marketingskills/tools/REGISTRY.md

Marketing Tools Registry

Quick reference for AI agents to discover tool capabilities and integration methods.

How to Use This Registry

1. Find tools by category - Browse sections below for tools in each domain
2. Check integration methods - See what APIs, MCPs, CLIs, or SDKs are available
3. Read integration guides - Detailed setup and common operations in integrations/

---

Tool Index

Tool	Category	API	MCP	CLI	SDK	Guide
ga4	Analytics	✓	✓	✓	✓	ga4.md
mixpanel	Analytics	✓	-	✓	✓	mixpanel.md
amplitude	Analytics	✓	-	✓	✓	amplitude.md
posthog	Analytics	✓	-	✓	✓	posthog.md
segment	Analytics	✓	-	✓	✓	segment.md
adobe-analytics	Analytics	✓	-	✓	✓	adobe-analytics.md
plausible	Analytics	✓	-	✓	-	plausible.md
google-search-console	SEO	✓	-	✓	✓	google-search-console.md
semrush	SEO	✓	-	✓	-	semrush.md
ahrefs	SEO	✓	-	✓	-	ahrefs.md
dataforseo	SEO	✓	-	✓	✓	dataforseo.md
keywords-everywhere	SEO	✓	-	✓	-	keywords-everywhere.md
clearbit	Data Enrichment	✓	-	✓	✓	clearbit.md
apollo	Data Enrichment	✓	-	✓	-	apollo.md
zoominfo	Data Enrichment	✓	✓	✓	-	zoominfo.md
clay	Data Enrichment	✓	✓	✓	-	clay.md
supermetrics	Data Aggregation	✓	✓	✓	-	supermetrics.md
coupler	Data Aggregation	✓	✓	✓	-	coupler.md
hubspot	CRM	✓	-	✓	✓	hubspot.md
salesforce	CRM	✓	-	✓	✓	salesforce.md
close	CRM	✓	-	✓	-	close.md
stripe	Payments	✓	✓	✓	✓	stripe.md
paddle	Payments	✓	-	✓	✓	paddle.md
rewardful	Referral	✓	-	✓	-	rewardful.md
tolt	Referral	✓	-	✓	-	tolt.md
dub-co	Links	✓	-	✓	✓	dub-co.md
mention-me	Referral	✓	-	✓	-	mention-me.md
partnerstack	Affiliate	✓	-	✓	-	partnerstack.md
mailchimp	Email	✓	✓	✓	✓	mailchimp.md
customer-io	Email	✓	-	✓	✓	customer-io.md
sendgrid	Email	✓	-	✓	✓	sendgrid.md
resend	Email	✓	✓	✓	✓	resend.md
nitrosend	Email	✓	✓	-	-	nitrosend.md
kit	Email	✓	-	✓	✓	kit.md
beehiiv	Newsletter	✓	-	✓	-	beehiiv.md
klaviyo	Email/SMS	✓	-	✓	✓	klaviyo.md
postmark	Email	✓	-	✓	✓	postmark.md
brevo	Email/SMS	✓	-	✓	✓	brevo.md
activecampaign	Email/CRM	✓	-	✓	✓	activecampaign.md
hunter	Email Outreach	✓	-	✓	-	hunter.md
snov	Email Outreach	✓	-	✓	-	snov.md
lemlist	Email Outreach	✓	-	✓	-	lemlist.md
instantly	Email Outreach	✓	-	✓	-	instantly.md
google-ads	Ads	✓	✓	✓	✓	google-ads.md
meta-ads	Ads	✓	-	✓	✓	meta-ads.md
linkedin-ads	Ads	✓	-	✓	-	linkedin-ads.md
tiktok-ads	Ads	✓	-	✓	✓	tiktok-ads.md
zapier	Automation	✓	✓	✓	✓	zapier.md
hotjar	CRO	✓	-	✓	-	hotjar.md
optimizely	A/B Testing	✓	-	✓	✓	optimizely.md
calendly	Scheduling	✓	-	✓	-	calendly.md
savvycal	Scheduling	✓	-	✓	-	savvycal.md
typeform	Forms	✓	-	✓	✓	typeform.md
intercom	Messaging	✓	-	✓	✓	intercom.md
outreach	Sales Engagement	✓	✓	✓	-	outreach.md
crossbeam	Partner Ecosystem	✓	✓	✓	-	crossbeam.md
introw	Partner Ecosystem	-	✓	-	-	introw.md
pendo	Product Analytics	✓	-	✓	-	pendo.md
similarweb	Competitive Intelligence	✓	-	✓	-	similarweb.md
firehose	Competitive Intelligence	✓	-	-	-	firehose.md
sparktoro	Audience Research	-	-	-	-	sparktoro.md
rb2b	Visitor Identification	✓	-	-	-	rb2b.md
gong	Revenue Intelligence	✓	-	-	-	gong.md
airops	AI Content	✓	-	✓	-	airops.md
buffer	Social	✓	-	✓	-	buffer.md
wistia	Video	✓	-	✓	-	wistia.md
heygen	Video	✓	✓	-	✓	heygen.md
hyperframes	Video	-	-	✓	✓	hyperframes.md
trustpilot	Reviews	✓	-	✓	-	trustpilot.md
g2	Reviews	✓	-	✓	-	g2.md
onesignal	Push	✓	-	✓	✓	onesignal.md
demio	Webinar	✓	-	✓	-	demio.md
livestorm	Webinar	✓	-	✓	-	livestorm.md
shopify	Commerce	✓	-	✓	✓	shopify.md
wordpress	CMS	✓	-	✓	✓	wordpress.md
webflow	CMS	✓	-	✓	✓	webflow.md
sanity	Headless CMS	✓	-	✓	✓	sanity.md
contentful	Headless CMS	✓	-	✓	✓	contentful.md
strapi	Headless CMS	✓	-	✓	✓	strapi.md
composio	Integration Layer	✓	✓	✓	✓	composio.md
cogny	Integration Layer	-	✓	-	-	cogny.md

