` for detailed playbooks, search operators, and per-platform extraction tips.
+
+| ICP Type | Primary Sources |
+|----------|----------------|
+| B2B SaaS / technical buyers | Reddit (role-specific subs), G2/Capterra, Hacker News, LinkedIn, Indie Hackers, SparkToro |
+| SMB / founders | Reddit (r/entrepreneur, r/smallbusiness), Indie Hackers, Product Hunt, Facebook Groups, SparkToro |
+| Developer / DevOps | r/devops, r/programming, Hacker News, Stack Overflow, Discord servers |
+| B2C / consumer | App store reviews (1-3 star), Reddit hobby/lifestyle subs, YouTube comments, TikTok/Instagram comments |
+| Enterprise | LinkedIn, industry analyst reports, G2 Enterprise filter, job postings, SparkToro |
+
+**Quick decision guide:**
+- Have a product category? → Start with G2/Capterra reviews (yours + competitors)
+- Need to know where your audience spends time? → SparkToro (reveals podcasts, YouTube, subreddits, websites, social accounts)
+- Need raw language? → Reddit and YouTube comments
+- Need trigger events? → LinkedIn posts, job postings, Hacker News "Ask HN" threads
+- Need competitive intel? → Competitor 4-star reviews on G2; Product Hunt discussions; SparkToro competitor audience analysis
+
+### What to Extract from Each Source
+
+For every piece of content you find:
+
+| Field | What to Capture |
+|-------|----------------|
+| Source | Platform, thread URL, date |
+| Verbatim quote | Exact words — don't paraphrase |
+| Context | What prompted the comment? |
+| Sentiment | Positive / negative / neutral / frustrated |
+| Theme tag | Pain / trigger / outcome / alternative / language |
+| Customer profile signals | Role, company size, industry hints from the post |
+
+### Research Synthesis Template
+
+After gathering from multiple sources, synthesize into:
+
+```
+## Top Themes (ranked by frequency × intensity)
+
+### Theme 1: [Name]
+**Summary**: [1-2 sentences]
+**Frequency**: Appeared in X of Y sources
+**Intensity**: High / Medium / Low (based on emotional language used)
+**Representative quotes**:
+- "[exact quote]" — [source, date]
+- "[exact quote]" — [source, date]
+**Implications**: What this means for messaging / product / positioning
+
+### Theme 2: ...
+```
+
+---
+
+## Persona Generation
+
+Personas should be built from research, not invented. Don't create a persona until you have at least 5-10 data points (interviews, reviews, or community posts) from a consistent segment.
+
+### Persona Structure
+
+```
+## [Persona Name] — [Role/Title]
+
+**Profile**
+- Title range: [e.g., "Marketing Manager to VP of Marketing"]
+- Company size: [e.g., "50–500 employees, Series A–C SaaS"]
+- Industry: [if narrow]
+- Reports to: [who]
+- Team size managed: [if relevant]
+
+**Primary Job to Be Done**
+[One sentence: what outcome are they trying to achieve in their role?]
+
+**Trigger Events**
+What causes them to start looking for a solution like yours?
+- [trigger 1]
+- [trigger 2]
+
+**Top Pains**
+1. [Pain — in their words if possible]
+2. [Pain]
+3. [Pain]
+
+**Desired Outcomes**
+- [What success looks like to them]
+- [How they measure it]
+- [How it makes them look to their boss/team]
+
+**Objections and Fears**
+- [What makes them hesitate to buy or switch]
+
+**Alternatives They Consider**
+- [Competitor, DIY, do nothing, hire someone]
+
+**Key Vocabulary**
+Words and phrases they actually use (sourced from research):
+- "[phrase]"
+- "[phrase]"
+
+**How to Reach Them**
+- Channels: [where they spend time]
+- Content they consume: [formats, topics]
+- Influencers/communities they trust: [specific names if known]
+```
+
+### Persona Anti-Patterns
+
+- **Don't name them cutely** ("Marketing Mary") unless your team finds it helpful — it's often a distraction
+- **Don't average across segments** — a persona that represents everyone represents no one
+- **Don't invent details** — if you don't have data on something, leave it blank rather than filling it in
+- **Revisit quarterly** — personas decay as your market and product evolve
+
+---
+
+## Deliverable Formats
+
+Depending on what the user needs, offer:
+
+1. **Research synthesis report** — themes, quotes, patterns, and implications
+2. **VOC quote bank** — organized verbatim quotes by theme, for use in copy
+3. **Persona document** — 1-3 personas built from the research
+4. **Jobs-to-be-done map** — functional, emotional, and social jobs by segment
+5. **Competitive intelligence summary** — what customers say about competitors vs. you
+6. **Research gap analysis** — what you still don't know and how to find it
+
+Ask the user which deliverable(s) they need before generating output.
+
+---
+
+## Questions to Ask Before Proceeding
+
+If context is unclear:
+
+1. **What's the goal?** Improve messaging? Build personas? Find product gaps? Understand churn?
+2. **What do you already have?** (transcripts, surveys, tickets, G2 reviews, nothing)
+3. **Who is the target segment?** (all customers, a specific tier, churned users, prospects who didn't buy)
+4. **What's your product?** (if not in the product marketing context file)
+5. **What do you want delivered?** (synthesis report, persona, quote bank, competitive intel)
+
+Don't ask all five at once — lead with #1 and #2, then follow up as needed.
+
+---
+
+## Related Skills
+
+| When to hand off | Skill |
+|-----------------|-------|
+| Writing copy informed by the research | `copywriting` |
+| Optimizing a page using VOC insights | `page-cro` |
+| Building a competitor comparison page | `competitor-alternatives` |
+| Creating a churn prevention strategy from churn research | `churn-prevention` |
+| Planning paid ads informed by research | `paid-ads` |
+| Writing cold email using research on pain/trigger | `cold-email` |
+| Planning content based on discovered topics | `content-strategy` |
@@ -0,0 +1,162 @@
+{
+  "skill_name": "customer-research",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "I have 20 customer interview transcripts. Help me analyze them.",
+      "expected_output": "Should check for product-marketing-context.md first. Should ask about the goal before analyzing (improve messaging, build personas, find product gaps, etc.). Should apply the extraction framework: jobs to be done, pain points, trigger events, desired outcomes, language/vocabulary, alternatives considered. Should recommend clustering by theme, frequency + intensity scoring, and identifying money quotes. Should ask which deliverable is needed.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Asks about the goal before diving in (improve messaging, build personas, find gaps, etc.)",
+        "Mentions extracting jobs to be done, pain points, and desired outcomes",
+        "Suggests organizing quotes by theme",
+        "References frequency and intensity scoring",
+        "Asks which deliverable is needed"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "I want to do ICP research but I don't have any customer interviews yet.",
+      "expected_output": "Should check for product-marketing-context.md first. Should recommend digital watering hole research as a starting point. Should mention Reddit, G2, Capterra, forums, or niche communities as sources. Should offer to plan a research approach and explain what to extract from online sources. Should note this is Mode 2 and ask what product/category to research.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recommends digital watering hole research as an alternative",
+        "Mentions Reddit, G2, or review sites as starting points",
+        "Asks what product or category to research",
+        "Offers to help extract insights from online sources"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "Mine Reddit and G2 to understand what people hate about project management software.",
+      "expected_output": "Should check for product-marketing-context.md first. Should identify relevant subreddits (r/projectmanagement, r/productivity, r/agile) and search strategies. Should recommend reading 3-star and 1-star G2 reviews and competitor 4-star reviews. Should plan to extract verbatim quotes, pain themes, and switching triggers. Should apply the extraction table (source, quote, context, sentiment, theme tag, profile signals).",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Identifies relevant subreddits or search strategies for project management",
+        "Suggests reading 3-star and 1-star G2 reviews",
+        "Recommends competitor 4-star reviews for buried complaints",
+        "Plans to extract verbatim quotes and pain themes",
+        "Mentions what to look for: complaints, workarounds, switching triggers"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "Build me a customer persona for a marketing manager at a B2B SaaS company.",
+      "expected_output": "Should check for product-marketing-context.md first. Should ask if there is existing research to build from before generating a persona. Should warn against inventing details without data. Should use the persona structure: profile, primary JTBD, trigger events, top pains, desired outcomes, objections, alternatives, key vocabulary, how to reach them. Should note that personas should be built from at least 5-10 data points.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Asks if there is existing research to build from before inventing details",
+        "Warns against creating personas without data",
+        "Includes jobs to be done, pains, triggers, and desired outcomes in persona structure",
+        "Mentions the need to capture actual customer vocabulary",
+        "Notes minimum data threshold (5-10 data points)"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "I have 6 months of customer support tickets. What insights can I pull from them?",
+      "expected_output": "Should check for product-marketing-context.md first. Should recommend categorizing tickets before analyzing (bugs vs. confusion vs. feature requests vs. expectation mismatches). Should warn against treating all tickets as equal signal. Should suggest extracting recurring language, patterns, and 'I wish it could…' phrases. Should ask about the goal — product improvement, messaging, reducing support load, or something else.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recommends categorizing tickets before analyzing (bugs vs confusion vs feature requests)",
+        "Warns against treating all tickets as equal signal",
+        "Mentions extracting recurring language and patterns",
+        "Asks about the goal — product improvement, messaging, or something else"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "What are customers saying about my competitors on review sites?",
+      "expected_output": "Should check for product-marketing-context.md first. Should ask which competitors to research. Should recommend G2 and Capterra as primary sources. Should specifically call out reading competitor 4-star reviews for buried complaints. Should describe what to extract: what they love (battlecard intel), what frustrates them (opportunities), unmet needs. Should use the review mining template.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recommends reading competitor 4-star reviews specifically for buried complaints",
+        "Mentions G2 or Capterra as sources",
+        "Describes what to extract: what they love, what frustrates them, unmet needs",
+        "Frames as competitive intelligence input"
+      ],
+      "files": []
+    },
+    {
+      "id": 7,
+      "prompt": "Help me do voice of customer research for a new SaaS in the HR space.",
+      "expected_output": "Should check for product-marketing-context.md first. Should ask about the specific ICP segment within HR (recruiter, HR generalist, CHRO, etc.). Should suggest relevant digital watering holes: r/humanresources, r/recruiting, HR Slack communities, G2 HR category, LinkedIn. Should plan to extract verbatim language for copy use. Should offer to produce a VOC quote bank as a deliverable.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Asks about target ICP segment within HR",
+        "Suggests relevant digital watering holes (subreddits, G2 categories, communities)",
+        "Plans to extract verbatim language for copy use",
+        "Mentions organizing findings into a VOC quote bank"
+      ],
+      "files": []
+    },
+    {
+      "id": 8,
+      "prompt": "I want to understand why customers churn. I have exit survey results.",
+      "expected_output": "Should check for product-marketing-context.md first. Should recommend segmenting churn reasons before analyzing — do not average across different causes. Should suggest pairing open-ended responses with quantitative data. Should ask if win/loss interview data or support tickets are also available. Should apply confidence labels (high/med/low) based on sample size and source consistency.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recommends segmenting churn reasons before analyzing",
+        "Warns against averaging across different churn causes",
+        "Suggests pairing open-ended responses with quantitative data",
+        "Asks if win/loss interview data is also available"
+      ],
+      "files": []
+    },
+    {
+      "id": 9,
+      "prompt": "Find the digital watering holes where DevOps engineers talk shop.",
+      "expected_output": "Should check for product-marketing-context.md first. Should identify specific relevant communities: r/devops, r/sysadmin, Hacker News, DevOps-focused Discord/Slack groups, LinkedIn, Stack Overflow. Should suggest what to search for in those communities. Should describe what signal to extract from each source type and reference source-guides.md for detailed playbooks.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Mentions specific relevant communities (r/devops, Hacker News, LinkedIn, Discord)",
+        "Suggests what to search for in those communities",
+        "Describes what signal to extract from each source type"
+      ],
+      "files": []
+    },
+    {
+      "id": 10,
+      "prompt": "Turn my customer research into messaging I can use on my homepage.",
+      "expected_output": "Should check for product-marketing-context.md first. Should extract VOC language and top themes before moving to copy. Should identify the highest-signal quotes and language patterns. Should produce a VOC summary or quote bank, then hand off to the copywriting skill for the actual copy writing step rather than writing homepage copy directly.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Extracts the VOC language and themes first before jumping to copy",
+        "Identifies the highest-signal quotes for messaging",
+        "References the copywriting skill for the actual copy writing step"
+      ],
+      "files": []
+    },
+    {
+      "id": 11,
+      "prompt": "I run a mobile fitness app and want to understand why users drop off after week 2.",
+      "expected_output": "Should check for product-marketing-context.md first. Should recognize this as a B2C research scenario. Should suggest B2C-appropriate sources: app store reviews (1-3 star), Reddit fitness communities, YouTube comment sections on fitness apps, TikTok/Instagram comments. Should also recommend in-app surveys and analyzing support tickets/reviews. Should frame around activation and habit formation research.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recognizes this as a B2C research scenario",
+        "Suggests app store reviews as a primary source",
+        "Mentions Reddit or community sources relevant to fitness/consumer apps",
+        "Frames around understanding drop-off triggers and desired outcomes"
+      ],
+      "files": []
+    },
+    {
+      "id": 12,
+      "prompt": "I have no existing research and don't know who my best customers are yet.",
+      "expected_output": "Should check for product-marketing-context.md first. Should treat this as a bootstrap research scenario. Should recommend starting with hypothesis formation before gathering data. Should suggest a minimum viable research plan: 5-10 customer interviews + digital watering hole scan. Should provide interview recruiting tips and what questions to ask. Should warn against building personas before collecting any data.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Recognizes this as a zero-research bootstrap scenario",
+        "Recommends forming hypotheses before gathering data",
+        "Suggests a minimum viable research plan (interviews + online sources)",
+        "Warns against building personas without any data"
+      ],
+      "files": []
+    }
+  ]
+}
@@ -0,0 +1,401 @@
+# Customer Research — Source Guides
+
+Detailed, source-by-source playbooks for gathering customer intelligence from online watering holes.
+
+---
+
+## Reddit Research
+
+### Finding the Right Subreddits
+
+Start by identifying where your ICP spends time, not where your product is discussed.
+
+**Discovery methods:**
+- Search `site:reddit.com "[job title] tools"` or `site:reddit.com "[problem category] software"`
+- Use [subreddit search tools](https://www.reddit.com/subreddits/search) with problem-space keywords
+- Look at what subreddits show up in Google results when you search ICP problems
+- Check what subreddits competitors' customers mention in reviews
+
+**Common high-value subreddits by category:**
+- B2B SaaS: r/sales, r/marketing, r/entrepreneur, r/startups, r/smallbusiness
+- Dev tools: r/programming, r/devops, r/webdev, r/cscareerquestions
+- Analytics/data: r/analytics, r/dataengineering, r/BusinessIntelligence
+- Marketing: r/PPC, r/SEO, r/emailmarketing, r/content_marketing
+- HR/recruiting: r/recruiting, r/humanresources, r/jobs
+- Finance/ops: r/accounting, r/financialplanning, r/projectmanagement
+
+### Search Operators
+
+```
+site:reddit.com/r/[subreddit] "[keyword]"
+site:reddit.com "[problem]" "recommend" OR "suggestion" OR "alternative"
+site:reddit.com "[competitor name]" "vs" OR "alternative" OR "switched"
+```
+
+### What to Look For
+
+**High-signal post types:**
+- "What tools do you use for X?" → reveals alternatives and vocab
+- "Frustrated with [competitor], looking for alternatives" → reveals pain and switching triggers
+- "How do you handle X?" → reveals workflow and workarounds
+- "Is [your category] worth it?" → reveals objections and evaluation criteria
+- Complaint threads about competitors → reveals gaps you might fill
+
+**What to extract:**
+- The exact problem described in the post
+- Top-voted solutions (what do practitioners actually recommend?)
+- Complaints about existing solutions in comments
+- The language used — note specific words and phrases
+- Upvote patterns — consensus vs. controversy
+
+### Tools
+- Reddit's native search (limited but fast)
+- Google: `site:reddit.com [query]` (better results)
+- Pullpush.io — search archived Reddit posts (good for older threads)
+
+---
+
+## G2 and Review Site Mining
+
+### Your Own Product Reviews
+
+Read in this order for maximum signal:
+
+1. **3-star reviews** — these are the most honest. Customer liked it enough to stay but felt something was missing.
+2. **1-star reviews** — understand the failure modes. Separate product issues from support/onboarding issues.
+3. **5-star reviews** — extract the "what they love" language. These are your proof points.
+4. **4-star reviews** — often contain "the only thing I wish…" buried in praise.
+
+**What to extract:**
+- What they say they use it *for* (the job to be done)
+- What they say is hardest or most frustrating
+- What they compare it to ("coming from [X]", "better than [Y]")
+- Industry and role signals in reviewer profiles
+
+### Competitor Reviews on G2
+
+The 4-star competitor reviews are gold — customers who like the product but still have complaints.
+
+**G2 structure to exploit:**
+- "What do you like best?" → their strengths (your battlecard intel)
+- "What do you dislike?" → their weaknesses (your opportunities)
+- "What problems are you solving?" → the job to be done
+
+**Capterra** has similar structure. **Trustpilot** skews B2C. **AppSumo** reviews are useful for SMB/prosumer SaaS.
+
+### Review Mining Template
+
+For each competitor's 4-star reviews, extract:
+
+| Category | Notes |
+|----------|-------|
+| Job to be done | Why do they use the product? |
+| Top praise | What do they love (and might be hard for you to match)? |
+| Top complaint | What frustrates them? |
+| Switching context | Did they mention switching from something else? |
+| Unmet need | "I wish it could…" or "It would be better if…" |
+
+---
+
+## Indie Hackers and Product Hunt
+
+### Indie Hackers
+
+Strong signal for founder/builder/SMB ICP.
+
+**Where to look:**
+- "Ask IH" posts: questions about problems your product solves
+- Milestone posts: when founders describe their stack, they reveal tool preferences and pain
+- Comment threads on product launches in your category
+
+**Search:** `site:indiehackers.com "[problem]"` or use IH's native search.
+
+### Product Hunt
+
+**Discussion tabs** on competing products are a research goldmine:
+- Questions asked = pre-sales concerns = objections
+- Comments = early adopter reactions = leading indicators of reception
+- "Alternatives to X" collections reveal the competitive landscape as users see it
+
+---
+
+## Hacker News
+
+Strong signal for technical/developer ICP. Skews toward builders and skeptics.
+
+**High-value searches:**
+- `site:news.ycombinator.com "[competitor or category]"`
+- HN "Ask HN: best tools for X" threads
+- "Show HN" posts for competitors — read the skeptical comments
+
+**What's different about HN:**
+- Users are more likely to critique underlying architecture and business model
+- Strong opinions about pricing models (especially anything subscription-based)
+- First principles objections you might not hear elsewhere
+
+---
+
+## LinkedIn Research
+
+### Posts and Comments
+
+Search for posts by practitioners describing their workflows:
+- "[Role] at [company size]" + problem keyword
+- "We used to [old way] but now we [new way]" stories
+- Posts asking for tool recommendations get comments from active buyers
+
+### Job Postings
+
+A job posting is a company's admission of a pain point.
+
+**What to look for:**
+- What tools are listed as "nice to have" vs. "required"? (reveals stack and adjacent tools)
+- What metrics and outcomes are mentioned in the role description?
+- What does the role spend most of its time doing? (reveals the job to be done)
+
+**Search:** `site:linkedin.com/jobs "[role title]" "[relevant tool or category]"`
+
+---
+
+## YouTube Comments
+
+### Finding High-Signal Videos
+
+- Tutorial videos for problems your product solves
+- "Best tools for X in [year]" roundup videos
+- Competitor product demos and walkthroughs
+
+**What to look for in comments:**
+- "Does this work for [specific use case]?" → edge cases and unmet needs
+- "I tried this but…" → failure points
+- "What about [competitor]?" → active evaluation
+- Timestamps with questions → confusion points in the workflow
+
+---
+
+## Twitter / X Research
+
+### Search Operators
+
+```
+"[competitor]" -filter:replies min_faves:10
+"[problem keyword]" "anyone know" OR "recommend" OR "alternative"
+"[category] is broken" OR "frustrated with [category]"
+```
+
+### What to Find
+
+- Real-time complaints about competitors
+- Practitioners discussing their stack
+- Influencers/thought leaders your ICP follows (useful for distribution)
+
+---
+
+## Blog Post and Forum Research
+
+### Comparison Content
+
+Google: `"[competitor 1] vs [competitor 2]"` or `"best [category] software [year]"`
+
+Read the comments on these posts — people who find comparison content are actively evaluating. Their comments are questions your sales process should answer.
+
+### Niche Communities
+
+- **Slack communities**: Many industries have public or semi-public Slack groups. Search "[industry] Slack community".
+- **Discord servers**: Growing for developer and creator communities.
+- **Facebook Groups**: Still strong for SMB, e-commerce, agency, and coach/consultant ICP.
+- **Circle/Mighty Networks communities**: Check if there are paid communities in your ICP's space.
+
+---
+
+## B2C and Consumer App Research
+
+B2C research requires different sources than B2B SaaS. Consumer buyers don't congregate on LinkedIn or G2 — they leave traces in app stores, social media, and communities built around the activity your product serves.
+
+### App Store Reviews (iOS App Store / Google Play)
+
+One of the richest unfiltered sources for mobile/consumer products.
+
+**Read in this order:**
+1. **1-2 star reviews** — failure modes, unmet expectations, frustration peaks
+2. **3-star reviews** — honest tradeoffs and "it's good but…" feedback
+3. **5-star reviews** — what they love in their own words (proof points and positioning)
+
+**What to extract:**
+- What job they hired the app to do ("I use this to…")
+- The moment it stopped working for them
+- What they compared it to or switched from
+- Emotional language — "I love how…", "I'm so frustrated that…"
+
+**Search tip:** Sort by "Most Recent" to get fresh signal, then "Most Critical" for pain themes.
+
+### Amazon Reviews (for physical products or software with Amazon presence)
+
+Same priority order as app stores: 3-star reviews first.
+
+**G2 analog for consumer SaaS**: Trustpilot, Sitejabber, and product-specific review aggregators.
+
+### Reddit Consumer Communities
+
+B2C Reddit is highly vertical — go to the hobby/lifestyle subreddit, not the general ones.
+
+**Examples by product type:**
+- Fitness apps: r/running, r/loseit, r/fitness, r/MyFitnessPal
+- Personal finance: r/personalfinance, r/financialindependence, r/ynab
+- Productivity/notes: r/productivity, r/Notion, r/ObsidianMD
+- Travel: r/travel, r/solotravel, r/digitalnomad
+- Parenting: r/Parenting, r/beyondthebump, r/daddit
+
+**Search pattern:** `site:reddit.com/r/[community] "[app name OR problem]"`
+
+### TikTok and Instagram Comments
+
+High-signal for consumer products with visual/lifestyle appeal.
+
+**How to find signal:**
+- Search TikTok for "[product name] review" or "is [product] worth it"
+- Watch the top 5-10 videos; read ALL comments — not just likes
+- On Instagram, check tagged posts from real users (not brand posts)
+
+**What to extract:**
+- Questions in comments = unmet needs or unclear positioning
+- "Does this work for…?" = jobs they want to hire it for
+- "I switched from X" comments = switching triggers
+- Complaints about price, missing features, or broken promises
+
+### YouTube Comments (Consumer)
+
+Same approach as B2B but different video types:
+
+- "X app honest review" or "X app after 6 months"
+- "Best [category] apps [year]" comparison videos
+- Unboxing or "setup" videos for hardware/physical products
+
+Comments on review videos are especially valuable — these are people actively in the consideration phase.
+
+### Consumer Community Platforms
+
+- **Facebook Groups**: Still dominant for many consumer verticals (parenting, fitness, local services, hobbies)
