fix: move content refresh to references, fix version and scope

- Move full content refresh content to references/content-refresh.md
  to stay under 500 lines when merged with expert panel PR
- Bump version to 1.3.0 (expert panel PR takes 1.2.0)
- Fix scope creep: remove structured data from step 6, keep it
  focused on scannable formatting
- Add content-refresh.md to References section

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

.claude-plugin/marketplace.json

@@ -12,7 +12,7 @@
   "plugins": [
     {
       "name": "marketing-skills",
-      "description": "36 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
+      "description": "34 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
       "source": "./",
       "strict": false,
       "skills": [
@@ -23,7 +23,6 @@
         "./skills/analytics-tracking",
         "./skills/churn-prevention",
         "./skills/cold-email",
-        "./skills/community-marketing",
         "./skills/competitor-alternatives",
         "./skills/content-strategy",
         "./skills/copy-editing",

README.md

@@ -54,18 +54,17 @@ See each skill's **Related Skills** section for the full dependency map.
 <!-- SKILLS:START -->
 | Skill | Description |
 |-------|-------------|
-| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... |
+| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
 | [ad-creative](skills/ad-creative/) | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
 | [ai-seo](skills/ai-seo/) | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
 | [analytics-tracking](skills/analytics-tracking/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
 | [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
 | [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
-| [community-marketing](skills/community-marketing/) | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
 | [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
 | [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
-| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
+| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... |
 | [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
-| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
+| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research — including interview transcripts, surveys, support tickets, review mining, Reddit/G2/forum research, persona generation, and voice of customer (VOC)... |
 | [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
 | [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
 | [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |

skills/aso-audit/SKILL.md

@@ -1,6 +1,12 @@
 ---
 name: aso-audit
-description: "When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it."
+description: >
+  Use when auditing an App Store or Google Play listing for optimization.
+  Triggers: "ASO audit", "app store optimization", "optimize my app listing",
+  "improve app visibility", "app store ranking", "audit my listing", or when
+  user shares an App Store / Google Play URL and wants to improve it. Also
+  triggers on: "why aren't people downloading my app", "improve my app
+  conversion", "keyword optimization for app", "compare my app to competitors".
 metadata:
   version: 1.0.0
 ---
@@ -84,13 +90,14 @@ work with what's available. Ask the user to paste missing fields if critical.
 
 ### Visual asset assessment
 
-WebFetch cannot extract screenshot images or caption text. **Take a screenshot
-of the listing page** to get visual data:
+WebFetch cannot extract screenshot images or caption text. **Always use the
+Playwright browser tool** to get visual data:
 
-1. Navigate to the listing URL and capture a full-page screenshot
-2. Assess the screenshot for: icon quality, screenshot count, caption text,
+1. Navigate to the listing URL with `browser_navigate`
+2. Take a full-page screenshot with `browser_take_screenshot`
+3. Read the screenshot image to assess: icon, screenshot count, caption text,
    messaging quality, preview video presence, feature graphic (Google Play)
-3. If browser tools are unavailable, ask the user to share a screenshot of the
+4. If Playwright is unavailable, ask the user to share a screenshot of the
    listing page
 
 **Promotional text (Apple):** This 170-char field appears above the description
@@ -290,23 +297,3 @@ the app's brand maturity tier — they may be deliberate choices for Dominant ap
 
 - [ ] No developer responses to negative reviews _(note volume — responding at 10M+ reviews is a different challenge than at 1K)_
 - [ ] Generic "What's New" text _(acceptable at weekly+ release cadence for Established/Dominant)_
-
----
-
-## Task-Specific Questions
-
-1. What is the App Store or Google Play URL?
-2. Is this your app or a competitor's?
-3. What category does the app compete in?
-4. Do you have competitor URLs to compare against?
-5. Are you focused on search visibility, conversion rate, or both?
-6. Do you have access to App Store Connect or Google Play Console data?
-
----
-
-## Related Skills
-
-- **page-cro**: For optimizing the conversion of web-based landing pages that drive app installs
-- **ad-creative**: For creating App Store and Google Play ad creatives
-- **analytics-tracking**: For setting up install attribution and in-app event tracking
-- **customer-research**: For understanding user needs and language to inform listing copy

skills/community-marketing/SKILL.md

@@ -141,23 +141,3 @@ Depending on what the user needs, produce one of:
 - **Health Audit Report** — Current metrics, diagnosis, top 3 priorities to fix
 