---

By Category

Analytics

Track user behavior, measure conversions, and analyze marketing performance.

Tool	Best For	MCP Available
ga4	Web analytics, Google ecosystem	✓
mixpanel	Product analytics, event tracking	-
amplitude	Product analytics, cohort analysis	-
posthog	Open-source analytics, session replay	-
segment	Customer data platform, routing	-
adobe-analytics	Enterprise analytics	-
plausible	Privacy-focused analytics	-

Agent recommendation: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.

SEO

Search engine optimization tools for keyword research, rank tracking, and site audits.

Tool	Best For	Notes
google-search-console	Free, authoritative search data	Direct from Google
semrush	Competitive analysis, keyword research	Comprehensive
ahrefs	Backlink analysis, content research	Best for links
dataforseo	SERP tracking, backlinks, on-page audits	Comprehensive API
keywords-everywhere	Quick keyword research, traffic estimates	Credit-based

Agent recommendation: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups.

CRM

Customer relationship management and sales tools.

Tool	Best For	CLI Available
hubspot	SMB, marketing + sales alignment	✓
salesforce	Enterprise, complex sales processes	✓
close	SMB, high-velocity sales	✓

Agent recommendation: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.

Payments

Payment processing and subscription management.

Tool	Best For	MCP Available
stripe	SaaS subscriptions, developer-friendly	✓
paddle	SaaS billing with tax handling	-

Agent recommendation: Stripe is the default for SaaS. Paddle for built-in tax compliance.

Referral & Affiliate

Tools for referral programs, affiliate tracking, and partner management.

Tool	Best For	Stripe Integration
rewardful	Stripe-native affiliate programs	✓
tolt	SaaS affiliate programs	✓
mention-me	Enterprise referral programs	✓
dub-co	Link tracking, attribution	-
partnerstack	Enterprise partner programs	✓

Agent recommendation: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.

Email

Email marketing, transactional email, and automation platforms.

Tool	Best For	MCP Available
mailchimp	SMB email marketing	✓
customer-io	Behavior-based messaging	-
sendgrid	Transactional email at scale	-
resend	Developer-friendly transactional	✓
kit	Creator/newsletter focused	-
beehiiv	Newsletter platform	-
klaviyo	E-commerce email + SMS	-
postmark	Deliverability-focused transactional	-
brevo	Email + SMS, popular in EU	-
activecampaign	Email automation + CRM	-

Agent recommendation: Resend for transactional (dev-friendly). Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.

Advertising

Paid advertising platforms and campaign management.

Tool	Best For	MCP Available
google-ads	Search intent, high-intent traffic	✓
meta-ads	Demand gen, visual products, B2C	-
linkedin-ads	B2B, job title targeting	-
tiktok-ads	Younger demographics, video	-

Agent recommendation: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.

Automation

Workflow automation and integration platforms.

Tool	Best For	MCP Available
zapier	No-code integrations + SDK for 8,000+ apps	✓

Agent recommendation: Zapier SDK for agents that need to interact with any app directly. Zaps for always-on automations.