+- **Discord servers**: Growing for gaming, creator tools, productivity, crypto, lifestyle communities
+- **Nextdoor**: Useful for local service businesses
+- **Quora**: Long-form questions reveal decision anxiety and evaluation criteria
+
+---
+
+## SparkToro (Audience Intelligence)
+
+SparkToro is a behavioral audience research tool. Instead of mining individual posts and comments, it aggregates clickstream, search, and social data to show what your audience does at scale — what they read, watch, listen to, follow, and search for.
+
+### When to Use SparkToro vs. Manual Research
+
+- **SparkToro first** when you need to understand where your ICP spends time, what content they consume, and which influencers they follow — it answers these questions in seconds with aggregated data
+- **Manual research first** (Reddit, G2, communities) when you need raw language, exact quotes, emotional context, and the "why" behind behavior
+- **Best together**: Use SparkToro to identify which podcasts, subreddits, and websites matter, then go mine those sources manually for voice-of-customer language
+
+### Key Queries to Run
+
+**By competitor:**
+- "People who follow @competitor" — reveals shared audience affinities
+- "People who visit competitor.com" — shows what else they consume
+
+**By audience description:**
+- "People who frequently talk about [topic]" — finds audience behaviors
+- "People whose bio contains [job title]" — profiles a role-based segment
+
+**By your own audience:**
+- "People who visit yourdomain.com" — understand your actual audience
+- Compare against competitor audience profiles to find gaps
+
+### What to Extract
+
+| Data Type | What It Tells You | Use It For |
+|-----------|------------------|------------|
+| Top websites visited | Where your audience reads | Content partnerships, guest posting targets |
+| Top podcasts | What they listen to | Podcast guesting, sponsorship decisions |
+| Top YouTube channels | What they watch | Video content strategy, ad placements |
+| Top subreddits | Where they discuss | Community participation, Reddit ad targeting |
+| Search keywords | What they Google | SEO and content topic planning |
+| AI prompt topics | What they ask AI tools | Emerging content opportunities |
+| Social accounts followed | Who influences them | Influencer partnerships, co-marketing |
+| Demographics | Who they are | Persona building, ad targeting |
+
+### Source Weighting
+
+SparkToro data is aggregated and anonymized — it shows patterns, not individual opinions. Treat it as:
+- **High confidence** for behavioral data (what they visit, follow, search for)
+- **Medium confidence** for demographic data (self-reported, may be incomplete)
+- **Not a substitute** for qualitative research (doesn't capture language, emotions, or the "why")
+
+### Limitations
+
+- Free tier: 5 reports/month, shallow results (top 5–10)
+- No public API — all research done through web interface
+- Skews English-language, US-centric
+- Shows what audiences do, not why — pair with qualitative sources
+
+See [tools/integrations/sparktoro.md](../../../tools/integrations/sparktoro.md) for full tool details and pricing.
+
+---
+
+## Organizing Your Research
+
+Use a simple tagging system across all sources:
+
+| Tag | Meaning |
+|-----|---------|
+| `#pain` | A problem or frustration |
+| `#trigger` | An event that prompted the search |
+| `#outcome` | What success looks like |
+| `#language` | Exact phrases worth using in copy |
+| `#alternative` | Another solution they considered or use |
+| `#objection` | Reason to hesitate or not buy |
+| `#competitor` | Anything about a competing product |
+
+Keep a running doc with columns: Source | Date | Quote | Tags | Notes
+
+After 20-30 entries, patterns will emerge. Look for quotes that appear in multiple unrelated sources — those are your highest-confidence insights.
+
+---
+
+## Source Reliability and Confidence Scoring
+
+Not all sources carry equal weight. Use this guide when assigning confidence labels.
+
+### Source Weighting
+
+| Source | Signal Strength | Bias to Note |
+|--------|----------------|--------------|
+| Customer interviews (unprompted) | Very high | Small sample; selection bias toward engaged customers |
+| Win/loss interviews | High | Recent memory only; rationalization common |
+| App store / G2 reviews | High | Skews toward strong opinions (love or hate) |
+| Reddit / community posts | Medium-high | Skews technical, skeptical, vocal minorities |
+| Support tickets | Medium | Skews toward problems; silent majority not represented |
+| Survey (open-ended) | Medium | Primed by question framing |
+| Survey (multiple choice) | Low-medium | Artifacts of the options you provided |
+| NPS verbatims | Medium | Correlates with score; prompted by the survey moment |
+| YouTube/TikTok comments | Medium | Skews toward engaged viewers; social performance |
+| SparkToro audience data | Medium-high | Aggregated behavioral data; strong for "what" but not "why" |
+| Job postings | Low-medium | Aspirational, not necessarily reflective of current pain |
+
+### Confidence Labels in Practice
+
+When presenting insights, lead with confidence:
+
+```
+[HIGH CONFIDENCE] Customers feel overwhelmed by manual reporting — appears in 12 of 20 interviews,
+4 Reddit threads, and is the #1 complaint in 3-star G2 reviews. Consistent across SMB and mid-market.
+
+[MEDIUM CONFIDENCE] Customers compare us to spreadsheets more than to direct competitors —
+mentioned in 6 interviews and 3 Reddit threads, but not yet seen in review data.
+
+[LOW CONFIDENCE] Enterprise buyers may have procurement concerns — mentioned by 2 interviewees
+from companies 500+. Needs more signal before acting on it.
+```
+
+### Recency Window
+
+- **Use as primary source**: Data from the last 12 months
+- **Use with caution**: 12-24 months (product and market may have shifted)
+- **Use only for baseline context**: 2+ years old
+
+When a theme appears consistently across old and new data, that's a durable signal worth acting on.
@@ -0,0 +1,375 @@
+---
+name: directory-submissions
+description: When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI directories," "MCP registry," "agent directory," "dofollow backlinks," "launch directories," or "directory tracker." Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch-strategy. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.
+metadata:
+  version: 1.0.0
+---
+
+# Directory Submissions
+
+You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks.
+
+## Before Starting
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+---
+
+## Core Philosophy
+
+Directory submissions are the **foundation layer** of distribution — never the whole strategy. They do three things well:
+
+1. **Pass dofollow backlinks** from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
+2. **Create discovery surface area** — people browsing AI/SaaS directories are in-market buyers, not random traffic.
+3. **Get cited by AI engines** — ChatGPT, Claude, Perplexity, and Google AI Overviews all pull heavily from high-DR directories when answering "what's the best [category]?" queries. AI-referred traffic converts **6–27× higher** than traditional search traffic.
+
+But directories alone will not generate meaningful leads. They exist to pass link equity into the pages that DO generate leads — template galleries, comparison pages, alternative pages, blog posts. **Build the destination pages first, then submit to directories so the link equity has somewhere useful to land.**
+
+The full directory catalog lives in `references/directory-list.md`. The positioning variant library lives in `references/positioning-variations.md`. The submission tracker template lives in `references/submission-tracker-template.csv`.
+
+---
+
+## The Three Hard Rules
+
+### Rule 1: Foundation before submission
+Never submit to a directory until the landing page it will link to is live, indexed, and has:
+- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have **2.8× higher AI citation rates**, and 87% of ChatGPT-cited pages use a single H1.
+- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
+- Privacy policy + terms.
+- Logo assets in PNG + SVG + square 1024×1024 + favicon.
+- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
+- A 60–90 second demo video — products with video on Product Hunt get **2.7× more upvotes**.
+- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
+- Structured data: `Organization`, `Product`, `SoftwareApplication`.
+
+### Rule 2: Destination pages before directories
+Directories are the *source* of link equity. You need *destinations* that can convert the resulting traffic. Minimum destinations before submitting to anything:
+- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at **5–15%** vs 0.5–2% for generic content.
+- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
+- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).
+- 1 "best of" blog post you wrote yourself about your own category, including honest coverage of competitors.
+
+### Rule 3: Positioning varies by directory type
+Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See `references/positioning-variations.md` for the full variant library. Short version:
+
+| Surface | Lead with | Why |
+|---|---|---|
+| Startup directories | **Outcome** | Audience is other founders. They care what it does. |
+| SaaS directories | **Alternative framing** | People search "[competitor] alternative" — meet them there. |
+| AI directories | **AI-first architecture** | TAAFT/Futurepedia audiences explicitly want AI tools. |
+| Agent/MCP directories | **Agent/MCP angle** | Niche but high-intent. A real moat. |
+| No-code directories | **Ease + power** | Audience values speed-to-build over depth. |
+| Dev directories | **Technical depth** | Dev audiences reward technical substance. |
+| B2B review sites | **ROI + use case** | Buyers want outcomes and case studies. |
+
+---
+
+## Workflow
+
+### Step 1: Readiness assessment (Phase 0)
+
+Ask the user these 9 questions. If any are "no", they're not ready — help them build the missing piece first.
+
+1. Is the product publicly accessible (no password wall)?
+2. Is there a pricing page (even "free while in beta")?
+3. Are privacy policy + terms live?
+4. Logo assets in PNG + SVG + square + favicon?
+5. 5–8 real screenshots + 60–90s demo video?
+6. Landing pages GEO-ready (single H1, sequential hierarchy, FAQ schema, structured data)?
+7. At least 3 alternative pages and 3 use-case pages live and indexed?
+8. Template gallery or lead magnet asset (if applicable to category)?
+9. At least 20 beta/early users who could leave a review on G2?
+
+A "no" on any of 1–7 is a hard block. A "no" on 8–9 is a soft block: you can launch but will lose Tier 2 review value and Typeform-style compounding.
+
+### Step 2: Choose the tiers
+
+Full catalog in `references/directory-list.md`. Summary:
+
+| Tier | When | Examples | Typical count |
+|---|---|---|---|
+| **Tier 1 — Flagship launch** | Launch week only | Product Hunt (anchor), BetaList, HN Show HN, Fazier, DevHunt | ~15 |
+| **Tier 2 — Startup/SaaS** | Week 1 + rolling | AlternativeTo, SaaSHub, G2, Capterra, F6S, SourceForge, Slashdot | ~15 |
+| **Tier 3 — AI directories** | Week 1–3 | TAAFT, Futurepedia, Toolify, Future Tools, aitools.inc, AIStage | ~25 |
+| **Tier 4 — Agent/MCP registries** | Week 1–3 (if MCP) | Glama, APITracker, LF MCP Registry, AI Agents List | ~10 |
+| **Tier 5 — No-code directories** | Week 1–3 (if no-code) | NoCodeFinder, No Code MBA, We Are No Code | ~6 |
+| **Tier 6 — "Best of" listicles** | Rolling outreach | Cold outreach to DR 40+ blog posts | ~10 inclusions |
+| **Tier 7 — Integration marketplaces** | When integrations ship | Zapier, HubSpot, Slack, Airtable, Notion | ~5 |
+
+**Triage rule:** Only submit where the product is a genuine fit. Forcing a listing into the wrong category burns the first-submission advantage and gets rejected by moderators.
+
+### Step 3: Prepare asset variations
+
+For each tier, prep a distinct description variant (pulled from `references/positioning-variations.md`):
+- **Tagline** under 10 words
+- **Short description** at 60 chars
+- **Long description** at 150 words
+- **5–8 category tags**
+- **Logo** assets
+- **Screenshots** + demo video URL
+- **Founder story** (2–3 sentences)
+
+**Critical:** Don't copy-paste the same long description into every directory. Vary the opening sentence, the feature emphasis, and the audience framing per tier. AI engines cross-reference and down-weight duplicate content.
+
+### Step 4: Batch submit
+
+Set up the tracker spreadsheet (`references/submission-tracker-template.csv`). Work left-to-right through it. 2–3 hours per batch is realistic.
+
+Per submission:
+1. Copy the tier-appropriate positioning variant.
+2. Fill in the form.
+3. Upload assets.
+4. Submit.
+5. Log: date, URL, status, moderator notes.
+6. Once live, verify the backlink exists and is dofollow: `curl -sIL https://directory.com/your-listing | grep -i rel=`. If absent, the link is dofollow.
+
+---
+
+## Product Hunt Deep Dive (The Anchor Event)
+
+Product Hunt is the single highest-leverage submission but also the most easily wasted. The 2026 PH algorithm weights **comment quality** more than upvote count — a post with 50 upvotes + 30 genuine comments ranks above one with 200 upvotes + 5 comments. **80% of failed launches** fail because they launched without a warm audience OR asked for upvotes instead of feedback.
+
+### 3-week prep timeline
+
+- **Day -21 to -14:** Warm up hunter account. Upvote + thoughtfully comment on 3 launches/day. Follow 100+ active makers. Build history so your account looks real to the algorithm.
+- **Day -14:** Create "Upcoming" page on PH. Drive traffic to it to collect "notify on launch" subscribers.
+- **Day -10:** (Optional) book a hunter. Don't pay cash — trade a feature, shoutout, or intro. A known hunter adds ~15% to day-one momentum but isn't required.
+- **Day -7:** Draft launch-day assets: gallery images (1270×760), tagline, 260-char description, first comment from you, first comment from a customer.
+- **Day -3:** Email list warm-up. "We're launching Tuesday. Here's what to expect. Reply if you want a heads up."
+- **Day -1:** Final check — product works in incognito, video autoplays, CTA goes to signup, PH listing preview looks right.
+
+### Launch day execution
+
+- **Launch at 12:01 AM Pacific Time.** Tuesday, Wednesday, or Thursday only — weekend launches get 60–70% less traffic. The 12:01 AM PT start maximizes your 24-hour window.
+- **First 2 hours are everything.** Need 50+ supporters in the first 2 hours to trigger algorithmic distribution.
+- **Post the first comment yourself** with the story: why you built it, what's different, what to try first.
+- **Reply to every comment** in under 30 minutes. PH measures maker responsiveness.
+- **Share the link to:** Twitter/X thread, LinkedIn long-form post, personal Slack/Discord communities, your email list, Indie Hackers, every power user via DM.
+- **Never ask for upvotes.** Ask for **feedback**. "Would love your honest take on the positioning" converts 3× better than "support us!" and doesn't trigger the algorithm's anti-manipulation filters.
+- **Don't message strangers.** The community flags this and moderators will hide your post.
+
+### Post-launch
+
+- Write a launch recap blog post with numbers + lessons. Honest, not bragging. Publish on day 2.
+- Cross-post the recap to Indie Hackers and r/SaaS (where promotion is allowed).
+- Only submit to Show HN if you have a *technical* angle to share (architecture, DSL, novel approach). A generic "we launched a SaaS" post will get flagged to death.
+
+---
+
+## Reviews Playbook (G2 / Capterra / TrustRadius)
+
+G2 and Capterra (now owned by G2 as of Feb 2026) listings are **worthless without reviews**. 10 reviews is the magic threshold for Grid appearance. Run the 10-in-30 protocol during launch month.
+
+### The 10-in-30 protocol
+
+1. **Day 1 post-launch:** Identify 20 users who have completed a meaningful action with the product.
+2. **Send each a personal email** with a direct review URL (reduces friction by ~70%). No forms, no landing pages — direct link.
+3. **Offer a modest thank-you.** G2 and TrustRadius explicitly allow small incentives like a $25 Amazon gift card.
+4. **Follow up once** after 5 days. Don't follow up twice — it becomes annoying and damages the relationship.
+5. **Target:** 50% conversion → 10 reviews from 20 asks.
+
+### Critical deadlines
+
+- **G2 Summer reports:** cut off ~April 28. Plan review drives to land before this.
+- **G2 Fall reports:** cut off ~July 28.
+- Missing a cutoff means waiting 3 months for the next grid update.
+
+### Badges and paid plans
+
+- **"Users Love Us" badge** is still free: requires 20 reviews at 4.0+ average.
+- **Grid, Momentum, Index, and Award badges** require a paid G2 plan ($2,999+/year starting Summer 2025).
+- **Do not spend on paid G2 in year one.** The free listing + Users Love Us badge is sufficient.
+
+### Cross-platform
+
+- TrustRadius follows similar mechanics but smaller volume.
+- Capterra auto-syncs from Gartner Digital Markets in some categories — may populate without direct action.
+
+---
+
+## Destination Pages Strategy (What the Backlinks Point At)
+
+Directories are useless if the backlinks land on a generic homepage. Build these destination pages *before* submitting:
+
+### 1. Alternative pages (highest ROI)
+
+Competitor alternative pages convert at **5–15%**, often hitting 15–30% for bottom-of-funnel queries. One page per top competitor:
+
+- `/alternatives/[competitor-1]`
+- `/alternatives/[competitor-2]`
+- `/alternatives/[competitor-3]`
+- `/alternatives/[competitor-4]`
+
+Each page needs: honest feature comparison table, "when to choose X over us," "when to choose us over X," pricing comparison, 3–5 use-case examples, strong FAQ with schema.
+
+**Critical:** Be honest. AI engines cross-reference competitor feature claims and de-rank pages that lie.
+
+### 2. Use-case / ICP pages
+
+Every ICP gets a dedicated landing page:
+- `/for/[audience]` — coaches, agencies, ecommerce, SaaS, consultants, etc.
+- `/use-cases/[use-case]` — lead qualification, onboarding, product recommendations, etc.
+
+### 3. Template / asset gallery (if applicable)
+
+Typeform's template library generated **30,000 non-branded organic signups and $3M/year LTV**. The pattern:
+- One indexable page per template at `/templates/[slug]`.
+- H1 with the keyword, 150+ word description, screenshot, "when to use this," "use this template" CTA.
+- Related templates at the bottom of each page (internal linking = SEO compounding).
+- 100 templates by day 30, 300 by day 90 is the realistic target.
+
+### 4. "Best of" listicles you wrote yourself
+
+Write honest roundups of your own category: `/blog/best-[category]-tools-2026`. Include yourself + 10 competitors with real reviews. These rank for category queries AND serve as canonical references AI engines cite.
+
+### 5. Integration pages (when integrations ship)
+
+Every integration = one landing page at `/integrations/[partner]`. Follows the Zapier playbook: Zapier gets **~2.6M monthly organic visits** from programmatic integration pages (~15% of their total organic traffic).
+
+---
+
+## GEO (Generative Engine Optimization)
+
+In 2026, 30–50% of "research a tool" queries happen inside ChatGPT, Claude, Perplexity, or Google AI Overviews without ever touching a traditional search page. Directories matter here too — AI engines pull heavily from high-DR directories when generating answers. But the *destination pages* also need to be GEO-optimized.
+
+### Tactics that get pages cited
+
+1. **One H1 per page, sequential heading hierarchy.** 2.8× higher citation rate. 87% of cited pages use a single H1.
+2. **Dense, factual content with citable stats.** AI engines prefer specific numbers ("3× faster than X") over vague claims.
+3. **FAQ schema on every landing page.** AI engines heavily weight `FAQPage` JSON-LD for answer extraction.
+4. **Comparison tables.** Extractable, structured — exactly what an AI answer needs.
+5. **Explicit "what it is" paragraph in the first 100 words.**
+6. **Get cited on Reddit and Hacker News.** Claude and Perplexity index these heavily. Genuine mentions on r/SaaS and HN count as training fuel.
+7. **Publish original research.** "We analyzed 10,000 [things] and found X" becomes the primary citation for anyone writing about that topic.
+8. **Claim Crunchbase, LinkedIn company page, and Wikidata entries.** All three feed AI training corpora.
+9. **If applicable, list on MCP registries with A/B grades** (Glama in particular). LLMs pull from these when answering MCP questions.
+
+### Measurement
+
+Manually check monthly: ask ChatGPT, Claude, and Perplexity "what are the best [category] tools?" and log where the product appears. Free GEO tracking tools (GeoTracker, llmrefs) automate this.
+
+---
+
+## Community & Ongoing Distribution
+
+Directories are one-shot. Community is ongoing. Both feed the same funnel.
+
+### Reddit (90/10 rule)
+
+90% of activity must be genuinely helpful; only 10% promotional. Violating this gets shadowbanned.
+
+**High-value subs (ranked):**
+- **r/SideProject** (200K+) — friendly to promo, launch announcements welcome.
+- **r/SaaS** (300K+) — "Share Your SaaS" threads are explicit promo windows.
+- **r/startups** (1.7M) — Feedback Friday thread.
+- **r/Entrepreneur** (3.5M) — weekly promo thread.
+- **r/nocode**, **r/IndieHackers**, **r/alphaandbetausers** — friendly.
+- **r/webdev**, **r/artificial**, **r/LocalLLaMA** — strict, technical only.
+
+**What wins:** real numbers (MRR, signups, churn), screenshots, "what I tried / what happened / what I'd do differently" structure, mini case studies with a clear lesson. **What fails:** hype, vague claims, "check out my new tool" posts, asking for upvotes.
+
+### LinkedIn (B2B primary channel)
+
+80% of B2B social leads come from LinkedIn. Cadence: **3–5 posts/week** — fewer loses momentum, more causes fatigue.
+
+Content types ranked by 2026 engagement:
+1. Personal stories with business lessons (1.5–2× avg engagement)
+2. Original data / research (1.3–1.5×)
+3. Contrarian industry takes (1.2–1.5×)
+4. Document carousels with 8–12 slides (1.3–1.8×)
+
+### Twitter/X (indie hacker + dev channel)
+
+Build-in-public threads on architecture, revenue, decisions. Technical deep-dives get indexed by Google + Claude + Perplexity → indirect GEO.
+
+### Indie Hackers
+
+- Launch a build-in-public thread on PH launch day.
+- Post weekly updates: revenue, ships, lessons. Zero-revenue posts work if the lesson is honest.
+- Comment 10× more than you post to build karma before your own links.
+
+### Dev.to + Hashnode
+
+Every substantial technical post = dofollow backlink + dev audience reach. Cross-post with canonical URL back to main blog.
+
+---
+
+## KPIs & Tracking
+
+Track weekly. If a number isn't moving, investigate — don't just submit more directories.
+
+| Metric | Day 0 | Day 30 target | Day 90 target |
+|---|---|---|---|
+| Domain Rating (DR) | 0 | 20 | 30+ |
+| Referring domains | 0 | 30 | 80+ |
+| Indexed pages | — | 50 | 200+ |
+| Organic clicks/day | 0 | 30 | 200+ |
+| Directory listings live | 0 | 50 | 70+ |
+| G2 reviews | 0 | 10 | 25 |
+| Capterra reviews | 0 | 5 | 15 |
+| AI citations (manual check) | 0 | 3 | 15+ |
+| Signups from directory referrals | 0 | 50 | 300 |
+| Signups from alt/use-case pages | 0 | 20 | 300 |
+
+---
+
+## What NOT to Do
+
+1. **Don't pay for directory submission services** ($60–$200 packages). The whole point is these are free. It's an afternoon of copy-paste.
+2. **Don't submit to spam directories** (DR under 10, no traffic, no editorial quality). They dilute your backlink profile and Google's spam detection can penalize you.
+3. **Don't submit with the wrong positioning.** Re-read the positioning table per tier. Generic descriptions waste the listing.
+4. **Don't treat directories as your entire GTM.** They're the foundation. Content + community + reviews are what actually convert.
+5. **Don't skip reviews on G2/Capterra.** Zero-review listings are dead. Run the 10-in-30 protocol or don't submit.
+6. **Don't ask for upvotes on Product Hunt.** The 2026 algorithm penalizes it. Ask for **feedback**.
+7. **Don't amend old directory listings every week.** Submit once, check quarterly.
+8. **Don't submit before the destination page exists.** Link equity needs a destination.
+9. **Don't duplicate descriptions across directories.** AI engines penalize duplicate content.
+10. **Don't lie on comparison pages.** AI engines cross-reference and de-rank lies.
+11. **Don't over-index on launch-day spike.** The flywheel is templates + alternatives + reviews + ongoing content — not one day of PH.
+12. **Don't forget Crunchbase, LinkedIn company page, and Wikidata.** These feed AI training corpora and matter for GEO.
+
+---
+
+## Task-Specific Questions
+
+1. **What are you launching?** (Category changes tier mix — AI vs traditional SaaS vs no-code vs dev tool.)
+2. **When is launch day?** (Phase 0 assets need 7 days of prep.)
+3. **Do you have destination pages built?** (Alternatives, use cases, templates — if not, build first.)
+4. **Product Hunt hunter lined up?** (Optional but adds ~15% day-one lift. 3-week warm-up required regardless.)
+5. **How many beta users can you ask for reviews?** (Need 20 to hit 10.)
+6. **Do you have an MCP or agent angle?** (If yes, Tier 4 registries are a real moat.)
+7. **Existing integrations?** (If yes, Tier 7 marketplaces are the highest-DR backlinks available.)
+8. **Email list size?** (Needed for PH launch day warm traffic — 100+ is the minimum.)
+9. **Current DR and referring domain count?** (Baseline for measuring the compounding effect.)
+
+---
+
+## Output Format
+
+When the user asks for a directory plan, return:
+
+1. **Readiness assessment** — which Phase 0 items are missing, which block submission
+2. **Tier selection** — which tiers apply, which to skip, why
+3. **Submission order** — week 1 / week 2 / week 3 batches
+4. **Destination page list** — what to build first if missing
+5. **Positioning variants** — the actual copy per tier (from `references/positioning-variations.md`)
+6. **PH 3-week prep timeline** — mapped to calendar dates if launch day known
+7. **Reviews 10-in-30 plan** — who to ask, when, how
+8. **Weekly targets** — directories submitted, reviews, DR movement
+9. **Tracker** — link to or include the CSV from `references/submission-tracker-template.csv`
+
+Keep the plan actionable. Every item should be something the user can do today.
+
+---
+
+## Related Skills
+
+- **launch-strategy** — broader launch moment, ORB framework, five-phase approach
+- **programmatic-seo** — destination pages (alternatives, integrations, templates) that backlinks should flow into
+- **competitor-alternatives** — `/alternatives/[tool]` page pattern
+- **ai-seo** — GEO optimization for AI citation
+- **content-strategy** — editorial content that attracts "best of" listicle inclusions
