Patch release rolling up two content updates that just landed:
- ai-seo (#313): aligned with Google's official AI features optimization
guide — Google's stance, query fan-out, agentic experiences (UCP),
what-not-to-do, Search Console expectations; reframed
llms.txt/pricing.md/schema as "not required by Google but helpful for
non-Google AI engines"; moved content-type tactics to
references/content-types.md
- image (#311): refreshed model lineup to current May 2026 releases —
Nano Banana family, Flux Pro 1.1 + Kontext, Ideogram 3.0, ChatGPT
Images 2.0, Midjourney v7, Recraft V3, SD 3.5 / SDXL
- video (#311): refreshed model lineup — Sora 2 promoted from
limited-availability caveat, Kling 2.5/3.0, added Seedance, Hailuo /
MiniMax, Hunyuan Video / Wan 2, Pika 2.x; new "Quick picks" guide
No new skills, no breaking changes. Only the three affected SKILL.md
files bumped to 2.0.1; the other 37 stay at 2.0.0.
- marketplace.json: 2.0.0 → 2.0.1
- VERSIONS.md: ai-seo, image, video rows bumped; 2.0.1 changelog entry
added
- skills/{ai-seo,image,video}/SKILL.md: metadata.version → 2.0.1
All 40 skills pass validation. sync-skills.js still no-op.
Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
* feat: v2.0 skill renames and CRO consolidation
BREAKING CHANGE: Users must reinstall skills after this update.
## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social
## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)
## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files
Total skills: 40
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings
- Update 32 evals.json files to reference new skill names (page-cro → cro,
product-marketing-context → product-marketing, etc.) — these were missed
in the initial v2.0 rename pass since only SKILL.md and marketplace.json
were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).
All 40 skills now pass validation with zero warnings.
* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md
Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).
Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): rename paid-ads → ads
One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills
VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.
Caught by codex review (P1).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): add legacy product-marketing-context.md filename fallback
Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.
Caught by codex review (P1 + P2).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): re-sort README skills table alphabetically, fix ads box width
The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array
README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)
sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
PR #264 was based on pre-fix main and re-introduced the inline skills
array that #273 removed. plugin.json with "skills": "./skills" is
the authority.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* feat: add image skill for AI image generation and marketing visuals
Covers AI image generation (Gemini, Flux, Ideogram, DALL-E, Midjourney),
design tools (Canva, Figma), marketing workflows (blog heroes, social
graphics, product mockups, profile/listing banners, brand assets), image
optimization, and OG/social preview images.
Includes prompting reference guide with model-specific tips.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* fix: apply accuracy fixes from Codex review
- OpenAI: DALL-E 3 → GPT Image family (DALL-E 3 deprecated)
- Gemini: use official naming, keep Nano Banana as context
- Ideogram: remove ungrounded ~90% accuracy claim
- All pricing: replace hard numbers with doc links
- LinkedIn company cover: note recommended 4200x700
- WebP/AVIF: adjust browser support to ~96%/~94%
- Flux: remove specific reference image count (varies by variant)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
* feat: add video skill for AI video production
New skill covering programmatic video (Remotion, Hyperframes), AI video
generation (Veo, Runway, Kling), AI avatars (HeyGen, Synthesia), and
editing/repurposing workflows. Includes AI video prompting reference.
New tool integrations: HeyGen (MCP-enabled), Hyperframes (open source).
Updated tools registry with Video category expansion.
Total skills: 39
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* fix: apply accuracy fixes from Codex review
- Hyperframes: Node.js requirement 18+ → 22+ (confirmed via npm)
- Veo 3: soften 4K claim to "Up to 1080p (4K varies)"
- Sora: replace shutdown claim with availability caveat
- HeyGen: remove dollar amounts, link to pricing page
- Remotion: soften license wording
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
* fix: marketplace.json source fails Claude Code schema validation (#270)
The source field used a bare dot which failed schema validation.
Changed to github source object and added proper plugin.json manifest.