 Always be specific. Generic advice ("be consistent," "provide value") is not useful. Give the user something they can act on today.
-
----
-
-## Task-Specific Questions
-
-1. What platform are you building on (or considering)?
-2. What stage is the community at? (Pre-launch, early, growing, established)
-3. What's the primary business goal? (Retention, activation, word-of-mouth, support deflection)
-4. Who is the ideal community member and what motivates them?
-5. Do you have existing users or customers to seed from?
-6. How much time can you dedicate to community management weekly?
-
----
-
-## Related Skills
-
-- **referral-program**: For structured referral and ambassador incentive programs
-- **churn-prevention**: For retention strategies that complement community engagement
-- **social-content**: For content creation across social platforms
-- **customer-research**: For understanding your community members' needs and language

skills/social-content/SKILL.md

@@ -49,7 +49,6 @@ Gather this context (ask if not provided):
 | Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
 
 **For detailed platform strategies**: See [references/platforms.md](references/platforms.md)
-
 **For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md)
 
 ---

tools/REGISTRY.md

@@ -61,7 +61,7 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | meta-ads | Ads | ✓ | - | [✓](clis/meta-ads.js) | ✓ | [meta-ads.md](integrations/meta-ads.md) |
 | linkedin-ads | Ads | ✓ | - | [✓](clis/linkedin-ads.js) | - | [linkedin-ads.md](integrations/linkedin-ads.md) |
 | tiktok-ads | Ads | ✓ | - | [✓](clis/tiktok-ads.js) | ✓ | [tiktok-ads.md](integrations/tiktok-ads.md) |
-| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | ✓ | [zapier.md](integrations/zapier.md) |
+| zapier | Automation | ✓ | ✓ | [✓](clis/zapier.js) | - | [zapier.md](integrations/zapier.md) |
 | hotjar | CRO | ✓ | - | [✓](clis/hotjar.js) | - | [hotjar.md](integrations/hotjar.md) |
 | optimizely | A/B Testing | ✓ | - | [✓](clis/optimizely.js) | ✓ | [optimizely.md](integrations/optimizely.md) |
 | calendly | Scheduling | ✓ | - | [✓](clis/calendly.js) | - | [calendly.md](integrations/calendly.md) |
@@ -202,9 +202,9 @@ Workflow automation and integration platforms.
 
 | Tool | Best For | MCP Available |
 |------|----------|:-------------:|
-| **zapier** | No-code integrations + SDK for 8,000+ apps | ✓ |
+| **zapier** | No-code integrations | ✓ |
 
-**Agent recommendation**: Zapier SDK for agents that need to interact with any app directly. Zaps for always-on automations.
+**Agent recommendation**: Zapier for connecting tools without code.
 
 ### CRO & A/B Testing
 
@@ -456,7 +456,7 @@ These tools have Model Context Protocol servers available, enabling direct agent
 - **mailchimp** - Email campaign management
 - **google-ads** - Ad campaign management
 - **resend** - Transactional email sending
-- **zapier** - Workflow automation + SDK for 8,000+ app integrations
+- **zapier** - Workflow automation
 - **zoominfo** - B2B contacts and intent data
 - **clay** - Data enrichment and outbound automation
 - **supermetrics** - Cross-platform marketing data

tools/integrations/zapier.md

@@ -1,6 +1,6 @@
 # Zapier
 
-Workflow automation platform connecting 8,000+ apps. The Zapier SDK gives AI agents direct access to any app's actions without building OAuth flows or reverse-engineering APIs.
+Workflow automation platform connecting apps without code.
 
 ## Capabilities
 
@@ -8,110 +8,16 @@ Workflow automation platform connecting 8,000+ apps. The Zapier SDK gives AI age
 |-------------|-----------|-------|
 | API | ✓ | REST API for Zaps, tasks, and webhooks |
 | MCP | ✓ | Available via Zapier MCP server |
-| CLI | ✓ | `@zapier/zapier-sdk-cli` for app discovery and type generation |
-| SDK | ✓ | `@zapier/zapier-sdk` — TypeScript SDK for 8,000+ app integrations |
+| CLI | - | Not available |
+| SDK | - | API and webhooks only |
 
 ## Authentication
 
-### Legacy API (Zaps management)
-
 - **Type**: API Key
 - **Header**: `X-API-Key: {api_key}`
 - **Get key**: Settings > API in Zapier account
 