+- **free-tool-strategy** — lead magnets for destination pages
+- **community-marketing** — Reddit, Indie Hackers, Slack community mechanics
+- **schema-markup** — FAQ + Product + Organization JSON-LD for GEO
@@ -0,0 +1,181 @@
+# Directory List — Full Reference
+
+Canonical list of directories organized by tier. DR values are approximate and drift over time — verify via Ahrefs or Moz before building a plan around them.
+
+**Column legend:**
+- **DR** — Domain Rating (Ahrefs). Higher = more link equity passed.
+- **Dofollow** — Whether the backlink passes SEO value. Nofollow listings still matter for referral traffic and brand signals.
+- **Cost** — Free unless noted.
+
+---
+
+## Tier 1 — Flagship Launch Platforms
+
+Submit only during launch week. These are time-sensitive with limited re-submission windows.
+
+| Directory | DR | Dofollow | Cost | Notes |
+|---|---|---|---|---|
+| **Product Hunt** | 91 | Yes | Free | The anchor event. Requires 3-week warm-up. 2026 algorithm weights comment quality over upvotes. Launch Tue/Wed/Thu at 12:01 AM PT. |
+| **Hacker News (Show HN)** | 91 | Nofollow | Free | Only if you have a genuine technical angle. Post title format: "Show HN: [Product] — [hook]". Moderator death penalty for hype. |
+| **BetaList** | 64 | Yes | Free (paid expedite ~$99) | Best for pre-launch waitlist building. Submission → 2–4 week queue unless expedited. |
+| **Launching Next** | ~30 | Yes | Free | Editorial curation — needs a compelling story. |
+| **Fazier** | ~30 | Yes | Free | Daily ranking with much lower competition than PH. Achievable #1. |
+| **Uneed** | ~40 | Yes | Free | Curated, smaller audience, quality backlink. |
+| **Microlaunch** | ~30 | Yes | Free | Month-long visibility vs one-day spike. |
+| **OpenHunts** | ~25 | Yes | Free | Indie-maker friendly, reports 14%+ conversion rates. |
+| **DevHunt** | ~35 | Yes | Free | Dev-focused. Best fit for developer tools and technical products. |
+| **PeerPush** | ~25 | Yes | Free | Similar to Fazier. Low competition. |
+| **LaunchVault** | ~20 | Yes | Free | Anti-VC positioning. Good for bootstrapped narrative. |
+| **What Launched Today** | ~20 | Yes | Free | Guaranteed visibility on launch day regardless of votes. |
+| **Firsto** | ~25 | Yes | Free tier | Sustained discovery, not one-day spike. |
+| **GetByte** | ~20 | Yes | Free | Lightweight listing + promotional support. |
+| **Best of Web** | ~30 | Yes | Free | Easy fast submission, free dofollow. |
+| **Tiny Launch** | ~20 | Yes | Free | Lightweight, fast approval. |
+| **PitchWall** | ~25 | Yes | Free | Indie-hacker friendly. |
+
+---
+
+## Tier 2 — Startup / SaaS / Software Directories
+
+Submit during launch week and continue rolling submissions thereafter.
+
+| Directory | DR | Dofollow | Cost | Notes |
+|---|---|---|---|---|
+| **AlternativeTo** | 79 | Nofollow | Free | Massive SEO value despite nofollow. Submit as alternative to your top 4 competitors. |
+| **SaaSHub** | 77 | Yes | Free | Ranks well for "[tool] alternatives" queries. High intent. |
+| **G2** | 92 | Yes | Free listing | 10 reviews required for Grid appearance. Paid badges start at $2,999/yr. |
+| **Capterra** | 93 | Yes | Free listing | Owned by G2 (acquired Feb 2026). Reviews drive everything. |
+| **GetApp** | 78 | Yes | Free | Auto-syncs from Capterra in some cases. Owned by G2. |
+| **SourceForge** | 92 | Yes | Free | Legacy but still high DR. Trivial to list. |
+| **Slashdot** | ~88 | Yes | Free | Legacy but high DR. Company profile submission. |
+| **Startup Stash** | ~50 | Yes | Free | Curated, organized by startup need. |
+| **SideProjectors** | ~35 | Yes | Free | Discovery + marketplace. Community-driven. |
+| **F6S** | 65 | Yes | Free | Startup platform used by accelerators. |
+| **Stackshare** | ~60 | Yes | Free | Dev-centric. Show your tech stack. |
+| **Resource.fyi** | ~40 | Yes | Free | Curated for designers/devs/marketers. |
+| **Shipybara** | ~30 | Yes | Free | Shows which companies use your tool. |
+| **TrustRadius** | 72 | Yes | Free | Smaller but respected B2B review platform. |
+| **Crozdesk** | ~55 | Yes | Free | Feeds into Gartner ecosystem. |
+
+---
+
+## Tier 3 — AI Tool Directories
+
+Relevant only for AI-native products. Submit during weeks 1–3.
+
+### Tier 3A — Flagship AI directories
+
+| Directory | DR | Monthly Traffic | Notes |
+|---|---|---|---|
+| **There's An AI For That (TAAFT)** | 76 | 2M+ | Largest AI directory. Task-based search. Worth the effort to list well. |
+| **Futurepedia** | 70 | 1M+ | 5,000+ tools, 54 categories. Matt Wolfe YouTube (2M+ subs) drives traffic. |
+| **Toolify.ai** | 71 | 500K+ | 26K+ tools, 450+ categories. Tracks traffic trends. |
+| **Future Tools (futuretools.io)** | 69 | 400K+ | Curated by Matt Wolfe. Smaller but influential. |
+| **AI Tools Neilpatel** | 91 | n/a | Highest DR free AI directory. |
+| **Good AI Tools** | 66 | n/a | Curated, quality over quantity. |
+| **NewTools.site** | 51 | n/a | Dofollow backlink for every approved submission. |
+
+### Tier 3B — Mid-tier AI directories
+
+| Directory | Est. DR | Notes |
+|---|---|---|
+| **aitools.inc** | ~66 | "10x your output" positioning. |
+| **AIStage** | ~66 | Includes open source + news. |
+| **AItrendytools** | ~69 | Comprehensive listing. |
+| **Grabon AI Directory** | ~70 | High DR, broad audience. |
+| **TopAI.tools** | ~60 | Task-based search similar to TAAFT. |
+| **Supertools** | ~61 | Clean interface, good categorization. |
+| **AI Tools Directory** (aitoolsdirectory.com) | ~55 | Curated; featured placement available. |
+| **AI Tools Love** | ~25 | Comparison-focused. |
+| **AIChief** | ~35 | Business-focused. |
+| **LogicBalls** | ~40 | 3,500+ verified tools. |
+| **SaasAITools** | ~30 | SaaS + AI crossover. |
+| **PoweredByAI** | ~35 | Growing directory with newsletter reach. |
+| **TheAISurf** | ~30 | Newer, actively promoting submissions. |
+| **Aixyz** | ~30 | 1,500+ tools, smart filters. |
+| **AI Pedia Hub** | ~40 | "Largest directory, updated daily." |
+| **Dofollow.Tools** | ~30 | Explicitly free dofollow backlinks. |
+| **AIBacklinkList** | ~25 | Aggregated list of 2500+ AI backlink opportunities. |
+| **AI Scout** | ~25 | Emerging, less competition. |
+| **AiMatchPro** | ~20 | Use-case search. |
+
+---
+
+## Tier 4 — AI Agent & MCP Server Registries
+
+Relevant only if the product exposes agent capabilities or MCP servers. These are a real moat for AI-native tools — traditional SaaS products cannot list here.
+
+| Directory | Category | Notes |
+|---|---|---|
+| **AI Agents List (aiagentslist.com)** | Agents | Hosts the 593+ MCP server directory. |
+| **Glama.ai MCP servers** | MCP | 20K+ security-graded MCP servers. A/B/C/F grades matter — optimize for a good grade. |
+| **APITracker MCP directory** | MCP | 110+ servers, 90 official integrations. |
+| **Linux Foundation MCP Registry** | MCP | Canonical registry (PR-based submission, low volume but high signal). Anthropic donated MCP to LF in Dec 2025. |
+| **AI Agent Store** | Agents | Compare agents, platforms, frameworks. |
+| **AI Agents Base** | Agents | All-in-one directory. |
+| **AI Agents Directory** | Agents | Specialized, updated daily. |
+| **AI Agents Verse** | Agents | Curated directory. |
+| **AgentHunter** | Agents | "Discover the best AI agents." |
+| **Add AI Directory** | Agents | Catalogs agents + tools. |
+| **AI Agents Live** | Agents | Discovery + sharing. |
+| **AI Agents Marketplace** | Agents | Organized by 300+ human role equivalents. |
+
+---
+
+## Tier 5 — No-Code Directories
+
+Relevant for no-code platforms and builder tools.
+
+| Directory | Est. DR | Notes |
+|---|---|---|
+| **NoCodeFinder** | ~45 | Accepts submissions. |
+| **No Code MBA Tools Directory** | ~55 | Categorized by project type. |
+| **We Are No Code Tools Repository** | ~40 | Curated. |
+| **NoCodeList** | ~30 | — |
+| **NoCodeDevs** | ~25 | — |
+| **NoCode.Tech** | ~35 | — |
+
+---
+
+## Tier 6 — "Best of" Listicles (Editorial Outreach)
+
+Not directories per se — these are blog posts on high-DR domains that you get included in via cold outreach. Often more valuable than directories because they combine a dofollow backlink with editorial trust + in-market buyer traffic + AI citation weight.
+
+**Search patterns to find opportunities:**
+- `"best [category] tools" 2026`
+- `"best [competitor] alternative"`
+- `"top AI [category]"`
+- `"[category] tools review"`
+
+**Outreach template (short):**
+> Hey [name], saw your post on [best X tools]. We launched [product] recently — thought it might be worth a mention. Happy to give you a free account + credits for readers. Here's a 60s demo: [link]. No worries if not a fit.
+
+**Target:** 10 inclusions in 30 days. Each = dofollow backlink from DR 40–70 + referral traffic + AI citation fuel.
+
+---
+
+## Tier 7 — Integration Marketplaces
+
+Only relevant once the product has integrations. These are the highest-DR backlinks available — worth engineering effort just to land them.
+
+| Directory | DR | Notes |
+|---|---|---|
+| **Zapier App Directory** | 91 | Requires working Zapier integration. |
+| **HubSpot App Marketplace** | 93 | Requires HubSpot app. |
+| **Slack App Directory** | 89 | Requires Slack integration. |
+| **Airtable Marketplace** | 82 | Requires Airtable integration. |
+| **Notion Integrations Gallery** | 88 | Requires Notion integration. |
+| **Make (Integromat)** | ~70 | Requires Make module. |
+| **Pipedream** | ~70 | Requires Pipedream action. |
+
+---
+
+## Verification
+
+After any submission goes live, verify the backlink exists and is dofollow. You can:
+
+1. **Manual:** Open the listing, right-click your product link, "Inspect" → check for `rel="nofollow"` or `rel="ugc"`. If absent, the link is dofollow.
+2. **curl:** `curl -sIL https://directory.com/your-listing | grep -i link`
+3. **SEO tools:** Ahrefs Site Explorer → Backlinks → filter by this directory's domain.
+
+**Re-verify quarterly.** Directories sometimes change all outbound links to nofollow without warning — if DR stops moving, check whether your biggest inbound links have silently flipped.
@@ -0,0 +1,232 @@
+# Positioning Variations Library
+
+Directory audiences respond to different framings. Never copy-paste the same description everywhere — AI engines penalize duplicate content, and each directory type rewards a different opener.
+
+Use this library to generate per-tier variants. Swap `[product]`, `[category]`, `[competitors]`, `[use-case]`, and `[audience]` with the real values.
+
+---
+
+## Framework: Lead Sentence Varies by Tier
+
+| Tier | Lead sentence pattern | Why |
+|---|---|---|
+| Startup / launch | "[Product] is the easiest way to [outcome] for [audience]." | Founders scan for outcome clarity. |
+| SaaS directory | "[Product] is the [differentiator] alternative to [competitors]." | Catches "[competitor] alternative" search intent. |
+| AI directory | "[Product] uses [AI capability] to [outcome]." | TAAFT/Futurepedia audiences explicitly want AI. |
+| Agent / MCP | "[Product] is an MCP-native / agent-native [category]." | Niche but high-intent. Ruling-out competitors. |
+| No-code | "[Product] lets you build [output] without code." | Audience values speed, not technical depth. |
+| Dev tool | "[Product] is a [technical category] with [differentiator]." | Devs want substance upfront. |
+| B2B review | "[Product] helps [audience] [measurable business outcome]." | Reviewers want ROI language. |
+
+---
+
+## Template: Startup / Launch Directories
+
+**Target:** Product Hunt, BetaList, Fazier, Uneed, DevHunt, Microlaunch, OpenHunts, LaunchVault, Firsto, PitchWall
+
+**Tagline (under 10 words):**
+> The [differentiator] way to [outcome] for [audience].
+
+**Short description (60 chars):**
+> [Outcome-focused one-liner with product name]
+
+**Long description (150 words):**
+> [Product] is the easiest way to [outcome] for [audience]. Built for teams who [pain point], [product] removes [friction] by [how].
+>
+> Unlike [competitor category], [product] [key differentiator 1] and [key differentiator 2]. You can [action 1] in under [timeframe], [action 2] without [limitation], and [action 3] that would normally require [cost or technical skill].
+>
+> We built [product] because [founder origin story in one sentence]. It's now used by [audience examples] to [use case examples].
+>
+> Try it free at [url]. No credit card, no setup.
+
+**Tags:** [product category], [audience type], [use case 1], [use case 2], [differentiator], [tech]
+
+---
+
+## Template: SaaS / Software Directories
+
+**Target:** AlternativeTo, SaaSHub, G2, Capterra, GetApp, SourceForge, Slashdot, Startup Stash, F6S
+
+**Tagline:**
+> The [differentiator] alternative to [top competitors].
+
+**Long description:**
+> [Product] is a [differentiator] alternative to [competitor 1], [competitor 2], and [competitor 3] — built for [audience] who need [gap the competitors don't fill].
+>
+> Where [competitor 1] [limitation 1] and [competitor 2] [limitation 2], [product] [solves]. You get [feature 1], [feature 2], and [feature 3] in a single workspace, at [pricing relative to competitors].
+>
+> Key features:
+> • [Feature 1] — [benefit]
+> • [Feature 2] — [benefit]
+> • [Feature 3] — [benefit]
+> • [Feature 4] — [benefit]
+> • [Integration 1], [Integration 2], [Integration 3] integrations
+>
+> Trusted by [audience examples]. Start free at [url].
+
+**Tags:** [competitor] alternative, [category], [audience], [differentiator], [top 3 features]
+
+---
+
+## Template: AI Directories
+
+**Target:** TAAFT, Futurepedia, Toolify, Future Tools, aitools.inc, AIStage, LogicBalls, SaasAITools
+
+**Tagline:**
+> AI-powered [category] for [audience].
+
+**Long description:**
+> [Product] is an AI-powered [category] that [core AI capability]. It uses [specific models / techniques] to [outcome] — so [audience] can [job to be done] in a fraction of the time.
+>
+> What makes it AI-first:
+> • [AI feature 1] — [what it does] using [model/approach]
+> • [AI feature 2] — [what it does]
+> • [AI feature 3] — [what it does]
+> • [AI feature 4] — [what it does]
+>
+> [Product] is built on [tech stack] and supports [models/providers]. Use cases: [use case 1], [use case 2], [use case 3], [use case 4].
+>
+> Free tier available. No API keys required to start.
+
+**Tags:** AI [category], [AI capability 1], [AI capability 2], AI for [audience], [use case 1], [use case 2], [LLM provider], [differentiator]
+
+---
+
+## Template: Agent / MCP Registries
+
+**Target:** Glama, APITracker, Linux Foundation MCP Registry, AI Agents List, AI Agent Store, AgentHunter
+
+**Tagline:**
+> MCP-native [category] for AI agents.
+
+**Long description:**
+> [Product] is an MCP-native [category] that lets AI agents [capability]. It exposes [MCP server capabilities] via the Model Context Protocol, so agents in Claude, ChatGPT, Cursor, and any MCP-compatible client can [actions].
+>
+> MCP capabilities:
+> • [Tool 1] — [what the agent can do]
+> • [Tool 2] — [what the agent can do]
+> • [Tool 3] — [what the agent can do]
+> • [Resource 1] — [context surfaced]
+> • [Prompt 1] — [pre-built prompt]
+>
+> Authentication: [auth method]. Transports: stdio, HTTP, SSE. Security: [security posture].
+>
+> Installation: [one-line install command]. Docs: [docs URL].
+
+**Tags:** MCP, MCP server, AI agent, agent [category], Claude integration, Model Context Protocol, [domain], [auth type]
+
+---
+
+## Template: No-Code Directories
+
+**Target:** NoCodeFinder, No Code MBA Tools Directory, We Are No Code, NoCode.Tech
+
+**Tagline:**
+> Build [output] without code.
+
+**Long description:**
+> [Product] lets you build [output] without writing code. Drag, drop, or describe what you want and [product] handles the rest — [technical concept 1] and [technical concept 2] are automatic.
+>
+> What you can build:
+> • [Example project 1] — built in [timeframe]
+> • [Example project 2] — built in [timeframe]
+> • [Example project 3] — built in [timeframe]
+>
+> No-code friendly features:
+> • [Visual feature 1]
+> • [Visual feature 2]
+> • [AI-assisted feature]
+> • [Pre-built templates]
+>
+> Start free. No credit card. Templates included.
+
+**Tags:** no code, no-code [category], visual [tool], drag and drop, [output type], [audience type]
+
+---
+
+## Template: Dev / Technical Directories
+
+**Target:** DevHunt, Stackshare, GitHub, Dev.to, Hacker News Show HN
+
+**Tagline:**
+> [Technical category] with [technical differentiator].
+
+**Long description:**
+> [Product] is a [technical category] built on [tech stack]. It solves [technical problem] by [technical approach].
+>
+> Architecture:
+> • [Component 1] — [tech used]
+> • [Component 2] — [tech used]
+> • [Component 3] — [tech used]
+>
+> Why it's different: [technical insight or novel approach]. We chose [trade-off] because [reason].
+>
+> Open source: [yes/no/partial]. Self-hostable: [yes/no]. License: [license].
+>
+> API: [REST / GraphQL / MCP / gRPC]. SDKs: [languages]. Docs: [url].
+
+**Tags:** [language], [framework], [category], open source, API, [tech stack component], [architecture approach]
+
+---
+
+## Template: B2B Review Platforms
+
+**Target:** G2, Capterra, TrustRadius, GetApp, Gartner Digital Markets, Crozdesk
+
+**Tagline:**
+> [Business outcome] for [audience].
+
+**Long description:**
+> [Product] helps [audience] [achieve measurable business outcome]. Teams use it to [use case 1], [use case 2], and [use case 3] — reducing [metric] by [percentage] and increasing [metric] by [percentage].
+>
+> Key benefits:
+> • [Business benefit 1] with [how measured]
+> • [Business benefit 2] with [how measured]
+> • [Business benefit 3] with [how measured]
+>
+> Integrations: [enterprise integrations — HubSpot, Salesforce, Slack, etc.]
+>
+> Security: [SOC 2 / GDPR / compliance posture]. Support: [support tier]. Pricing: [pricing range].
+>
+> Trusted by [customer logos / company size]. Case studies at [url].
+
+**Tags:** [business use case], [vertical], [audience role], [compliance], enterprise [category], [integration 1]
+
+---
+
+## Category Tag Library
+
+Pull 5–8 tags per submission from the relevant sections. Never repeat the exact same tag set across two directories in the same tier.
+
+### Universal
+[category], [audience], [differentiator], [use case], AI, no-code, SaaS, [tech stack]
+
+### Industry
+B2B, B2C, DTC, ecommerce, fintech, edtech, healthtech, martech, devtools, productivity, creator tools, agency tools
+
+### Job-to-be-done
+lead generation, lead qualification, customer onboarding, product recommendation, sales enablement, marketing automation, survey, assessment, calculator, quiz, intake form
+
+### AI-specific
+AI agent, LLM, generative AI, conversational AI, RAG, MCP, agent framework, AI form, AI quiz, AI assistant, AI automation
+
+### Technical
+open source, self-hosted, API-first, webhook, Zapier, no-code, low-code, embeddable, white-label, multi-tenant, SSO, SAML
+
+---
+
+## Do / Don't Quick Reference
+
+**DO:**
+- Vary the opening sentence across tiers
+- Use real numbers and specific differentiators
+- Match tone to audience (technical for devs, business for G2, excited for PH)
+- Include a founder/origin angle in startup directories
+- Lead with the AI-first angle in AI directories
+
+**DON'T:**
+- Copy-paste the same 150-word description everywhere
+- Use vague claims ("blazing fast", "game-changing")
+- Mention every feature — pick 3–5 per tier and rotate them
+- Lie about competitor features (AI engines cross-reference and de-rank)
+- Skip the tag list — it's how moderators route you to the right category
@@ -0,0 +1,80 @@
+Directory,Tier,URL,Category,DR,Dofollow,Submission Date,Status,Live URL,Backlink Verified,Positioning Variant Used,Tags Used,Account Email,Notes
+Product Hunt,1,https://producthunt.com/posts/new,Launch,91,Yes,,Draft,,,Startup,,,
+Hacker News (Show HN),1,https://news.ycombinator.com/submit,Launch,91,No,,Draft,,,Dev,,,
+BetaList,1,https://betalist.com/submit,Launch,64,Yes,,Draft,,,Startup,,,
+Fazier,1,https://fazier.com/submit,Launch,30,Yes,,Draft,,,Startup,,,
+DevHunt,1,https://devhunt.org/submit,Launch,35,Yes,,Draft,,,Dev,,,
+Uneed,1,https://uneed.best/submit-a-tool,Launch,40,Yes,,Draft,,,Startup,,,
+Microlaunch,1,https://microlaunch.net/submit,Launch,30,Yes,,Draft,,,Startup,,,
+OpenHunts,1,https://openhunts.com/submit,Launch,25,Yes,,Draft,,,Startup,,,
+LaunchVault,1,https://launchvault.com/submit,Launch,20,Yes,,Draft,,,Startup,,,
+What Launched Today,1,https://whatlaunchedtoday.com,Launch,20,Yes,,Draft,,,Startup,,,
+Launching Next,1,https://launchingnext.com/submit,Launch,30,Yes,,Draft,,,Startup,,,
+PeerPush,1,https://peerpush.net/submit,Launch,25,Yes,,Draft,,,Startup,,,
+Firsto,1,https://firsto.co/submit,Launch,25,Yes,,Draft,,,Startup,,,
+GetByte,1,https://getbyte.co/submit,Launch,20,Yes,,Draft,,,Startup,,,
+Best of Web,1,https://bestofweb.io/submit,Launch,30,Yes,,Draft,,,Startup,,,
+Tiny Launch,1,https://tinylaunch.com/submit,Launch,20,Yes,,Draft,,,Startup,,,
+PitchWall,1,https://pitchwall.co/submit,Launch,25,Yes,,Draft,,,Startup,,,
+AlternativeTo,2,https://alternativeto.net/software/_/add/,SaaS,79,No,,Draft,,,SaaS,,,
+SaaSHub,2,https://saashub.com/submit,SaaS,77,Yes,,Draft,,,SaaS,,,
+G2,2,https://my.g2.com/sellers/welcome,SaaS,92,Yes,,Draft,,,B2B review,,,
+Capterra,2,https://www.capterra.com/vendors,SaaS,93,Yes,,Draft,,,B2B review,,,
+GetApp,2,https://www.getapp.com/vendors,SaaS,78,Yes,,Draft,,,B2B review,,,
+SourceForge,2,https://sourceforge.net/user/register,SaaS,92,Yes,,Draft,,,SaaS,,,
+Slashdot,2,https://slashdot.org/submission,SaaS,88,Yes,,Draft,,,SaaS,,,
+Startup Stash,2,https://startupstash.com/submit,SaaS,50,Yes,,Draft,,,Startup,,,
+SideProjectors,2,https://www.sideprojectors.com/project/new,SaaS,35,Yes,,Draft,,,Startup,,,
+F6S,2,https://www.f6s.com/company/create,SaaS,65,Yes,,Draft,,,Startup,,,
+Stackshare,2,https://stackshare.io/new-product,SaaS,60,Yes,,Draft,,,Dev,,,
+TrustRadius,2,https://www.trustradius.com/vendors,SaaS,72,Yes,,Draft,,,B2B review,,,
+Crozdesk,2,https://crozdesk.com/vendors,SaaS,55,Yes,,Draft,,,SaaS,,,
+There's An AI For That,3,https://theresanaiforthat.com/submit,AI,76,Yes,,Draft,,,AI,,,
+Futurepedia,3,https://www.futurepedia.io/submit-tool,AI,70,Yes,,Draft,,,AI,,,
+Toolify.ai,3,https://www.toolify.ai/submit,AI,71,Yes,,Draft,,,AI,,,
+Future Tools,3,https://www.futuretools.io/submit-a-tool,AI,69,Yes,,Draft,,,AI,,,
+AI Tools Neilpatel,3,https://neilpatel.com/ai-tools,AI,91,Yes,,Draft,,,AI,,,
+Good AI Tools,3,https://goodaitools.com/submit,AI,66,Yes,,Draft,,,AI,,,
+NewTools.site,3,https://newtools.site/submit,AI,51,Yes,,Draft,,,AI,,,
+aitools.inc,3,https://aitools.inc/submit,AI,66,Yes,,Draft,,,AI,,,
+AIStage,3,https://aistage.net/submit,AI,66,Yes,,Draft,,,AI,,,
+AItrendytools,3,https://www.aitrendytools.com/submit,AI,69,Yes,,Draft,,,AI,,,
+Grabon AI Directory,3,https://www.grabon.in/indulge/ai-tools/submit,AI,70,Yes,,Draft,,,AI,,,
+TopAI.tools,3,https://topai.tools/submit,AI,60,Yes,,Draft,,,AI,,,
+Supertools,3,https://supertools.therundown.ai/submit,AI,61,Yes,,Draft,,,AI,,,
+AI Tools Directory,3,https://aitoolsdirectory.com/submit,AI,55,Yes,,Draft,,,AI,,,
+LogicBalls,3,https://logicballs.com/submit,AI,40,Yes,,Draft,,,AI,,,
+SaasAITools,3,https://saasaitools.com/submit,AI,30,Yes,,Draft,,,AI,,,
+PoweredByAI,3,https://poweredbyai.app/submit,AI,35,Yes,,Draft,,,AI,,,
+TheAISurf,3,https://theaisurf.com/submit,AI,30,Yes,,Draft,,,AI,,,
+Aixyz,3,https://ai.xyz/submit,AI,30,Yes,,Draft,,,AI,,,
+AI Pedia Hub,3,https://aipediahub.com/submit,AI,40,Yes,,Draft,,,AI,,,
+Dofollow.Tools,3,https://dofollow.tools/submit,AI,30,Yes,,Draft,,,AI,,,
+AI Scout,3,https://aiscout.net/submit,AI,25,Yes,,Draft,,,AI,,,
+AiMatchPro,3,https://aimatchpro.ai/submit,AI,20,Yes,,Draft,,,AI,,,
+AIChief,3,https://aichief.com/submit,AI,35,Yes,,Draft,,,AI,,,
+AI Tools Love,3,https://aitools.love/submit,AI,25,Yes,,Draft,,,AI,,,
+AI Agents List,4,https://aiagentslist.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+Glama.ai MCP,4,https://glama.ai/mcp/servers,MCP,,Yes,,Draft,,,MCP,,,
+APITracker MCP,4,https://apitracker.io/mcp-servers,MCP,,Yes,,Draft,,,MCP,,,
+Linux Foundation MCP Registry,4,https://github.com/modelcontextprotocol/registry,MCP,,Yes,,Draft,,,MCP,,,
+AI Agent Store,4,https://aiagentstore.ai/submit,Agent,,Yes,,Draft,,,Agent,,,
+AI Agents Base,4,https://aiagentsbase.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+AI Agents Directory,4,https://aiagentsdirectory.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+AI Agents Verse,4,https://aiagentsverse.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+AgentHunter,4,https://agenthunter.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+AI Agents Live,4,https://aiagents.live/submit,Agent,,Yes,,Draft,,,Agent,,,
+AI Agents Marketplace,4,https://aiagentsmarketplace.com/submit,Agent,,Yes,,Draft,,,Agent,,,
+NoCodeFinder,5,https://www.nocodefinder.com/submit,No-Code,45,Yes,,Draft,,,No-code,,,
+No Code MBA,5,https://www.nocode.mba/tools/submit,No-Code,55,Yes,,Draft,,,No-code,,,
+We Are No Code,5,https://www.wearenocode.com/submit,No-Code,40,Yes,,Draft,,,No-code,,,
+NoCodeList,5,https://nocodelist.co/submit,No-Code,30,Yes,,Draft,,,No-code,,,
+NoCodeDevs,5,https://www.nocodedevs.com/submit,No-Code,25,Yes,,Draft,,,No-code,,,
+NoCode.Tech,5,https://www.nocode.tech/submit,No-Code,35,Yes,,Draft,,,No-code,,,
+Zapier App Directory,7,https://zapier.com/developer,Integration,91,Yes,,Draft,,,Integration,,,
+HubSpot App Marketplace,7,https://ecosystem.hubspot.com/marketplace,Integration,93,Yes,,Draft,,,Integration,,,
+Slack App Directory,7,https://api.slack.com/apps,Integration,89,Yes,,Draft,,,Integration,,,
+Airtable Marketplace,7,https://airtable.com/marketplace,Integration,82,Yes,,Draft,,,Integration,,,
+Notion Integrations,7,https://www.notion.so/integrations,Integration,88,Yes,,Draft,,,Integration,,,
+Make (Integromat),7,https://www.make.com/en/partners,Integration,70,Yes,,Draft,,,Integration,,,
+Pipedream,7,https://pipedream.com/docs/components,Integration,70,Yes,,Draft,,,Integration,,,
@@ -1,6 +1,6 @@
 ---
 name: email-sequence
-description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
+description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
 metadata:
  version: 1.1.0
 ---
@@ -293,6 +293,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key email
 |------|----------|:---:|-------|
 | **Customer.io** | Behavior-based automation | - | [customer-io.md](../../tools/integrations/customer-io.md) |
 | **Mailchimp** | SMB email marketing | ✓ | [mailchimp.md](../../tools/integrations/mailchimp.md) |
+| **Nitrosend** | AI-native email (sequences via prompts) | ✓ | [nitrosend.md](../../tools/integrations/nitrosend.md) |
 | **Resend** | Developer-friendly transactional | ✓ | [resend.md](../../tools/integrations/resend.md) |
 | **SendGrid** | Transactional email at scale | - | [sendgrid.md](../../tools/integrations/sendgrid.md) |
 | **Kit** | Creator/newsletter focused | - | [kit.md](../../tools/integrations/kit.md) |
@@ -301,6 +302,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key email