- Added .claude-plugin/plugin.json with skills list and metadata
- Changed marketplace.json source from "." to github repo object
- Removed inline skills array and strict:false from marketplace.json
closes#270
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* fix: use ./ source and simplify plugin.json skills path
Codex review found two issues with the initial fix:
- GitHub source object causes redundant clone, may fail without SSH
- skills paths in plugin.json need ./ prefix
Changed source to "./" (matches Anthropic's own marketplace pattern)
and simplified skills to "./skills" (auto-discovers all skill dirs).
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
Claude Code plugin validator rejects bare ./ prefixes as escaping
the plugin directory. Strips ./ from all skill paths and source field
so the plugin loads correctly.
Closes#243
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
* feat: add customer-research skill (#186)
* feat: add customer-research skill (#185)
Adds a new skill for conducting and synthesizing customer research —
covering analysis of existing assets (transcripts, surveys, support
tickets, NPS) and digital watering hole research (Reddit, G2, forums,
communities, review sites). Includes persona generation framework,
JTBD extraction, VOC quote banking, and competitive intel from reviews.
Also adds a detailed source-guides reference with per-platform playbooks
(Reddit operators, G2 review tiers, LinkedIn job posting mining, etc.)
and 10 evals covering the main trigger scenarios.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: address Codex review of customer-research skill
- Fix evals.json schema to match repo convention (skill_name wrapper,
integer IDs, expected_output, files fields)
- Add product-marketing-context.md assertion to all evals
- Add 2 new evals: B2C drop-off scenario and zero-research bootstrap
- Collapse 'Where to Look' in SKILL.md to a decision table; detail
lives in source-guides.md
- Add Research Quality Guardrails section (confidence labels,
recency window, sample bias, minimum viable sample)
- Add Related Skills section cross-linking 7 downstream skills
- Expand source-guides.md with full B2C section (app stores,
TikTok/Instagram, consumer Reddit, Discord)
- Add Source Reliability and Confidence Scoring reference guide
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* fix: correct alphabetical ordering of customer-research in manifest and README
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: add customer-research to skills relationship diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: move customer-research into Strategy column in diagram
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: Resend CLI docs + Firehose integration (#188)
* feat: add Resend CLI docs and Firehose integration
- resend.md: update CLI availability (now official), add CLI install,
setup, and common commands section
- firehose.md: new integration guide for real-time web content streaming
API — query syntax, stream setup, marketing use cases (brand monitoring,
competitive intel, lead triggers, PR/link building)
- REGISTRY.md: add firehose under Competitive Intelligence
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
* Revert "docs: document Claude Code dynamic content injection pattern"
This reverts commit 8e1ce7b363.
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Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* docs: document Claude Code dynamic content injection pattern (#189)
Add Claude Code-specific enhancement section to AGENTS.md explaining
the !`command` syntax for injecting shell output into skills at
invocation time. Marked as Claude Code-only to preserve cross-agent
compatibility of SKILL.md files.
Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
* feat: add Introw PRM as partner ecosystem integration (#193)
Great contribution — clean integration guide with solid MCP tool coverage, and the cross-references into referral-program, revops, launch-strategy, and sales-enablement are well-placed. Thanks!
* feat: add Nitrosend integration for AI-native email sequencing
Adds Nitrosend as a tool option for teams building email sequences via
AI agents — no dashboard required, full MCP control.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
Co-authored-by: Tibo <72124096+CoopahG@users.noreply.github.com>
Fill the revenue operations and internal sales collateral gaps in the
marketing skills collection. revops covers lead lifecycle, scoring,
routing, pipeline management, and CRM automation. sales-enablement
covers pitch decks, one-pagers, objection handling, demo scripts, and
sales playbooks. Cross-references added to 6 existing skills.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Both ai-seo and churn-prevention updated marketplace.json and
VERSIONS.md. Merged both entries, bumped skill count to 29.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.
Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Users can now install via:
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Corey Haines