CRO & A/B Testing

Conversion rate optimization, heatmaps, and experimentation.

Tool	Best For	Notes
hotjar	Heatmaps, recordings, surveys	Visual behavior data
optimizely	A/B testing, feature flags	Enterprise experimentation

Agent recommendation: Hotjar for understanding user behavior. Optimizely for running experiments.

Scheduling

Booking and appointment scheduling tools.

Tool	Best For	Notes
calendly	Meeting scheduling, lead gen	Most popular
savvycal	Personalized scheduling	Developer-friendly

Agent recommendation: Calendly for general use. SavvyCal for personalized booking experiences.

Forms & Surveys

Form builders and survey platforms.

Tool	Best For	Notes
typeform	Interactive forms, surveys	Conversational UX

Agent recommendation: Typeform for engaging forms and surveys.

Messaging

In-app messaging, chat, and customer communication.

Tool	Best For	Notes
intercom	In-app messaging, support, product tours	Full customer platform

Agent recommendation: Intercom for in-app messaging and customer support.

Social Media

Social media scheduling, management, and analytics.

Tool	Best For	Notes
buffer	Social scheduling, analytics	Multi-platform

Agent recommendation: Buffer for scheduling and analytics across social platforms.

Video

Video hosting, creation, and AI generation.

Tool	Best For	Notes
wistia	Video hosting, marketing analytics	Best for marketing video hosting
heygen	AI avatars, talking-head videos	MCP server available
hyperframes	Programmatic video from HTML/CSS	Open source, agent-native

Agent recommendation: HeyGen for AI avatar videos (MCP-enabled). Hyperframes for templated, data-driven video from code. Wistia for hosting and analytics.

Data Enrichment

Company and person data enrichment for sales and marketing.

Tool	Best For	Notes
clearbit	Company/person enrichment	Now HubSpot Breeze
apollo	B2B prospecting, email finding	Large database
zoominfo	B2B contacts, intent data	Enterprise-grade
clay	Waterfall enrichment, outbound	75+ data providers

Agent recommendation: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.

Reviews

Review management and social proof platforms.

Tool	Best For	Notes
trustpilot	Consumer business reviews	Most recognized
g2	Software/B2B reviews	Best for SaaS

Agent recommendation: Trustpilot for consumer products. G2 for B2B software.

Push Notifications

Push notification delivery platforms.

Tool	Best For	Notes
onesignal	Multi-channel push notifications	Web + mobile

Agent recommendation: OneSignal for web and mobile push notifications.

Webinar

Webinar and virtual event platforms.

Tool	Best For	Notes
demio	Marketing webinars	Simple, focused
livestorm	Video engagement, webinars	Full event platform

Agent recommendation: Demio for marketing-focused webinars. Livestorm for full event engagement.

Sales Engagement

Sales engagement and outreach automation platforms.

Tool	Best For	Notes
outreach	Enterprise sales engagement	Sequences, tasks, analytics

Agent recommendation: Outreach for enterprise sales teams managing multi-touch sequences at scale.

Product Analytics

Product analytics, feature adoption tracking, and in-app guidance.

Tool	Best For	Notes
pendo	Feature adoption, in-app guides	Product-led growth

Agent recommendation: Pendo for tracking feature adoption and delivering targeted in-app guidance.

Competitive Intelligence

Traffic analytics, competitor benchmarking, and market research.

Tool	Best For	Notes
similarweb	Website traffic, competitor analysis	Traffic sources, keywords

Agent recommendation: Similarweb for competitor traffic analysis and market benchmarking.

Audience Research

Audience intelligence and behavioral research tools.

Tool	Best For	Notes
sparktoro	Audience affinities, behavioral data	Clickstream + social data

Agent recommendation: SparkToro for discovering where your ICP spends time — what they read, watch, listen to, follow, and search for. Essential for customer research, content strategy, and media buying decisions.

Visitor Identification

Website visitor de-anonymization for B2B sales and marketing.

Tool	Best For	Notes
rb2b	Person-level visitor ID, intent signals	LinkedIn profiles, emails, page-level data

Agent recommendation: RB2B for identifying anonymous B2B website visitors and routing high-intent visitors to outreach tools. Pairs well with Clay for enrichment and Instantly/Lemlist for cold email.

Revenue Intelligence

Sales conversation analytics, call recording, and deal intelligence.

Tool	Best For	Notes
gong	Call recording, transcript analysis, deal insights	REST API, 10k API calls/day

Agent recommendation: Gong for mining sales call transcripts for customer research, competitive intelligence, and coaching insights. Essential for revenue attribution and win/loss analysis.