 ## Related Skills

+- **lead-magnets**: For planning lead magnets that feed into nurture sequences
 - **churn-prevention**: For cancel flows, save offers, and dunning strategy (email supports this)
 - **onboarding-cro**: For in-app onboarding (email supports this)
 - **copywriting**: For landing pages emails link to
@@ -1,6 +1,6 @@
 ---
 name: form-cro
-description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
+description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
 metadata:
  version: 1.1.0
 ---
@@ -120,7 +120,7 @@ For each field, ask:
 4. Logical grouping if many fields

 ### Labels and Placeholders
- Labels: Always visible (not just placeholder)
+- Labels: Keep visible (not just placeholder) — placeholders disappear when typing, leaving users unsure what they're filling in
 - Placeholders: Examples, not labels
 - Help text: Only when genuinely helpful

@@ -1,6 +1,6 @@
 ---
 name: free-tool-strategy
-description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
+description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
 metadata:
  version: 1.1.0
 ---
@@ -172,6 +172,7 @@ Rate each factor 1-5:

 ## Related Skills

+- **lead-magnets**: For downloadable content lead magnets (ebooks, checklists, templates)
 - **page-cro**: For optimizing the tool's landing page
 - **seo-audit**: For SEO-optimizing the tool
 - **analytics-tracking**: For measuring tool usage
@@ -1,6 +1,6 @@
 ---
 name: launch-strategy
-description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum."
+description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas."
 metadata:
  version: 1.1.0
 ---
@@ -93,7 +93,7 @@ Tap into someone else's audience to shortcut the hardest part—getting noticed.
 1. List industry leaders your audience follows
 2. Pitch win-win collaborations
 3. Use tools like SparkToro or Listen Notes to find audience overlap
-4. Set up affiliate/referral incentives
+4. Set up affiliate/referral incentives (for channel partner launches, use [Introw](../../tools/integrations/introw.md) to manage deal registration and commissions)

 **Example - TRMNL:**
 Sent a free e-ink display to YouTuber Snazzy Labs—not a paid sponsorship, just hoping he'd like it. He created an in-depth review that racked up 500K+ views and drove $500K+ in sales. They also set up an affiliate program for ongoing promotion.
@@ -0,0 +1,310 @@
+---
+name: lead-magnets
+description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
+metadata:
+  version: 1.0.0
+---
+
+# Lead Magnets
+
+You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
+
+## Before Planning
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Business Context
+- What does the company do?
+- Who is the ideal customer?
+- What problems does your product solve?
+
+### 2. Current Lead Generation
+- How do you currently capture leads?
+- What lead magnets or offers do you have?
+- What's your current conversion rate on email capture?
+
+### 3. Content Assets
+- What existing content could be repurposed? (blog posts, guides, data)
+- What expertise can you package?
+- What templates or tools do you use internally?
+
+### 4. Goals
+- Primary goal: email list growth, lead quality, product education?
+- Target audience stage: awareness, consideration, or decision?
+- Timeline and resource constraints?
+
+---
+
+## Lead Magnet Principles
+
+### 1. Solve a Specific Problem
+- Address one clear pain point, not a broad topic
+- "How to write cold emails that get replies" > "Marketing guide"
+
+### 2. Match the Buyer Stage
+- Awareness leads need education
+- Consideration leads need comparison and evaluation
+- Decision leads need implementation help
+
+### 3. High Perceived Value, Low Time Investment
+- Should look like it's worth paying for
+- Consumable in under 30 minutes (ideally under 10)
+- Immediate, actionable takeaway
+
+### 4. Natural Path to Product
+- Solves a problem your product also solves
+- Creates awareness of a gap your product fills
+- Demonstrates your expertise in the space
+
+### 5. Easy to Consume
+- One clear format (don't mix ebook + video + spreadsheet)
+- Works on mobile
+- No special software required
+
+---
+
+## Lead Magnet Types
+
+| Type | Best For | Effort | Time to Create |
+|------|----------|--------|----------------|
+| Checklist | Quick wins, process steps | Low | 1-2 hours |
+| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
+| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
+| Swipe file | Inspiration, examples | Medium | 4-8 hours |
+| Ebook/guide | Deep education, authority | High | 1-3 weeks |
+| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
+| Mini-course (video) | Education + personality | High | 2-4 weeks |
+| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
+| Webinar | Authority, live engagement | Medium | 1 week prep |
+| Resource library | Ongoing value, return visits | High | Ongoing |
+| Free trial/community access | Product experience | Varies | Varies |
+
+**For detailed creation guidance per format**: See [references/format-guide.md](references/format-guide.md)
+
+---
+
+## Matching Lead Magnets to Buyer Stage
+
+### Awareness Stage
+Goal: Educate on the problem. Attract people who don't know you yet.
+
+| Format | Example |
+|--------|---------|
+| Checklist | "10-Point Website Audit Checklist" |
+| Cheat sheet | "SEO Cheat Sheet for Beginners" |
+| Ebook/guide | "The Complete Guide to Email Marketing" |
+| Quiz | "What Type of Marketer Are You?" |
+
+### Consideration Stage
+Goal: Help evaluate solutions. Build trust and demonstrate expertise.
+
+| Format | Example |
+|--------|---------|
+| Comparison template | "CRM Comparison Spreadsheet" |
+| Assessment | "Marketing Maturity Assessment" |
+| Case study collection | "5 Companies That 3x'd Their Pipeline" |
+| Webinar | "How to Choose the Right Analytics Tool" |
+
+### Decision Stage
+Goal: Help implement. Remove friction to purchase.
+
+| Format | Example |
+|--------|---------|
+| Template | "Ready-to-Use Sales Email Templates" |
+| Free trial | "14-Day Free Trial" |
+| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
+| ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) |
+
+---
+
+## Gating Strategy
+
+### Gating Options
+
+| Approach | When to Use | Trade-off |
+|----------|-------------|-----------|
+| **Full gate** | High-value content, bottom-funnel | Max capture, lower reach |
+| **Partial gate** | Preview + full version | Balance of reach and capture |
+| **Ungated + optional** | Top-funnel education | Max reach, lower capture |
+| **Content upgrade** | Blog post + bonus | Contextual, high-intent |
+
+### What to Ask For
+
+- **Email only** — highest conversion, lowest friction
+- **Email + name** — enables personalization, slight friction increase
+- **Email + company/role** — better lead qualification, more friction
+- **Multi-field** — only for high-value offers (webinars, demos)
+
+Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
+
+### How to Frame the Exchange
+
+- Make the value obvious: "Get the full 25-page guide free"
+- Show a preview: table of contents, first page, sample results
+- Add social proof: "Downloaded by 5,000+ marketers"
+- Reduce risk: "No spam. Unsubscribe anytime."
+
+**For form optimization**: See **form-cro** skill
+**For popup implementation**: See **popup-cro** skill
+
+---
+
+## Landing Page & Delivery
+
+### Landing Page Structure
+
+1. **Headline** — Clear benefit: what they'll get and why it matters
+2. **Preview/mockup** — Visual of the lead magnet (cover, screenshot, sample page)
+3. **What's inside** — 3-5 bullet points of key takeaways
+4. **Social proof** — Download count, testimonials, logos
+5. **Form** — Minimal fields, clear CTA button
+6. **FAQ** — Address hesitations (Is it really free? What format?)
+
+**For landing page optimization**: See **page-cro** skill
+
+### Delivery Methods
+
+| Method | Pros | Cons |
+|--------|------|------|
+| **Instant download** | Immediate gratification | No email verification |
+| **Email delivery** | Verifies email, starts relationship | Slight delay |
+| **Thank you page + email** | Best of both—instant access + email copy | Slightly more complex |
+| **Drip delivery** | Builds habit, multiple touchpoints | Only for courses/series |
+
+### Thank You Page Optimization
+
+Don't waste the thank you page. After they've converted:
+- Confirm delivery ("Check your inbox")
+- Offer a next step (book a demo, start trial, join community)
+- Share on social (pre-written tweet/post)
+- Recommend related content
+
+---
+
+## Promotion & Distribution
+
+### Blog CTAs & Content Upgrades
+
+- Add relevant CTAs within blog posts (inline, end-of-post)
+- Create post-specific content upgrades (bonus checklist for a how-to post)
+- Content upgrades convert 2-5x better than generic sidebar CTAs
+
+### Exit-Intent & Popups
+
+- Trigger on exit intent or scroll depth
+- Match the popup offer to the page content
+- **See popup-cro** for implementation
+
+### Social Media
+
+- Share snippets and teasers from the lead magnet
+- Create carousel posts from key points
+- Use the lead magnet as the CTA in your bio/profile
+- **See social-content** for social strategy
+
+### Paid Promotion
+
+- Facebook/Instagram lead ads for top-funnel lead magnets
+- Google Ads for high-intent lead magnets (templates, tools)
+- LinkedIn for B2B lead magnets
+- Retarget blog visitors with lead magnet ads
+- **See paid-ads** for campaign strategy
+
+### Partner Co-Promotion
+
+- Cross-promote with complementary brands
+- Guest webinars with partner audiences
+- Include in partner newsletters
+- Bundle in resource collections
+
+---
+
+## Measuring Success
+
+### Key Metrics
+
+| Metric | What It Tells You | Benchmark |
+|--------|-------------------|-----------|
+| **Landing page conversion rate** | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
+| **Cost per lead** | Acquisition efficiency | Varies by channel and industry |
+| **Lead-to-customer rate** | Lead quality | 1-5% (B2B), varies widely |
+| **Email engagement** | Content relevance | 30-50% open, 2-5% click |
+| **Time to conversion** | Nurture effectiveness | Track by lead magnet source |
+
+**For detailed benchmarks by format and industry**: See [references/benchmarks.md](references/benchmarks.md)
+
+### A/B Testing Ideas
+
+- **Headline**: Benefit-focused vs. curiosity-driven
+- **Format**: Checklist vs. guide on same topic
+- **Gate level**: Full gate vs. partial preview
+- **Form fields**: Email-only vs. email + name
+- **CTA copy**: "Download Free Guide" vs. "Get Your Copy"
+- **Delivery**: Instant download vs. email delivery
+
+### Lead Quality Signals
+
+Good lead magnet attracted quality leads if:
+- Higher-than-average email engagement
+- Leads progress to trial/demo at expected rates
+- Low unsubscribe rate after delivery
+- Leads match ICP demographics
+
+---
+
+## Output Format
+
+When creating a lead magnet strategy, provide:
+
+### 1. Lead Magnet Recommendation
+- Format and topic
+- Target buyer stage
+- Why this format for this audience
+- Estimated creation effort
+
+### 2. Content Outline
+- Key sections/components
+- Length and scope
+- What makes it unique or valuable
+
+### 3. Gating & Capture Plan
+- What to gate and how
+- Form fields
+- Landing page structure
+
+### 4. Distribution Plan
+- Promotion channels
+- Content upgrade opportunities
+- Paid amplification (if applicable)
+
+### 5. Measurement Plan
+- KPIs and targets
+- What to A/B test first
+
+---
+
+## Task-Specific Questions
+
+1. What existing content or expertise could you turn into a lead magnet?
+2. Where does your audience spend time online?
+3. What's the most common question prospects ask before buying?
+4. Do you have an email nurture sequence set up for new leads?
+5. What's your budget for design and promotion?
+
+---
+
+## Related Skills
+
+- **free-tool-strategy**: For interactive tools as lead magnets (calculators, graders, quizzes)
+- **copywriting**: For writing the lead magnet content itself
+- **email-sequence**: For nurture sequences after lead capture
+- **page-cro**: For optimizing lead magnet landing pages
+- **popup-cro**: For popup-based lead capture
+- **form-cro**: For optimizing capture forms
+- **content-strategy**: For content planning and topic selection
+- **analytics-tracking**: For measuring lead magnet performance
+- **paid-ads**: For paid promotion of lead magnets
+- **social-content**: For social media promotion
@@ -0,0 +1,129 @@
+# Lead Magnet Benchmarks
+
+Reference data for planning and evaluating lead magnet performance.
+
+---
+
+## Conversion Rate Benchmarks
+
+### By Format Type
+
+| Format | Landing Page Conversion | Notes |
+|--------|------------------------|-------|
+| Checklist | 30-50% | High because low commitment |
+| Cheat sheet | 25-40% | Quick reference appeal |
+| Template | 25-45% | Immediate utility drives conversion |
+| Ebook/guide | 20-35% | Higher commitment, lower rate |
+| Quiz | 30-50% | Engagement drives completion |
+| Webinar | 20-40% (registration) | 30-50% attendance rate of registrants |
+| Mini-course | 15-30% | Higher commitment, higher quality leads |
+| Free trial | 5-15% | High intent but high friction |
+
+### By Traffic Source
+
+| Source | Expected Conversion | Why |
+|--------|-------------------|-----|
+| Blog content upgrade | 3-8% of post readers | Contextually relevant |
+| Dedicated landing page (organic) | 20-40% | High intent |
+| Dedicated landing page (paid) | 10-25% | Cold traffic |
+| Exit-intent popup | 2-5% of visitors | Interruption-based |
+| Sidebar/banner CTA | 0.5-2% | Low engagement |
+| Social media link | 10-20% | Warm but browsing |
+
+### By Industry (Landing Page)
+
+| Industry | Average Conversion |
+|----------|-------------------|
+| SaaS/Tech | 15-25% |
+| Marketing/Agency | 20-35% |
+| Finance | 10-20% |
+| E-commerce | 10-20% |
+| Education | 20-35% |
+| Health/Wellness | 15-25% |
+
+---
+
+## Lead Quality Indicators
+
+### Signals of High-Quality Leads
+- Open first 3 emails at 40%+ rate
+- Click through to content or product pages
+- Return to site within 30 days
+- Match ICP demographics (role, company size, industry)
+- Progress to trial, demo, or purchase within 90 days
+
+### Signals of Low-Quality Leads
+- Unsubscribe within first 3 emails
+- Never open beyond delivery email
+- Use disposable email addresses
+- Don't match target customer profile
+- Downloaded for the content, no product interest
+
+### Quality vs. Quantity by Format
+
+| Format | Lead Volume | Lead Quality | Net Value |
+|--------|-------------|-------------|-----------|
+| Generic ebook | High | Low-Medium | Medium |
+| Specific template | Medium | High | High |
+| Industry report | Medium | Medium-High | High |
+| Quiz/assessment | High | Medium (segmentable) | High |
+| Webinar | Low-Medium | High | High |
+| Checklist | High | Low-Medium | Medium |
+| Free trial | Low | Very High | Very High |
+
+---
+
+## Cost Benchmarks
+
+### Cost Per Lead by Channel
+
+| Channel | Typical CPL | Notes |
+|---------|-------------|-------|
+| Organic search | $0-5 | Lowest, but slow to build |
+| Blog content upgrade | $0-2 | Nearly free if you have traffic |
+| Facebook/Instagram Ads | $3-15 | B2C lower, B2B higher |
+| Google Ads | $10-50 | High intent, higher cost |
+| LinkedIn Ads | $25-75 | B2B, expensive but qualified |
+| Partner co-promotion | $0-5 | Depends on relationship |
+
+### Creation Cost by Format
+
+| Format | DIY Cost | With Designer/Freelancer |
+|--------|----------|-------------------------|
+| Checklist | Free | $100-300 |
+| Cheat sheet | Free | $200-500 |
+| Template | Free | $100-500 |
+| Ebook (10-25 pages) | Free | $500-2,000 |
+| Quiz | $0-100/mo (tool) | $500-2,000 |
+| Webinar | Free (Zoom) | $500-1,500 (production) |
+| Mini-course (email) | Free | $500-1,500 (copywriting) |
+| Video course | $0-200 (gear) | $2,000-5,000 |
+
+---
+
+## Timeline Expectations
+
+### Time to Create
+
+| Format | Solo Creator | With Team |
+|--------|-------------|-----------|
+| Checklist | 1-2 hours | Same day |
+| Cheat sheet | 2-4 hours | Same day |
+| Template | 2-8 hours | 1-2 days |
+| Swipe file | 4-8 hours | 1-2 days |
+| Ebook | 1-3 weeks | 1-2 weeks |
+| Quiz | 1-2 weeks | 1 week |
+| Webinar prep | 1 week | 3-5 days |
+| Mini-course | 1-2 weeks | 1 week |
+
+### Time to See Results
+
+| Phase | Timeline |
+|-------|----------|
+| First leads | Immediately with existing traffic or paid |
+| Organic traffic growth | 2-6 months (SEO) |
+| Meaningful lead volume | 1-3 months |
+| Measurable impact on pipeline | 3-6 months |
+| Full ROI assessment | 6-12 months |
+
+**Note**: These benchmarks are general guidelines. Your actual results depend on audience, niche, traffic volume, and offer quality. Start measuring from day one and build your own benchmarks.
@@ -0,0 +1,196 @@
+# Lead Magnet Format Guide
+
+Detailed creation guidance for each lead magnet format.
+
+## Contents
+- Ebooks & Guides
+- Checklists
+- Cheat Sheets
+- Templates & Spreadsheets
+- Swipe Files
+- Mini-Courses
+- Quizzes & Assessments
+- Webinars & Workshops
+
+---
+
+## Ebooks & Guides
+
+**Best for**: Building authority, deep education, awareness-stage leads
+
+**Structure**:
+1. Title page with professional design
+2. Table of contents
+3. Introduction — frame the problem, set expectations
+4. 3-7 chapters — one key concept per chapter
+5. Summary — recap key takeaways
+6. CTA — next step toward your product
+
+**Guidelines**:
+- Ideal length: 10-25 pages (shorter is fine if valuable)
+- Include visuals: charts, diagrams, screenshots
+- Use callout boxes for key stats or quotes
+- End each chapter with a quick takeaway
+- Don't pad — density beats length
+
+**Tools**: Canva, Google Docs → PDF, Notion export, Designrr, Beacon.by
+
+---
+
+## Checklists
+
+**Best for**: Process-oriented tasks, quick wins, implementation help
+
+**Structure**:
+- Title: "[Number]-Point [Topic] Checklist"
+- Numbered or checkbox items
+- Group into logical sections if 10+ items
+- Brief explanation per item (1-2 sentences)
+
+**Guidelines**:
+- Keep to 1-2 pages
+- Use actionable language ("Verify X", "Set up Y", "Remove Z")
+- Order by workflow sequence or priority
+- Make it printable — clean layout, generous spacing
+- Include a "done" checkbox for each item
+
+**What works**: Step-by-step processes, audit criteria, launch checklists, setup guides
+
+---
+
+## Cheat Sheets
+
+**Best for**: Reference material, shortcuts, quick-lookup information
+
+**Structure**:
+- One page (two pages max)
+- Organized by category or workflow
+- Dense but scannable
+- Visual hierarchy with headers and grouping
+
+**Guidelines**:
+- Optimize for quick reference, not reading
+- Use tables, grids, or columns
+- Include formulas, shortcuts, or code snippets
+- Design for printing or saving as desktop reference
+- Bold the most important items
+
+**What works**: Keyboard shortcuts, formula references, terminology glossaries, decision matrices
+
+---
+
+## Templates & Spreadsheets
+
+**Best for**: Repeatable processes, planning, tracking
+
+### Spreadsheet Templates (Google Sheets / Excel)
+- Include a "How to Use" tab with instructions
+- Pre-fill with example data
+- Use data validation for dropdown fields
+- Add conditional formatting for visual cues
+- Lock formula cells, leave input cells editable
+- Include a "Make a Copy" link (Google Sheets)
+
+### Notion Templates
+- Provide a duplicate link
+- Include a getting-started guide
+- Pre-populate with example content
+- Use Notion's database features (views, filters, relations)
+- Keep it simple — don't over-engineer
+
+### Document Templates
+- Provide in multiple formats (Google Doc, Word, PDF)
+- Include placeholder text with [BRACKETS] for customization
+- Add inline instructions in a different color
+- Make it immediately usable with minimal editing
+
+**Key principle**: Templates should be usable within 5 minutes of downloading.
+
+---
+
+## Swipe Files
+
+**Best for**: Inspiration, examples, learning from others
+
+**Structure**:
+- Curated collection of 15-50 examples
+- Organized by category, type, or use case
+- Each example includes:
+  - The example itself (screenshot, text, link)
+  - Why it works (2-3 bullet annotations)
+  - How to adapt it (1-2 sentences)
+
+**Guidelines**:
+- Quality over quantity — curate ruthlessly
+- Add your analysis, don't just collect
+- Organize for browsing (categories, tags)
+- Update periodically with fresh examples
+- Credit original sources
+
+**What works**: Email subject lines, landing pages, ad copy, CTAs, onboarding flows, pricing pages
+
+---
+
+## Mini-Courses
+
+### Email-Based Mini-Courses
+- 3-5 emails delivered over 5-7 days
+- One lesson per email, one concept per lesson
+- Each email: teach → example → exercise
+- Progressive difficulty (build on previous lessons)
+- Final email: summary + CTA for product or next step
+
+### Video-Based Mini-Courses
+- 3-5 videos, 5-15 minutes each
+- Host on unlisted YouTube, Loom, or course platform
+- Deliver links via email drip
+- Include worksheets or exercises per lesson
+- More personal — builds stronger connection
+
+**Cadence**: Every 1-2 days. Don't stretch too thin or compress too tight.
+
+**Key principle**: Each lesson should deliver standalone value. If someone only watches lesson 2, they should still learn something useful.
+
+---
+
+## Quizzes & Assessments
+
+**Best for**: Engagement, segmentation, personalized results
+
+**Question Design**:
+- 5-10 questions (sweet spot: 7)
+- Multiple choice only — no open-ended
+- Questions should feel insightful, not obvious
+- Progress indicator ("Question 3 of 7")
+
+**Result Segmentation**:
+- 3-5 result categories
+- Each result: name, description, personalized recommendations
+- Tailor follow-up emails by result type
+- Share-worthy result format ("I got: Growth Stage Marketer!")
+
+**Implementation**: Gate results behind email capture. The quiz itself is ungated — the personalized results require an email.
+
+**For building interactive quizzes**: See **free-tool-strategy** skill for technical implementation guidance.
+
+---
+
+## Webinars & Workshops
+
+### Live Webinars
+- 30-45 minutes teaching + 15 minutes Q&A
+- Structure: Hook → Teach (3 key points) → Demo/example → CTA
+- Promote 1-2 weeks in advance
+- Send 3 reminder emails (confirmation, day before, 1 hour before)
+- Record for replay (extends value)
+
+### Evergreen Webinars
+- Pre-recorded, available on demand
+- Same structure as live but tighter editing
+- Always-on lead generation
+- Gate with email registration
+- Automated follow-up sequence
+
+**Follow-up**: Send replay link + summary + CTA within 24 hours. Continue with nurture sequence.
+
+**Key principle**: Teach something genuinely useful. A webinar that's just a sales pitch will damage trust.
@@ -1,6 +1,6 @@
 ---
 name: marketing-ideas
-description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category."
+description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.)."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: marketing-psychology
-description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application."
+description: "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: onboarding-cro
-description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
+description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: page-cro
-description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
+description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: paid-ads
-description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, audience targeting, and optimization. For bulk ad creative generation and iteration, see ad-creative."
+description: "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro."
 metadata:
  version: 1.1.0
 ---
@@ -122,7 +122,7 @@ LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24

 - **Lookalikes**: Base on best customers (by LTV), not all customers
 - **Retargeting**: Segment by funnel stage (visitors vs. cart abandoners)
- **Exclusions**: Always exclude existing customers and recent converters
+- **Exclusions**: Exclude existing customers and recent converters — showing ads to people who already bought wastes spend

 **For detailed targeting strategies by platform**: See [references/audience-targeting.md](references/audience-targeting.md)

@@ -1,6 +1,6 @@
 ---
 name: paywall-upgrade-cro
-description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
+description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: popup-cro
-description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
+description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
 metadata:
  version: 1.1.0
 ---
@@ -182,7 +182,7 @@ Before providing recommendations, understand:
 - Leave space to close (visible X, click outside)

 ### Close Button
- Always visible (top right is convention)
+- Keep visible (top right is convention) — users who can't find the close button will bounce entirely
 - Large enough to tap on mobile
 - "No thanks" text link as alternative
 - Click outside to close
@@ -447,6 +447,7 @@ Ideas to A/B test with expected outcomes

 ## Related Skills

+- **lead-magnets**: For planning lead magnets to promote via popups
 - **form-cro**: For optimizing the form inside the popup
 - **page-cro**: For the page context around popups
 - **email-sequence**: For what happens after popup conversion
@@ -1,6 +1,6 @@
 ---
 name: pricing-strategy
-description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy."
+description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro."
 metadata:
  version: 1.1.0
 ---
@@ -1,6 +1,6 @@
 ---
 name: product-marketing-context
-description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.agents/product-marketing-context.md` that other marketing skills reference."
+description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context."
 metadata:
  version: 1.1.0
 ---
@@ -47,7 +47,7 @@ For each section:
 3. Confirm accuracy
 4. Move to the next

-**Important:** Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.
+Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.