-### SDK Authentication
-
-**Browser-based login (development):**
-```bash
-npx zapier-sdk login
-```
-
-**Server-side (production):**
-- Client Credentials — store as environment variables
-- Direct token — set `ZAPIER_CREDENTIALS` env var
-
-Browser-based login only works locally. Use Client Credentials for any server-side deployment.
-
-## SDK Quick Start
-
-### Install
-
-```bash
-npm install @zapier/zapier-sdk
-npm install -D @zapier/zapier-sdk-cli @types/node typescript
-npm pkg set type=module
-```
-
-### Initialize
-
-```typescript
-import { createZapierSdk } from "@zapier/zapier-sdk";
-const zapier = createZapierSdk();
-```
-
-### CLI Commands
-
-| Command | Purpose |
-|---------|---------|
-| `npx zapier-sdk login` | Authenticate (dev only) |
-| `npx zapier-sdk list-apps --search "query"` | Search available apps |
-| `npx zapier-sdk list-actions APP_KEY` | List actions for an app |
-| `npx zapier-sdk add [app-key]` | Generate TypeScript types |
-
-### SDK Methods
-
-| Method | Purpose |
-|--------|---------|
-| `zapier.listConnections()` | List authenticated app connections |
-| `zapier.findFirstConnection()` | Find a specific connection |
-| `zapier.runAction()` | Execute an action on a connected app |
-| `zapier.apps.slack()` | App proxy pattern for clean syntax |
-| `zapier.fetch()` | Custom authenticated API calls |
-
-### Example: Send a Slack Message
-
-```typescript
-import { createZapierSdk } from "@zapier/zapier-sdk";
-
-const zapier = createZapierSdk();
-const slack = await zapier.apps.slack();
-
-await slack.sendChannelMessage({
-  channel: "#marketing",
-  message: "Campaign launched!"
-});
-```
-
-### Example: Create a HubSpot Contact
-
-```typescript
-const hubspot = await zapier.apps.hubspot();
-
-await hubspot.createContact({
-  email: "lead@example.com",
-  firstName: "Jane",
-  lastName: "Doe"
-});
-```
-
-### Pagination
-
-Use `.items()` for large datasets:
-
-```typescript
-const contacts = await hubspot.listContacts({ maxItems: 100 });
-for await (const contact of contacts.items()) {
-  console.log(contact.email);
-}
-```
-
-### Governance Note
-
-Direct API calls via `zapier.fetch()` are not subject to org app/action restriction policies. Use pre-built actions where possible if your org has governance requirements.
-
----
-
-## Zaps API (Legacy)
+## Common Agent Operations
 
 ### List Zaps
 
@@ -176,29 +82,30 @@ POST https://hooks.zapier.com/hooks/catch/{account_id}/{hook_id}/
 
 ## Common Marketing Automations
 
-### With SDK (recommended for agents)
-
-```typescript
-// Lead capture to CRM
-const hubspot = await zapier.apps.hubspot();
-await hubspot.createContact({ email, firstName, lastName });
-
-// New customer notification
-const slack = await zapier.apps.slack();
-await slack.sendChannelMessage({ channel: "#revenue", message: `New customer: ${email}` });
-
-// Add to email sequence
-const customerio = await zapier.apps.customerio();
-await customerio.createOrUpdatePerson({ email, plan: "pro" });
+### Lead capture to CRM
+```
+Typeform → Zapier → HubSpot
 ```
 
-### With Zaps (no-code)
+### New customer notifications
+```
+Stripe (new customer) → Zapier → Slack
+```
 
-- Typeform → Zapier → HubSpot (lead capture)
-- Stripe → Zapier → Slack (new customer alerts)
-- Form submission → Zapier → Customer.io (email sequences)
-- New review → Zapier → Slack (social proof)
-- New referral → Zapier → Spreadsheet + Slack (referral tracking)
+### Email sequence triggers
+```
+Form submission → Zapier → Customer.io
+```
+
+### Social proof automation
+```
+New review → Zapier → Twitter/Slack
+```
+
+### Referral tracking
+```
+New referral → Zapier → Spreadsheet + Slack
+```
 
 ## Webhook Payload Structure
 
@@ -216,24 +123,24 @@ When sending to Zapier, structure data as flat JSON:
 
 ## Key Concepts
 
-- **Zap** - Automated workflow (no-code)
-- **SDK** - Programmatic access to 8,000+ app integrations
+- **Zap** - Automated workflow
 - **Trigger** - Event that starts a Zap
-- **Action** - Task performed by Zap or SDK
+- **Action** - Task performed by Zap
 - **Task** - Single action execution
-- **Connection** - Authenticated link to an app (shared between Zaps and SDK)
+- **Filter** - Conditional logic
+- **Path** - Branching logic
 
 ## When to Use
 
-- **SDK**: When an AI agent needs to interact with any app directly — send messages, create records, sync data
-- **Zaps**: When you need always-on automation without code
-- **Webhooks**: When triggering workflows from your own app
-- **API**: When managing Zaps programmatically
+- Connecting marketing tools without code
+- Automating lead routing
+- Syncing data between platforms
+- Triggering notifications
+- Building marketing workflows
 
 ## Rate Limits
 
-- API: 100 requests per minute
-- SDK: Rate limits per connected app
+- 100 requests per minute
 - Task limits by plan tier
 
 ## Relevant Skills
@@ -241,4 +148,3 @@ When sending to Zapier, structure data as flat JSON:
 - email-sequence
 - analytics-tracking
 - referral-program
-- revops