AI Content

AI-powered content generation and optimization platforms.

Tool	Best For	Notes
airops	AI content workflows, SEO content	Flow-based automation

Agent recommendation: AirOps for building AI content workflows that generate SEO-optimized content at scale.

Partner Ecosystem

Partner data sharing, co-sell, and ecosystem management.

Tool	Best For	Notes
crossbeam	Account overlaps, co-sell	Now part of Reveal
introw	Partner management, deal registration, QBRs	MCP-enabled PRM

Agent recommendation: Crossbeam for identifying partner account overlaps and co-sell opportunities. Introw for full partner relationship management — partner pipeline, commissions, tasks, and automated business review prep.

Email Outreach

Cold email outreach and email finding tools for link building and sales prospecting.

Tool	Best For	Notes
hunter	Email finding, domain search	Largest email database
snov	Email finding, drip campaigns	Built-in sequences
lemlist	Cold email campaigns	Personalization features
instantly	Cold email at scale	Email warmup built-in

Agent recommendation: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.

Data Aggregation

Marketing data pipeline tools that connect multiple platforms for unified reporting.

Tool	Best For	Notes
supermetrics	Cross-platform data pulling	200+ connectors
coupler	Automated data flows to sheets/BI	Scheduled pipelines

Agent recommendation: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.

Commerce & CMS

E-commerce platforms and content management systems.

Tool	Best For	CLI Available
shopify	E-commerce, product sales	✓
wordpress	Blogs, content sites	✓
webflow	Design-focused marketing sites	✓
sanity	Headless CMS, structured content	✓
contentful	Enterprise headless CMS, multi-locale	✓
strapi	Open-source headless CMS, self-hosted	✓

Agent recommendation: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See headless CMS guide for selection criteria.

---

CLI Tools

Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See clis/README.md for install instructions and usage.

All CLIs follow a consistent pattern:

• No dependencies — Node 18+ only, uses native fetch
• JSON output — pipe to jq, save to file, or use in scripts
• Env var auth — set {TOOL}_API_KEY and go
• Consistent commands — {tool} <resource> <action> [options]

---

MCP-Enabled Tools

These tools have Model Context Protocol servers available, enabling direct agent interaction:

• ga4 - Google Analytics 4 data access
• stripe - Payment and subscription management
• mailchimp - Email campaign management
• google-ads - Ad campaign management
• resend - Transactional email sending
• zapier - Workflow automation + SDK for 8,000+ app integrations
• zoominfo - B2B contacts and intent data
• clay - Data enrichment and outbound automation
• supermetrics - Cross-platform marketing data
• coupler - Marketing data pipelines
• outreach - Sales engagement sequences
• crossbeam - Partner ecosystem data
• introw - Partner relationship management

To use MCP tools, ensure the appropriate MCP server is configured in your environment.

Composio Integration

Composio provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.

• Setup: npx @composio/mcp@latest setup
• Quick start: See tools/composio/README.md
• Marketing tool mapping: See tools/composio/marketing-tools.md

Use Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.

Cogny Integration

Cogny is a hosted MCP gateway focused on marketing channels — one federated MCP URL with managed OAuth across every channel you've connected. Narrower than Composio (marketing-only) and useful when you want SEO, paid social, and privacy-friendly analytics behind a single MCP login.

• Setup: connect channels at cogny.com, then in Claude.ai go to Settings → Connectors → Add custom connector and paste https://app.cogny.com/mcp
• Channels: Search Console, Bing Webmaster, Semrush, LinkedIn Ads, Reddit Ads, TikTok Ads, Plausible, Fathom
• Pricing: Solo plan starts at $9/mo (7-day trial)

Use Cogny when you only need marketing channels and want to avoid running your own OAuth proxy. Prefer native APIs when you need deep, custom control of a single tool.

---

Quick Start by Use Case

Setting up analytics tracking

1. Read ga4.md for web analytics
2. Read segment.md if routing to multiple tools

Launching a referral program

1. Read rewardful.md or tolt.md for Stripe-based programs
2. Read dub-co.md for link tracking

Setting up email automation

1. Read customer-io.md for behavior-based automation
2. Read resend.md for transactional email

Running email outreach for backlinks

1. Read hunter.md for finding emails
2. Read lemlist.md or instantly.md for sending campaigns

Running paid ads

1. Read google-ads.md for search campaigns
2. Read meta-ads.md for social campaigns