 ---

@@ -1,6 +1,6 @@
 ---
 name: programmatic-seo
-description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
+description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
 metadata:
  version: 1.1.0
 ---
@@ -49,7 +49,7 @@ Hierarchy of data defensibility:
 5. Public (anyone can use—weakest)

 ### 3. Clean URL Structure
-**Always use subfolders, not subdomains**:
+**Use subfolders, not subdomains** — subfolders consolidate domain authority while subdomains split it:
 - Good: `yoursite.com/templates/resume/`
 - Bad: `templates.yoursite.com/resume/`

@@ -1,6 +1,6 @@
 ---
 name: referral-program
-description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization."
+description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy."
 metadata:
  version: 1.1.0
 ---
@@ -244,6 +244,8 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key tools
 | **Mention Me** | Enterprise referral programs | [mention-me.md](../../tools/integrations/mention-me.md) |
 | **Dub.co** | Link tracking and attribution | [dub-co.md](../../tools/integrations/dub-co.md) |
 | **Stripe** | Payment processing (for commission tracking) | [stripe.md](../../tools/integrations/stripe.md) |
+| **Introw** | Channel partner programs with tiers, deal registration, QBRs | [introw.md](../../tools/integrations/introw.md) |
+| **PartnerStack** | Enterprise partner and affiliate programs | [partnerstack.md](../../tools/integrations/partnerstack.md) |

 ---

@@ -118,6 +118,9 @@ Provide affiliates with:
 - Tapfiliate — Simple SaaS affiliate tracking
 - FirstPromoter — SaaS affiliate management

+**Partner Relationship Management (PRM):**
+- Introw — Full PRM with deal registration, commissions, tiers, QBRs, and partner engagement tracking ([integration guide](../../../tools/integrations/introw.md))
+
 **Self-hosted:**
 - Rewardful — Stripe-integrated affiliates
 - Refersion — E-commerce affiliates
@@ -1,6 +1,6 @@
 ---
 name: revops
-description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy."
+description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy."
 metadata:
  version: 1.1.0
 ---
@@ -133,7 +133,7 @@ Define response times and document them:
 ### Routing Rules Essentials

 - Route to the **most specific match** first, then fall back to general
- Always include a **fallback owner** — no lead should go unassigned
+- Include a **fallback owner** — unassigned leads go cold fast and waste pipeline
 - Round-robin should account for **rep capacity and availability** (PTO, quota attainment)
 - Log every routing decision for audit and optimization

@@ -330,6 +330,8 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key RevOp
 | **Apollo** | Contact data, enrichment, and outbound sequences | [apollo.md](../../tools/integrations/apollo.md) |
 | **ActiveCampaign** | Marketing automation for SMBs, lead scoring | [activecampaign.md](../../tools/integrations/activecampaign.md) |
 | **Zapier** | Cross-tool automation and workflow glue | [zapier.md](../../tools/integrations/zapier.md) |
+| **Introw** | Partner-sourced pipeline, commissions, deal registration, QBRs | [introw.md](../../tools/integrations/introw.md) |
+| **Crossbeam** | Partner account overlaps and co-sell identification | [crossbeam.md](../../tools/integrations/crossbeam.md) |

 ---

@@ -1,6 +1,6 @@
 ---
 name: sales-enablement
-description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'ROI calculator,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' or 'buyer persona card.' For competitor battle cards and comparison pages, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email."
+description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email."
 metadata:
  version: 1.1.0
 ---
@@ -205,7 +205,7 @@ For each objection, document:

 ### Key Principles

- **Never demo without discovery.** If you don't know their pain, you're guessing which features matter.
+- **Demo after discovery, not before.** If you don't know their pain, you're guessing which features matter.
 - **Customize to their use case.** Use their terminology, their data (if possible), their workflow.
 - **Leave time for questions.** A demo where the prospect doesn't talk is a demo that doesn't close.

@@ -339,6 +339,16 @@ If context is missing, ask:

 ---

+## Tool Integrations
+
+For partner sales enablement, see the [tools registry](../../tools/REGISTRY.md):
+
+| Tool | What It Does | Guide |
+|------|-------------|-------|
+| **Introw** | Partner engagement tracking, deal registration, mutual action plans | [introw.md](../../tools/integrations/introw.md) |
+
+---
+
 ## Related Skills

 - **competitor-alternatives**: For public-facing comparison and alternative pages
@@ -1,6 +1,6 @@
 ---
 name: schema-markup
-description: When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
+description: When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
 metadata:
  version: 1.1.0
 ---
@@ -1,8 +1,8 @@
 ---
 name: seo-audit
-description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
+description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
 metadata:
-  version: 1.1.0
+  version: 1.2.0
 ---

 # SEO Audit
@@ -35,7 +35,7 @@ Before auditing, understand:

 ## Audit Framework

-### ⚠️ Important: Schema Markup Detection Limitation
+### Schema Markup Detection Limitation

 **`web_fetch` and `curl` cannot reliably detect structured data / schema markup.**

@@ -46,7 +46,7 @@ Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaSc
 2. **Google Rich Results Test** — https://search.google.com/test/rich-results
 3. **Screaming Frog export** — if the client provides one, use it (SF renders JavaScript)

-**Never report "no schema found" based solely on `web_fetch` or `curl`.** This has led to false audit findings in production.
+Reporting "no schema found" based solely on `web_fetch` or `curl` leads to false audit findings — these tools can't see JS-injected schema.

 ### Priority Order
 1. **Crawlability & Indexation** (can Google find and index it?)
@@ -155,6 +155,80 @@ Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaSc

 ---

+## International SEO & Localization
+
+Check when the site serves multiple languages or regions. Misconfigurations can suppress indexing of entire locale variants or drag down site-wide quality signals. See [International SEO reference](references/international-seo.md) for evidence and source URLs.
+
+### Hreflang
+
+Three equivalent placement methods: HTML `<link>` in `<head>`, HTTP `Link` headers, XML sitemap `<xhtml:link>`. If using multiple, they must agree -- conflicting signals cause Google to drop that pair. For 10+ locales, prefer sitemap-based (no page weight, no per-request cost).
+
+**Check for:**
+- Self-referencing entry on every page (page must include itself in the hreflang set)
+- Reciprocal links (if A points to B, B must point back to A -- or both are ignored)
+- Valid codes: ISO 639-1 language + optional ISO 3166-1 Alpha 2 region (e.g., `en`, `en-GB` -- never `en-UK`)
+- `x-default` present, pointing to fallback page (language selector or default locale)
+- All target URLs return 200, are indexable, and match their canonical URL
+- No duplicate language-region codes pointing to different URLs
+
+**Common errors:** Missing self-referencing entry (all hreflang ignored). No return tag / one-directional (pair dropped). Invalid codes like `en-UK` (use `en-GB`). Hreflang target is non-canonical, 404, or blocked (cluster discarded). HTML and sitemap annotations disagree (conflicting pair dropped).
+
+**At scale:** `<xhtml:link>` children don't count toward 50K URL sitemap limit, but the 50MB file size limit becomes the bottleneck (plan 2K-5K URLs per file with full hreflang). Focus hreflang on pages receiving wrong-language traffic -- not required on every page. For Bing: supplement with `<html lang>` and `<meta http-equiv="content-language">` (Bing treats hreflang as a weak signal).
+
+### Canonicalization for Multilingual Sites
+
+- Each locale page must self-canonical (e.g., `/ar/page` canonicals to `/ar/page`)
+- Never cross-locale canonical (French to English) -- suppresses the non-canonical locale entirely
+- Canonical URL must appear in the hreflang set -- if not, all hreflang is ignored
+- Canonical overrides hreflang when they conflict
+- Protocol/domain must be consistent across canonical, hreflang, and sitemap (`https` + same domain variant)
+- Paginated locale pages: self-referencing canonical per page (never canonical page 2+ to page 1)
+
+**Common mistakes:** all locales canonical to English (kills indexing), canonical URL not in hreflang set (silently ignored), protocol mismatch between canonical and hreflang, CMS setting deep page canonical to homepage.
+
+### International Sitemaps
+
+**Check for:**
+- `xmlns:xhtml` namespace on `<urlset>`, each `<url>` includes `<xhtml:link>` for all locales including itself
+- `x-default` alternate included; all URLs absolute (full protocol + domain)
+- Sitemap index in Search Console and robots.txt; split by content type, not by locale
+
+**Next.js caveat:** `alternates.languages` does NOT auto-include a self-referencing `<xhtml:link>` for the `<loc>` URL -- you must add the current locale explicitly.
+
+### Locale URL Structure
+
+**Recommended:** Subdirectories (`/en/`, `/ar/`). **Acceptable:** Subdomains or ccTLDs. **Not recommended:** URL parameters (`?lang=en`).
+
+**Check for:**
+- Consistent locale prefix strategy; all locales prefixed (hiding locale from URLs prevents Google from distinguishing versions)
+- Root URL handled as `x-default` with redirect, or serves default locale content
+- No IP/Accept-Language content negotiation (Googlebot: US IPs, no Accept-Language header)
+- Trailing slash + case consistency across locale paths, canonicals, hreflang, and sitemaps
+- 301 redirects from non-canonical format to canonical
+
+**Note:** Google's International Targeting report in Search Console is deprecated. Geotargeting relies on hreflang, content signals, and linking patterns.
+
+### Content Quality Across Locales
+
+**Translation quality:**
+- AI-translated content is not inherently spam (Google's 2025 stance), but scaled low-value translations can trigger scaled content abuse policy
+- Google uses visible content to determine language -- translate ALL page content (title, description, headings, body), not just boilerplate
+- Translating only template/nav while main content stays in original language creates duplicates
+
+**Thin locale pages:**
+- Helpful content system is site-wide -- many thin locale pages can suppress rankings for strong pages too
+- Don't noindex thin locales (wastes crawl budget) or cross-locale canonical (conflicts with hreflang)
+- Best approach: don't create locale pages you cannot make genuinely helpful
+
+**Check for:**
+- All locale pages have fully translated main content (not just UI chrome)
+- No near-identical content across locales ("Duplicate, Google chose different canonical" in GSC)
+- Hreflang only for locales with genuine content and search demand
+- Localized signals: currency, phone format, addresses where applicable
+- Broken hreflang links (404s, redirects) waste crawl budget AND invalidate hreflang clusters
+
+---
+
 ## On-Page SEO Audit

 ### Title Tags
@@ -325,6 +399,16 @@ Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaSc
 - Poor internal linking
 - Missing author pages

+### Multilingual / Multi-Regional Sites
+- Hreflang errors (missing return tags, invalid codes, no self-reference)
+- Canonical conflicting with hreflang (cross-locale canonical suppresses indexing)
+- Thin locale pages dragging down site-wide quality signal
+- Only boilerplate translated, main content identical across locales
+- No x-default fallback declared
+- Sitemap missing hreflang alternates or missing reciprocal entries
+- IP-based redirects hiding content from Googlebot
+- Framework locale mode hiding locale from URLs
+
 ### Local Business
 - Inconsistent NAP
 - Missing local schema
@@ -368,6 +452,7 @@ Same format as above
 ## References

 - [AI Writing Detection](references/ai-writing-detection.md): Common AI writing patterns to avoid (em dashes, overused phrases, filler words)
+- [International SEO](references/international-seo.md): Evidence and sources for hreflang, canonical + i18n, sitemaps, URL structure, and content quality across locales
 - For AI search optimization (AEO, GEO, LLMO, AI Overviews), see the **ai-seo** skill

 ---
@@ -382,7 +467,7 @@ Same format as above
 - Mobile-Friendly Test
 - Schema Validator

-> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Always use the browser tool, Rich Results Test, or Screaming Frog for schema checks. See the warning at the top of the Audit Framework section.
+> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Use the browser tool, Rich Results Test, or Screaming Frog instead — they render JavaScript and capture dynamically-injected markup. See the Schema Markup Detection Limitation section above.

 **Paid Tools** (if available)
 - Screaming Frog
@@ -0,0 +1,230 @@
+# International SEO: Evidence & Sources
+
+Detailed evidence backing the International SEO & Localization section of the SEO Audit skill. Organized by topic with source URLs and key quotes.
+
+---
+
+## Hreflang
+
+### Placement Methods
+
+Google supports three equivalent methods: HTML `<link>` in `<head>`, HTTP `Link` headers, and XML sitemap `<xhtml:link>` elements. Google confirmed no method is prioritized over another.
+
+Google combines signals from both HTML and sitemaps. If the same language-region pair points to different URLs across methods, Google drops that pair rather than guessing.
+
+- [Google Search Central: Localized Versions](https://developers.google.com/search/docs/specialty/international/localized-versions)
+- [SEJ: Google Combines Hreflang Signals](https://www.searchenginejournal.com/google-combines-hreflang-signals-from-html-sitemaps/389219/)
+
+### Reciprocal Requirement
+
+Google's docs: "If page X links to page Y, page Y must link back to page X. If not, those annotations may be ignored or not interpreted correctly."
+
+Every page must include itself (self-referencing) in the hreflang set. Missing self-referencing is the #1 error found by Semrush audits. A study of 374,756 domains found 67% of hreflang implementations had issues.
+
+- [Google Search Central: Localized Versions](https://developers.google.com/search/docs/specialty/international/localized-versions)
+- [Semrush: 9 Common Hreflang Errors](https://www.semrush.com/blog/hreflang-errors/)
+- [SE Land: 31% of International Websites Contain Hreflang Errors](https://searchengineland.com/study-31-of-international-websites-contain-hreflang-errors-395161)
+
+### x-default
+
+Introduced April 2013. Designates the fallback page for users whose language/region matches no declared variant. Can point to the same URL as one of the language-specific alternates. Must be included in the complete set of annotations on every variant page.
+
+- [Google Blog: x-default hreflang](https://developers.google.com/search/blog/2013/04/x-default-hreflang-for-international-pages)
+- [Google Blog: How x-default can help you (2023)](https://developers.google.com/search/blog/2023/05/x-default)
+
+### Language & Region Codes
+
+Language: ISO 639-1 (2-letter). Region: ISO 3166-1 Alpha 2 (2-letter). Format: `language[-script][-region]`.
+
+You cannot specify a region code alone. Common mistakes: `en-UK` (should be `en-GB`), `es-419` (not ISO 3166-1). A study found 8.9% of sites using hreflang contain invalid language codes.
+
+- [Google Search Central: Localized Versions](https://developers.google.com/search/docs/specialty/international/localized-versions)
+- [SE Land: 31% Study](https://searchengineland.com/study-31-of-international-websites-contain-hreflang-errors-395161)
+
+### Hreflang at Scale (20+ locales)
+
+With 20 locales, HTML `<head>` hreflang adds ~1.5KB per page for zero user benefit. Sitemap-based hreflang has zero runtime performance impact. `<xhtml:link>` child elements do NOT count toward the 50,000 URL sitemap limit (only `<loc>` elements count).
+
+John Mueller recommends focusing hreflang on pages receiving wrong-language traffic, not every page: "I wouldn't do it for any of the other pages of the site because it's so complex & hard to manage."
+
+- [SERoundtable: Child Elements Don't Count](https://www.seroundtable.com/google-child-elements-dont-count-towards-sitemap-url-limit-34377.html)
+- [SERoundtable: Where To Focus Hreflang](https://www.seroundtable.com/using-hreflang-34127.html)
+- [Yoast: hreflang Ultimate Guide](https://yoast.com/hreflang-ultimate-guide/)
+
+### Google vs Bing
+
+Bing treats hreflang as a "weak signal." Bing relies on `content-language` meta tag, HTML `lang` attribute, ccTLDs, and server location. Yandex supports hreflang like Google.
+
+For both engines: implement hreflang (Google/Yandex) + `<html lang="...">` + `<meta http-equiv="content-language">` (Bing).
+
+- [Digital Ready Marketing: Bing Doesn't Use Hreflang](https://digitalreadymarketing.com/bing-doesnt-use-hreflang-annotation-what-does-it-use/)
+- [Yoast: hreflang Ultimate Guide](https://yoast.com/hreflang-ultimate-guide/)
+
+---
+
+## Canonicalization & i18n
+
+### Self-Referencing Canonicals
+
+Each locale page must canonical to itself. John Mueller: "Don't use a rel=canonical across languages/countries, only use it on a per-country/language basis."
+
+Google's docs: "Specify a canonical page in the same language, or the best possible substitute language if a canonical doesn't exist for the same language."
+
+- [John Mueller: hreflang canonical](https://johnmu.com/hreflang-canonical/)
+- [Google: Consolidate Duplicate URLs](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls)
+
+### Canonical Overrides Hreflang
+
+Mueller: "If your canonical is pointing somewhere else, Google will follow that and ignore your hreflang annotation." The canonical URL must be one of the URLs in the hreflang set, or all hreflang markup is ignored.
+
+Google also states: "Google prefers URLs that are part of hreflang clusters for canonicalization" -- when signals align, hreflang strengthens canonical selection.
+
+- [John Mueller: hreflang canonical](https://johnmu.com/hreflang-canonical/)
+- [SEJ: Hreflang Tags Are Hints](https://www.searchenginejournal.com/google-reminds-that-hreflang-tags-are-hints-not-directives/546428/)
+- [Google: Consolidate Duplicate URLs](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls)
+
+### Near-Duplicate Regional Variants
+
+Mueller (2023 Office Hours): "If the content is completely the same, and we can't tell any difference, then for simplicity and user experience we may just show one version -- even if hreflang is present."
+
+Google's duplicate detection runs BEFORE hreflang evaluation. To keep both versions indexed, you need substantive content differences beyond currency symbols.
+
+- [International Web Mastery: Same-Language Duplicate Pages](https://internationalwebmastery.com/blog/how-google-handles-canonicalization-of-same-language-duplicate-near-duplicate-pages/)
+- [Google: Managing Multi-Regional Sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites)
+
+### Pagination Across Locales
+
+Google: "Don't use the first page of a paginated sequence as the canonical page. Instead, give each page its own canonical URL." Each paginated page in each locale gets self-referencing canonical. `rel="next/prev"` deprecated March 2019.
+
+- [Google: Pagination Best Practices](https://developers.google.com/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading)
+
+---
+
+## International Sitemaps
+
+### Structure
+
+Each `<url>` entry includes `<xhtml:link>` alternates for every locale. Requires `xmlns:xhtml="http://www.w3.org/1999/xhtml"` namespace.
+
+Split sitemaps by content type, not by locale. Splitting by locale creates maintenance problems because every locale sitemap must reference every other locale (reciprocal requirement).
+
+- [Google Search Central: Localized Versions](https://developers.google.com/search/docs/specialty/international/localized-versions)
+- [Lumar: How Google Handles Hreflang](https://www.lumar.io/office-hours/hreflang/)
+
+### Size Limits
+
+50,000 URLs / 50MB uncompressed per sitemap. Only `<loc>` elements count toward the 50K limit. But with 20 hreflang alternates per entry, the 50MB file size limit becomes the bottleneck. Plan for 2,000-5,000 URLs per sitemap when using full hreflang.
+
+- [Google: Build and Submit a Sitemap](https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap)
+- [SERoundtable: Sitemap 50,000 Limit](https://www.seroundtable.com/google-sitemap-50-000-limit-based-on-location-urls-not-alternative-urls-33843.html)
+
+### Submission
+
+Submit the sitemap index in Search Console AND reference it in robots.txt. Individual child sitemaps can be submitted separately for per-sitemap reporting.
+
+- [Google: Build and Submit a Sitemap](https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap)
+
+### Next.js Caveat
+
+Next.js `alternates.languages` does NOT automatically include a self-referencing `<xhtml:link>` for the `<loc>` URL. You must explicitly include the `<loc>` URL's own language in the `languages` object.
+
+- [Next.js Docs: sitemap.xml](https://nextjs.org/docs/app/api-reference/file-conventions/metadata/sitemap)
+
+---
+
+## URL Structure
+
+### Strategies Compared
+
+Google treats subdirectories and subdomains equivalently. Mueller: "From our point of view...they say subdomains and subdirectories are essentially equivalent."
+
+URL parameters (`?lang=en`) are explicitly "Not recommended" per Google docs.
+
+- [Google: Managing Multi-Regional Sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites)
+
+### Default Language
+
+Mueller recommends: set `/` as x-default, put each language in its own prefix. Without marking `/` as x-default, "to Google it can look like '/' is a separate page from the others."
+
+- [Google Blog: x-default](https://developers.google.com/search/blog/2023/05/x-default)
+- [Google Blog: Creating the Right Homepage](https://developers.google.com/search/blog/2014/05/creating-right-homepage-for-your)
+
+### Content Negotiation / IP Redirects
+
+Google strongly advises against locale-adaptive pages. Googlebot crawls from US IPs and does not send Accept-Language headers. Separate URLs + hreflang are required.
+
+- [Google: Locale-Adaptive Pages](https://developers.google.com/search/docs/specialty/international/locale-adaptive-pages)
+
+### Trailing Slash Consistency
+
+Mueller: trailing slash is "a significant part of the URL and will change the URL if it's there or not." Pick one format for all locale paths, internal links, canonicals, hreflang, and sitemaps.
+
+Mueller (2025): "Consistency is the biggest technical SEO factor."
+
+- [SERoundtable: Consistency Is The Biggest Technical SEO Factor](https://www.seroundtable.com/google-consistency-seo-40427.html)
+
+### Search Console Geotargeting
+
+The International Targeting report is deprecated. Google now relies entirely on hreflang, content language analysis, and linking patterns. You can add subdirectory properties for per-locale reporting.
+
+- [Google Support: International Targeting Deprecated](https://support.google.com/webmasters/answer/12474899?hl=en)
+
+### Framework Locale Modes
+
+Use `localePrefix: 'always'` (next-intl) or equivalent. Never hide locale from URLs -- Google needs unique URLs per language. Using `'never'` mode disables alternate links entirely.
+
+- [next-intl: Routing Configuration](https://next-intl.dev/docs/routing/configuration)
+- [Next.js Discussion #18419](https://github.com/vercel/next.js/discussions/18419)
+
+---
+
+## Content Quality Across Locales
+
+### Auto-Translated Content (2025 Stance)
+
+Google removed longstanding guidance advising against auto-translated content in mid-2025. Current stance: "Our policies do not strictly define content that has been translated by AI as spam." The scaled content abuse policy mentions translation as a possible vector, but does not ban it.
+
+Reddit scaled AI translations to 35+ languages with Google's knowledge. The key distinction is intent and quality, not the method.
+
+- [Google Spam Policies](https://developers.google.com/search/docs/essentials/spam-policies)
+- [Glenn Gabe: Auto-Translating Content](https://www.gsqi.com/marketing-blog/auto-translating-content-google-scaled-content-abuse/)
+- [SE Land: Reddit AI Translations](https://searchengineland.com/google-comments-on-reddits-use-of-ai-to-translate-its-pages-456908)
+
+### Thin Locale Pages
+
+Google: "Localized versions of a page are only considered duplicates if the main content of the page remains untranslated." Pages with only translated boilerplate get clustered as duplicates.
+
+Do NOT use noindex for unwanted locale pages (wastes crawl budget). Do NOT canonical cross-locale (conflicts with hreflang). Best approach: don't create locale pages you can't make genuinely helpful.
+
+- [Google: Localized Versions](https://developers.google.com/search/docs/specialty/international/localized-versions)
+- [Google: Crawl Budget Management](https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget)
+
+### Helpful Content System Impact
+
+Merged into core ranking March 2024. Site-wide signal: "any content -- not just unhelpful content -- on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search."
+
+Low-quality translated pages can drag down the entire site. This is the strongest argument against creating locale pages that aren't genuinely helpful.
+
+- [Google Blog: Helpful Content Update](https://developers.google.com/search/blog/2022/08/helpful-content-update)
+- [Amsive: What Changed in 2024](https://www.amsive.com/insights/seo/googles-helpful-content-update-ranking-system-what-happened-and-what-changed-in-2024/)
+
+### Partial Translation
+
+Google: "Translating only the boilerplate text of your pages while keeping the bulk of your content in a single language...can create a bad user experience." Google uses visible content (not lang attribute) to determine page language.
+
+Translate ALL content on a page if you create a locale version. Untranslated metadata (title, description) in the wrong language reduces CTR.
+
+- [Google: Managing Multi-Regional Sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites)
+
+### Crawl Budget
+
+Only a concern for 1M+ pages or 10K+ pages changing daily. But alternate URLs (hreflang targets) do consume crawl budget. Broken hreflang links waste budget AND invalidate signals.
+
+- [Google: Crawl Budget Management](https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget)
+- [Google Blog: Crawl Budget](https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-googlebot)
+
+### Locale-Specific Signals
+
+Google identifies audience via: "local addresses and phone numbers on the pages, the use of local language and currency, links from other local sites, or signals from your Business Profile."
+
+- [Google: Managing Multi-Regional Sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites)
@@ -1,6 +1,6 @@
 ---
 name: signup-flow-cro
-description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
+description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
 metadata:
  version: 1.1.0
 ---
@@ -161,7 +161,7 @@ Every field reduces conversion. For each field, ask:

 ### Microcopy
 - Placeholder text: Use for examples, not labels
- Labels: Always visible (not just placeholders)
+- Labels: Keep visible (not just placeholders) — placeholders disappear when typing, leaving users unsure what they're filling in
 - Help text: Only when needed, placed close to field

 ---
@@ -1,6 +1,6 @@
 ---
 name: site-architecture
-description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," or "website planning." NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
+description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
 metadata:
  version: 1.1.0
 ---
@@ -186,7 +186,7 @@ Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be

 - **Dates in blog URLs** — `/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
 - **Over-nesting** — `/products/category/subcategory/item/detail` is too deep. Flatten where possible.
- **Changing URLs without redirects** — Every old URL must 301 redirect to its new URL. No exceptions.
+- **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
 - **IDs in URLs** — `/product/12345` is not human-readable. Use slugs.
 - **Query parameters for content** — `/blog?id=123` should be `/blog/post-title`.
 - **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.
@@ -1,8 +1,8 @@
 ---
 name: social-content
-description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies."
+description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy."
 metadata:
-  version: 1.1.0
+  version: 1.2.0
 ---

 # Social Content
@@ -50,6 +50,8 @@ Gather this context (ask if not provided):

 **For detailed platform strategies**: See [references/platforms.md](references/platforms.md)

+**For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md)
+
 ---

 ## Content Pillars Framework
@@ -107,7 +109,7 @@ The first line determines whether anyone reads the rest.

 ## Content Repurposing System

-Turn one piece of content into many:
+Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.

 ### Blog Post → Social Content

@@ -119,13 +121,61 @@ Turn one piece of content into many:
 | Instagram | Carousel with visuals |
 | Instagram | Reel summarizing the post |

+### Podcast / Video → Social Content
+
+Extract "content atoms" — self-contained moments from any long-form content that work on their own:
+
+| Atom Type | What to Look For | Best Platform |
+|-----------|-----------------|---------------|
+| Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok |
+| Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts |
+| Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts |
+| Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn |
+| Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X |
+| Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |
+
+**Podcast repurposing workflow:**
+1. **Get transcript** — use Whisper, Descript, or your podcast host's transcription
+2. **Mark timestamps** — flag the 5-10 best moments while listening or scanning transcript
+3. **Extract clips** — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
+4. **Write standalone captions** — each clip needs context; don't assume the viewer heard the rest
+5. **Add subtitles** — most social video is watched without sound
+6. **Schedule across 1-2 weeks** — spread a single episode across multiple posts
+
+**Per episode, aim for:**
+- 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
+- 1-2 LinkedIn text posts from key insights
+- 1 Twitter/X thread of takeaways
+- 1 carousel summarizing the main framework or list
+- 1 newsletter section or blog post from the best segment
+
+### Webinar / Live Event → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Key slides with commentary | LinkedIn carousel |
+| Q&A highlights | Twitter/X thread |
+| Speaker quotes | Quote graphics for Instagram/LinkedIn |
+| Audience reactions/poll results | Engagement posts |
+| Full recording → short clips | Reels, TikTok, Shorts |
+
+### Newsletter → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Main insight | LinkedIn post |
+| Curated links with commentary | Twitter/X thread |
+| Data or stat | Quote graphic |
+| Hot take or opinion | Twitter/X post, LinkedIn |
+
 ### Repurposing Workflow

-1. **Create pillar content** (blog, video, podcast)
-2. **Extract key insights** (3-5 per piece)
-3. **Adapt to each platform** (format and tone)
-4. **Schedule across the week** (spread distribution)
-5. **Update and reshare** (evergreen content can repeat)
+1. **Create pillar content** (blog, video, podcast, webinar, newsletter)
+2. **Extract content atoms** (5-10 per piece — quotes, stories, tips, data)
+3. **Adapt to each platform** (format, length, and tone)
+4. **Write standalone captions** (each post must work without context)
+5. **Schedule across the week** (spread distribution, don't dump all at once)
+6. **Update and reshare** (evergreen content can repeat every 3-6 months)

 ---

@@ -0,0 +1,110 @@
+# Platform Limits Reference
+
+Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.
+
+---
+
+## Instagram
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 5 (official limit) |
+| Recommended hashtags | 3 – 5 |
+| Max caption chars | 2,200 |
+| Visible before "more" | ~125 chars |
+
+---
+
+## Facebook
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 1 – 2 |
+| Max post chars | 63,206 |
+| Ideal for engagement | 40 – 80 chars |
+
+---
+
+## TikTok
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 5 (since August 2025) |
+| Recommended hashtags | 3 – 5 |
+| Max caption chars | 4,000 |
+| Visible before "more" | ~150 chars |
+
+---
+
+## LinkedIn
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 3 – 5 |
+| Max post chars | 3,000 |
+| Visible before "more" | ~210 chars |
+
+---
+
+## Twitter/X
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 1 – 2 |
+| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
+| Visible before "more" | Full tweet (280 standard) |
+
+---
+
+## YouTube
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
+| Recommended hashtags | 3 – 5 |
+| Max title chars | 100 (visible before truncation: ~70) |
+| Max description chars | 5,000 |
+| Visible before "Show more" | ~100 chars |
+
+> The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.
+
+---
+
+## Pinterest
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 20 per pin |
+| Recommended hashtags | 2 – 5 |
+| Max pin title chars | 100 |
+| Max description chars | 500 |
+| Visible before "More" | ~50 chars (desktop) |
+
+> Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.
+
+---
+
+## Threads (Meta)
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 1 per post (topic tag) |
+| Recommended hashtags | 1 |
+| Max post chars | 500 |
+| Max with text attachment | 10,500 (500 + 10,000 expandable) |
+| Visible without expanding | First ~1 – 2 lines |
+
+> Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.
+
+---
+
+## Usage Tips
+
+- **Hashtags count against character limits** on all platforms
+- **Front-load your message** before the "more" truncation point
+- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
+- On LinkedIn, hashtags at the end of the post perform better than inline
+- On Facebook, hashtags have minimal impact on reach — use sparingly
@@ -46,6 +46,7 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | customer-io | Email | ✓ | - | [✓](clis/customer-io.js) | ✓ | [customer-io.md](integrations/customer-io.md) |
 | sendgrid | Email | ✓ | - | [✓](clis/sendgrid.js) | ✓ | [sendgrid.md](integrations/sendgrid.md) |
 | resend | Email | ✓ | ✓ | [✓](clis/resend.js) | ✓ | [resend.md](integrations/resend.md) |
+| nitrosend | Email | ✓ | ✓ | - | - | [nitrosend.md](integrations/nitrosend.md) |
 | kit | Email | ✓ | - | [✓](clis/kit.js) | ✓ | [kit.md](integrations/kit.md) |
 | beehiiv | Newsletter | ✓ | - | [✓](clis/beehiiv.js) | - | [beehiiv.md](integrations/beehiiv.md) |
 | klaviyo | Email/SMS | ✓ | - | [✓](clis/klaviyo.js) | ✓ | [klaviyo.md](integrations/klaviyo.md) |
@@ -60,7 +61,7 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | meta-ads | Ads | ✓ | - | [✓](clis/meta-ads.js) | ✓ | [meta-ads.md](integrations/meta-ads.md) |
 | linkedin-ads | Ads | ✓ | - | [✓](clis/linkedin-ads.js) | - | [linkedin-ads.md](integrations/linkedin-ads.md) |
 | tiktok-ads | Ads | ✓ | - | [✓](clis/tiktok-ads.js) | ✓ | [tiktok-ads.md](integrations/tiktok-ads.md) |
-| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | - | [zapier.md](integrations/zapier.md) |
+| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | ✓ | [zapier.md](integrations/zapier.md) |
 | hotjar | CRO | ✓ | - | [✓](clis/hotjar.js) | - | [hotjar.md](integrations/hotjar.md) |
 | optimizely | A/B Testing | ✓ | - | [✓](clis/optimizely.js) | ✓ | [optimizely.md](integrations/optimizely.md) |
 | calendly | Scheduling | ✓ | - | [✓](clis/calendly.js) | - | [calendly.md](integrations/calendly.md) |
@@ -69,8 +70,13 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | intercom | Messaging | ✓ | - | [✓](clis/intercom.js) | ✓ | [intercom.md](integrations/intercom.md) |
 | outreach | Sales Engagement | ✓ | ✓ | [✓](clis/outreach.js) | - | [outreach.md](integrations/outreach.md) |
 | crossbeam | Partner Ecosystem | ✓ | ✓ | [✓](clis/crossbeam.js) | - | [crossbeam.md](integrations/crossbeam.md) |
+| introw | Partner Ecosystem | - | ✓ | - | - | [introw.md](integrations/introw.md) |
 | pendo | Product Analytics | ✓ | - | [✓](clis/pendo.js) | - | [pendo.md](integrations/pendo.md) |
 | similarweb | Competitive Intelligence | ✓ | - | [✓](clis/similarweb.js) | - | [similarweb.md](integrations/similarweb.md) |
+| firehose | Competitive Intelligence | ✓ | - | - | - | [firehose.md](integrations/firehose.md) |
+| sparktoro | Audience Research | - | - | - | - | [sparktoro.md](integrations/sparktoro.md) |
+| rb2b | Visitor Identification | ✓ | - | - | - | [rb2b.md](integrations/rb2b.md) |
+| gong | Revenue Intelligence | ✓ | - | - | - | [gong.md](integrations/gong.md) |
 | airops | AI Content | ✓ | - | [✓](clis/airops.js) | - | [airops.md](integrations/airops.md) |
 | buffer | Social | ✓ | - | [✓](clis/buffer.js) | - | [buffer.md](integrations/buffer.md) |
 | wistia | Video | ✓ | - | [✓](clis/wistia.js) | - | [wistia.md](integrations/wistia.md) |
@@ -82,6 +88,10 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | shopify | Commerce | ✓ | - | ✓ | ✓ | [shopify.md](integrations/shopify.md) |
 | wordpress | CMS | ✓ | - | ✓ | ✓ | [wordpress.md](integrations/wordpress.md) |
 | webflow | CMS | ✓ | - | ✓ | ✓ | [webflow.md](integrations/webflow.md) |
+| sanity | Headless CMS | ✓ | - | ✓ | ✓ | [sanity.md](integrations/sanity.md) |
+| contentful | Headless CMS | ✓ | - | ✓ | ✓ | [contentful.md](integrations/contentful.md) |
+| strapi | Headless CMS | ✓ | - | ✓ | ✓ | [strapi.md](integrations/strapi.md) |
+| composio | Integration Layer | ✓ | ✓ | ✓ | ✓ | [composio.md](integrations/composio.md) |

 ---

@@ -192,9 +202,9 @@ Workflow automation and integration platforms.

 | Tool | Best For | MCP Available |
 |------|----------|:-------------:|
-| **zapier** | No-code integrations | ✓ |
+| **zapier** | No-code integrations + SDK for 8,000+ apps | ✓ |

-**Agent recommendation**: Zapier for connecting tools without code.
+**Agent recommendation**: Zapier SDK for agents that need to interact with any app directly. Zaps for always-on automations.

 ### CRO & A/B Testing

@@ -333,6 +343,36 @@ Traffic analytics, competitor benchmarking, and market research.

 **Agent recommendation**: Similarweb for competitor traffic analysis and market benchmarking.

+### Audience Research
+
+Audience intelligence and behavioral research tools.
+
+| Tool | Best For | Notes |
+|------|----------|-------|
+| **sparktoro** | Audience affinities, behavioral data | Clickstream + social data |
+
+**Agent recommendation**: SparkToro for discovering where your ICP spends time — what they read, watch, listen to, follow, and search for. Essential for customer research, content strategy, and media buying decisions.
+
+### Visitor Identification
+
+Website visitor de-anonymization for B2B sales and marketing.
+
+| Tool | Best For | Notes |
+|------|----------|-------|
+| **rb2b** | Person-level visitor ID, intent signals | LinkedIn profiles, emails, page-level data |
+
+**Agent recommendation**: RB2B for identifying anonymous B2B website visitors and routing high-intent visitors to outreach tools. Pairs well with Clay for enrichment and Instantly/Lemlist for cold email.
+
+### Revenue Intelligence
+
+Sales conversation analytics, call recording, and deal intelligence.
+
+| Tool | Best For | Notes |
+|------|----------|-------|
+| **gong** | Call recording, transcript analysis, deal insights | REST API, 10k API calls/day |
+
+**Agent recommendation**: Gong for mining sales call transcripts for customer research, competitive intelligence, and coaching insights. Essential for revenue attribution and win/loss analysis.
+
 ### AI Content

 AI-powered content generation and optimization platforms.
@@ -350,8 +390,9 @@ Partner data sharing, co-sell, and ecosystem management.
 | Tool | Best For | Notes |
 |------|----------|-------|
 | **crossbeam** | Account overlaps, co-sell | Now part of Reveal |
+| **introw** | Partner management, deal registration, QBRs | MCP-enabled PRM |

-**Agent recommendation**: Crossbeam for identifying partner account overlaps and co-sell opportunities.
+**Agent recommendation**: Crossbeam for identifying partner account overlaps and co-sell opportunities. Introw for full partner relationship management — partner pipeline, commissions, tasks, and automated business review prep.

 ### Email Outreach

@@ -386,8 +427,11 @@ E-commerce platforms and content management systems.
 | **shopify** | E-commerce, product sales | ✓ |
 | **wordpress** | Blogs, content sites | ✓ |
 | **webflow** | Design-focused marketing sites | ✓ |
+| **sanity** | Headless CMS, structured content | ✓ |
+| **contentful** | Enterprise headless CMS, multi-locale | ✓ |
+| **strapi** | Open-source headless CMS, self-hosted | ✓ |

-**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.
+**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See [headless CMS guide](../skills/content-strategy/references/headless-cms.md) for selection criteria.

 ---

@@ -412,16 +456,27 @@ These tools have Model Context Protocol servers available, enabling direct agent
 - **mailchimp** - Email campaign management
 - **google-ads** - Ad campaign management
 - **resend** - Transactional email sending
- **zapier** - Workflow automation
+- **zapier** - Workflow automation + SDK for 8,000+ app integrations
 - **zoominfo** - B2B contacts and intent data
 - **clay** - Data enrichment and outbound automation
 - **supermetrics** - Cross-platform marketing data
 - **coupler** - Marketing data pipelines
 - **outreach** - Sales engagement sequences
 - **crossbeam** - Partner ecosystem data
+- **introw** - Partner relationship management

 To use MCP tools, ensure the appropriate MCP server is configured in your environment.

+### Composio Integration
+
+[Composio](integrations/composio.md) provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.
+
+- **Setup**: `npx @composio/mcp@latest setup`
+- **Quick start**: See [tools/composio/README.md](composio/README.md)
+- **Marketing tool mapping**: See [tools/composio/marketing-tools.md](composio/marketing-tools.md)
+
+Use Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.
+
 ---

 ## Quick Start by Use Case
@@ -122,7 +122,9 @@ async function main() {
    case 'hooks':
      switch (sub) {
        case 'send': {
+          // Sends a POST to a Zapier webhook catch hook URL (e.g. https://hooks.zapier.com/hooks/catch/...)
          if (!args.url) { result = { error: '--url required' }; break }
+          if (!args.url.startsWith('https://')) { result = { error: '--url must use https://' }; break }
          if (!args.data) { result = { error: '--data required (JSON string)' }; break }
          let data
          try {
@@ -0,0 +1,105 @@
+# Composio Quick Start
+
+Get MCP access to 500+ marketing tools through a single integration.
+
+## Prerequisites
+
+- Node.js 18+
+- Claude Code installed
+
+## Install
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+Verify by running `/mcp` in Claude Code — `composio` should appear in the server list.
+
+## Connect a Tool
+
+When you ask the agent to use a Composio-backed tool for the first time, it will provide a Connect Link. Open the link in your browser, authorize the app, and you're set. The connection persists across sessions.
+
+```
+You: "Get my top HubSpot contacts"
+Agent: "Please connect HubSpot first: https://app.composio.dev/connect/..."
+# Click the link → authorize → return to Claude Code
+Agent: "Here are your top contacts: ..."
+```
+
+## Usage Examples
+
+### Pull CRM contacts
+
+```
+"Show me my 10 most recent HubSpot contacts with their deal stages"
+```
+
+### Get ad performance
+
+```
+"What's my Meta Ads spend and ROAS for the last 7 days?"
+```
+
+### Write to a spreadsheet
+
+```
+"Add a row to my 'Campaign Tracker' Google Sheet with today's LinkedIn Ads metrics"
+```
+
+### Cross-tool workflow
+
+```
+"Find Salesforce leads from this week and post a summary in Slack #new-leads"
+```
+
+## Available Marketing Tools
+
+See [marketing-tools.md](marketing-tools.md) for the full list of Composio toolkits mapped to marketing use cases.
+
+Key tools with new MCP access (no native MCP server in this repo):
+- **HubSpot** — contacts, deals, companies, lists
+- **Salesforce** — SOQL queries, leads, opportunities
+- **Meta Ads** — campaigns, ad sets, insights
+- **LinkedIn Ads** — campaigns, analytics
+- **Google Sheets** — read, write, create spreadsheets
+- **Slack** — messages, channels
+- **Notion** — pages, databases
+- **Klaviyo** — profiles, lists, campaigns
+- **ActiveCampaign** — contacts, automations
+
+## Troubleshooting
+
+### "Tool not found" error
+
+The tool may not be connected yet. Ask the agent to connect it, or run:
+
+```bash
+npx composio apps list
+```
+
+### Expired authentication
+
+OAuth tokens expire. If a tool stops working, re-authenticate:
+
+```bash
+npx composio connections list    # Find the connection
+npx composio connections remove {id}  # Remove it
+# Then ask the agent to use the tool again to trigger re-auth
+```
+
+### Rate limit errors
+
+Composio has its own rate limits (free: 20K calls/mo, 10 req/sec). If you hit them:
+- Reduce request frequency
+- Upgrade your Composio plan
+- Use native CLI tools for high-volume operations
+
+### MCP server not appearing
+
+Re-run the setup command:
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+Then restart Claude Code.
@@ -0,0 +1,91 @@
+# Composio Marketing Tools
+
+Detailed mapping of Composio toolkits to marketing use cases. Organized by the same categories as [REGISTRY.md](../REGISTRY.md).
+
+## CRM
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `HUBSPOT` | OAuth 2.0 | Get/create contacts, list deals by stage, get company info, manage lists, search contacts by property | Deep |
+| `SALESFORCE` | OAuth 2.0 | Run SOQL queries, get/create leads, list opportunities, get account details, update records | Deep |
+
+## Email & SMS
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `ACTIVECAMPAIGN` | API Key | Get contacts, list automations, add contacts to lists, get campaign stats | Medium |
+| `KLAVIYO` | API Key | Get profiles, list segments, get campaign metrics, add to lists | Medium |
+| `MAILCHIMP` | OAuth 2.0 | Get audiences, list campaigns, get campaign reports, add subscribers | Deep |
+| `GMAIL` | OAuth 2.0 | Send emails, search inbox, read messages, manage labels | Deep |
+
+## Advertising
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `FACEBOOKADS` | OAuth 2.0 | Get campaign insights, list ad sets, get ad performance, read audience data | Medium |
+| `LINKEDIN` | OAuth 2.0 | Get campaign analytics, list campaigns, get company page stats | Medium |
+| `GOOGLEADS` | OAuth 2.0 | Get campaign performance, list ad groups, keyword stats | Medium |
+
+## Productivity & Collaboration
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `GOOGLESHEETS` | OAuth 2.0 | Read/write cells, create sheets, format ranges, append rows | Deep |
+| `SLACK` | OAuth 2.0 | Send messages, read channels, upload files, search messages | Deep |
+| `NOTION` | OAuth 2.0 | Read/create pages, query databases, update blocks, search | Deep |
+| `AIRTABLE` | OAuth 2.0 | List/create/update records, query views, manage tables | Deep |
+
+## Commerce
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `SHOPIFY` | OAuth 2.0 | Get products, list orders, get customer data, inventory levels | Deep |
+
+## Analytics
+
+| Composio Toolkit | Auth | Key Marketing Actions | Depth |
+|-----------------|------|----------------------|-------|
+| `GOOGLEANALYTICS` | OAuth 2.0 | Run reports, get real-time data, list properties | Medium |
+
+## Coverage Depth Guide
+
+- **Deep** — 20+ actions, covers most common operations, suitable for daily use
+- **Medium** — 5-20 actions, covers core read operations and some writes
+- **Shallow** — Under 5 actions, basic read-only access
+
+## Coverage vs. Native Tools
+
+This table shows where Composio adds value compared to what's already in the MarketingSkills registry:
+
+| Tool | Native MCP | Native CLI | Composio MCP | Recommendation |
+|------|:----------:|:----------:|:------------:|----------------|
+| HubSpot | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Salesforce | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Meta Ads | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| LinkedIn Ads | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Google Sheets | - | - | ✓ | **Use Composio** — only MCP option |
+| Slack | - | - | ✓ | **Use Composio** — only MCP option |
+| Notion | - | - | ✓ | **Use Composio** — only MCP option |
+| Airtable | - | - | ✓ | **Use Composio** — only MCP option |
+| ActiveCampaign | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Klaviyo | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Shopify | - | ✓ | ✓ | **Use Composio** — adds MCP access |
+| Gmail | - | - | ✓ | **Use Composio** — only MCP option |
+| GA4 | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Stripe | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Mailchimp | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+| Google Ads | ✓ | ✓ | ✓ | **Use native** — deeper coverage |
+
+## Toolkit Reference
+
+Each Composio toolkit name maps to its `TOOL_NAME` identifier used in the Composio platform. When searching for available actions, use these exact names:
+
+```bash
+# List all actions for a toolkit
+npx composio actions list --app HUBSPOT
+
+# Search for specific actions
+npx composio actions list --app FACEBOOKADS --search "insights"
+```
+
+For the full integration guide including setup, pricing, and limitations, see [composio.md](../integrations/composio.md).
@@ -0,0 +1,190 @@
+# Composio
+
+Managed OAuth and pre-built tool connectors for 500+ apps via a single MCP server. Provides agent-native access to marketing tools that lack native MCP support.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST API for managing connections and triggering actions |
+| MCP | ✓ | Single MCP server exposes all connected tools |
+| CLI | ✓ | `npx composio` for managing apps, connections, and actions |
+| SDK | ✓ | TypeScript and Python SDKs |
+
+## Authentication
+
+- **Type**: OAuth 2.0 (per-tool, managed by Composio) or API Key
+- **Setup**: `npx @composio/mcp@latest setup` to install, then authenticate each tool via Connect Link in browser
+- **API Key** (optional): `COMPOSIO_API_KEY` env var for advanced/team usage
+
+Composio handles OAuth token management, refresh, and storage for all connected tools. Individual tool auth types are listed in the Marketing Tools table below.
+
+## When to Use Composio vs. Native Tools
+
+Composio is an **alternative integration method**, not a replacement. Use this decision guide:
+
+| Scenario | Use |
+|----------|-----|
+| Tool has native MCP server (GA4, Stripe, Mailchimp) | Native MCP server |
+| Tool has CLI but no MCP (Meta Ads, LinkedIn Ads, HubSpot) | Composio for MCP access |
+| OAuth-heavy tool with no CLI (Google Sheets, Slack, Notion) | Composio |
+| Need deep, customized integration | Native API + CLI |
+| Need quick read/write access across many tools | Composio |
+| Tool not covered by Composio | Native API guide |
+
+## Setup
+
+### 1. Install the MCP server
+
+```bash
+npx @composio/mcp@latest setup
+```
+
+This adds the Composio MCP server to your Claude Code configuration.
+
+### 2. Verify installation
+
+In Claude Code, run `/mcp` to confirm `composio` appears in your MCP server list.
+
+### 3. Authenticate a tool
+
+When you first use a Composio-backed tool, you'll receive a Connect Link. Open it in your browser to complete OAuth. The connection persists across sessions.
+
+```
+# Example: connect HubSpot
+> "Pull my top 10 HubSpot contacts"
+# Agent will prompt: "Please authenticate HubSpot: [Connect Link]"
+# Click link → authorize → done
+```
+
+### 4. API key (optional)
+
+For advanced usage or team setups, set your Composio API key:
+
+```bash
+export COMPOSIO_API_KEY=your_key_here
+```
+
+## Marketing Tools Available via Composio
+
+### New MCP Coverage
+
+These tools have API guides in this repo but **no native MCP server**. Composio adds MCP access:
+
+| Tool | Composio Toolkit | Auth Type | Coverage Depth |
+|------|-----------------|-----------|----------------|
+| HubSpot | `HUBSPOT` | OAuth 2.0 | Deep (contacts, deals, companies, lists, email) |
+| Salesforce | `SALESFORCE` | OAuth 2.0 | Deep (SOQL, objects, leads, opportunities) |
+| Meta Ads | `FACEBOOKADS` | OAuth 2.0 | Medium (campaigns, ad sets, insights) |
+| LinkedIn Ads | `LINKEDIN` | OAuth 2.0 | Medium (campaigns, analytics, company pages) |
+| Google Sheets | `GOOGLESHEETS` | OAuth 2.0 | Deep (read, write, create, format) |
+| Slack | `SLACK` | OAuth 2.0 | Deep (messages, channels, files) |
+| Notion | `NOTION` | OAuth 2.0 | Deep (pages, databases, blocks) |
+| Airtable | `AIRTABLE` | OAuth 2.0 | Deep (records, tables, views) |
+| ActiveCampaign | `ACTIVECAMPAIGN` | API Key | Medium (contacts, lists, automations) |
+| Klaviyo | `KLAVIYO` | API Key | Medium (profiles, lists, campaigns) |
+| Shopify | `SHOPIFY` | OAuth 2.0 | Deep (products, orders, customers) |
+| Gmail | `GMAIL` | OAuth 2.0 | Deep (read, send, labels, search) |
+
+### Alternative to Existing Tools
+
+These tools **already have native MCP or CLI** in this repo. Composio provides an alternative path:
+
+| Tool | Native Integration | Composio Toolkit | When to Use Composio |
+|------|-------------------|-----------------|---------------------|
+| Mailchimp | MCP ✓, CLI ✓ | `MAILCHIMP` | If native MCP setup fails |
+| Google Ads | MCP ✓, CLI ✓ | `GOOGLEADS` | If OAuth is simpler via Composio |
+| Stripe | MCP ✓, CLI ✓ | `STRIPE` | Prefer native (deeper coverage) |
+| GA4 | MCP ✓, CLI ✓ | `GOOGLEANALYTICS` | Prefer native (deeper coverage) |
+
+## Common Agent Operations
+
+### List available tools
+
+```bash
+# Via Composio CLI
+npx composio apps list
+```
+
+### Check connection status
+
+```bash
+npx composio connections list
+```
+
+### Trigger an action programmatically
+
+```bash
+POST https://backend.composio.dev/api/v1/actions/{action_id}/execute
+
+{
+  "connectedAccountId": "account_xxx",
+  "input": {
+    "query": "contact email = user@example.com"
+  }
+}
+```
+
+### Disconnect a tool
+
+```bash
+npx composio connections remove {connection_id}
+```
+
+## Example Workflows
+
+### Pull CRM data into a spreadsheet
+
+```
+> "Get my top 20 HubSpot contacts by last activity and add them to a Google Sheet"
+```
+Agent uses Composio's `HUBSPOT` to fetch contacts and `GOOGLESHEETS` to write rows.
+
+### Cross-platform ad reporting
+
+```
+> "Compare my Meta Ads and LinkedIn Ads spend this month"
+```
+Agent uses `FACEBOOKADS` and `LINKEDIN` toolkits to pull campaign data.
+
+### Notify team about new leads
+
+```
+> "Get my Salesforce leads from today and post a summary in Slack #sales"
+```
+Agent uses `SALESFORCE` to read leads and `SLACK` to post messages.
+
+## Limitations
+
+- **Coverage depth varies** — some toolkits expose hundreds of actions (HubSpot, Google Sheets), others only a handful
+- **No customization** — you can't modify Composio's action schemas or add custom endpoints
+- **Vendor dependency** — if Composio's servers are down, all connected tools are unavailable
+- **Rate limits apply** — Composio enforces its own rate limits on top of each tool's native limits
+- **OAuth tokens** — managed by Composio; you don't control token refresh or storage
+- **Action naming** — Composio action names may differ from native API terminology
+
+## Pricing
+
+| Plan | Monthly Price | API Calls | Notes |
+|------|--------------|-----------|-------|
+| Free | $0 | 20,000 | Good for exploration and personal use |
+| Growth | $29 | 200,000 | For regular use across multiple tools |
+| Business | $229 | 2,000,000 | For teams and heavy automation |
+
+## Rate Limits
+
+- Free tier: 20,000 calls/month, 10 req/sec
+- Growth tier: 200,000 calls/month, 50 req/sec
+- Business tier: 2,000,000 calls/month, 100 req/sec
+
+## See Also
+
+- [Quick start guide](../composio/README.md) — install, connect, and use in 5 minutes
+- [Marketing tools mapping](../composio/marketing-tools.md) — detailed toolkit-to-category reference
+
+## Relevant Skills
+
+- analytics-tracking (cross-platform data via Composio connectors)
+- email-sequence (ActiveCampaign, Klaviyo access)
+- paid-ads (Meta Ads, LinkedIn Ads MCP access)
+- referral-program (Shopify integration)
@@ -0,0 +1,160 @@
+# Contentful
+
+Enterprise headless CMS with multi-locale support, two-API architecture, and composable content.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | Content Delivery API (read), Content Management API (write) |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `contentful-cli` for spaces, content types, migrations |
+| SDK | ✓ | `contentful` (delivery), `contentful-management` (management) |
+
+## Authentication
+
+- **Delivery API (CDA)**: `Authorization: Bearer {delivery_token}`
+  - Base URL: `https://cdn.contentful.com`
+  - Read-only, CDN-cached
+- **Preview API (CPA)**: `Authorization: Bearer {preview_token}`
+  - Base URL: `https://preview.contentful.com`
+  - Read-only, returns draft content
+- **Management API (CMA)**: `Authorization: Bearer {management_token}`
+  - Base URL: `https://api.contentful.com`
+  - Read/write, not cached
+- **Tokens**: Create in Settings → API keys (delivery) or Settings → CMA tokens (management)
+
+## Common Agent Operations
+
+### Get entries (Delivery API)
+
+```bash
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&limit=10
+
+Authorization: Bearer {delivery_token}
+```
+
+### Get single entry
+
+```bash
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+
+Authorization: Bearer {delivery_token}
+```
+
+### Search and filter
+
+```bash
+# By field value
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&fields.slug=my-post
+
+# Full-text search
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?query=marketing+strategy
+
+# By date range
+GET https://cdn.contentful.com/spaces/{space_id}/environments/{environment}/entries?content_type=blogPost&fields.publishDate[gte]=2024-01-01
+```
+
+### Create entry (Management API)
+
+CMA uses PUT with a client-generated `entry_id`. To auto-generate, use POST without an ID in the path.
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+Content-Type: application/vnd.contentful.management.v1+json
+X-Contentful-Content-Type: blogPost
+Authorization: Bearer {management_token}
+
+{
+  "fields": {
+    "title": {"en-US": "New Post"},
+    "slug": {"en-US": "new-post"},
+    "body": {"en-US": "Post content here"}
+  }
+}
+```
+
+### Update entry
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}
+Content-Type: application/vnd.contentful.management.v1+json
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+
+{
+  "fields": {
+    "title": {"en-US": "Updated Title"}
+  }
+}
+```
+
+### Publish entry
+
+```bash
+PUT https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}/published
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+```
+
+### Unpublish entry
+
+```bash
+DELETE https://api.contentful.com/spaces/{space_id}/environments/{environment}/entries/{entry_id}/published
+X-Contentful-Version: {current_version}
+Authorization: Bearer {management_token}
+```
+
+## CLI Commands
+
+```bash
+# Login
+contentful login
+
+# List spaces
+contentful space list
+
+# Export space content
+contentful space export --space-id {space_id}
+
+# Import content
+contentful space import --space-id {space_id} --content-file export.json
+
+# Create migration
+contentful space migration --space-id {space_id} migration.js
+
+# List content types
+contentful content-type list --space-id {space_id}
+```
+
+## Key Objects
+
+- **Space** — Top-level container for content (one per project)
+- **Environment** — Isolated content branch (`master`, `staging`, etc.)
+- **Content Type** — Schema definition with fields and validations
+- **Entry** — Content item of a specific content type
+- **Asset** — Media file (image, video, document)
+- **Locale** — Language/region variant (e.g., `en-US`, `de-DE`)
+
+## When to Use
+
+- Multi-locale marketing content (global sites)
+- Enterprise content operations with approval workflows
+- Composable content architecture
+- Teams needing established vendor support and SLAs
+- Content reuse across multiple channels
+
+## Rate Limits
+
+Rate limits are plan-dependent. Check `X-Contentful-RateLimit-Second-Limit` response header for your actual limits.
+
+- Delivery API (CDA): Varies by plan (typically high throughput)
+- Preview API (CPA): Lower than CDA (varies by plan)
+- Management API (CMA): ~10 requests per second (default)
+- See [Contentful technical limits](https://www.contentful.com/developers/docs/technical-limits/) for current values
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (multi-locale URL structure)
@@ -0,0 +1,159 @@
+# Firehose
+
+Real-time web data streaming API that monitors web pages and delivers matching content instantly via server-sent events (SSE). Built for competitive intelligence, brand monitoring, and news tracking without polling.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | RESTful endpoints for managing rules + SSE for streaming |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | Native AI agent skill available |
+
+## Authentication
+
+- **Type**: API Key
+- **Currently**: Free beta — no credit card required
+- **Get access**: Sign up at firehose.com
+
+## Core Concepts
+
+**Rules** — Filters that define what content to match. Uses Lucene query syntax.
+
+**Stream** — A server-sent event (SSE) connection that delivers matching content in real-time as it's published on the web.
+
+Instead of polling an endpoint on a schedule, you define rules once and receive a continuous stream of matches as they happen.
+
+## Query Syntax (Lucene)
+
+```
+# Exact phrase
+"your brand name"
+
+# Field-specific
+title:tesla
+domain:reuters.com
+domain:techcrunch.com
+
+# Boolean operators
+"Series A" AND (SaaS OR software)
+competitor OR "competitor name" NOT "your company"
+
+# Wildcard
+market* AND funding
+
+# Language filter
+language:en
+
+# Date range
+publish_time:[2026-01-01 TO 2026-03-18]
+
+# ML-classified categories
+category:finance
+category:technology
+```
+
+## Common Agent Operations
+
+### Create a monitoring rule
+
+```bash
+POST https://api.firehose.com/rules
+
+{
+  "query": "\"your brand name\" OR \"your product name\"",
+  "label": "brand-mentions"
+}
+```
+
+### List active rules
+
+```bash
+GET https://api.firehose.com/rules
+```
+
+### Delete a rule
+
+```bash
+DELETE https://api.firehose.com/rules/{rule_id}
+```
+
+### Connect to the stream
+
+```bash
+GET https://api.firehose.com/stream
+Authorization: Bearer {api_key}
+
+# Returns server-sent events:
+# data: {"url": "...", "title": "...", "publish_time": "...", "matched_rule": "..."}
+```
+
+### Example: Node.js stream consumer
+
+```javascript
+import EventSource from 'eventsource';
+
+const stream = new EventSource('https://api.firehose.com/stream', {
+  headers: { Authorization: `Bearer ${process.env.FIREHOSE_API_KEY}` }
+});
+
+stream.onmessage = (event) => {
+  const item = JSON.parse(event.data);
+  console.log(`[${item.matched_rule}] ${item.title} — ${item.url}`);
+};
+```
+
+## Use Cases for Marketing
+
+### Competitive intelligence
+Monitor competitors' press coverage, product announcements, and funding news in real-time.
+
+```
+query: "CompetitorName" AND (launch OR funding OR "product update" OR partnership)
+```
+
+### Brand monitoring
+Track mentions of your brand across news and web content.
+
+```
+query: "YourBrand" OR "YourProductName" NOT site:yourdomain.com
+```
+
+### Category / market news
+Stay current on your market without manually checking sources.
+
+```
+query: category:technology AND ("no-code" OR "low-code") AND funding
+domain:techcrunch.com OR domain:venturebeat.com
+```
+
+### Lead trigger monitoring
+Track signals that indicate a prospect is ready to buy (hiring, funding, tool mentions).
+
+```
+query: ("hiring" OR "we're growing") AND "RevOps" AND (HubSpot OR Salesforce)
+```
+
+### PR and link building
+Get alerted when publications cover topics in your space, enabling timely outreach.
+
+```
+query: "best [category] tools" OR "top [category] software" AND publish_time:[now-7d TO now]
+```
+
+## When to Use
+
+- Real-time competitive intelligence (faster than Google Alerts)
+- Brand mention monitoring across news and web
+- Market signal tracking for sales prospecting
+- Automated content curation pipelines
+- Trigger-based workflows (new mention → Slack alert, CRM update, etc.)
+
+## Relevant Skills
+
+- competitor-alternatives
+- customer-research
+- content-strategy
+- cold-email
+- marketing-ideas
@@ -0,0 +1,144 @@
+# Gong
+
+Revenue intelligence platform that records, transcribes, and analyzes sales conversations (calls, video meetings, emails) to surface deal insights, coaching opportunities, and competitive intelligence.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST API, Basic Auth or OAuth2 |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | REST API only; community Python client via dltHub |
+
+## Authentication
+
+- **Type**: Basic Auth (Access Key + Secret) or OAuth2 for published apps
+- **Get key**: Admin-only — Settings > API at https://app.gong.io
+- **Base URL**: Tenant-specific — retrieve from your Gong API settings (typically `https://{tenant}.api.gong.io/v2/`)
+- **Docs**: https://help.gong.io/docs/what-the-gong-api-provides
+
+## API Endpoints
+
+Most Gong API endpoints use **POST** with JSON request bodies for filtering. Check the [official API docs](https://gong.app.gong.io/settings/api/documentation) for current endpoint availability.
+
+### Calls
+
+```bash
+# List calls (with date/user filters)
+POST /v2/calls/extensive
+
+# Get call transcripts (batch, by call IDs)
+POST /v2/calls/transcript
+```
+
+### Users & Stats
+
+```bash
+# List users
+GET /v2/users
+
+# Get activity stats (talk ratio, questions asked, longest monologue)
+POST /v2/stats/activity/day-by-day
+```
+
+### Engagement Flows
+
+```bash
+# List flows
+GET /v2/flows
+
+# Get flow analytics
+GET /v2/flows/{id}/analytics
+```
+
+## Key Data Points
+
+### Per Call
+- Full transcript with speaker labels and timestamps
+- Talk-to-listen ratio per participant
+- Topics discussed (auto-detected)
+- Questions asked (count and content)
+- Longest monologue duration
+- Next steps mentioned
+- Competitor mentions
+- Pricing discussions flagged
+
+### Per Deal
+- All associated calls and emails
+- Deal stage progression
+- Risk signals (gone dark, competitor mentioned, champion left)
+- Engagement score
+
+### Per Rep
+- Talk ratio trends
+- Question frequency
+- Topic coverage vs. playbook
+- Win rate correlation with behaviors
+
+## Common Agent Operations
+
+### Extract Competitive Intelligence from Calls
+
+1. Query calls mentioning competitor names
+2. Extract: objections raised, features compared, pricing discussed
+3. Synthesize into competitive battlecard updates
+4. Track competitor mention frequency over time
+
+### Mine Calls for Customer Research
+
+1. Pull transcripts from recent won/lost deals
+2. Extract: pain points, trigger events, decision criteria, language used
+3. Feed into persona building and messaging work
+4. Identify recurring objections for sales enablement
+
+### Revenue Attribution
+
+1. Pull call data alongside CRM deal data
+2. Map which content/pages were discussed in winning deals
+3. Identify which talking points correlate with closed-won
+4. Build content-to-revenue attribution reports
+
+### Rep Coaching Insights
+
+1. Compare top performer call patterns vs. team average
+2. Identify: talk ratio, question frequency, topic coverage gaps
+3. Surface specific call moments for coaching review
+4. Track improvement over time
+
+## Rate Limits
+
+- 3 API calls per second
+- 10,000 API calls per day
+- Pagination required for large result sets
+
+## When to Use
+
+- Mining sales call transcripts for customer research and VOC data
+- Extracting competitive intelligence from prospect conversations
+- Building revenue attribution models (content → deal influence)
+- Analyzing win/loss patterns across deal transcripts
+- Coaching sales reps based on conversation analytics
+- Identifying common objections and buying signals
+
+## Limitations
+
+- API access requires admin credentials
+- Transcript quality depends on call audio quality
+- Rate limits (10k/day) may constrain large-scale analysis
+- Pricing is enterprise-level (not publicly listed, typically $100+/user/month)
+- Requires team adoption — records calls via integrations, but also supports uploading calls from non-integrated telephony systems
+
+## Relevant Skills
+
+- customer-research
+- sales-enablement
+- competitor-alternatives
+- revops
+- cold-email
+
+## Sources
+
+- [Gong API overview](https://help.gong.io/docs/what-the-gong-api-provides)
+- [Gong API documentation](https://gong.app.gong.io/settings/api/documentation)
+- [Call upload support](https://help.gong.io/docs/uploading-calls-from-a-non-integrated-telephony-system)
@@ -0,0 +1,182 @@
+# Introw PRM
+
+Partner Relationship Management platform for managing channel partners, tracking partner-sourced deals, commissions, tasks, and engagement — with built-in business review generation.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | - | Not available |
+| MCP | ✓ | Full read/write via Claude connector |
+| CLI | - | Not available |
+| SDK | - | Not available |
+
+## Authentication
+
+- **Type**: OAuth2 (via MCP connector)
+- **Setup**: Connect via Claude MCP connector — no API key management needed
+- **Scope**: All data is scoped to the authenticated organisation
+
+## Common Agent Operations
+
+All operations are performed via MCP tools. The following are the primary tool calls available.
+
+### Search Partners
+
+```
+search_partners
+  dateRange: { field: "CREATED_AT" | "LAST_ACTIVITY_AT", from: "YYYY-MM-DD", to: "YYYY-MM-DD" }
+```
+
+Returns: partner name/ID, contact info, tier, lifecycle stage, categories, country, last activity date.
+
+### Search CRM Objects (Deals, Tickets, Leads, Companies, Contacts)
+
+```
+search_crm_objects
+  objectType: "DEAL" | "TICKET" | "LEAD" | "COMPANY" | "CONTACT"
+  stage: "OPEN" | "WON" | "LOST"
+  view: "ALL" | "DUE" | "OVERDUE" | "INACTIVE"
+  rollingDateFilter: { field: "CLOSED_AT", value: "THIS_QUARTER" }
+  sortBy: { property: "AMOUNT", direction: "DESC" }
+  limit: 10
+```
+
+Synonym mapping: Opportunity/Forecast → `DEAL`, Account → `COMPANY`, Case → `TICKET`.
+
+### Search Tasks
+
+```
+search_tasks
+  status: "TODO" | "IN_PROGRESS" | "PENDING" | "COMPLETED" | "DONE"
+  partnerId: "{partner_id}"
+```
+
+### Search Commissions
+
+```
+search_commissions
+  partnerId: "{partner_id}"
+```
+
+Returns: commission amounts, currency, payment status, associated partner and deals.
+
+### Generate Business Review (QBR/MBR/WBR)
+
+```
+generate_business_review
+  duration: "QUARTERLY" | "MONTHLY" | "WEEKLY"
+  partnerId: "{partner_id}"
+```
+
+Returns: pipeline & forecast analysis, form submissions overview, mutual action plan, goal tracking, timed agenda and next steps.
+
+### Search Partner Engagement
+
+```
+search_partner_engagement
+  partnerId: "{partner_id}"
+  type: "ROOM_VISIT" | "OBJECT_SHARE" | "COMMENT" | "FORM_SUBMIT" | "TASK_CREATED" | ...
+  dateRange: { from: "YYYY-MM-DD", to: "YYYY-MM-DD" }
+```
+
+Returns: comments, deal updates, asset views, task events, portal visits, form submissions, announcements, quotes.
+
+### Add Comment to Deal/Object
+
+```
+add_comment
+  comment: "Comment text"
+  objectId: "{crm_object_id}"
+  objectType: "DEAL" | "TICKET" | "LEAD" | "COMPANY" | "CONTACT"
+```
+
+### Create or Update Tasks
+
+```
+add_task
+  name: "Task title"
+  dueDate: "2025-02-20"
+  assignedTo: "PARTNER" | "ORGANISATION"
+  partnerId: "{partner_id}"
+
+update_task
+  taskId: 123
+  status: "TODO" | "IN_PROGRESS" | "DONE"
+```
+
+### Update CRM Object Properties
+
+```
+update_crm_object
+  objectId: "{crm_object_id}"
+  objectType: "DEAL"
+  propertiesToUpdate: { "amount": 50000, "stage": "Negotiation" }
+```
+
+### Share Lead or Register Deal
+
+Two-step flow:
+1. **Discovery**: provide `objectType` and `callToAction` to get form fields
+2. **Submit**: provide `formId` and `userProvidedData` to submit
+
+```
+share_lead_or_register_deal
+  objectType: "Deal"
+  callToAction: "Register Deal"
+  partnerId: "{partner_id}"
+```
+
+## Key Metrics
+
+### Partner Data
+- `id` - Partner ID
+- `name` - Partner company name
+- `championEmail` - Primary contact email
+- `tier` - Current tier level
+- `lifecycleStage` - Partner lifecycle stage
+- `categories` - Partner categories
+- `country` - Partner country
+- `lastActivityAt` - Last activity date
+
+### CRM Object Data
+- `objectId` - External CRM ID
+- `objectType` - DEAL, TICKET, LEAD, COMPANY, CONTACT
+- `stage` - OPEN, WON, LOST
+- `amount` - Deal amount
+- `closeDate` - Expected close date
+
+### Commission Data
+- `amount` - Commission amount
+- `currency` - Payment currency
+- `paymentStatus` - Current payment status
+- `partnerId` - Associated partner
+- `dealId` - Associated deal
+
+### Engagement Data
+- `type` - Activity type (ROOM_VISIT, COMMENT, FORM_SUBMIT, etc.)
+- `partnerId` - Partner involved
+- `crmObjectId` - Related CRM object
+- `createdAt` - Activity timestamp
+
+## When to Use
+
+- Managing channel partner relationships and tracking partner activity
+- Reviewing partner-sourced pipeline (deals, leads, opportunities)
+- Preparing QBR/MBR/WBR meetings with automated business review generation
+- Tracking partner commissions and payouts
+- Managing mutual action plans via tasks assigned to partners or internal teams
+- Processing deal registrations and lead sharing from partners
+- Monitoring partner portal engagement and content asset views
+
+## Rate Limits
+
+- Rate limits managed by the MCP connector
+- All data scoped to authenticated organisation
+
+## Relevant Skills
+
+- revops
+- sales-enablement
+- referral-program
+- competitor-alternatives
@@ -0,0 +1,113 @@
+# Nitrosend
+
+AI-native email platform that combines transactional and marketing email in one stack, controlled entirely through AI assistants via MCP. No traditional dashboard required — build sequences, campaigns, and automations by prompting.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST API available |
+| MCP | ✓ | Full MCP support — primary integration method |
+| CLI | - | Not available |
+| SDK | - | Use MCP or API directly |
+
+## Authentication
+
+- **Type**: API Key
+- **MCP Setup**: Add Nitrosend MCP server to your Claude Code / AI assistant config
+- **BYO Infrastructure**: Optionally bring your own SendGrid, Postmark, SES, or Resend keys
+- **Get access**: Sign up at nitrosend.com — free tier includes 8K emails initially, then 500/month
+
+## Pricing
+
+| Plan | Cost | Volume |
+|------|------|--------|
+| Free | $0 | 8K initially, then 500/mo |
+| Hobby | $20/mo | 25,000/mo |
+| Pro | $100/mo | 150,000/mo |
+| Scale | $300/mo | 500,000/mo |
+| BYO | $60/mo | Unlimited (your infrastructure) |
+
+Unlimited contacts on all plans — pay per email sent, not per subscriber.
+
+## What Makes It Different
+
+- **AI-first**: Designed to be controlled by Claude, ChatGPT, Codex, Cursor, Gemini, Windsurf — not a human clicking through a dashboard
+- **Unified transactional + marketing**: Single platform for both, on separate infrastructure
+- **Automatic optimization**: Continuously tests subject lines, send times, and content based on engagement
+- **Auto-configured deliverability**: DKIM, SPF, DMARC, and dedicated IP warmup handled automatically
+- **Migration-friendly**: Import from Mailchimp, Klaviyo, ActiveCampaign, HubSpot
+
+## Common Agent Operations (via MCP)
+
+### Create an email sequence
+
+```
+"Create a 5-email onboarding sequence for new SaaS trial users.
+Email 1: Welcome + what to do first (send immediately)
+Email 2: Key feature highlight (day 2)
+Email 3: Use case / success story (day 4)
+Email 4: Check-in + support offer (day 7)
+Email 5: Upgrade prompt (day 12)"
+```
+
+Nitrosend builds the sequence, timing, and sends — no manual setup in a dashboard.
+
+### Send a transactional email
+
+```
+"Send a password reset email to user@example.com with a reset link valid for 1 hour."
+```
+
+### Create a campaign
+
+```
+"Create a re-engagement campaign for subscribers who haven't opened in 90 days.
+Subject line variants: [A] 'We miss you', [B] 'Still interested in [topic]?'
+Test both, send winner to remaining list after 4 hours."
+```
+
+### Check sequence performance
+
+```
+"Show me open rates, click rates, and unsubscribes for the onboarding sequence."
+```
+
+### Import a list
+
+```
+"Import this CSV of 2,000 subscribers from our Mailchimp export."
+```
+
+## Deliverability Setup
+
+Nitrosend handles this automatically on signup:
+- DKIM signing
+- SPF record configuration
+- DMARC policy
+- Dedicated IP provisioning (Pro+)
+- IP warmup schedule
+
+For BYO plan users: bring your own SendGrid, Postmark, SES, or Resend account and Nitrosend routes through your infrastructure.
+
+## When to Use
+
+- Building email sequences via AI without touching a dashboard
+- Teams already using Claude Code or other AI coding tools as their primary workflow
+- Combining transactional (password resets, receipts) and marketing (nurture, campaigns) in one place
+- Rapid sequence prototyping — describe the sequence, get it built
+- Migrating from Mailchimp/Klaviyo and wanting AI control going forward
+
+## When to Use Something Else
+
+- **Customer.io** — if you need complex event-based branching logic and behavioral triggers
+- **Klaviyo** — if you're in e-commerce and need deep Shopify integration
+- **Resend** — if you need transactional-only and prefer a pure API/code approach
+- **Kit** — if you're a creator or newsletter-first
+
+## Relevant Skills
+
+- email-sequence
+- onboarding-cro
+- churn-prevention
+- lead-magnets
@@ -0,0 +1,110 @@
+# RB2B
+
+Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | Limited | API Partner Program (separate from standard app) |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | Not available |
+
+Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate [API Partner Program](https://www.rb2b.com/apis) exists for programmatic access.
+
+## Authentication
+
+- **Type**: Native integrations (no API key needed for standard use)
+- **API Partner Program**: Separate credentials via https://www.rb2b.com/apis
+- **Free tier**: Limited credits/month with Slack alerts
+
+## Pricing Tiers
+
+Pricing changes frequently — verify at https://www.rb2b.com/pricing.
+
+| Plan | Approx. Price | Key Features |
+|------|--------------|-------------|
+| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
+| Starter | ~$79/mo | Person-level ID, basic integrations |
+| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
+| Pro+ | ~$299+/mo | All integrations, higher credit volume |
+
+## Key Integrations
+
+RB2B pushes identified visitor data to 50+ tools:
+- **CRM**: Salesforce, HubSpot
+- **Outreach**: Instantly, HeyReach, Lemlist
+- **Enrichment**: Clay, Apollo, Clearbit
+- **Automation**: Zapier, Make
+- **Alerts**: Slack (real-time notifications)
+
+## What RB2B Reveals Per Visitor
+
+- Full name and LinkedIn profile URL
+- Job title and company
+- Validated business email (Pro+)
+- Pages visited and visit duration
+- Number of visits and return frequency
+- Company data (size, industry, location)
+
+## Common Agent Operations
+
+### Real-Time Visitor Alerts
+
+Configure Slack alerts for high-intent visitors:
+- Visitors who hit pricing page
+- Visitors who return 3+ times
+- Visitors from target account list
+- Visitors matching ICP job titles
+
+### Visitor-to-Outreach Pipeline
+
+1. RB2B identifies visitor with LinkedIn + email
+2. Filter by ICP criteria (title, company size, pages visited)
+3. Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
+4. Trigger personalized cold email referencing pages they visited
+
+### Intent Scoring
+
+Score visitors by behavior signals:
+- **High intent**: Pricing page, demo page, comparison pages, 3+ visits
+- **Medium intent**: Feature pages, case studies, 2 visits
+- **Low intent**: Blog only, single visit, bounced quickly
+
+### Suppression Lists
+
+Prevent outreach to:
+- Existing customers (match against CRM)
+- Active deals in pipeline
+- Competitors and agencies
+- Recently contacted prospects
+
+## When to Use
+
+- Identifying anonymous website visitors for sales outreach
+- Building ABM (account-based marketing) target lists from site traffic
+- Understanding which companies are researching your product
+- Triggering personalized outreach based on page-level intent signals
+- Feeding enrichment tools (Clay, Apollo) with warm visitor data
+
+## Limitations
+
+- Person-level identification works best for US B2B traffic
+- Not all visitors can be identified (typical match rates: 15-30%)
+- Requires sufficient website traffic to be cost-effective
+- Privacy considerations — ensure compliance with applicable regulations
+- Free tier limited to Slack alerts (no CRM push or email export)
+
+## Relevant Skills
+
+- cold-email
+- revops
+- customer-research
+- paid-ads
+
+## Sources
+
+- [RB2B pricing](https://www.rb2b.com/pricing)
+- [RB2B plans comparison](https://support.rb2b.com/en/articles/9173659-rb2b-plans-side-by-side-comparisons)
+- [RB2B API Partner Program](https://support.rb2b.com/en/articles/12579420-rb2b-apis-rb2b-s-api-partner-program)
@@ -8,7 +8,7 @@ Developer-friendly transactional email service with modern API.
 |-------------|-----------|-------|
 | API | ✓ | Simple REST API for sending emails |
 | MCP | ✓ | Available via Resend MCP server |
-| CLI | - | Not available |
+| CLI | ✓ | Official Resend CLI |
 | SDK | ✓ | Official SDKs for Node.js, Python, Go, etc. |

 ## Authentication
@@ -17,6 +17,49 @@ Developer-friendly transactional email service with modern API.
 - **Header**: `Authorization: Bearer {api_key}`
 - **Get key**: API Keys section in Resend dashboard

+## CLI
+
+### Install
+
+```bash
+npm install -g resend-cli
+```
+
+### Setup
+
+```bash
+resend login
+# or set env var: RESEND_API_KEY=re_xxx
+```
+
+### Common commands
+
+```bash
+# Send a test email
+resend emails send --from hello@example.com --to user@example.com --subject "Test" --text "Hello"
+
+# List recent emails
+resend emails list
+
+# Get email status
+resend emails get <email_id>
+
+# List domains
+resend domains list
+
+# Add a domain
+resend domains create --name example.com
+
+# Verify a domain
+resend domains verify <domain_id>
+
+# List API keys
+resend api-keys list
+
+# Create an API key
+resend api-keys create --name "Production"
+```
+
 ## Common Agent Operations

 ### Send email
@@ -155,6 +198,7 @@ await resend.emails.send({
 - Receipt and notification emails
 - Developer-friendly email integration
 - React-based email templates
+- Quick CLI testing of email flows without writing code

 ## Rate Limits

@@ -0,0 +1,148 @@
+# Sanity
+
+Headless CMS with real-time collaboration, GROQ query language, and schema-as-code.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | GROQ queries, Mutations API, Assets API |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `sanity` CLI for studio, datasets, deployment |
+| SDK | ✓ | `@sanity/client`, `next-sanity`, `@sanity/image-url` |
+
+## Authentication
+
+- **Type**: API Token (Bearer)
+- **Header**: `Authorization: Bearer skXXXXXX`
+- **Tokens**: Create in Sanity Manage → API → Tokens
+- **Permissions**: Read-only or Read+Write per token
+
+## Common Agent Operations
+
+### Query documents (GROQ)
+
+URL-encode the `query` parameter value in practice.
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/query/{dataset}?query=*[_type == "post"]{title, slug, publishedAt}
+```
+
+### Query with parameters
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/query/{dataset}?query=*[_type == "post" && slug.current == $slug][0]&$slug="my-post"
+```
+
+### Get document by ID
+
+```bash
+GET https://{projectId}.api.sanity.io/v2024-01-01/data/doc/{dataset}/{documentId}
+```
+
+### Create document (Mutations API)
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {
+      "create": {
+        "_type": "post",
+        "title": "New Post",
+        "slug": {"_type": "slug", "current": "new-post"},
+        "body": [{"_type": "block", "children": [{"_type": "span", "text": "Hello"}]}]
+      }
+    }
+  ]
+}
+```
+
+Use `createOrReplace` instead if you want to upsert (requires `_id` field).
+
+### Delete document
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {"delete": {"id": "document-id"}}
+  ]
+}
+```
+
+### Patch document
+
+```bash
+POST https://{projectId}.api.sanity.io/v2024-01-01/data/mutate/{dataset}
+
+{
+  "mutations": [
+    {
+      "patch": {
+        "id": "document-id",
+        "set": {"title": "Updated Title"}
+      }
+    }
+  ]
+}
+```
+
+## CLI Commands
+
+```bash
+# Create a new Sanity project
+sanity init
+
+# Start the studio locally
+sanity dev
+
+# Deploy studio to Sanity hosting
+sanity deploy
+
+# Export dataset
+sanity dataset export production ./backup.tar.gz
+
+# Import dataset
+sanity dataset import ./data.ndjson production
+
+# List datasets
+sanity dataset list
+
+# Run a GROQ query
+sanity documents query '*[_type == "post"][0..9]{title, slug}'
+```
+
+## Key Objects
+
+- **Document** — Top-level content item with `_id`, `_type`, `_rev`
+- **Asset** — Images and files stored in Sanity CDN
+- **Reference** — Link between documents (`{_type: "reference", _ref: "doc-id"}`)
+- **Portable Text** — Rich text as structured array of blocks
+- **Dataset** — Isolated content database (e.g., `production`, `staging`)
+- **Slug** — URL-friendly identifier (`{_type: "slug", current: "my-slug"}`)
+
+## When to Use
+
+- Structured content for marketing sites and blogs
+- Multi-channel content delivery (web, mobile, email)
+- Real-time collaborative editing workflows
+- Content-heavy sites with complex models
+- Next.js or React-based frontends
+
+## Rate Limits
+
+Rate limits vary by plan. Documented defaults:
+
+- CDN API (queries): High throughput, globally distributed (no hard per-second cap published)
+- API (without CDN): Rate-limited per project (varies by plan)
+- Mutations: Rate-limited per project (varies by plan)
+- See [Sanity technical limits](https://www.sanity.io/docs/technical-limits) for current values
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (URL structure from CMS slugs)
@@ -0,0 +1,127 @@
+# SparkToro
+
+Audience research platform that reveals what your target audience reads, watches, listens to, follows, and searches for — using clickstream data, Google search data, and public social profiles.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | - | Not yet public (coming soon) |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | Not available |
+
+SparkToro is primarily a web-based research tool. No public API, CLI, or SDK is currently available. Use the web interface at https://sparktoro.com for all queries.
+
+## Authentication
+
+- **Type**: Account login at https://sparktoro.com
+- **Free tier**: 5 reports/month with limited results
+- **Paid plans**: $50–$300/month with expanded results and exports
+
+## Pricing Tiers
+
+| Plan | Price | Reports/Month | Users | Result Depth |
+|------|-------|---------------|-------|-------------|
+| Free | $0 | 5 | 1 | Top 5–10 results |
+| Personal | $50/mo | 50 | 1 | Top 50 results |
+| Business | $150/mo | 500 | 10 | Top 150 results, contact data, AI advice |
+| Agency | $300/mo | Unlimited | 100 | Top 300 results, full CSV export |
+
+## What SparkToro Reveals
+
+### Audience Behaviors
+- **Websites** they visit and engage with
+- **Podcasts** they listen to
+- **YouTube channels** they watch
+- **Subreddits** they participate in
+- **Social accounts** they follow
+- **Search keywords** they use on Google
+- **AI prompt topics** they ask ChatGPT, Claude, Gemini
+
+### Audience Demographics
+- Gender, age ranges
+- Job titles and roles
+- Industries and skills
+- Education levels
+- Geographic distribution
+- Interests and affinities
+
+### Audience Characteristics
+- Bio descriptions and self-identifiers
+- Language patterns in posts and comments
+- Preferred social networks and platforms
+- E-commerce platforms they use
+
+## Common Agent Operations
+
+Since SparkToro has no API, these are the research workflows agents should guide users through.
+
+### Audience Profile Research
+
+Query SparkToro with phrases like:
+- "People who follow @competitor" — reveals shared audience behaviors
+- "People who visit competitor.com" — shows what else they consume
+- "People who frequently talk about [topic]" — finds audience affinities
+- "People whose bio contains [job title]" — profiles a role-based segment
+
+### Finding Where Your ICP Spends Time
+
+1. Search for your ICP by description, competitor followers, or website visitors
+2. Extract: top websites visited, podcasts listened to, YouTube channels watched, subreddits
+3. Use this to prioritize: guest podcast appearances, content partnerships, ad placements, community participation
+
+### Discovering Content Topics
+
+1. Search your audience segment
+2. Review the "Search Keywords" tab — what they Google
+3. Review the "AI Prompt Topics" tab — what they ask AI tools
+4. Use these to inform content strategy and SEO keyword targeting
+
+### Building Data-Backed Personas
+
+1. Run 3–5 queries for different segments of your audience
+2. Compare demographic breakdowns across segments
+3. Note which behaviors and affinities are shared vs. unique per segment
+4. Export data and build personas grounded in observed behavior, not assumptions
+
+### Competitive Audience Analysis
+
+1. Search "People who follow @competitor" or "People who visit competitor.com"
+2. Compare against your own audience profile
+3. Identify: channels they use that you don't, content they consume that you don't produce, influencers they follow that you haven't engaged
+
+## Data Sources
+
+SparkToro aggregates from three sources:
+- **Clickstream data** — anonymized browsing behavior
+- **Google search results** — search keyword patterns
+- **Public social profiles** — bios, follows, engagement
+
+## When to Use
+
+- Identifying where your ICP spends time online (podcasts, YouTube, subreddits, websites)
+- Finding influencers and social accounts your audience follows
+- Discovering content topics and search keywords your audience cares about
+- Building data-backed personas instead of assumption-based ones
+- Planning podcast guest appearances, sponsorships, or content partnerships
+- Understanding what your competitors' audience looks like
+- Validating audience assumptions with behavioral data
+- Discovering AI prompt topics your audience uses
+
+## Limitations
+
+- No public API — all research is done through the web interface
+- Free tier limited to 5 reports/month with shallow results
+- Data skews toward English-language, US-centric audiences
+- Clickstream data may not capture all niche audiences
+- Cannot track individual users — all data is aggregated and anonymized
+
+## Relevant Skills
+
+- customer-research
+- content-strategy
+- competitor-alternatives
+- paid-ads
+- social-content
+- cold-email
@@ -0,0 +1,167 @@
+# Strapi
+
+Open-source headless CMS with self-hosted option, REST and GraphQL APIs, and customizable admin panel. Targets Strapi 5.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST (default), GraphQL (plugin) |
+| MCP | - | No official MCP server |
+| CLI | ✓ | `strapi` CLI for project setup, content types, plugins |
+| SDK | ✓ | `@strapi/sdk-js`, `@strapi/blocks-react-renderer` |
+
+## Authentication
+
+- **Type**: API Token or Users & Permissions JWT
+- **Header**: `Authorization: Bearer {api_token}`
+- **Tokens**: Create in Settings → API Tokens (full access, read-only, or custom)
+- **JWT**: `POST /api/auth/local` with identifier + password returns JWT
+
+## Common Agent Operations
+
+### List documents
+
+```bash
+GET http://localhost:1337/api/articles?populate=*
+
+Authorization: Bearer {api_token}
+```
+
+### Get single document
+
+```bash
+GET http://localhost:1337/api/articles/{documentId}?populate=*
+
+Authorization: Bearer {api_token}
+```
+
+### Filter and sort
+
+```bash
+# Filter by field
+GET http://localhost:1337/api/articles?filters[slug][$eq]=my-post
+
+# Multiple filters
+GET http://localhost:1337/api/articles?filters[category][name][$eq]=Marketing&filters[publishedAt][$notNull]=true
+
+# Sort
+GET http://localhost:1337/api/articles?sort=publishedAt:desc
+
+# Pagination
+GET http://localhost:1337/api/articles?pagination[page]=1&pagination[pageSize]=10
+```
+
+### Create document
+
+```bash
+POST http://localhost:1337/api/articles
+Content-Type: application/json
+Authorization: Bearer {api_token}
+
+{
+  "data": {
+    "title": "New Article",
+    "slug": "new-article",
+    "body": "Article content here",
+    "category": "{category_documentId}"
+  }
+}
+```
+
+### Update document
+
+```bash
+PUT http://localhost:1337/api/articles/{documentId}
+Content-Type: application/json
+Authorization: Bearer {api_token}
+
+{
+  "data": {
+    "title": "Updated Title"
+  }
+}
+```
+
+### Delete document
+
+```bash
+DELETE http://localhost:1337/api/articles/{documentId}
+
+Authorization: Bearer {api_token}
+```
+
+### Get draft content
+
+```bash
+# Strapi 5 uses status parameter (replaces v4 publicationState)
+GET http://localhost:1337/api/articles?status=draft
+
+Authorization: Bearer {api_token}
+```
+
+Publishing and unpublishing are managed through the Strapi admin panel or Document Service API (server-side). The public REST API does not expose dedicated publish/unpublish endpoints.
+
+### Populate relations and components
+
+```bash
+# Populate all relations
+GET http://localhost:1337/api/articles?populate=*
+
+# Populate specific relations
+GET http://localhost:1337/api/articles?populate[0]=author&populate[1]=category
+
+# Deep populate
+GET http://localhost:1337/api/articles?populate[author][populate]=avatar
+```
+
+## CLI Commands
+
+```bash
+# Create new Strapi project
+npx create-strapi@latest my-project
+
+# Start development server
+strapi develop
+
+# Build admin panel
+strapi build
+
+# Generate content type
+strapi generate content-type
+
+# Generate controller
+strapi generate controller
+
+# Add GraphQL plugin
+npm install @strapi/plugin-graphql
+```
+
+## Key Objects
+
+- **Content Type** — Schema definition (collection type or single type)
+- **Document** — Content item identified by `documentId` (Strapi 5 pattern)
+- **Component** — Reusable field group (e.g., SEO fields, CTA block)
+- **Dynamic Zone** — Flexible content area accepting multiple component types
+- **Media** — Files managed through the Media Library
+- **Locale** — i18n locale for content translation (plugin-based)
+
+## When to Use
+
+- Self-hosted CMS with full data ownership
+- Budget-conscious projects (no per-seat pricing)
+- Custom admin panel or plugin requirements
+- Teams with DevOps capability
+- Projects needing both REST and GraphQL access
+
+## Rate Limits
+
+- Self-hosted: No built-in rate limits (configure via middleware or reverse proxy)
+- Strapi Cloud: Varies by plan
+- Recommended: Add rate limiting middleware for production APIs
+
+## Relevant Skills
+
+- content-strategy (CMS selection, content modeling)
+- programmatic-seo (CMS as data source for generated pages)
+- site-architecture (URL structure from CMS slugs)
@@ -1,6 +1,6 @@
 # Zapier

-Workflow automation platform connecting apps without code.
+Workflow automation platform connecting 8,000+ apps. The Zapier SDK gives AI agents direct access to any app's actions without building OAuth flows or reverse-engineering APIs.

 ## Capabilities

@@ -8,16 +8,110 @@ Workflow automation platform connecting apps without code.
 |-------------|-----------|-------|
 | API | ✓ | REST API for Zaps, tasks, and webhooks |
 | MCP | ✓ | Available via Zapier MCP server |
-| CLI | - | Not available |
-| SDK | - | API and webhooks only |
+| CLI | ✓ | `@zapier/zapier-sdk-cli` for app discovery and type generation |
+| SDK | ✓ | `@zapier/zapier-sdk` — TypeScript SDK for 8,000+ app integrations |

 ## Authentication

+### Legacy API (Zaps management)
+
 - **Type**: API Key
 - **Header**: `X-API-Key: {api_key}`
 - **Get key**: Settings > API in Zapier account

-## Common Agent Operations
+### SDK Authentication
+
+**Browser-based login (development):**
+```bash
+npx zapier-sdk login
+```
+
+**Server-side (production):**
+- Client Credentials — store as environment variables
+- Direct token — set `ZAPIER_CREDENTIALS` env var
+
+Browser-based login only works locally. Use Client Credentials for any server-side deployment.
+
+## SDK Quick Start
+
+### Install
+
+```bash
+npm install @zapier/zapier-sdk
+npm install -D @zapier/zapier-sdk-cli @types/node typescript
+npm pkg set type=module
+```
+
+### Initialize
+
+```typescript
+import { createZapierSdk } from "@zapier/zapier-sdk";
+const zapier = createZapierSdk();
+```
+
+### CLI Commands
+
+| Command | Purpose |
+|---------|---------|
+| `npx zapier-sdk login` | Authenticate (dev only) |
+| `npx zapier-sdk list-apps --search "query"` | Search available apps |
+| `npx zapier-sdk list-actions APP_KEY` | List actions for an app |
+| `npx zapier-sdk add [app-key]` | Generate TypeScript types |
+
+### SDK Methods
+
+| Method | Purpose |
+|--------|---------|
+| `zapier.listConnections()` | List authenticated app connections |
+| `zapier.findFirstConnection()` | Find a specific connection |
+| `zapier.runAction()` | Execute an action on a connected app |
+| `zapier.apps.slack()` | App proxy pattern for clean syntax |
+| `zapier.fetch()` | Custom authenticated API calls |
+
+### Example: Send a Slack Message
+
+```typescript
+import { createZapierSdk } from "@zapier/zapier-sdk";
+
+const zapier = createZapierSdk();
+const slack = await zapier.apps.slack();
+
+await slack.sendChannelMessage({
+  channel: "#marketing",
+  message: "Campaign launched!"
+});
+```
+
+### Example: Create a HubSpot Contact
+
+```typescript
+const hubspot = await zapier.apps.hubspot();
+
+await hubspot.createContact({
+  email: "lead@example.com",
+  firstName: "Jane",
+  lastName: "Doe"
+});
+```
+
+### Pagination
+
+Use `.items()` for large datasets:
+
+```typescript
+const contacts = await hubspot.listContacts({ maxItems: 100 });
+for await (const contact of contacts.items()) {
+  console.log(contact.email);
+}
+```
+
+### Governance Note
+
+Direct API calls via `zapier.fetch()` are not subject to org app/action restriction policies. Use pre-built actions where possible if your org has governance requirements.
+
+---
+
+## Zaps API (Legacy)

 ### List Zaps

@@ -82,30 +176,29 @@ POST https://hooks.zapier.com/hooks/catch/{account_id}/{hook_id}/

 ## Common Marketing Automations

-### Lead capture to CRM
-```
-Typeform → Zapier → HubSpot
+### With SDK (recommended for agents)
+
+```typescript
+// Lead capture to CRM
+const hubspot = await zapier.apps.hubspot();
+await hubspot.createContact({ email, firstName, lastName });
+
+// New customer notification
+const slack = await zapier.apps.slack();
+await slack.sendChannelMessage({ channel: "#revenue", message: `New customer: ${email}` });
+
+// Add to email sequence
+const customerio = await zapier.apps.customerio();
+await customerio.createOrUpdatePerson({ email, plan: "pro" });
 ```

-### New customer notifications
-```
-Stripe (new customer) → Zapier → Slack
-```
+### With Zaps (no-code)

-### Email sequence triggers
-```
-Form submission → Zapier → Customer.io
-```
-
-### Social proof automation
-```
-New review → Zapier → Twitter/Slack
-```
-
-### Referral tracking
-```
-New referral → Zapier → Spreadsheet + Slack
-```
+- Typeform → Zapier → HubSpot (lead capture)
+- Stripe → Zapier → Slack (new customer alerts)
+- Form submission → Zapier → Customer.io (email sequences)
+- New review → Zapier → Slack (social proof)
+- New referral → Zapier → Spreadsheet + Slack (referral tracking)

 ## Webhook Payload Structure

@@ -123,24 +216,24 @@ When sending to Zapier, structure data as flat JSON:

 ## Key Concepts

- **Zap** - Automated workflow
+- **Zap** - Automated workflow (no-code)
+- **SDK** - Programmatic access to 8,000+ app integrations
 - **Trigger** - Event that starts a Zap
- **Action** - Task performed by Zap
+- **Action** - Task performed by Zap or SDK
 - **Task** - Single action execution
- **Filter** - Conditional logic
- **Path** - Branching logic
+- **Connection** - Authenticated link to an app (shared between Zaps and SDK)

 ## When to Use

- Connecting marketing tools without code
- Automating lead routing
- Syncing data between platforms
- Triggering notifications
- Building marketing workflows
+- **SDK**: When an AI agent needs to interact with any app directly — send messages, create records, sync data
+- **Zaps**: When you need always-on automation without code
+- **Webhooks**: When triggering workflows from your own app
+- **API**: When managing Zaps programmatically

 ## Rate Limits

- 100 requests per minute
+- API: 100 requests per minute
+- SDK: Rate limits per connected app
 - Task limits by plan tier

 ## Relevant Skills
@@ -148,3 +241,4 @@ When sending to Zapier, structure data as flat JSON:
 - email-sequence
 - analytics-tracking
 - referral-program
+- revops